be there, be Square

Presented by: Sara Ferguson

Name Change

• Original Name

• Rubik’s3 or Rubik’s Cubed

• New Name

• Square3 or Square Cubed

What’s in a Name?• Square Cubed

• Comes from Square Cube Law

• Developed by Galileo

• I have a love of math and physics

• A fair amount of nerds do as well

See? I really am a nerd.

Strengths and Concerns

• Strengths

• Simplistic

• Catchy

• Concerns:

• Dif f icult to say

• Some may say “Square to the Third” or “Square Three”

• Doesn’t follow Law of Word

USPTO/Alternative Name

• ‘Rubik’s’ is Trademarked

• Square3 is an arbitrary mark and is protectable

Logo• Law of Shape

• Horizontal

• Simple font

• Square

• Law of Color

• Uses opposite color of competitor

• Base colors (black, white, blue)

Logo

• Ef fective because of simplicity

• Pictorial

• Word with shape

Representation of Square3

• Represents Nerds

• Looked down on

• Another term for nerd is “square”

• Square Cubed represents a single square cubed

• Creates 3 squares

• Unity

Coyote Ugly - Competitor

• Use of red signif ies excitement and draws attention

• Suppor ts brand

• Text is readable but blurry

• Suppor ts brand

• Tagline suppor ts brand

ThinkGeek’s Logo

• Simplistic

• Horizontal

• Follows the rules of shape and color

• Speaks to their audience

• Readable text

Corporate Culture

• Our vision is to unite nerds through a nightclub experience they won’t soon forget

• We value individuality, creativity, and expression. We believe in many dif ferent form of “nerd,” but want to convey that we are all apar t of a larger group.

Corporate Culture

• We will do so by:

• Listening to consumer’s desires

• Providing quality, not campy, enter tainment

• Strong corporate culture will be developed by:

• No dress code

• Encouraging ‘nerdy’ activities

• Incorporating nerd themes into daily tasks

Mission Statement

“Uniting nerds to one day take over the world

-One nightclub at a time.”

Mission Statement

• The mission statement will appear everywhere feasible and relevant

• Letterhead

• Spoken at meetings

• Associated with logo or tagline

• Website

Mission Statement

• Directed toward:

• Employees

• Customers

• Direct and passionate

Mission Statement

• Concise, unique, and memorable

• Tells Square Cubed’s direction and focus

• Main competitor only has a tagline

Tagline

be there, be Square

Tagline

• Ef fective

• Says to consumers “be yourself with others like you”

• Imperative

• Call to action “Be there”

Tagline

• Brand’s message is to unite nerds

• “Be there, be square,” means that it’s cool to be “square” at Square3

• Coyote Ugly

• “Misbehavior Encouraged”

• Descriptive

• Call to action

• Easy to say

be there, be Square

References

• [Coyote Ugly] [Logo]. (n.d.). Retrieved February 19, 2011, from http://www.angelmanagementgroup.com/owned_venues

• [Think Geek] [Logo]. (n.d.). Retrieved February 19, 2011, from http://www.thinkgeek.com