sarah wong - portfolio

SARAH WONGe. [email protected] c. 647.403.8801

ART DIRECTORAs the Art Director of META 2013 the New Media Exhibition, my responsibilities included developing and ensuring a consistent brand throughout the event. I was solely in charge of creating the logo and the colour palette, as well as designing the website and any digital or print promotional materials. I also led the Creative Team which included a graphic designer, web developer and the interface team of three. We worked closely with the rest of the curatorial team of fourteen over the course of eight months to ensure a successful art show. I learned a lot about printing, teamwork and leadership. We were also required to communicate with businesses and professional artists which has educated me in the nuances of professionalism in this industry.

CORPORATE BRAND - META 2013

BRANDGUIDELINES

META

2013

LOGO SPACINGTo keep with our brand identity, spacing is essential. Simply use an element inside the logo to create some breathing room.

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OUR FONTS

Asbel

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

ABCDE FG HIJKLMNOPQRS TUVWXY Zabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

Futura LT

Tahoma

Aa

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Heavy

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FUTURA LT should be used as the primary font. Futura LT book should be used for all body text and Futura LT Heavy should be used when an empahsis is needed. Futura LT is best used in ALL CAPITALS. Headers should always be written in capitals.

ASBEL should be used when quoting and when captions are needed.

TAHOMA should only be used when the other two fonts are not availiable. Eg. Website

META

2013A

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OUR VISION

OUR LOGO

META 2013 is an exhibition that showcases the artwork of fourth year New Media students. We use technology to create innovative works that redefine the way you think about art. We push the limits of interactivity, connectivity and image-making. We understand that people provide the connection between art and technology. What we do today will influence the way you live tomorrow.

The blocky structure of our logo illustrates how New Media plays a major role as the building blocks of this digital age. The way it is turned breaking into a deeper plane of space represents motion and movement forward, similar to the way we are progressing towards our careers and aspirations. 2013 is written in pixels to represent the familiar 8-bit pixel generation in which most of us grew up in and would often incorporate into our projects.

BASIC LOGO BLACK AND WHITE LOGO

META

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CTIVE IN

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The META 2013 tagline must always be accompanied by our logo. When needed, the simpler version of our logo may be used.

These are some variations of our taglines. Active ingredient must always be written in Futura LT Book and in the META 2013 green and the ‘ingredient’ must always be written in Futura LT Heavy and in the META 2013 blue.

ALTERNATIVE LOGOS

OUR TAGLINES

ACTIVE INGREDIENT: ENVIRONMENTACTIVE INGREDIENT: INTERACTIVEACTIVE INGREDIENT: INNOVATIONACTIVE INGREDIENT: MOVEMENT

ACTIVE INGREDIENT: PEOPLE

ACTIVE INGREDIENT: TECHNOLOGYACTIVE INGREDIENT: ART

ACTIVE INGREDIENT: ARTISTS

META

2013A

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UNAUTHORIZED LOGOS

Do not skew the logo.

Do not move the elements in the logo.

Do not change the colour or put a texture on the logo.

Avoid textured backgrounds.

Do not rotate the logo.

META

2013

OUR COLOURSOur colour palette has been carefully chosen to create a fun yet professional environment.

PRIMARY COLOUR SECONDARY COLOURS

TERTIARY COLOURS

Hex: #77BC42R:119 G:188 B:66C:58 M:2 Y:100 K:0

Hex: #FFCE00R:255 G:206 B:0C:1 M:18 Y:100 K:0

Hex: #28AAE1R:40 G:170 B:225C:70 M:15 Y:0 K:0

Hex: #000000R:0 G:0 B:0C:75 M:68 Y:67 K:90

Hex: #ffffffR:255 G:255 B:225C:0 M:0 Y:0 K:0

Hex: #F7931DR:247 G:147 B:29C:0 M:50 Y:100 K:0

Hex: #9C1E60R:156 G:30 B:96C:35 M:100 Y:37 K:11

AC

TIVE ING

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2013

OUR STATIONARIESHere are some examples of our branded stationaries.

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SAVE THE DATE

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REGULAR ENVELOPE V.I.P ENVELOPELETTERHEAD

PAMPHLET - META 2013

THE 4TH YEAR

NEW MEDIAEXHIBITION

ARTA GALLERY

Opening Night ReceptionThrusday, March 28 5pm - 11pm

Gallery HoursFriday, March 29 10am - 6pm

Saturday, March 30 10am - 6pm

VISITOR TRACE

Visitor Trace is an interactive exhibition interface that rethinks the conventions of the exhibit label, the guestbook and gallery security.

Interactive Label (& Web App)Scan the QR code with your smart phone or by using one of the available iPads provided at the gallery. This will take you to the artist’s specific page on the META 2013 web app. Here you will find additional information about the artist and their artwork. The app can also be downloaded at meta2013.ca/app.

Digital Guestbook Use your smart phone or the iPads provided at the gallery to access the META 2013 guestbook and post your feedback and comments. Tweet us at our user name @META2013GB and remember to include the hashtag #META2013

Security GuardView the movement of gallery visitors on the screen above the bar. Much like a traditional security guard, our Kinect-enabled security guard moves around the gallery observing how long people spend with each artwork, how they interact and the direction of their movement through the gallery. This information is converted into colourful visual pathways that tell the story of the META 2013 audience.

for more information visit: META2013.CA

VISITOR TRACE COLOUR LEGEND

The yellow represents MOVEMENT

The orange represents ENVIRONMENT

The magenta represents MARVEL.

14 13

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14 - Amanda Wood, Do Not DisturbedThis Kinect audio installation is a three-dimensional interactive piece that requires individual participation. Do Not Disturbed is an exploration of the future of interaction design and auditory senses.

13 - Ji Woong You, Parallel PlayParallel Play is a video sculpture about causality and synchronicity. Loops of video play continuously on 3 monitors.As the videos play in and out of sync with each other, the viewer perceives moments of ‘meaningful coincidence.’

12 - Dean Park & Erin Sweeney, Living Within DecayLiving Within Decay is a video installation that documents the process of decomposition within organic materials. When the audience enters the space they will experience a new living organism breathing all around them.

11 - Rachel Brown, Sola StationThe Sola Station is a test site created to determine who might be permitted into an apocalypse shelter built by society’s highest class, the residents of District 1. Test questions consider each applicant’s involvement with social media and their level of addiction to technology.

10 - Samar Hejazi, The Johnson’sThe Johnson’s is a time-based installation that combines sculpture and holograms, and uses juxtaposition to explore the relation of physical and nonphysical realities.

9 - Linda Lou, The Story of Princess FriedrikeThe Story of Princess Friederike is an "escape the room" RPG that retells a dark and twisted version of the fairy tale Maid Maleen.

8 - Karen Cochrane & Olivia Kolakowski, Play On

Play On is an interactive experience in which the user creates a unique real-time soundscape through their body’s physical movement.

7 - Alex Jordan, At RiskAt Risk is a data visualization of over 1,800 species of mammals catalogued by the International Union for the Conservation of Nature (IUCN) that are currently in danger of becoming extinct or suffering unrecoverable population loss.

6 - Cristal Sung, Aspire Inspired by a news story about a 17 year-old boy who exchanged his kidney for an iPad, Aspire is a vending machine that raises the question: what is the price of our material and status aspirations?

5 - Jamie Chirico, Cereal QuestionsCereal Questions is a participatory, multi-screen video installation designed for single user interaction. The user enters the installation space and is confronted by a table, chair, and cereal spread, all facing a wall of digital video portraits.

4 - Zaid Edghaim, Here HereHere Here consists of three small mechanically activated sculptures that produce sounds. By raiding the visual vocabulary of Duchamp this piece raises the Cageian question of where the boundary between sound and music lies.

3 - Kathryn Barrett, A World Left OverA World Left Over is an installation about a fictional post-disaster future. In it, common bird species have been forced to adapt to the abandoned urban environment that has become their habitat.

2 - Emily Halberstadt, EssenceEssence is a piece set in the near future where a machine has been invented that can capture and store the essence of a moment so that the user can transcend time.

1 - Rola Kuidar, The False Fact "Ignorance leads to deception"; this is my project's premise. This installation raises awareness about the media's misinterpretations of Islam. The audience will see images of Muslims speaking for themselves instead of being spoken for.

3

OUR VISIONMETA 2013 is an exhibition that showcases the artwork of fourth year New Media students. We use technology to create innovative works that redefine the way you think about art. We push the limits of interactivity, connectivity and image-making. We understand that people provide the connection between art and technology. What we do today will influence the way you live tomorrow.

Outside Inside

fold fold

PROMOTIONAL MATERIALS - META 2013

META013

2 ARTA GALLERY

1 DISTILLERY LANE

TORONTO, ON, CANADA

4

OPENING RECEPTION

MARCH 28 - 5-11PM

@RyersonMETA013

2

WEBSITE: META013.CA

2

ACTIVE INGREDIENT: PEOPLE

Valentine’s day?

NEED A LAST

MINUTEGIFT FOR

HEY

meet us at THE HUB

at 11AM, FEB 14it’s a bake sale.

YOU!

(the cafeteria in Jorgenson Hall)

General Promotional Poster

V-day Bake Sale Promotional Poster

MARCH.28.20135:00PM - 11:00PM

ARTA GALLERY14 DISTILLERY LANE

PLEASE RSVP TO:HELAENA PARKESPROJECT [email protected]

R

5

YOU ARE CORDIALLY INVITED TO ATTEND

META2013

THANK YOU TO ALL OUR SPONSORS: HAMSAR, OFFICE OF THE PRESIDENT - RYERSON UNIVERSITY, RYERSON IMAGE ARTS, P-FACS, MILL ST., CLEAR CHANNEL, RSU, FCAD, ZOOM MEDIA, AKIMBO, CLEAR CHANNEL, BALZAC’S COFFEE

INVITES - META 2013

ARTA GALLERY14 DISTILLERY LANETORONTO, ONM5A 3C4

THE 4TH YEAR NEW MEDIA EXHIBITION

Front St E

Trinity St

Parliament St

Mill St

Cherry St

Distillery Lane

Front St E

28.03.2013 - 30.03.2013

VIP Invite

Regular Invite

WEBSITE & SOCIAL MEDIA - META 2013

Twitter Facebook

Website

GRAPHIC DESIGN & WEB ASSISTANTAs the Graphic Design & Web Assistant, a few of my major tasks includes promoting the Ryerson Rams varsity teams by creating posters and updating their website regularly. I also create rosters as well as programs for athletics events and splash pages for the website.

PROMOTIONAL POSTERS - RYERSON RAMS

*Photo credit: Winston Chow and Stephen Kassim

SPLASH PAGES - RYERSON RAMS

*Photo credit: Stephen Kassim

MARKETING AND SPONSORSHIP LEADAs the Marketing and Sponsorship Lead of the Ryerson Orientation Team, my main responsibilities were: the orientation logo, branding package, organizing the t-shirt program, the maintenance of the website, execution of sponsorships which included sponsorship packages, door-to-door, emails and phone calls and marketing the event through print material and social media. The Orientation Team has helped me improve my ability to multi-task as well as my time and resource management. We branded, marketed, fund raised, recruited over one hundred volunteers and created a whole week’s worth of events in just four months.

*Photo credit: Stephen Kassim

LOGO - RYERSON ORIENTATION 2011

Primary Logo Single Colour Logo

PROMOTIONAL POSTERS - RYERSON ORIENTATION 2011

WEB BANNERS - RYERSON ORIENTATION 2011

APPAREL - RYERSON ORIENTATION 2011

Orientation Team Sweater Orientation Team T-Shirt Volunteer T-Shirt

CREATIVE ASSISTANTThroughout my four years of university at Ryerson, I was involved in several student groups as the creative assistant or graphic designer. I was an active member of SIFE Ryerson where I attended weekly marketing meetings and contributed to marketing strategies. During my time at SIFE I created several promotional posters as well as a giant novelty check. I was also involved in the student group Women In Leadership. I assisted with the creation of the logo and other promotional materials. I was also commissioned by Maximum Exposure the Art Exhibition to create a catalog and wall labels for their gallery. During my fourth year, several classmates and I created a fake television show to promote as a project. I was in charge of creating the logo and other promotional materials.

PROMOTIONAL MATERIALS - SIFE RYERSON

PROMOTIONAL MATERIALS - WOMEN IN LEADERSHIP

@RWILeadership | #RWIL

Inaugural Ryerson Women in Leadership Conference

Friday March 8th, 2013 (International Women's Day)Ted Rogers School of Management

Ryerson University

@RWILeadership


MARCH 8TH, 2013INTERNATIONAL WOMEN’S DAY

2


RYERSON WOMEN IN LEADERSHIPRyerson Women in Leadership (RWIL) is a student group lead by undergraduate students within the Ted Rogers School of Management (TRSM) at Ryerson University that focuses on mentoring young, female professionals. We are committed to connecting a network of influential women, and women in leadership in their respective fields to Ryerson University students, as well as streamlining all undergraduate women-affiliated groups within the TRSM.

We seek to gather the women in leadership for discussion at our annual conference held in the second semester of the school year. Our mission is to serve as a platform for female leaders to mentor, and share their experiences, wisdom, and successes to help students and each other solve business problems, and power conflicts within their organizations for actionable results.

Andrea Romero, Co-Chair, Ryerson Women in Leadership (RWIL)

Jany Jang, Co-Chair, Ryerson Women in Leadership (RWIL)

3


AGENDA11:00-12:00PM

12:00-12:10PM

12:10-12:30PM

12:30-12:50PM

12:55-1:05PM

1:05-1:10PM

1:10-1:55PM

1:55-2:25PM

2:30-3:00PM

3:10-4:10PM

4:10-4:20PM

4:20-5:00PM

5:00-5:20PM

5:20-5:25PM

5:25-5:30PM

Questions for the Panel

World Café Style Networking with Panelists

Closing Keynote: Diane Francis, Editor-at-Large, National Post

Questions for Closing Keynote

Closing Ceremony

Lunch and Registration

Opening Plenary

Opening Keynote: Lesya McQueen, VP Retail and E-Commerce, adidas Group Canada

Speaker #2: Theresa Laurico, Founder, SociaLIGHT

Questions for Keynote and Speakers #1, #2

Speed Networking (Group Activity)

Open Networking and Break Optional (2:10-2:20): Re-energizing Yoga, Gillian B., Nywood Yoga

Break Out Session #1: Profit from Your Passion - Diana Chan, Founder, Magnify Your Marketability, TRS 2-109

Break Out Session #2: Secrets to Her Success - Natalie Gokchenian, Manager, Executive Development, TD Bank Group, Cara Commons

Panel Discussion: Breaking Your Glass CeilingPanelists:• Erica Tait, Litigation Lawyer, Stikeman Elliott LLP• Nadia Baldwin, Manager, Talent Programs, TD Canada Trust• Hazel Claxton, most recently PwC• Janice Dawes, Senior Director, Canadian Breast Cancer Foundation• Carolyn Van, Founder, ThirdOcean, Venus Ventures

Moderator:Shanta R. Nathwani, B.Com., MCP

Speaker #1: Amber Kanwar, Report/Anchor, Business News Network (BNN)

5


BREAK OUT SESSION #2

BREAK OUT SESSION #1 Diana Chan, Founder, Magnify Your Marketability

Diana is a Personal Branding & Career Coach, Speaker and Trainer. She founded Magnify Your Marketability with a mission to discover and develop top talent. She has a track record of helping people getting hired in record time and getting paid more by tapping into the hidden job market through effective networking. In 2012, she provided over 300 hours of coaching where she helped people get into top MBA schools and top companies,such as Google, Microsoft, Deloitte, BCG, L’Oreal, Bell, Rogers, TELUS etc. Diana has over 10 years of experience in recruiting, training, leadership development, coaching and mentoring and have worked at top tier firms including Google, Accenture, Ivey and TELUS. She was the first and only Recruiter based in Toronto for Google Canada, where she achieved the highest number of hires globally.

Natalie Gokchenian, Manager, Executive Development, TD Bank Group

Natalie Gokchenian is an accomplished communicator and has worked as a corporate spokesperson for some of Canada’s largest brands including Hudson’s Bay Company, Winners and TD Bank Group. As a journalism graduate of Ryerson University, Natalie started her career as a freelancer for the Toronto Star and worked as a reporter at the New York Times and Reuters. Eventually moving into public relations, Natalie appeared on national outlets, such as Global News, Canada AM and Breakfast Television, as an expert in the retail industry. Currently the Manager of Executive Development at TD, Natalie supports the leadership training portfolio for the Bank’s executive audience. In her spare time, she teaches Business Etiquette and Corporate Protocol and has facilitated etiquette training to some of Canada’s largest corporate environments. She is the founder of The School of Modern Etiquette based in Toronto, Ontario.

6


PANELISTS

Erica Tait, Litigation Lawyer, Stikeman Elliott LLP

Erica Tait is an associate practising in the Litigation Group of the Toronto office of Stikeman Elliott. Ms. Tait has a general corporate/commercial litigation practice with experience in the following areas: contract disputes, shareholder and director/officer disputes, employment disputes, professional negligence, and bankruptcy and insolvency. She also practices class action litigation, principally in the area of securities litigation and has appeared before all levels of courts in Ontario, as well as the Court of Queen’s Bench for Alberta and the Nova Scotia Supreme Court. Prior to embarking on her legal career, Ms. Tait owned a health and fitness consulting company in Calgary, Alberta serving a wide range of corporate and individual clients.

Nadia Baldwin, Manager, Talent Programs, TD Canada Trust

Nadia started her career at TD Bank after receiving the TD Canada Trust Scholarship for Outstanding Community Leadership. Since then, she has built a fulfilling and diverse career at TD holding increasingly senior roles in Retail Branch Banking, Marketing, Communications and Human Resources. Having what she says is “the best job in the bank”, she is currently the Manager of Talent Programs in Organization Development, where she leads the Management Associate Program and the HR Associate Program. Her goal is to recruit, develop and retain diverse talent for TDCT businesses, ensure talent capability is aligned with business strategies and priorities, and to continue to build the leadership bench.

Don’t Be Your ‘First, Worst’ Critic. – Virginia Rometty, CEO, IBM

“ ”

A woman is like a tea bag: you cannot tell how strong she is until you put her in hot water.

- Nancy Reagan

“”

THANK YOU TO OUR SPONSORS

OREGON CAPITAL

DESIGNED BY: SARAH WONG & JANY JANG

Don’t compromise yourself. You are all you’ve got.

- Janis Joplin

“ ”

Logo Poster

Event Program

CATALOG & WALL LABELS - MAXIMUM EXPOSURE

MAXIMUM EXPOSURERYERSON UNIVERSITY IMAGE ARTS PRESENTS

NON/LINEAR

ARTIST: DANIELLE BOSSIO

PROJECT TITLE: THE KOIORA SPECTACLE, 2012

THE KOIORA SPECTACLE IS A SCULPTURAL PIECE PORTRAYING A SPECIES CALLED THE ONEKINA, A SEMI-AQUATIC MAMMAL ENDEMIC TO NEW ZEALAND. THE PIECE REFLECTS ON THE GENESIS OF LIFE, PROVOKING THE VIEWER TO QUESTION THE NATURE OF EXISTENCE, ALL WHILE ONE’S CREDULITY IS BEING TESTED.

WEBSITE: IMAGEARTS.RYERSON.CA/DBOSSIO/

ARTISTS: KAREN COCHRANE & OLIVIA KOLAKOWSKI

PROJECT TITLE: STAGES OF CAPITALISM, 2012

IN TODAY’S SOCIETY IT IS IMPORTANT TO QUESTION CAPITALISM. A LOT OF THE STRESS AND AGONY IN TODAY’S SOCIETY IS CREATED BY THE ECONOMY AND CAPITALISM. IT SEEMS IN TODAY’S SOCIETY RELATIONSHIPS AND HAPPINESS CAN ALL DEPEND ON MONEY. IN THE PIECE, WE QUESTION THE USER’S RELATIONSHIP WITH MONEY AND THE RIDICULOUSNESS OF HOW PEOPLE ACT AROUND MONEY, THROUGH A SERIES OF PIGGY BANKS. WHEN RESEARCHING, WE NOTICED THE SIMILARITIES OF THE KUBLER-ROSS’ MODEL KNOWN AS THE FIVE STAGE OF GRIEF (DENIAL, ANGER, BARGAINING, DEPRESSION, AND ACCEPTANCE) IN ACCORDANCE WITH DEATH HAVE TO DO WITH HOW PEOPLE REACT AROUND MONEY.

WEBSITE: KARENANNECOCHRANE.COM

ARTIST: XHENSILA ZEMBLAKU

PROJECT TITLE: DAEDALUM, 2012

DAEDALUM IS A KINETIC SCULPTURE THAT AIMS TO CREATE A DREAM-LIKE EXPERIENCE IN A CONSCIOUS STATE. THE SHORT, REAL-TIME ANIMATED SEQUENCE OF A SERIES OF 3-DIMENSIONAL SCULPTURES APPEARS TO BE TRANSFORMING BEYOND THE LAWS OF PHYSICS, CONFLICTING LOGIC AND SENSORY PERCEPTION, AND BLURRING THE LINE BETWEEN REAL AND IMAGINARY.

WEBSITE: XHENSILAZEMBLAKU.CO.CC





















ARTIST: CONNOR CRAWFORD

PROJECT TITLE: UNTITLED BY UNTITLED, 2012

“UNTITLED BY UNTITLED” EXPLORES THE ISSUE OF AUTHORSHIP AND IDENTITY OR LACK THERE OF ONLINE. ONCE ONLINE, ANYTHING YOU CREATE IS NOW INFINITELY COPYABLE, DOWNLOADABLE, AND MALLEABLE. THIS SENSE OF INVISIBILITY IN THE ORIGINAL CREATOR IS EXPLORED IN A PERFORMATIVE VIDEO. ANYONE IS ALSO ENCOURAGED TO DOWNLOAD THE VIDEO THEMSELVES, AND ACTIVELY TAKE PART IN CHALLENGING THE OWNERSHIP OF THIS VERY PIECE.

WEBSITE: CONNORCRAWFORD.COM

Catalog

Wall Labels

TV SHOW GRAPHICS - ROAD TO THE SHOW

Logo

Transit Poster

Poster

*Photo Credit: Winston Chow and someone on Google

FUN THINGS - PERSONAL PROJECTS

MISCONCEPTION OF MADNESS

WHAT MADNESS REALLY IS

WHAT IS M A D N E S S

“they can not work”

“they can notrun things”

“they are violent”

“they are outof control”

“individualapproach”

“chemical unbalance”

“It is a disease”

“they arenot normal”

HOWSOCIETYSEES IT

HOWTHE MEDIA

SEES IT

HOWSCIENCESEES IT

HOW THEDICTIONARY

SEES IT

HOW THEDSM SEES IT

“put them in the asylum”

“fix them with medication”

“find the disease through symptomatology”

“drugs are the cure”“terms changes as the behaviours change”

“terms are fluid andchanges over time”

“moves focus away from collective madness and towards mental disorder”

“dangerous or criminal”

“anomalous togroup irrational

behaviour”

“people that don’t belong”

“not actinglike the

status quo?You mustbe mad”

“being madis a seriousillness thatneeds tobe takencare of

immediately”

HOW THESOCIAL MODEL

SEES IT

HOWMORTIN

BIRNBAUMSAW IT

HOW ANEX-PATIENT

SEES IT

HOW EMILEDURKIEIMSAW IT

HOWDON WEITZ

&THOMAS SZASZ

SAW IT “let’s consider the effectsof their environments”

“mental illness can be affected by social causes”

“most are living underpoverty line, which is causing them stress”

“focus on what is wrongwith the world and not what is

wrong with the individual”

“the medicalmodel is wrong”

“the psychiatrysystem is flawed”

“look past casual factors,look at how mental illness is dealt with”

“see it as abigger group andnot individually”

“what kind of support do they

need?”

“humans are social beings therefore, human behaviour should be understood in a

larger context”

“mad peopleshould berespectedin court”

“sanism isunacceptable”

“dangerousnessis a criterion

for civilcommitment”

sarah wong

MADPRIDE

MADPRIDE

sarah wong

e. [email protected]

c. 647.403.8801

sarah wong - portfolio

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environmentactive ingredient

interactiveactive ingredient

innovationactive ingredient

movementactive ingredient

futura lt heavy

futura lt book

art director of meta

technologythe meta