saras dairy

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An insight to saras dairy By: Nehru Vinothini

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An

insight

to saras dairy

By:

Nehru Vinothini

Table content Introduction

Mission/vision

Management

Production process

Production capacity

product specification

Product list

Marketing & quality control

Channels of distribution

Human resource mgt.

Financial department

Corporate social responsibility

Conclusion

Introduction small step was taken in March 1975

Under: Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd.,

Jaipur (popularly known as Jaipur Dairy)

Subsidiary: of sarasmilkfed

started with a beginning of procuring 250 liters of milk per

day.

Mission/vision

There Mission:

“Saras Dairy’s heritage is intrinsically linked to the cooperative movement in India. With determination & pride we will continue to serve our farmers, rural India & our consumers.

Their values:

“Our values reflect who we are & what we firmly believe in.”

Their vision:

“Vision - Provide quality food and beverages to consumers at affordable prices while ensuring fair returns to the producers.”

Management

“The arts of getting work done by people”

Board of directors:

NAMES DESIGNATION

Sh. Om Prakash Punia Chairman

Sh. Ram Charan Gurjar Director

Sh. Anandi Lal Jat Director

Sh. Ram Khilari Meena Director

Smt. Manju Devi Jat Director

Process

Production capacity

There are 30 Bulk Milk Cooler in 28 area

in Jaipur and

its chilling power is 75000 liters

Covers over 1200 villages

Collects milk from milk producers members of over 1800

dairy cooperative societies

15 MT drying Capacity

Product specification

STANDARED FULL CREAM

DOUBLE TONED TONED

Product list

PACKED MILK

DOUBLE TONED

TONED

STANDARD

GOLD

MILK PRODUCT

CURD LASSI GHEE BUTTER CHHACH PANEER SHRIKHAND FLAVORED MILK ICE-CREAM RASGULLA

Marketing

SARAS Dairy sells its milk & milk products through a network

of over 4500 retail outlets

spread over Jaipur city and near by 50 towns.

The retailers are the most important segments of Jaipur Dairy and are given all care and attention.

They are regularly trained on various aspects of Customer

satisfaction

Quality control

Milk is tested for adulterations and quality

The less than 4°C always

No contamination by human hands

The trucks that deliver milk have specified guidelines

Travel time between collection and distribution points is

always less than 36 hours to ensure milk freshness.

Channel of distribution

Continued

Supply of packed milk is made twice a day & star booths

opened

• Prime locations for the feasibility of consumers.

which are popularly known as

• Sangh Parlours/

• Shop Agencies/

• Private Parlours/

• Star Booths /

• Institutions,

• that the consumer should not travel /walk more to fetch

milk.

Human resource management

Human resource management (HRM or simply HR) is a

function in organizations designed to maximize employee

performance in service of their employer's strategic

objectives.

Hrm saras:

Friendly relationship

Care for workers

Transparency in welfare

Develop human value

Financial department

Finance is the most crucial part in any organization. Finance

is required in each & every stage of the business.

Finance of saras:

Source of finance(long term sources , NDDP)

Main areas( Bk, B/s ,w/s)

Co-operative society

Corporate social responsibility

Corporate Social Responsibility is a management concept

whereby companies integrate social and environmental

concerns in their business operations and interactions with

their stakeholders.

Solar panel

Rain water harvesting

Effluent treatment plant

Sells 11000 ltrs ,loose milk reducing plastic bags

Conclusions According to the analysis it has been assessed that the

people have more faith in SARAS.

At present not a tough competition between all these.

Attract the consumer’s through there quality service and there supply services or some new attractive schemes etc.