sas® factory miner · decisions at scale •use all relevant data •include more attributes...
TRANSCRIPT
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SAS® Factory MinerSøren Johansen
Advisory Services Analytics
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New product available on 14 July
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Why Factory Miner?
Volume of models and data
Frequency / timelinessVariety of data
You might remember
these slides from
previous years
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New relevant concepts
Massive modeling
Predictive analytics factory
Large-scale machine learning
Rapid data mining
Model by exception
Automated modeling
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Decisions at scale
• Use ALL relevant data
• Include more attributes
• More predictive machine learning algorithms
• Model tournaments
• More granular segments
• Enable non-technical users
• More time for analytic innovation
• Integration
• Embedded analytics
• Move insights closer to the decision-maker
• Combine business rules and models
• Build once, deploy anywhere
Automation
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What is the probability that this customer is a
detractor?
Individual CommercialFamily PrepaidSmall
business
P G S B P G S B P G S B P G S B P G S B
20 new models
?
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Summed customer transactions
Customer type
Community type
Distance
Spend frequencyCreating a hierarchy of models, choosing the “best” model at
each level
DATA
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Boost model performance and data scientist productivity
Train
ScoreAssess
Model
Test data New data
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Boost model performance and data scientist productivity
ScoreAssess
Test data New data
Train
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Boost model performance and data scientist productivity
ScoreAssess
Test data New data
TrainChampion
Segm
ents
Alternatives
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Short demo
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Now you have lots of models. What next?
!!!???!!!
The ‘IT’ people The ‘Analytics’ people
I just built 850 new models. When can you put them into
production?
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Automated models & business rules … together
• What: Data from Hadoop, DB
• How: Data Integration, Data Loader
Data
• What: Customer Data Mart, Segmented ABT
• How: Enterprise Miner, Factory Miner, Open Source, Business Rules
Discovery• What: Models, Rules,
Data
• How: DecisionManager, ScoringAccelerators
Deployment
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Key benefits
SPEED
Get answers fast through automated model development using customizable templates
Get accurate answers to your questions by applying modern machine learning and predictive analytics algorithms
Boost productivity of your data scientists through automation and collaboration
EFFICIENCY
PRECISION
Scale environment with your growing needs
SCALABLE
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SAS Development PartnerKEY GOALS
• Identify customer with high likelihood to respond or to churn
• Segmented models across plans, channels and campaigns
• Automated machine learning, model selection and deployment
SOLUTIONS
• Development partner: SAS® Factory Miner
• Currently using SAS® Enterprise Miner™ and SAS® Rapid Predictive Modeler
KEY RESULTS AND BENEFITS (ongoing)
• Increased model lift vs control (significant lift in top demi-decile)
• Collaborative modeling methods and best practices
• Faster deployment (automated selection within minutes across all segments)
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http://www.sas.com/da_dk/software/analytics/factory-miner.html
Read more!