Know Your Audience

Taking the gamble out of gaming SEO

Who they are

Where do they come from

What do they want

When do they play

How you get more

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Your Audience

Demographic information

Who currently buys from you?highest volume

Who are your best customers?highest value

1 Who is your audience?

Use your data!

Social Media ResearchTrack emergent keywords within your target market

On Page OptimisationBuild content that is designed for your audience

Link BuildingGet links on sites that are demographically relevant

1 Use your audience data!

Use your data!

Conversion information

What channel converts best?Highest volumeLifetime valueConversion Rates

2 Where do they come from?

Track your Traffic!

2 Go and find them!

Track your Traffic!

Use interest based contentRelevant lifestyle materialIt’s not all about odds!

Invest in successUse your referrer data to engage in the right places moreMine affiliate data for display and link building opportunities

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What Works?What attracts clicks

SERP Message

ConversionsOn page offers

RevenueEngagementLifetime

What do they want?

Push their buttons!

3 Give it to them!

Push their buttons!

Reward with the right rewardsAvoid one off gamersAvoid bonus huntersInvest in the high rollersPromote offers that are appropriate to the goal

4 When do they Play?

Predict and Profit!

Traffic Data for Keyword “Poker”

Plan your strategy

When is the volume highest?When are conversions best?When are customers most profitable?When do people join rather than play?

Google Caffeine gives instant resultsSchedule new content at peak timesPublish new links ahead of peak demandGet social to support activity with real time channels

4 Be there when they are?

Predict and Profit!

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Talk to your customers

In the right place

With the right message

At the right time

How you get more?

Go All In!

Twitter: @yrewolWork:Latitudegroup.comBlog: quumf.com

6 Thanks!