S.A.S.L“Stay Away Stay Loud”

Kayron Macon & Dashua Roldan 11th grade

Age’s 16 & 17

Mission Statement Mission Statement

SASL is here to make music lovers listening experience trouble-free, and pleasurable by removing the tedious deed of untangling your headphones.

Opportunity We will insert polarized magnets into the

inner lining of the headphone wire, preventing the headphones from tangling.

Our product is both unique and of great quality.

Business Profile Type of Business

RetailAffordable Provides online shopping, with

product reviews by previous customers

Legal StructureOur business is a partnership

Insert an image of your

product or service

here.

Qualifications I’m qualified to run this business because:

We are part of our own target market.

We will have taken a Relationship Selling Training Course.

We have taken an entrepreneurship class

Market AnalysisIndustry Name Consumer Electronics

Industry Size $ 80 Billion

Total Population U.S population of people using headphones

Target Market Male and females ages 3-75

Potential Market 98% of our target market say they use headphones on a daily basis.85% of our target market say they are willing to design they're own headphones on our online store.

308 Million

264 Million

270 Million

Total Population

Target Market

Potential Market

7

Target Market Segment Demographics

Males and Females who like to listen to music

Ages 3-75

Geographics United States

Psychographics People who don’t enjoy the

stress of untangling headphones.

Buying Patterns Music listeners willing to

buy high quality headphones that won’t tangle, at a reasonable price.

Competitive AdvantageSASLSonyJCVFactors

Average

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Expensive reasonable

average Decent great

Over Head Air buds Magnetic Polarization

2201 E. Dominguez St.Long Beach, CA 90810

630 Old Country RoadGarden City, NY 11530

280 Huyshope Ave. Hartford, Ct 06104

Fair Fair Excellent

Marketing Mix

People Product Place Price Promotion

Males and Females age 3-75

Business cardsFlyersWebsite/Social

Networks

online

SASL Headphones Affordable

Promotional MixAdvertising Flyers and business card. $9.35

Publicity Word of Mouth, Facebook, Twitter, etc.. $0.00

Personal Selling Use our products in public $0.00

Sales Promotion

Month of December free shipping & gift wrap. $15.00

Total Monthly Promotional Expense $24.35

Promotional Expense MonthlyAmount

Cost of Materials/Labor

MaterialsMaterial Description Cost/Total Quantity Cost per Unit

Magnet copper cord $16.34 $.43

I-cord $ 11.37 $.87

Ear Buds $11.89 $.15

Total Material Cost per Unit $1.45

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$8.25 1 min. or .016 $.13Total Labor Cost per Unit $.13

COGS (per Unit) $1.58

Description of One Unit of Sale: One pair of SASL

headphones

Economics of One Unit

Selling Price (per Unit) $15.00 (plus shipping & handling)

COGS (per Unit) $1.58

Other Variable Expenses (per Unit) $0.00

Total Variable Expenses (per Unit) $1.58

Contribution Margin (per Unit) $13.42

Description of One Unit of Sale:

One pair of SASL headphones

Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Salaries of Employees $100.00

Advertising $9.35

Depreciation $20.00

Rent/utilities $20.00

Total Average Monthly Fixed Expenses $149.35

Time-Management PlanSchedule for a Typical Week

Total Hours in a Week = 168

New Business

School

Free Time

0 10 20 30 40 50 60 70 80 90

27

52

89

Hours

Monthly Sales ProjectionsFirst Year

Total Units Sold

186

0

20

40

Jan Feb Mar Apr May June July Aug Sept Oct Nov DecUni

ts S

old

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.12

Monthly Fixed Expenses

Contribution Margin per Unit

= Monthly Break-Even Units

= 12$149.35

$13.42

Projected Yearly Income Statement First Year

Selling Price per Unit $15.00

Number of Units Sold 186

Total Sales $2,790.00

Variable Expenses $293.88

Contribution Margin $2,496.12Fixed Operating

Expenses $1,792.20

Pre-Tax Profit $703.92

Taxes @ 15% $105.59

Net Profit $598.33

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

DBA Hartford, CT $10.00

Partnership agreement

Weber & Myers, LLC $150.00

Laptop/Cell-phone Amazon.com Already Owned

Small Shipping boxes Amazon.com $15.62

Magnet Copper cord Amazon.com $16.34I-Cord Amazon.com $11.37

Ear Buds Amazon.com $11.89

Total Start-Up Expenditures [$] $215.22

Cash ReservesEmergency Fund $

Reserve for Fixed Expenses $

Total Start-Up Investment

107.61

$1057.53

735.00

ROS & ROIROS: Return on Sales

For My Business: DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$598.33

$2790.00X 100 = 21%

$598.33$1,057.53 X 100 = 57%

$0.21

$0.57

Financing Strategy

Source Amount Debt Equity Gift

Personal Savings $1057.53 X

$1057.53Total Start-Up Investment

• Debt free Total: $1057.53

Business Responsibility& Philanthropy Business Responsibility We will have our customers informed on new items, by

having information on our website. Also we plan to make business cards and flyers to get customers interested.

Philanthropy SASL will donate 4% of their earnings to the Hartford

Youth Scholars Foundation

Business and Personal Goals

Double profits in the first six months of sales

Start up a business website

Graduate high school with high honors

Attend prestigious universities

Business Personal

K: Open an electronics shop full of our own brand products.

D: Have products sold at well known stores.

Shor

t-ter

mLo

ng-te

rm

DK: Earn a Master’s degree

DK: Major in Electronic Engineering

Stay Away & Stay Loud

Thank you for your consideration.

S.A.S.LPlease Visit Us At

www.saslheadphones.webs.com