satellite - dolly
TRANSCRIPT
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Produto do Gênero: Alimentício.
Categoria: Bebidas Não Alcoólicas Gaseificadas.
A Dolly possui em sua linha de produtos,
refrigerantes adoçados
com açúcar e dietéticos.
Sabores:
• Guaraná
• Cola
• Laranja
• Limão
• Uva
produtoproduto
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Mercado de Refrigerantes:
• Crescimento de 13,33 % no triênio (2004-2007)
(aprox. 4,44 % ao ano).
Mercado de Tubaínas:
• 2005 – Produção equivalente a 33 % de refrigerantes
• 1998 – Produção equivalente a 26 % de refrigerantes
mercadomercado
13,6 Bilhões de Litros2007
12 Bilhões de Litros2004
11 Bilhões de Litros1998
Mercado RefrigerantesANO
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Coca-Cola
55%
Ambev /
Antarctica
16%
Schin
4%Dolly
2%
Outras
23%
Coca-Cola
Ambev / Antarctica
Schin
Dolly
Outras
MarketMarket ShareShare
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Conceito Criativo
Título da Campanha:
“Nem todo mundo assume, mas todo mundo gosta”.
Slogan:
“Dolly. Eu bebo mesmo!”
BRIEFING DE BRIEFING DE CRIAcaOCRIAcaO
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Campanha Campanha -- revistarevista
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Campanha Campanha -- outdooroutdoor
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Dia das Dia das maesmaes
PDVsPDVs
Faixa de GôndolaFaixa de Gôndola
ee
FlyersFlyers
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Dia das Dia das maesmaes
OutdoorOutdoor
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Sacola Sacola ecobagecobag
PDVsPDVs
MMóóbile / Faixa de Gôndolabile / Faixa de Gôndola
SacolaSacola
EcobagEcobag
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PDVsPDVs (M(Móóbile / Faixa de Gôndola / bile / Faixa de Gôndola / FlyersFlyers))
natalnatal
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Edição Especial de Natal de 3 litros
natalnatal
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natalnatal
Filme Publicitário - Story Board
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atacadoatacado
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HotsiteHotsite
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2009/02