satinique™ smooth moisture shampoo and...
TRANSCRIPT
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SATINIQUE Smooth Moisture Shampoo
and Conditioner were created to Care for
hair.
Experience smoothness that endures*
and moisture that revives you. Perfect for
transforming dull, dry or unmanageable
hair into beautiful, smooth, silky and shiny
hair.
Featuring ENERJUVE to restore hair to its
natural, healthy-looking state plus Kukui
Seed Oil and Pro-Vitamin B5.
KEY PRODUCT MESSAGE
This system of shampoo and conditioner helps improve moisture from root to tip*, for hair that is
shiny, smooth and manageable.
*When used as a system of Smooth Moisture Shampoo, Conditioner and Straightening Balm
COLLECTION OVERVIEW
SATINIQUE™ haircare knows that when your hair
looks and feels good, you feel more beautiful and
confident.
SATINIQUE haircare is a three part approach for
true customization: Care, Treat and Style. Care:
Shampoos and conditioners targeted to specific
needs. Treat: Treatments to repair, renew and
revitalize. Style: Formulas to shape, hold and help
create any look.
SATINIQUE scientists combined their nutritional
and beauty expertise to incorporate innovative
ingredients for hair health with carefully selected
botanicals.
SATINIQUE features exclusive ENERJUVE™ – a
patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA.
Premium hair care products, perfect for all ages,
all ethnicities, all around the world.
SATINIQUE™ Smooth Moisture Shampoo and Conditioner
PRODUCT OVERVIEW
FEATURES / BENEFITS
FEATURE BENEFIT
ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine
Helps repair and restore hair back to its natural, healthy looking state. *
*U.S. Patent 8,263,053
Exclusive formulas with special
moisturizing and conditioning
ingredients in both shampoo and
conditioner
Restores vital moisture to the hair after one use.
Controls frizz. Hair looks shiny, feels soft.*
Leaves hair up to 6 times smoother.*
*When used as a system with Smooth Moisture Shampoo, Conditioner and Straightening Balm
Unique blend of KuKui Oil, Pro-Vitamin B5
Kukui Seed Oil is a nutrient rich ingredient known to rejuvenate and smooth hair.
Pro-Vitamin B5 is known to coat the hair for smooth, shiny hair finish.
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PRODUCT USAGE
Apply shampoo to wet hair, massage into a lather, and
rinse.
After shampooing, apply conditioner and distribute
throughout hair. Rinses easily.
Gentle enough for daily use.
FRAGRANCE
All SATINIQUE™ products are enhanced with carefully-selected fruity and floral
fragrances which heighten the usage experience.
Smooth Moisture Shampoo and Conditioner each feature a crisp, vibrant
fragrance with notes of pear, green apple, rose, and musk.
SATINIQUE™ Smooth Moisture Shampoo and Conditioner
3
TARGET CUSTOMERS
They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand
the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other
premium haircare products.
They want to treat and soften hair that are dry, dull, or unmanageable.
CONVERSATION STARTERS
ENERJUVE™:
A patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA – works three ways to correct
the negative charge found in damaged hair. It
penetrates the core, selectively binds to damaged
areas and rebuilds weak spots to repair and
revitalize from the inside out.
TECHNOLOGY
Blended Nutrients for Smooth Moisture System:
KuKui Seed Oil: Known for its rejuvenating and soothing effects, it helps replenish
luster and elasticity. Particular good for hair that is damaged from exposure to the
environment.
Pro-vitamin B5: Found in both plants and animals, it is used as a conditioning
agent for coating and sealing, lubricating the hair shaft and making strands appear
shiny. It moisturizes, rehydrates and protects hair.
While I’m here, I must make sure you see what’s new in beauty. We have an
amazing haircare line that is completely customized.
What is your favorite thing about your current hair care products?
What do you use to take care of your hair?/Do you use hair styling products?
If there is one thing you would change about your hair what would it be?
Do you know any friends or family members who have dry, dull or unmanageable
hair?
When you are engaging in a selling
conversation with a customer, start by
asking questions about their hair care
regimen or if they have styling needs.
SATINIQUE™ Smooth Moisture Shampoo and Conditioner
CROSS SELLING PRODUCTS
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
they like the product.
Make sure to ask if they have any
questions about their purchase.
Specific Cross Selling Opportunities:
Style with SATINIQUE Straightening Balm: A creamy
balm that helps tame and smooth hair during heat
styling for all day humidity resistance.
4
Style with SATINIQUE Shine Spray: A clear, light finishing
mist that improves shine; perfect for all hair types,
especially hair that is dull or dry.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if they would like to place
another order.
This is also another opportunity to cross
sell other products in the SATINIQUE
Collection (See above for cross selling
recommendations.)
After 3-4 Weeks:
Ask your customer what changes they have
noticed in the way their hair looks and
feels.
This is also a great time to invite overall
feedback on the product and recommend
another SATINIQUE product, like the
Straightening Balm.
SATINIQUE™ Smooth Moisture Shampoo and Conditioner
As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing
customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.
KEY PRODUCT MESSAGE
This system of shampoo and conditioner gently cleanses for volume and body without weighing hair
down.
5
SATINIQUE Extra Volume Shampoo and
Conditioner were created to Care for hair.
Elevate fine hair to a new level of fullness.
The SATINIQUE Extra Volume collection is
perfect for fine, thin or limp hair.
Featuring ENERJUVE to restore hair to its
natural, healthy-looking state plus
Macadamia Nut Oil and Soy Protein.
SATINIQUE™ Extra Volume Shampoo and Conditioner
COLLECTION OVERVIEW
SATINIQUE™ haircare knows that when your
hair looks and feels good, you feel more beautiful
and confident.
SATINIQUE haircare is a three part approach for
true customization: Care, Treat and Style. Care:
Shampoos and conditioners targeted to specific
needs. Treat: Treatments to repair, renew and
revitalize. Style: Formulas to shape, hold and
help create any look.
SATINIQUE scientists combined their nutritional
and beauty expertise to incorporate innovative
ingredients for hair health with carefully selected
botanicals.
SATINIQUE features exclusive ENERJUVE™ –
a patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA.
Premium hair care products, perfect for all ages,
all ethnicities, all around the world.
PRODUCT OVERVIEW
FEATURES / BENEFITS
FEATURE BENEFIT
ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine
Helps repair and restore hair back to its natural, healthy looking state.
Exclusive blend of lightweight, lifting polymers in both the
shampoo and conditioner Flat hair becomes full with body and life.
Helps maximize and boost hair volume all day by up to 37%.*
Hair looks full and thick.**
Reduces static. Resists losing volume in humid weather.*
*When used as a system of Extra Volume Shampoo, Conditioner, and
Volumising Mousse (Some markets: Hold Control Foam).
**When used as a system of Shampoo and Conditioner
Unique blend of Macadamia Nut Oil and Soy Protein Macadamia Nut Oil is lightweight and adds softness and shine.
Soy protein is known to enhance hair strength and manageability.
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PRODUCT USAGE
Apply shampoo to wet hair, massage into a lather, and
rinse.
After shampooing, apply conditioner and distribute
through mid-lengths and ends of hair. Rinses easily,
detangles so hair is easier to comb.
Gentle enough for daily use.
FRAGRANCE
All SATINIQUE products are enhanced with carefully-selected fruity
and floral fragrances which heighten the usage experience.
Extra Volume Shampoo and Conditioner feature a crisp, vibrant
fragrance with notes of pear, green apple, rose, and musk.
SATINIQUE™ Extra Volume Shampoo and Conditioner
7
CONVERSATION STARTERS
TECHNOLOGY
TARGET CUSTOMERS
They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand
the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other
premium haircare products.
• They want to treat and soften hair that is fine, thin or limp, or are concerned with hair that is flat, fragile or lifeless.
ENERJUVE™:
A patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA – works three ways to correct
the negative charge found in damaged hair. It
penetrates the core, selectively binds to damaged
areas and rebuilds weak spots to repair and
revitalize from the inside out.
While I’m here, I must make sure you see what’s new in beauty. We have an amazing
haircare line that is completely customized.
What is your favorite thing about your current hair care products?
What do you use to take care of your hair?/Do you use hair styling products?
If there is one thing you would change about your hair what would it be?
Do you know any friends or family members who have fine, thin or limp hair?
When you are engaging in a selling
conversation with a customer, start by
asking questions about her hair care
regimen or if she has styling needs.
Blended Nutrients for the Extra Volume system:
Macadamia Seed Oil: The oil from the macadamia nut, found throughout the South
Pacific, has provided us with some of the most beneficial elements for healthful
hair. Lightweight, easily absorbed, to add softness and shine.
Soy Protein: Enhances hair manageability, improves the body and texture of hair,
improves feel and dry comb properties, contains cystine (a building block of hair
bonds) for hair strengthening and nourishment.
SATINIQUE™ Extra Volume Shampoo and Conditioner
CROSS SELLING PRODUCTS
.
8
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
they like the product,
Make sure to ask if they have any
questions about their purchase.
Specific Cross Selling Opportunities:
Style with SATINIQUE Volumising Mousse*: A light
weight non-aerosol foam for women who desire volume
and style for their hair without weighing it down. For all
hair types.
*Some markets: Hold Control Foam
Style with SATINIQUE Final Step Finishing Spray: A
premium aerosol hair spray that provides long-lasting,
strong hold all day. For all hair types.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if they would like to place
another order.
This is also another opportunity to cross
sell other products in the SATINIQUE
Collection (See above for cross selling
recommendations.)
After 3-4 Weeks:
Ask your customer what changes they have
noticed in the way their hair looks and
feels.
This is also a great time to invite overall
feedback on the product and recommend
another SATINIQUE product, like the
Volumising Mousse.
As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing
customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.
SATINIQUE™ Extra Volume Shampoo and Conditioner
KEY PRODUCT MESSAGE
This system of shampoo and conditioner provides gentle cleansing and conditioning to protect,
strengthen and repair hair while helping hair keep color and boost shine.
9
COLLECTION OVERVIEW
SATINIQUE™ haircare knows that when your
hair looks and feels good, you feel more beautiful
and confident.
SATINIQUE haircare is a three part approach for
true customization: Care, Treat and Style. Care:
Shampoos and conditioners targeted to specific
needs. Treat: Treatments to repair, renew and
revitalize. Style: Formulas to shape, hold and
help create any look
SATINIQUE scientists combined their nutritional
and beauty expertise to incorporate innovative
ingredients for hair health with carefully selected
botanicals.
SATINIQUE features exclusive ENERJUVE™ –
a patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA.
Premium hair care products, perfect for all ages,
all ethnicities, all around the world.
SATINIQUE™ Glossy Repair Shampoo and Conditioner
SATINIQUE Glossy Repair Shampoo and
Conditioner were created to Care for hair.
Distressed hair is revived. Color stays
truer longer. The SATINIQUE Glossy
Repair Repair collection is perfect for
damaged or color-treated hair.
Sulfate free, to help protect color from
fading.
Featuring ENERJUVE to restore hair to its
natural, healthy-looking state plus the
botanicals Pomegranate Extract and
Grape Seed Extract.
PRODUCT OVERVIEW
FEATURES / BENEFITS
FEATURE BENEFIT
ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine
Helps repair and restore hair back to its natural, healthy looking state. *
*U.S. Patent 8,263,053
Sulfate free, hair-strengthening shampoo and conditioner
formulas that hydrate and repair the cuticle Strengthens hair by up to 9 times*
Reduces color fade; helps maintain color through 45 washes.
Keeps color truer, longer.*
Helps mend and prevent split ends.*
Hair feels soft and silky**
*When used as a system of Shampoo, Conditioner, Revitalizing Mask and Dual-
Defend Spray
**When used as a system of shampoo and conditioner
Custom selected botanicals: Unique blend of Pomegranate Extract and Grape Seed Extract
Pomegranate Extract helps revitalize dull, dry hair.
Grape Seed Extract helps protects hair against environmental damage.
10
PRODUCT USAGE
Apply shampoo to wet hair, massage into a lather, and
rinse. Won’t strip color.
After shampooing, apply conditioner and distribute
throughout hair. Rinses easily, leaves hair silky and
easily combed.
Gentle enough for daily use.
FRAGRANCE
All SATINIQUE products are enhanced with carefully-selected fruity and floral
fragrances which heighten the usage experience.
Glossy Repair Shampoo and Conditioner features a bouquet with notes of
raspberry, freesia, magnolia, apricot, and rose tea.
SATINIQUE™ Glossy Repair Shampoo and Conditioner
11
CONVERSATION STARTERS
TECHNOLOGY
TARGET CUSTOMERS
They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the link
between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium haircare
products.
They who want to strengthen, treat and protect hair that is damaged and/or color treated, or simply exposed to stress from the environment, sun,
aging or other chemical services (straightening, perms, etc.).
ENERJUVE™:
A patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA – works three ways to correct
the negative charge found in damaged hair. It
penetrates the core, selectively binds to damaged
areas and rebuilds weak spots to repair and
revitalize from the inside out.
While I’m here, I must make sure you see what’s new in beauty. We have an amazing
haircare line that is completely customized.
What is your favorite thing about your current hair care products?
What do you use to take care of your hair?/Do you use hair styling products?
If there is one thing you would change about your hair what would it be?
Do you know any friends or family members who worry about maintaining color
treated hair?
When you are engaging in a selling
conversation with a customer, start by
asking questions about their hair care
regimen or if they have styling needs.
Blended Nutrients for Glossy Repair Shampoo and Conditioner:
Pomegranate Extract: Used to revitalize dull and dry hair and protect it from
environmental pollution and chemicals. Rich in antioxidants, pomegranate contains
as much as three times the antioxidants as green tea or red wine.
Grape Seed Extract: A wonderful, natural antioxidant agent.
SATINIQUE™ Glossy Repair Shampoo and Conditioner
CROSS SELLING PRODUCTS
12
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
they like the product.
Make sure to ask if they have any
questions about her purchase.
Specific Cross Selling Opportunities:
Treat with SATINIQUE Revitalizing Mask: A deep
conditioning treatment cream to repair and fortify scalp
and hair; works deep within the hair, while
strengthening and protecting each hair strand. For all
hair types.
Treat with SATINIQUE Dual Defend Spray: An overall
treatment that works two ways: this sheer spray provides
shine and moisture while protecting against UV light and
outside aggressions. For all hair types.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if they would like to place
another order.
This is also another opportunity to cross
sell other products in the SATINIQUE
Collection (See above for cross selling
recommendations.)
After 3-4 Weeks:
Ask your customer what changes she has
noticed in the way their hair looks and
feels.
This is also a great time to invite overall
feedback on the product and recommend
another SATINIQUE product, like the
Revitalizing Mask.
SATINIQUE™ Glossy Repair Shampoo & Conditioner
As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing
customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.
KEY PRODUCT MESSAGE
Gentle cleansers and balanced conditioners provide nourishment to keep hair looking healthier
in one simple step. Perfect for daily cleansing and styling.
SATINIQUE™ 2 IN 1 Shampoo and Conditioner
COLLECTION OVERVIEW
SATINIQUE™ haircare knows that when your
hair looks and feels good, you feel more beautiful
and confident.
SATINIQUE haircare is a three part approach for
true customization: Care, Treat and Style. Care:
Shampoos and conditioners targeted to specific
needs. Treat: Treatments to repair, renew and
revitalize. Style: Formulas to shape, hold and help
create any look.
SATINIQUE scientists combined their nutritional
and beauty expertise to incorporate innovative
ingredients for hair health with carefully selected
botanicals.
SATINIQUE features exclusive ENERJUVE™ – a
patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA.
Premium hair care products, perfect for all ages,
all ethnicities, all around the world.
SATINIQUE 2 IN 1 Shampoo and
Conditioner was created to Care for hair.
Experience the ease of healthy looking
hair. The SATINIQUE 2 IN 1 Shampoo
and Conditioner is perfect for simplifying
a haircare routine: cleanses and
conditions in one step. All hair types.
Featuring ENERJUVE to restore hair to
its natural, healthy-looking state plus
Borage Seed Oil to condition hair and
Vitamin E to moisturize and protect hair.
PRODUCT OVERVIEW
FEATURES / BENEFITS
FEATURE BENEFIT
ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine
Helps repair and restore hair back to its natural, healthy looking state. *
* U.S. Patent 8,263,053
Exclusive formula containing mild cleansing agents and
conditioning ingredients Gently cleanses and conditions with each use. Gentle enough for daily use.
Leaves hair feeling soft, easy to comb, and healthy looking.
Wet hair is easy to detangle.
Unique blend of Borage Oil, and Vitamin E Borage Seed Oil is known to help moisturize and smooth hair.
Vitamin E is known to moisturize and protect hair.
PRODUCT USAGE
Apply to wet hair, massage into a lather, and rinse.
Gentle enough to use every day.
FRAGRANCE
All SATINIQUE™ products are enhanced with carefully-selected
fruity and floral fragrances which heighten the usage experience.
2 IN 1 Shampoo features a crisp, vibrant fragrance with notes of
pear, green apple, rose, and musk.
SATINIQUE™ 2 IN 1 Shampoo and Conditioner
CONVERSATION STARTERS
TECHNOLOGY
TARGET CUSTOMERS
They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the
link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium
haircare products.
They want to clean and condition hair in one easy step—either every day, while at the gym, or when schedule demands it. For all hair types.
ENERJUVE™:
A patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA – works three ways to correct
the negative charge found in damaged hair. It
penetrates the core, selectively binds to damaged
areas and rebuilds weak spots to repair and
revitalize from the inside out.
While I’m here, I must make sure you see what’s new in beauty. We have an amazing
haircare line that is completely customized.
What is your favorite thing about your current hair care products?
What do you use to take care of your hair?/Do you use hair styling products?
If there is one thing you would change about your hair what would it be?
Do you know any friends or family members who want a simple approach to taking care
of their hair?
When you are engaging in a selling
conversation with a customer, start by
asking questions about their hair care
regimen or if they have styling needs.
Blended Nutrients for 2 IN 1 Shampoo and Conditioner:
Borage Seed Oil: Borage, also know as starflower, is an annual herb originating in
Syria. Borage Seed Oil is used for repairing and moisturizing the hair due to it’s
occlusive ability to help lock in moisture and smooth the outer cuticle.
Vitamin E: Has been shown to help with moisturizing and protecting hair. It is also
recognized as a wonderful antioxidant agent.
SATINIQUE™ 2 IN 1 Shampoo and Conditioner
CROSS SELLING PRODUCTS
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
they like the product.
Make sure to ask if they have any
questions about their purchase.
Specific Cross Selling Opportunities:
Style with SATINIQUE Texturing Matte Wax: A
premium styling wax that gives medium hold, natural
style definition, and the ability to sculpt, shape and
control fly-aways.
Style with SATINIQUE Final Step Finishing Spray: A
premium aerosol hair spray that provides long-lasting,
strong hold all day. For all hair types.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if they would like to place
another order.
This is also another opportunity to cross
sell other products in the SATINIQUE
Collection (See above for cross selling
recommendations.)
After 3-4 Weeks:
Ask your customer what changes they have
noticed in the way their hair looks and
feels.
This is also a great time to invite overall
feedback on the product and recommend
another SATINIQUE product, like the
Texturing Matte Wax.
SATINIQUE™ 2 IN 1 Shampoo and Conditioner
As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing
customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.
KEY PRODUCT MESSAGE
This targeted shampoo helps reduce dandruff and provide moisture to the scalp.
17
SATINIQUE Anti-Dandruff Shampoo was
created to Care for hair.
Experience pureness and clarity for scalp
and hair. Perfect for transforming any hair
type with dandruff or itchy scalp into
beautiful flake-free hair.
Featuring ENERJUVE to restore hair to its
natural, healthy-looking state plus Vitamin E
and Avocado.
COLLECTION OVERVIEW
SATINIQUE™ haircare knows that when your hair
looks and feels good, you feel more beautiful and
confident.
SATINIQUE haircare is a three part approach for
true customization: Care, Treat and Style. Care:
Shampoos and conditioners targeted to specific
needs. Treat: Treatments to repair, renew and
revitalize. Style: Formulas to shape, hold and help
create any look.
SATINIQUE scientists combined their nutritional
and beauty expertise to incorporate innovative
ingredients for hair health with carefully selected
botanicals.
SATINIQUE features exclusive ENERJUVE™ – a
patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA.
Premium hair care products, perfect for all ages,
all ethnicities, all around the world.
SATINIQUE™ Anti-Dandruff Shampoo
PRODUCT OVERVIEW
FEATURES / BENEFITS
FEATURE BENEFIT
ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine
Helps repair and restore hair back to its natural, healthy looking state. *
*US. Patent 8,263,053
Exclusive formula features Zinc Pyrithione Helps control dandruff.
Helps relieve dry, itchy scalp.
Helps eliminates flakes.
After 4 weeks, 100% of panelists saw a reduction in dandruff.*
*When used a a system with Anti-Dandruff Shampoo and Scalp Tonic
Blend of Vitamin E and a unique form of Avocado Vitamin E is known to help nourish and moisturize the scalp, leaving it more
comfortable.
Unique form of Avocado known to help control oiliness of the scalp and
prevent flaky patches.
18
PRODUCT USAGE
Apply to wet hair, massage into scalp and hair. Rinse.
Follow with conditioner as needed.
Gentle enough for daily use.
FRAGRANCE
All SATINIQUE products are enhanced with carefully-selected fruity and floral fragrances
which heighten the usage experience.
Anti-Dandruff Shampoo features a fresh, clean floral fragrance with notes of water
flowers, lily of the valley, hyacinth and sandalwood.
SATINIQUE™ Anti-Dandruff Shampoo
19
CONVERSATION STARTERS
TECHNOLOGY
TARGET CUSTOMERS
They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand
the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other
premium haircare products.
They want to treat hair and scalp that are dry, itchy, or flaky. .
ENERJUVE™:
A patented, positively charged complex
of strengthening lipids, reinforcing
creatine, and smoothing 18-MEA –
works three ways to correct the
negative charge found in damaged
hair. It penetrates the core, selectively
binds to damaged areas and rebuilds
weak spots to repair and revitalize from
the inside out.
While I’m here, I must make sure you see what’s new in beauty. We have an amazing
haircare line that is completely customized.
What is your favorite thing about your current hair care products?
What do you use to take care of your hair?/Do you use hair styling products?
If there is one thing you would change about your hair what would it be?
Do you know any friends or family members who have occasional dandruff or itchy scalp?
When you are engaging in a selling
conversation with a customer, start by
asking questions about their hair care
regimen or if they have styling needs.
Blended Nutrients for Anti-Dandruff Shampoo:
Vitamin E: Vitamin E has been shown to help with
moisturizing and protecting hair. It is also recognized as a
wonderful antioxidant agent.
Avocado: Avocado acts as a moisturizer for dry or damaged
hair.
SATINIQUE™ Anti-Dandruff Shampoo
ZINC PYRITHIONE:
An antibacterial compound
that helps control dandruff
by diminishing skin irritation.
CROSS SELLING PRODUCTS
20
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see if they
like the product.
Make sure to ask if they have any
questions about their purchase.
Specific Cross Selling Opportunities:
Treat with SATINIQUE Scalp Tonic: A premium leave-
in tonic to combat dandruff and itchy, dry scalp while
promoting scalp health and hair growth.
• Treat with SATINIQUE Revitalizing Mask: Deep
conditioning treatment cream to repair and fortify scalp and
hair; works deep within the hair, while strengthening and
protecting each hair strand. For all hair types.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if they would like to place
another order.
This is also another opportunity to cross
sell other products in the SATINIQUE
Collection (See above for cross selling
recommendations.)
After 3-4 Weeks:
Ask your customer what changes they have
noticed in the way their hair looks and
feels.
This is also a great time to invite overall
feedback on the product and recommend
another SATINIQUE product, like the Scalp
Tonic.
SATINIQUE™ Anti-Dandruff Shampoo
As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing
customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.
KEY PRODUCT MESSAGE
A nourishing shampoo and conditioner that energize and simulate the scalp* to promote hair growth and help reduce hair loss due to breakage.
* With massage
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SATINIQUE Anti-Hairfall Shampoo and
Conditioner were created to Care for hair.
Perfect for reducing breakage of fragile,
fine or thinning hair.
Featuring ENERJUVE to restore hair to its
natural, healthy-looking state plus the
botanicals Ginseng, Eclipta Alba Extract
and Mulberry Leaf Extract.
COLLECTION OVERVIEW
SATINIQUE™ haircare knows that when your hair
looks and feels good, you feel more beautiful and
confident.
SATINIQUE haircare is a three part approach for
true customization: Care, Treat and Style. Care:
Shampoos and conditioners targeted to specific
needs. Treat: Treatments to repair, renew and
revitalize. Style: Formulas to shape, hold and help
create any look.
SATINIQUE scientists combined their nutritional
and beauty expertise to incorporate innovative
ingredients for hair health with carefully selected
botanicals.
SATINIQUE features exclusive ENERJUVE™ – a
patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA, a unique fatty acid found only
in hair.
Premium hair care products, perfect for all ages,
all ethnicities, all around the world.
SATINIQUE™ Anti-Hairfall Shampoo and Conditioner
PRODUCT OVERVIEW
FEATURES / BENEFITS
FEATURE BENEFIT
ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine
Helps repair and restore hair back to its natural, healthy looking state. *
*U.S. Patent 8,263,053
Exclusive formula of hair follicle nourishing ingredients Saves up to 1800 hair strands a month.
Helps reduce hair loss due to breakage.
Leaves hair looking fuller and thicker.*
Helps energize and stimulate circulation with massage to aid in thicker, fuller looking
hair.
*When used as system of Anti-Hairfall Shampoo, Conditioner and Scalp Tonic
Custom selected botanicals: Unique blend of Ginseng,
and Mulberry Leaf Extract
Combination is specially chosen to help increase circulation of the scalp while energizing
and stimulating the scalp with massage. Helps provide a healthy environment to
encourage new growth.
Ginseng helps exfoliate the scalp to allow other scalp treatments to absorb more
effectively.
Mulberry Leaf Extract is known for its antioxidant properties to support healthy hair
growth.
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PRODUCT USAGE
Apply shampoo to wet hair, massage into hair and scalp
using a circular motion. Rinse.
After shampooing, apply conditioner and distribute
throughout hair. Rinse.
Gentle enough for daily use.
FRAGRANCE
All SATINIQUE™ products are enhanced with carefully-selected fruit and floral
fragrances which heighten the usage experience.
Anti-Hairfall Shampoo and Conditioner feature a fresh, clean fragrance with notes of
water flowers, lily of the valley, hyacinth and sandalwood.
SATINIQUE™ Anti-Hairfall Shampoo and Conditioner
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CONVERSATION STARTERS
TECHNOLOGY
TARGET CUSTOMERS
They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand
the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other
premium haircare products.
They want to treat and soften hair that is prone to loss, breakage or thinning.
ENERJUVE™:
A patented, positively charged complex of
strengthening lipids, reinforcing creatine, and
smoothing 18-MEA – works three ways to correct
the negative charge found in damaged hair. It
penetrates the core, selectively binds to damaged
areas and rebuilds weak spots to repair and
revitalize from the inside out.
What is your favorite thing about your current hair care products?
What do you use to take care of your hair?/Do you use hair styling products?
If there is one thing you would change about your hair what would it be?
Do you know any friends or family members who worry about hair easily breaking or
thinning?
When you are engaging in a selling
conversation with a customer, start by
asking questions about their hair care
regimen or if they have styling needs.
Blended Nutrients for Anti-Hairfall Shampoo and Conditioner:
Ginseng: Ginseng is used for promoting cell energy on hair and maintaining the
scalp health, including its exfoliation.
Eclipta Alba Extract: A tropical herb traditionally known for its ability to promote hair
growth.
Mulberry Leaf Extract: Mulberry Leaf Extract is known to help support the growth of
healthy hair due to its antioxidant properties and is traditionally used in Chinese
medicine to help reduce hair loss.
SATINIQUE™ Anti-Hairfall Shampoo and Conditioner
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Demonstrations are the most powerful way to engage the customer and show the incredible effectiveness of SATINIQUE products. Below are
three demonstrations specially designed to highlight the key benefits of this product while intriguing the participants. They can be performed
one-on-one or as part of a group demonstration. Use them individually, or, to help reinforce usage and cross selling, show them in this order.
Instructions:
1. PREP: Count out 100 lengths (1 length = 2 yards) of common sewing thread. Then cut them into 18 sections (1 section = 10cm (4inches)).
2. PREP: Create a bundle using a rubber band.
3. DEMO: Hold up the thread bundled together. Explain it is a visual representation of the amount of hair saved in one month.
Results are enhanced when you use the SATINIQUE Anti-Hairfall Shampoo and Conditioner, and Scalp Tonic as a system.
SATINIQUE™ Anti-Hairfall Shampoo and Conditioner
DEMONSTRATIONS
HAIR RESCUE
Purpose: Showcases how the SATINIQUE Anti-Hairfall
Shampoo and Conditioner saves up to 1,800 strands of
hair per month, resulting in thicker, fuller looking hair.
You will need:
1 spool of common sewing thread OR 1 hair swatch /
hair extension with 1,800 strands of hair
STEP 1 STEP 2 STEP 3
Rubberband
Scissors
Yard Stick
CROSS SELLING PRODUCTS
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FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
they like the product.
Make sure to ask if they have any
questions about her purchase.
Specific Cross Selling Opportunities:
Treat with SATINIQUE Scalp Tonic: A premium leave-
in tonic to combat dandruff and itchy, dry scalp while
promoting scalp health and hair growth.
Treat with SATINIQUE Overnight Repair Treatment:
Repairs severely damaged hair while you sleep, then helps
protect it from future damage. For all hair types.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if they would like to place
another order.
This is also another opportunity to cross
sell other products in the SATINIQUE
Collection (See above for cross selling
recommendations.)
After 3-4 Weeks:
Ask your customer what changes they have
noticed in the way their hair looks and
feels.
This is also a great time to invite overall
feedback on the product and recommend
another SATINIQUE product, like the Scalp
Tonic.
SATINIQUE™ Anti-Hairfall Shampoo and Conditioner
As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing
customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.