satinique™ smooth moisture shampoo and...

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1 SATINIQUE Smooth Moisture Shampoo and Conditioner were created to Care for hair. Experience smoothness that endures* and moisture that revives you. Perfect for transforming dull, dry or unmanageable hair into beautiful, smooth, silky and shiny hair. Featuring ENERJUVE to restore hair to its natural, healthy-looking state plus Kukui Seed Oil and Pro-Vitamin B5. KEY PRODUCT MESSAGE This system of shampoo and conditioner helps improve moisture from root to tip*, for hair that is shiny, smooth and manageable. *When used as a system of Smooth Moisture Shampoo, Conditioner and Straightening Balm COLLECTION OVERVIEW SATINIQUE™ haircare knows that when your hair looks and feels good, you feel more beautiful and confident. SATINIQUE haircare is a three part approach for true customization: Care, Treat and Style. Care: Shampoos and conditioners targeted to specific needs. Treat: Treatments to repair, renew and revitalize. Style: Formulas to shape, hold and help create any look. SATINIQUE scientists combined their nutritional and beauty expertise to incorporate innovative ingredients for hair health with carefully selected botanicals. SATINIQUE features exclusive ENERJUVE™ – a patented, positively charged complex of strengthening lipids, reinforcing creatine, and smoothing 18-MEA. Premium hair care products, perfect for all ages, all ethnicities, all around the world. SATINIQUE™ Smooth Moisture Shampoo and Conditioner PRODUCT OVERVIEW

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Page 1: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

1

SATINIQUE Smooth Moisture Shampoo

and Conditioner were created to Care for

hair.

Experience smoothness that endures*

and moisture that revives you. Perfect for

transforming dull, dry or unmanageable

hair into beautiful, smooth, silky and shiny

hair.

Featuring ENERJUVE to restore hair to its

natural, healthy-looking state plus Kukui

Seed Oil and Pro-Vitamin B5.

KEY PRODUCT MESSAGE

This system of shampoo and conditioner helps improve moisture from root to tip*, for hair that is

shiny, smooth and manageable.

*When used as a system of Smooth Moisture Shampoo, Conditioner and Straightening Balm

COLLECTION OVERVIEW

SATINIQUE™ haircare knows that when your hair

looks and feels good, you feel more beautiful and

confident.

SATINIQUE haircare is a three part approach for

true customization: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalize. Style: Formulas to shape, hold and help

create any look.

SATINIQUE scientists combined their nutritional

and beauty expertise to incorporate innovative

ingredients for hair health with carefully selected

botanicals.

SATINIQUE features exclusive ENERJUVE™ – a

patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

SATINIQUE™ Smooth Moisture Shampoo and Conditioner

PRODUCT OVERVIEW

Page 2: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

FEATURES / BENEFITS

FEATURE BENEFIT

ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine

Helps repair and restore hair back to its natural, healthy looking state. *

*U.S. Patent 8,263,053

Exclusive formulas with special

moisturizing and conditioning

ingredients in both shampoo and

conditioner

Restores vital moisture to the hair after one use.

Controls frizz. Hair looks shiny, feels soft.*

Leaves hair up to 6 times smoother.*

*When used as a system with Smooth Moisture Shampoo, Conditioner and Straightening Balm

Unique blend of KuKui Oil, Pro-Vitamin B5

Kukui Seed Oil is a nutrient rich ingredient known to rejuvenate and smooth hair.

Pro-Vitamin B5 is known to coat the hair for smooth, shiny hair finish.

2

PRODUCT USAGE

Apply shampoo to wet hair, massage into a lather, and

rinse.

After shampooing, apply conditioner and distribute

throughout hair. Rinses easily.

Gentle enough for daily use.

FRAGRANCE

All SATINIQUE™ products are enhanced with carefully-selected fruity and floral

fragrances which heighten the usage experience.

Smooth Moisture Shampoo and Conditioner each feature a crisp, vibrant

fragrance with notes of pear, green apple, rose, and musk.

SATINIQUE™ Smooth Moisture Shampoo and Conditioner

Page 3: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

3

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand

the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other

premium haircare products.

They want to treat and soften hair that are dry, dull, or unmanageable.

CONVERSATION STARTERS

ENERJUVE™:

A patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA – works three ways to correct

the negative charge found in damaged hair. It

penetrates the core, selectively binds to damaged

areas and rebuilds weak spots to repair and

revitalize from the inside out.

TECHNOLOGY

Blended Nutrients for Smooth Moisture System:

KuKui Seed Oil: Known for its rejuvenating and soothing effects, it helps replenish

luster and elasticity. Particular good for hair that is damaged from exposure to the

environment.

Pro-vitamin B5: Found in both plants and animals, it is used as a conditioning

agent for coating and sealing, lubricating the hair shaft and making strands appear

shiny. It moisturizes, rehydrates and protects hair.

While I’m here, I must make sure you see what’s new in beauty. We have an

amazing haircare line that is completely customized.

What is your favorite thing about your current hair care products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who have dry, dull or unmanageable

hair?

When you are engaging in a selling

conversation with a customer, start by

asking questions about their hair care

regimen or if they have styling needs.

SATINIQUE™ Smooth Moisture Shampoo and Conditioner

Page 4: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow-up with your customer to see how

they like the product.

Make sure to ask if they have any

questions about their purchase.

Specific Cross Selling Opportunities:

Style with SATINIQUE Straightening Balm: A creamy

balm that helps tame and smooth hair during heat

styling for all day humidity resistance.

4

Style with SATINIQUE Shine Spray: A clear, light finishing

mist that improves shine; perfect for all hair types,

especially hair that is dull or dry.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like the

Straightening Balm.

SATINIQUE™ Smooth Moisture Shampoo and Conditioner

As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing

customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.

Page 5: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

KEY PRODUCT MESSAGE

This system of shampoo and conditioner gently cleanses for volume and body without weighing hair

down.

5

SATINIQUE Extra Volume Shampoo and

Conditioner were created to Care for hair.

Elevate fine hair to a new level of fullness.

The SATINIQUE Extra Volume collection is

perfect for fine, thin or limp hair.

Featuring ENERJUVE to restore hair to its

natural, healthy-looking state plus

Macadamia Nut Oil and Soy Protein.

SATINIQUE™ Extra Volume Shampoo and Conditioner

COLLECTION OVERVIEW

SATINIQUE™ haircare knows that when your

hair looks and feels good, you feel more beautiful

and confident.

SATINIQUE haircare is a three part approach for

true customization: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalize. Style: Formulas to shape, hold and

help create any look.

SATINIQUE scientists combined their nutritional

and beauty expertise to incorporate innovative

ingredients for hair health with carefully selected

botanicals.

SATINIQUE features exclusive ENERJUVE™ –

a patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

PRODUCT OVERVIEW

Page 6: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

FEATURES / BENEFITS

FEATURE BENEFIT

ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine

Helps repair and restore hair back to its natural, healthy looking state.

Exclusive blend of lightweight, lifting polymers in both the

shampoo and conditioner Flat hair becomes full with body and life.

Helps maximize and boost hair volume all day by up to 37%.*

Hair looks full and thick.**

Reduces static. Resists losing volume in humid weather.*

*When used as a system of Extra Volume Shampoo, Conditioner, and

Volumising Mousse (Some markets: Hold Control Foam).

**When used as a system of Shampoo and Conditioner

Unique blend of Macadamia Nut Oil and Soy Protein Macadamia Nut Oil is lightweight and adds softness and shine.

Soy protein is known to enhance hair strength and manageability.

6

PRODUCT USAGE

Apply shampoo to wet hair, massage into a lather, and

rinse.

After shampooing, apply conditioner and distribute

through mid-lengths and ends of hair. Rinses easily,

detangles so hair is easier to comb.

Gentle enough for daily use.

FRAGRANCE

All SATINIQUE products are enhanced with carefully-selected fruity

and floral fragrances which heighten the usage experience.

Extra Volume Shampoo and Conditioner feature a crisp, vibrant

fragrance with notes of pear, green apple, rose, and musk.

SATINIQUE™ Extra Volume Shampoo and Conditioner

Page 7: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

7

CONVERSATION STARTERS

TECHNOLOGY

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand

the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other

premium haircare products.

• They want to treat and soften hair that is fine, thin or limp, or are concerned with hair that is flat, fragile or lifeless.

ENERJUVE™:

A patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA – works three ways to correct

the negative charge found in damaged hair. It

penetrates the core, selectively binds to damaged

areas and rebuilds weak spots to repair and

revitalize from the inside out.

While I’m here, I must make sure you see what’s new in beauty. We have an amazing

haircare line that is completely customized.

What is your favorite thing about your current hair care products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who have fine, thin or limp hair?

When you are engaging in a selling

conversation with a customer, start by

asking questions about her hair care

regimen or if she has styling needs.

Blended Nutrients for the Extra Volume system:

Macadamia Seed Oil: The oil from the macadamia nut, found throughout the South

Pacific, has provided us with some of the most beneficial elements for healthful

hair. Lightweight, easily absorbed, to add softness and shine.

Soy Protein: Enhances hair manageability, improves the body and texture of hair,

improves feel and dry comb properties, contains cystine (a building block of hair

bonds) for hair strengthening and nourishment.

SATINIQUE™ Extra Volume Shampoo and Conditioner

Page 8: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

CROSS SELLING PRODUCTS

.

8

FOLLOW-UP

After 2 Days:

Follow-up with your customer to see how

they like the product,

Make sure to ask if they have any

questions about their purchase.

Specific Cross Selling Opportunities:

Style with SATINIQUE Volumising Mousse*: A light

weight non-aerosol foam for women who desire volume

and style for their hair without weighing it down. For all

hair types.

*Some markets: Hold Control Foam

Style with SATINIQUE Final Step Finishing Spray: A

premium aerosol hair spray that provides long-lasting,

strong hold all day. For all hair types.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like the

Volumising Mousse.

As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing

customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.

SATINIQUE™ Extra Volume Shampoo and Conditioner

Page 9: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

KEY PRODUCT MESSAGE

This system of shampoo and conditioner provides gentle cleansing and conditioning to protect,

strengthen and repair hair while helping hair keep color and boost shine.

9

COLLECTION OVERVIEW

SATINIQUE™ haircare knows that when your

hair looks and feels good, you feel more beautiful

and confident.

SATINIQUE haircare is a three part approach for

true customization: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalize. Style: Formulas to shape, hold and

help create any look

SATINIQUE scientists combined their nutritional

and beauty expertise to incorporate innovative

ingredients for hair health with carefully selected

botanicals.

SATINIQUE features exclusive ENERJUVE™ –

a patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

SATINIQUE™ Glossy Repair Shampoo and Conditioner

SATINIQUE Glossy Repair Shampoo and

Conditioner were created to Care for hair.

Distressed hair is revived. Color stays

truer longer. The SATINIQUE Glossy

Repair Repair collection is perfect for

damaged or color-treated hair.

Sulfate free, to help protect color from

fading.

Featuring ENERJUVE to restore hair to its

natural, healthy-looking state plus the

botanicals Pomegranate Extract and

Grape Seed Extract.

PRODUCT OVERVIEW

Page 10: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

FEATURES / BENEFITS

FEATURE BENEFIT

ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine

Helps repair and restore hair back to its natural, healthy looking state. *

*U.S. Patent 8,263,053

Sulfate free, hair-strengthening shampoo and conditioner

formulas that hydrate and repair the cuticle Strengthens hair by up to 9 times*

Reduces color fade; helps maintain color through 45 washes.

Keeps color truer, longer.*

Helps mend and prevent split ends.*

Hair feels soft and silky**

*When used as a system of Shampoo, Conditioner, Revitalizing Mask and Dual-

Defend Spray

**When used as a system of shampoo and conditioner

Custom selected botanicals: Unique blend of Pomegranate Extract and Grape Seed Extract

Pomegranate Extract helps revitalize dull, dry hair.

Grape Seed Extract helps protects hair against environmental damage.

10

PRODUCT USAGE

Apply shampoo to wet hair, massage into a lather, and

rinse. Won’t strip color.

After shampooing, apply conditioner and distribute

throughout hair. Rinses easily, leaves hair silky and

easily combed.

Gentle enough for daily use.

FRAGRANCE

All SATINIQUE products are enhanced with carefully-selected fruity and floral

fragrances which heighten the usage experience.

Glossy Repair Shampoo and Conditioner features a bouquet with notes of

raspberry, freesia, magnolia, apricot, and rose tea.

SATINIQUE™ Glossy Repair Shampoo and Conditioner

Page 11: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

11

CONVERSATION STARTERS

TECHNOLOGY

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the link

between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium haircare

products.

They who want to strengthen, treat and protect hair that is damaged and/or color treated, or simply exposed to stress from the environment, sun,

aging or other chemical services (straightening, perms, etc.).

ENERJUVE™:

A patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA – works three ways to correct

the negative charge found in damaged hair. It

penetrates the core, selectively binds to damaged

areas and rebuilds weak spots to repair and

revitalize from the inside out.

While I’m here, I must make sure you see what’s new in beauty. We have an amazing

haircare line that is completely customized.

What is your favorite thing about your current hair care products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who worry about maintaining color

treated hair?

When you are engaging in a selling

conversation with a customer, start by

asking questions about their hair care

regimen or if they have styling needs.

Blended Nutrients for Glossy Repair Shampoo and Conditioner:

Pomegranate Extract: Used to revitalize dull and dry hair and protect it from

environmental pollution and chemicals. Rich in antioxidants, pomegranate contains

as much as three times the antioxidants as green tea or red wine.

Grape Seed Extract: A wonderful, natural antioxidant agent.

SATINIQUE™ Glossy Repair Shampoo and Conditioner

Page 12: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

CROSS SELLING PRODUCTS

12

FOLLOW-UP

After 2 Days:

Follow-up with your customer to see how

they like the product.

Make sure to ask if they have any

questions about her purchase.

Specific Cross Selling Opportunities:

Treat with SATINIQUE Revitalizing Mask: A deep

conditioning treatment cream to repair and fortify scalp

and hair; works deep within the hair, while

strengthening and protecting each hair strand. For all

hair types.

Treat with SATINIQUE Dual Defend Spray: An overall

treatment that works two ways: this sheer spray provides

shine and moisture while protecting against UV light and

outside aggressions. For all hair types.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes she has

noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like the

Revitalizing Mask.

SATINIQUE™ Glossy Repair Shampoo & Conditioner

As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing

customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.

Page 13: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

KEY PRODUCT MESSAGE

Gentle cleansers and balanced conditioners provide nourishment to keep hair looking healthier

in one simple step. Perfect for daily cleansing and styling.

SATINIQUE™ 2 IN 1 Shampoo and Conditioner

COLLECTION OVERVIEW

SATINIQUE™ haircare knows that when your

hair looks and feels good, you feel more beautiful

and confident.

SATINIQUE haircare is a three part approach for

true customization: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalize. Style: Formulas to shape, hold and help

create any look.

SATINIQUE scientists combined their nutritional

and beauty expertise to incorporate innovative

ingredients for hair health with carefully selected

botanicals.

SATINIQUE features exclusive ENERJUVE™ – a

patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

SATINIQUE 2 IN 1 Shampoo and

Conditioner was created to Care for hair.

Experience the ease of healthy looking

hair. The SATINIQUE 2 IN 1 Shampoo

and Conditioner is perfect for simplifying

a haircare routine: cleanses and

conditions in one step. All hair types.

Featuring ENERJUVE to restore hair to

its natural, healthy-looking state plus

Borage Seed Oil to condition hair and

Vitamin E to moisturize and protect hair.

PRODUCT OVERVIEW

Page 14: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

FEATURES / BENEFITS

FEATURE BENEFIT

ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine

Helps repair and restore hair back to its natural, healthy looking state. *

* U.S. Patent 8,263,053

Exclusive formula containing mild cleansing agents and

conditioning ingredients Gently cleanses and conditions with each use. Gentle enough for daily use.

Leaves hair feeling soft, easy to comb, and healthy looking.

Wet hair is easy to detangle.

Unique blend of Borage Oil, and Vitamin E Borage Seed Oil is known to help moisturize and smooth hair.

Vitamin E is known to moisturize and protect hair.

PRODUCT USAGE

Apply to wet hair, massage into a lather, and rinse.

Gentle enough to use every day.

FRAGRANCE

All SATINIQUE™ products are enhanced with carefully-selected

fruity and floral fragrances which heighten the usage experience.

2 IN 1 Shampoo features a crisp, vibrant fragrance with notes of

pear, green apple, rose, and musk.

SATINIQUE™ 2 IN 1 Shampoo and Conditioner

Page 15: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

CONVERSATION STARTERS

TECHNOLOGY

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the

link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium

haircare products.

They want to clean and condition hair in one easy step—either every day, while at the gym, or when schedule demands it. For all hair types.

ENERJUVE™:

A patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA – works three ways to correct

the negative charge found in damaged hair. It

penetrates the core, selectively binds to damaged

areas and rebuilds weak spots to repair and

revitalize from the inside out.

While I’m here, I must make sure you see what’s new in beauty. We have an amazing

haircare line that is completely customized.

What is your favorite thing about your current hair care products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who want a simple approach to taking care

of their hair?

When you are engaging in a selling

conversation with a customer, start by

asking questions about their hair care

regimen or if they have styling needs.

Blended Nutrients for 2 IN 1 Shampoo and Conditioner:

Borage Seed Oil: Borage, also know as starflower, is an annual herb originating in

Syria. Borage Seed Oil is used for repairing and moisturizing the hair due to it’s

occlusive ability to help lock in moisture and smooth the outer cuticle.

Vitamin E: Has been shown to help with moisturizing and protecting hair. It is also

recognized as a wonderful antioxidant agent.

SATINIQUE™ 2 IN 1 Shampoo and Conditioner

Page 16: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow-up with your customer to see how

they like the product.

Make sure to ask if they have any

questions about their purchase.

Specific Cross Selling Opportunities:

Style with SATINIQUE Texturing Matte Wax: A

premium styling wax that gives medium hold, natural

style definition, and the ability to sculpt, shape and

control fly-aways.

Style with SATINIQUE Final Step Finishing Spray: A

premium aerosol hair spray that provides long-lasting,

strong hold all day. For all hair types.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like the

Texturing Matte Wax.

SATINIQUE™ 2 IN 1 Shampoo and Conditioner

As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing

customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.

Page 17: SATINIQUE™ Smooth Moisture Shampoo and Conditionercontent.amway.com.au/Gallery/Media/PDF/ANZ/Satinique/satinique_Care... · SATINIQUE Smooth Moisture Shampoo and Conditioner were

KEY PRODUCT MESSAGE

This targeted shampoo helps reduce dandruff and provide moisture to the scalp.

17

SATINIQUE Anti-Dandruff Shampoo was

created to Care for hair.

Experience pureness and clarity for scalp

and hair. Perfect for transforming any hair

type with dandruff or itchy scalp into

beautiful flake-free hair.

Featuring ENERJUVE to restore hair to its

natural, healthy-looking state plus Vitamin E

and Avocado.

COLLECTION OVERVIEW

SATINIQUE™ haircare knows that when your hair

looks and feels good, you feel more beautiful and

confident.

SATINIQUE haircare is a three part approach for

true customization: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalize. Style: Formulas to shape, hold and help

create any look.

SATINIQUE scientists combined their nutritional

and beauty expertise to incorporate innovative

ingredients for hair health with carefully selected

botanicals.

SATINIQUE features exclusive ENERJUVE™ – a

patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

SATINIQUE™ Anti-Dandruff Shampoo

PRODUCT OVERVIEW

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FEATURES / BENEFITS

FEATURE BENEFIT

ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine

Helps repair and restore hair back to its natural, healthy looking state. *

*US. Patent 8,263,053

Exclusive formula features Zinc Pyrithione Helps control dandruff.

Helps relieve dry, itchy scalp.

Helps eliminates flakes.

After 4 weeks, 100% of panelists saw a reduction in dandruff.*

*When used a a system with Anti-Dandruff Shampoo and Scalp Tonic

Blend of Vitamin E and a unique form of Avocado Vitamin E is known to help nourish and moisturize the scalp, leaving it more

comfortable.

Unique form of Avocado known to help control oiliness of the scalp and

prevent flaky patches.

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PRODUCT USAGE

Apply to wet hair, massage into scalp and hair. Rinse.

Follow with conditioner as needed.

Gentle enough for daily use.

FRAGRANCE

All SATINIQUE products are enhanced with carefully-selected fruity and floral fragrances

which heighten the usage experience.

Anti-Dandruff Shampoo features a fresh, clean floral fragrance with notes of water

flowers, lily of the valley, hyacinth and sandalwood.

SATINIQUE™ Anti-Dandruff Shampoo

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CONVERSATION STARTERS

TECHNOLOGY

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand

the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other

premium haircare products.

They want to treat hair and scalp that are dry, itchy, or flaky. .

ENERJUVE™:

A patented, positively charged complex

of strengthening lipids, reinforcing

creatine, and smoothing 18-MEA –

works three ways to correct the

negative charge found in damaged

hair. It penetrates the core, selectively

binds to damaged areas and rebuilds

weak spots to repair and revitalize from

the inside out.

While I’m here, I must make sure you see what’s new in beauty. We have an amazing

haircare line that is completely customized.

What is your favorite thing about your current hair care products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who have occasional dandruff or itchy scalp?

When you are engaging in a selling

conversation with a customer, start by

asking questions about their hair care

regimen or if they have styling needs.

Blended Nutrients for Anti-Dandruff Shampoo:

Vitamin E: Vitamin E has been shown to help with

moisturizing and protecting hair. It is also recognized as a

wonderful antioxidant agent.

Avocado: Avocado acts as a moisturizer for dry or damaged

hair.

SATINIQUE™ Anti-Dandruff Shampoo

ZINC PYRITHIONE:

An antibacterial compound

that helps control dandruff

by diminishing skin irritation.

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CROSS SELLING PRODUCTS

20

FOLLOW-UP

After 2 Days:

Follow-up with your customer to see if they

like the product.

Make sure to ask if they have any

questions about their purchase.

Specific Cross Selling Opportunities:

Treat with SATINIQUE Scalp Tonic: A premium leave-

in tonic to combat dandruff and itchy, dry scalp while

promoting scalp health and hair growth.

• Treat with SATINIQUE Revitalizing Mask: Deep

conditioning treatment cream to repair and fortify scalp and

hair; works deep within the hair, while strengthening and

protecting each hair strand. For all hair types.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like the Scalp

Tonic.

SATINIQUE™ Anti-Dandruff Shampoo

As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing

customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.

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KEY PRODUCT MESSAGE

A nourishing shampoo and conditioner that energize and simulate the scalp* to promote hair growth and help reduce hair loss due to breakage.

* With massage

21

SATINIQUE Anti-Hairfall Shampoo and

Conditioner were created to Care for hair.

Perfect for reducing breakage of fragile,

fine or thinning hair.

Featuring ENERJUVE to restore hair to its

natural, healthy-looking state plus the

botanicals Ginseng, Eclipta Alba Extract

and Mulberry Leaf Extract.

COLLECTION OVERVIEW

SATINIQUE™ haircare knows that when your hair

looks and feels good, you feel more beautiful and

confident.

SATINIQUE haircare is a three part approach for

true customization: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalize. Style: Formulas to shape, hold and help

create any look.

SATINIQUE scientists combined their nutritional

and beauty expertise to incorporate innovative

ingredients for hair health with carefully selected

botanicals.

SATINIQUE features exclusive ENERJUVE™ – a

patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA, a unique fatty acid found only

in hair.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

SATINIQUE™ Anti-Hairfall Shampoo and Conditioner

PRODUCT OVERVIEW

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FEATURES / BENEFITS

FEATURE BENEFIT

ENERJUVE™: patented complex composed of lipids, 18-MEA and creatine

Helps repair and restore hair back to its natural, healthy looking state. *

*U.S. Patent 8,263,053

Exclusive formula of hair follicle nourishing ingredients Saves up to 1800 hair strands a month.

Helps reduce hair loss due to breakage.

Leaves hair looking fuller and thicker.*

Helps energize and stimulate circulation with massage to aid in thicker, fuller looking

hair.

*When used as system of Anti-Hairfall Shampoo, Conditioner and Scalp Tonic

Custom selected botanicals: Unique blend of Ginseng,

and Mulberry Leaf Extract

Combination is specially chosen to help increase circulation of the scalp while energizing

and stimulating the scalp with massage. Helps provide a healthy environment to

encourage new growth.

Ginseng helps exfoliate the scalp to allow other scalp treatments to absorb more

effectively.

Mulberry Leaf Extract is known for its antioxidant properties to support healthy hair

growth.

22

PRODUCT USAGE

Apply shampoo to wet hair, massage into hair and scalp

using a circular motion. Rinse.

After shampooing, apply conditioner and distribute

throughout hair. Rinse.

Gentle enough for daily use.

FRAGRANCE

All SATINIQUE™ products are enhanced with carefully-selected fruit and floral

fragrances which heighten the usage experience.

Anti-Hairfall Shampoo and Conditioner feature a fresh, clean fragrance with notes of

water flowers, lily of the valley, hyacinth and sandalwood.

SATINIQUE™ Anti-Hairfall Shampoo and Conditioner

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23

CONVERSATION STARTERS

TECHNOLOGY

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand

the link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other

premium haircare products.

They want to treat and soften hair that is prone to loss, breakage or thinning.

ENERJUVE™:

A patented, positively charged complex of

strengthening lipids, reinforcing creatine, and

smoothing 18-MEA – works three ways to correct

the negative charge found in damaged hair. It

penetrates the core, selectively binds to damaged

areas and rebuilds weak spots to repair and

revitalize from the inside out.

What is your favorite thing about your current hair care products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who worry about hair easily breaking or

thinning?

When you are engaging in a selling

conversation with a customer, start by

asking questions about their hair care

regimen or if they have styling needs.

Blended Nutrients for Anti-Hairfall Shampoo and Conditioner:

Ginseng: Ginseng is used for promoting cell energy on hair and maintaining the

scalp health, including its exfoliation.

Eclipta Alba Extract: A tropical herb traditionally known for its ability to promote hair

growth.

Mulberry Leaf Extract: Mulberry Leaf Extract is known to help support the growth of

healthy hair due to its antioxidant properties and is traditionally used in Chinese

medicine to help reduce hair loss.

SATINIQUE™ Anti-Hairfall Shampoo and Conditioner

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24

Demonstrations are the most powerful way to engage the customer and show the incredible effectiveness of SATINIQUE products. Below are

three demonstrations specially designed to highlight the key benefits of this product while intriguing the participants. They can be performed

one-on-one or as part of a group demonstration. Use them individually, or, to help reinforce usage and cross selling, show them in this order.

Instructions:

1. PREP: Count out 100 lengths (1 length = 2 yards) of common sewing thread. Then cut them into 18 sections (1 section = 10cm (4inches)).

2. PREP: Create a bundle using a rubber band.

3. DEMO: Hold up the thread bundled together. Explain it is a visual representation of the amount of hair saved in one month.

Results are enhanced when you use the SATINIQUE Anti-Hairfall Shampoo and Conditioner, and Scalp Tonic as a system.

SATINIQUE™ Anti-Hairfall Shampoo and Conditioner

DEMONSTRATIONS

HAIR RESCUE

Purpose: Showcases how the SATINIQUE Anti-Hairfall

Shampoo and Conditioner saves up to 1,800 strands of

hair per month, resulting in thicker, fuller looking hair.

You will need:

1 spool of common sewing thread OR 1 hair swatch /

hair extension with 1,800 strands of hair

STEP 1 STEP 2 STEP 3

Rubberband

Scissors

Yard Stick

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CROSS SELLING PRODUCTS

25

FOLLOW-UP

After 2 Days:

Follow-up with your customer to see how

they like the product.

Make sure to ask if they have any

questions about her purchase.

Specific Cross Selling Opportunities:

Treat with SATINIQUE Scalp Tonic: A premium leave-

in tonic to combat dandruff and itchy, dry scalp while

promoting scalp health and hair growth.

Treat with SATINIQUE Overnight Repair Treatment:

Repairs severely damaged hair while you sleep, then helps

protect it from future damage. For all hair types.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes they have

noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like the Scalp

Tonic.

SATINIQUE™ Anti-Hairfall Shampoo and Conditioner

As you are starting the conversation about a SATINIQUE™ product, maximize the opportunity to connect it to related products, allowing

customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.