SatireAndrew, Roger & Adam

Dog Eat Dog (w/t)• Short online videos (1-2 mins)• Mixed animation & live action• Satirical• Self-contained storylines• Web & Mobile• Distributed via: 4mations.tv; YouTube;

New grounds, Aniboom, etc.; comedy video sites

Main characters• Dog - permanently attached to

helmet, literally inseparable from Knight, worldly wise, seen it all from up there, Blackadder

Main characters• Knight - disembodied voice in

helmet, lives vicariously, Quixote/romantic, impressionable, Baldrick, on the simple side - only ever see his eyes, mainly just an echoey, wimpish voice

Main characters• Lady - occasional voice of feminine

reason, straight

Story dynamics• Dog, Knight & Lady are animated• People in room below are live action• Dog & Knight chat (Royle Family stylee)

about what’s going on below them in the ‘real’ live action world

• Lady occasionally chips in• Between them they expose hypocrisy and

absurdities of modern life (being from simpler times), social observational commentary

Satirical targetsE.g.• Businessmen going about their funny business• Dangerous liaisons• Upstairs, downstairs (staff, management,

customers)• Celebs, WAGs• Politicians, Russians, etc.