1. MINIMUM VIABLE PRODUCT

2. Will the business work? 2 stages of learning Search1. DiscoveryBuild2. Validation 3. Will the business work? 2 stages of learning1. Research2. Test 4. Will the business work? 2 stages of learning1. Ask2. Sell 5. Will the business work? 2 stages of learning1. Learn2. Confirm 6. What question are we trying to answer?Do they want what we are making?Will they pay for it? 7. Will the business work? 2 stages of learning1. Interviews2. MVP 8. Minimum variable productA strategy used for fast and quantitative market testing - Wikipedia 9. Minimum variable productA version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. - Eric Ries 10. Minimum variable productThe smallest solution you can build that captures customer value [gets customers to pay].- Ash Maurya 11. MVP 1: Sales presentations 12. BizLeague 13. MVP 2: Landing page/Facebook 14. MVP 3: Explainer Video 15. DropBox MVP Landing Page 16. Who gives a crap? Campaign 17. DollarShaveClub.com 18. MVP 4: Startup Concierge 19. Experiment 2Experiment 1AssumptionLearning TaskExpected ResultActual ResultDecision 20. 14:00-17:00 TEST ASSUMPTIONS / BUILD MVP 1. 2. 3. 4.Sketch your business model (Plan) 10 minutes Identify critical assumptions 5 minutes Test critical assumptions (See booklet) Keep changing until you find one that worksBuild your MVP 1. Sales Presentation MVP 2. Landing page 3. Explainer videos 4. Startup concierge