saturn: an image makeover

Download Saturn: An Image Makeover

Post on 02-Dec-2014

355 views

Category:

Marketing

3 download

Embed Size (px)

DESCRIPTION

Marketing case study and analysis of Saturn Motors.

TRANSCRIPT

  • 1. Basis of Segmentation

2. PRICEThe Same LessBENEFITSMoreMoreThe SameLessMore For Less