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saturn: an image makeover

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Marketing case study and analysis of Saturn Motors.

TRANSCRIPT

Page 1: Saturn: An Image Makeover
Page 2: Saturn: An Image Makeover
Page 3: Saturn: An Image Makeover
Page 4: Saturn: An Image Makeover

Basis of Segmentation

Geogra

phic

1

3

4

2Demo-

graphic Ps

ycho-

graphic

Behavio

ral

Page 5: Saturn: An Image Makeover
Page 6: Saturn: An Image Makeover
Page 7: Saturn: An Image Makeover
Page 8: Saturn: An Image Makeover
Page 9: Saturn: An Image Makeover
Page 10: Saturn: An Image Makeover
Page 11: Saturn: An Image Makeover
Page 12: Saturn: An Image Makeover
Page 13: Saturn: An Image Makeover
Page 14: Saturn: An Image Makeover

More For Less

MoreM

ore

The SameTh

e S

ame

LessLe

ss

BEN

EFIT

SPRICE

Page 15: Saturn: An Image Makeover
Page 16: Saturn: An Image Makeover
Page 17: Saturn: An Image Makeover
Page 18: Saturn: An Image Makeover
Page 19: Saturn: An Image Makeover
Page 20: Saturn: An Image Makeover
Page 21: Saturn: An Image Makeover
Page 22: Saturn: An Image Makeover
Page 23: Saturn: An Image Makeover
Page 24: Saturn: An Image Makeover

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