satyendra singh call of the mall

8/8/2019 Satyendra Singh Call of the Mall

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A COMPARTIVE ANALYSIS OF SELECT CITY WALK AND DLF MALL

Submitted toMr. Pro. Naushad malik

presented bySatyendra Singh


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Mall culture the emerging trend of shopping

India the fifth largest retail destination globally, has beenranked as the most attractive emerging market for

investment in the retail As organised retailing in India grows, tier2 and

tier III cities, especially, are seeing hectic activity in the mall

space.

* over 100 malls with over 30 million sq ft of new shoppingspace, are projected to open in India, between 2009 and theend of 2010. (source-Lang LaSalle Meghraj and Cushman &Wakefield India)


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Positioning of a mall

Promotions and marketing

Facility management Zoning Formulating the Right Tenant Mix

and Its Placement in a Mall

Shoppertainment


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Luxury Retailing Tenant mix that reflects the lifestyle and aspirations of the upwardly

mobile new-age urban Indian consumer as well as the internationaltraveller

Inorbit in Mumbai and Forum in Bangalore It is exciting that almost every niche and high-profile Indian retailer and

leading international brand present in the country is a part or wants to bea part of SCW mall.

Leasing done primarily by invitation Concierge services

Focus on Architechtural design Indias First Turnover Rental Based Model The Promoters - Select Group( Golf links etc) The Promoters - Aarone Group( 2nd largest tourism company, Boutique,

resorts etc)


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Infrastructure Management

Power Safety Miscellaneous

Uninterrupted powersupply with

100% power backupHVAC with adequate

redundancyEmergency lighting

in all areas

Fire-fightingand detection

systemDedicated

securitysystem(Ventur

e with ceasefire)

Toilets separate forcustomers and

Staff, Building and floordirectories detection

systemDedicated security systemWater softening andpurification

Signage directing customerstowards elevators, toilets and

fire exits, emergency door


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Lift

Wash room

Inbuilt with many more(One stop solution for household need) Security(Outsource from Balmer security agency)

Parking

Waste Management(by DDA)

Risk Management


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S.C.W

The 1,300,000 sq ft (121,000 m2).

Retail development is spread over 6 acres(24,000 m2) and includes a multiplex, serviced

apartments, offices and public spaces


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Total Built-Up Area is 6 Lakh Sq. Ft

Retail component is 4 lakh Sq. Ft. The shop sizes range from 550 Sq. Ft. to 5000

Sq. Ft.


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The mall is divided into three broad zones: Staple Traditional(family), Celebration (centre-stage) and High Voltage (youth).

There are eight anchor tenants including GoodearthVerandah, Pantaloon, Crossword Bookstore, Mothercare, Arcelia,

and Home Stop. The mall also has 125 stores representing over 500 major Indian

and international brands of clothes and apparelsincluding Aldo, CalvinKlein, Esprit, FrenchConnection, Gant, Guess, Kipling, La Senza, Levi's, Mango, Next, PepeJeans, Replay, Tommy Hilfiger, and United Colors of Benetton.

Other are Clinique, Lancme, L'Occitane, MAC and The BodyShop. The mall houses Esprit's 12,000 sq ft (1,100 m2). flagship store for

Delhi, along with a 3,000 sq ft (280 m2). Tommy Hilfiger flagship store, and Calvin Klein's first stand-alone

store in India, featuring CK Jeans and CK Underwear.


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Ground Floor

Edge

Bossini

Samyak

Archies

Dayal Opticals

Biba

D & A

Lee Cooper (Shoes)

Usi

Koutons

Gkb

Nike

Laxmi Opticals

Madame

ITC

Wood Land

Titan

Apparel Brands

CTC

Straps

Lilliput Bizarre International

Benetton

Sweet World

Lakshita

FI

Colour Plus

NAO

Aswera

W

Vibe

AO's

Bombay Selection

Adidas

SatyaPaul

Second Floor

Shine Star

Al-Ghanim

Regal-Inc-5

Essar

Juice Booster

First Floor

Gatha

Chikankari

Gipsy

Shaw Carpats

Indigo

Levis

Madura

Belli Ram

Aum Monic

Timex Dockers

Status Qou

Tuscan Verve

LincPen

Bg-Xclusif

Mufti

Viavero

Samsonite

Ried& Taylor

Raymonds

Tag Heur

Accesoreez

Vip

Delsey

Carlton

Victorianox

Art Karat

John Player

Kelly Shoes

Marwari

Lee Cooper

Cantabil

Namero Uno

Pepe

Spykar Jeans

Hi-Design

Citizen

Inxs

Planet M

Indian Terran

Creative Line

Caiman Incense

Tycoon

Arrow

Warngler

Lee

Roncato / Goirdano

Spring Field

Kipling

Nautica

Gant

Tommy-Hilfiger

Esprit

Fresh Line

Ted Lapidus


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The emerging buzz word

Shopping + entertainment

Both mall still lack on this arena


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Business Model Key aspects Benefits for MallDeveloper

Benefits for Malltenants

Contract Model Fixed fee Fixed cashoutflows.

Higher inflows ifmall is a success

Riskminimization


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satyendra singh call of the mall

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