saucony q1 2012 clipbook

RECENT MEDIA COVERAGE Q1 2012

Prepared by:

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2

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Speed of LightBarely-there running shoes make races fly by

1Currently the lightest

shoe on the market, the Mizuno Wave Universe

4 weighs just 3.8 ounces, which is more than, say,

an egg, but still only about a third of the heft

of a standard trainer. See you at the finish line.

$120 / mizunousa.com

3While bright colors might

not actually make you faster, they will make you more excited, which can’t hurt. Weighing a mere 4.4 ounces, Saucony’s Hattori

is as colorful as a carousel, but much, much lighter.

$80 / saucony.com

2Even if you’re not a

runner, the ultralight Asics Piranha SP3 could be a boon on your next

wandering-around-a-foreign-city sort of adventure. It tips the

scale at 4.6 ounces—and hey, just look at those snazzy racing stripes.

$110 / asicsamerica.com

HemispHeresmagazine.com•January2012 49

The Goods || culture

Running Shoe Review: Saucony Hattori

They Say Our most minimal and lightweight shoe ever, the Hattori is literally an extension of your foot.

Unlike other very minimal shoes, the Hattori’s mitten-like toe box gives your toes room to naturally arch, grip and push off. To further leverage natural toe movement, the sole features a visible flex groove in the back of the toes and in front of the metatarsals. The sculpted foam of the sole also includes strategically placed impact cushioning and delivers a slight piston effect

without ever compromising natural motion. Weight: 4.4 oz (125g) – Saucony USA

We Say 7.8/10

The extremely light (125g) Saucony Hattori turns in a good performance without being too demanding on the runner. Novice midfoot strikers will enjoy this more forgiving barefoot shoe.

Pros - Extremely light (125g).

- Customisable, glove-like fit. - Thin but cushy insole enhances comfort.

- Softer, slightly thicker sole makes this barefoot shoe more forgiving. - Arch support.

- Good performer, without being too demanding. - Good value for money.

Cons

- Build quality not fantastic. - Upper design results in chafing hotspots.

- Less ground feedback than competing models.

http://www.saucony.com/store/SiteController/saucony/productdetails?productId=4-106900&skuId=***4********20126-5*M100&catId=cat10004&showDefaultOption=true

The Hattori has a sole which is thicker than that of its barefoot-shoe rivals.

Introduction Saucony enters the barefoot-running-shoe fray with its first barefoot model – the Saucony

Hattori. With a sole-thickness of about 1cm (compared to that of 0.7cm for the Vibram FiveFingers Bikila LS), the Hattori is more minimal than popular natural-running shoes like the New Balance Minimus Road and Trail models, but more forgiving than barefoot models from Merrell and Vibram FiveFingers (VFFs). What it has in common with the Merrells and VFFs, however, is the zero heel-drop. But, unlike its heavier rivals, the Hattori tips the scales only at

about 125g – making it even lighter than most slippers and sandals.

A chafing spot for us, because the thicker, more rigid material refused to follow the flexing of the

foot.

Fit

Potential Chafing Hotspots A thin, stretchy material makes up the upper. A thicker suede-like material is added to the sides

and straps to make the upper more rigid. You will want to break in the shoe before using it sock-free. During our test runs, the intersection point between the areas of both materials, just

below the big toe, became a hotspot: The more rigid, thicker material refused to follow the flex of the foot – resulting in chafing with each foot-stride.

http://www.menshealth.com.sg/mh-runners/running-shoe-review-vibram-fivefingers-bikila-ls

http://www.menshealth.com.sg/mh-runners/running-shoe-review-vibram-fivefingers-bikila-ls

http://www.menshealth.com.sg/mh-runners/running-shoe-review-merrell-trail-glove

Customise the fit of the shoe with the help of the main- and heel-straps.

Customisable, Glove-Like Fit That hiccup aside, the Hattori offers a customisable glove-like fit – courtesy of its main-strap

across the top of the shoe and another one at the heel-cap. The addition of a thin layer of cushy, memory-foam-like insole enhances comfort and makes the Hattori more forgiving.

Because the soft foam of the sole is exposed, it may be worned down more quickly. Saucony has also placed three outsole pads (grey-black) at three

impact points.

Sole

Softer, Thicker Foam Instead of the thin rubber Vibram soles used in Merrell and Vibram FiveFingers models, the

Hattori makes use of a softer, slightly thicker sole made of EVA+ foam. EVA is a foam material commonly used in the midsoles of traditional running shoes – with tougher outsoles added on top of it to give the shoe more traction and durability. This soft foam is however,

completely exposed here – potentially raising issues about its durability.

A deeper and wider groove has been cut into the sole to make toeing-off more natural.

Natural Toeing-Off Though the softer, thicker foam provides slightly more cushioning, it is less flexible than

competing barefoot shoes. Thankfully, the sole is still designed to involve the toes – which play and important role in midfoot running. Not only has it been segmented to follow the positions

of all your digits, a deeper and wider groove has been cut into the area just below them to make toeing-off more natural.

Outsole Pads Saucony has placed outsole pads at where they deem to be the main strike-zones – the heel, the

big toe and just under the big toe. Even with an outsole pad at the heel, it is not possible to heel-strike in the Hattori: The lack of a proper heel unit makes it very uncomfortable. We would have preferred that the midfoot striking zone (the main area of impact for barefoot

runners) be also reinforced to enhance durability. But we admit that flexibility and cushioning would have been compromised if a stiff rubber pad had been placed there.

The Hattori (left) offers arch support – a feature which competing models from Vibram Fivefingers

(right) omit.

Arch Support Not immediately obvious is the arch support: Foam has been added to prop up the arch slightly, making the Hattori more shoe-like and less barefoot running-glove. Save for the slight upward taper at the toe-box, the Hattori’s sole rests completely on the ground. This is an unexpected

design element which we enjoyed because, being novice midfoot strikers, the arch support provided some support when our feet starting to tire during our run.

Use Progressively Despite the addition of these features, use the Hattori progressively, like you would any other

barefoot model. Accomplished midfoot strikers, however, will find this feather-light shoe versatile enough for all their running needs – from fast track workouts to longer distance runs.

The very thin and stretchable material which makes up the upper doesn't appear to be too

durable.

Protection Offered To Feet / Build And Durability

Upper Liable To Be Scuffed While it is difficult for dirt and small stones to get into the shoe, the thin upper appears liable to be scuffed – if not by twigs, then by our nails. We could see our nails digging into the material

during our run.

Concern Over Sole-Durability Still our main concern is sole-durability. After our first road run, signs of wear starting

appearing on the exposed foam. Still, you can expect good traction from the Hattori on road surfaces. The thicker foam also gave us adequate protection from small objects, such as twigs

and stones, on the ground.

Feedback From The Ground The Hattori allows you to feel at once, close, yet detached, from the ground. The 1cm-thick

foam is thin, but its cushier quality makes the Hattori feel softer and more muted than its feel-everything-through-the-sole rivals. This may turn off the hardcore barefoot runner looking for

his VFF experience to be replicated.

Still, the Hattori offers smooth performance without demanding too much from its user – we enjoyed our test runs thoroughly. This shoe is a good choice if you’re looking to progress from lighter natural running trainers like the NB Minimus Road, but don’t want to go all minimal.

6 WWW.RUNNINGINSIGHT.COM • © 2012 FORMULA4MEDIA LLC.

Mark embodies our brand spirit and our core values.“

Visit www.NathanSports.com for more information or contact Nora Tramontina at 610-537-8850 or [email protected].

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NFL Rookie Is New Saucony Spokesperson

Saucony’s “Find Your Strong” campaign has a new spokesperson in recently signed Saucony athlete Mark Herzlich. An NFL rookie who plays linebacker for the New York Giants, Herzlich, 24, survived Ewing’s

sarcoma, a rare bone cancer, while attending Boston College and went on to make the Giants roster as an undrafted free agent despite having been told at one point that he would never play football again.

Herzlich will support Saucony’s “Find Your Strong” marketing campaign, which aims to inspire and engage consumers to find their personal “strong” through running. Herzlich was signed by the brand to a multi-year endorsement contract prior to his joining the Giants in September. Saucony is the 6-foot-4 inch, 245-pound linebacker’s official training footwear and apparel sponsor.

While it may seem untraditional for Saucony to endorse an athlete from outside of the running world, Mark Bossardet, VP of sports marketing for Saucony stresses that Herzlich “is an athlete who runs. He is a runner and a football player. He used

running to come back from his cancer and continues to run to build his endurance and speed.”

For his part, Herzlich who recently earned a starting linebacker assignment for the Giants, says he was drawn to the brand’s “Find Your Strong” message. “I thought ‘that’s me’. That’s not only me, that’s something I would love to be a part of and share with others,” he says. “I felt a connection right away because I remember the process of being told that I had cancer, and finding strength inside me. That’s a process, finding the strength inside to say ‘you know what, it doesn’t matter if I have cancer. I’m going to beat it and do what I love again.’”

Going forward, look for Herzlich to not only play a part in the “Find Your Strong” campaign but also to be involved in the brand’s training collections. And Herzlich will share his own story of beating cancer through multiple touch points, including the brand’s digital and social media platforms.

“Mark is also working with the product team to develop training footwear and apparel,” says Bossardet. “He worked with our design team to further refine the function and performance of the KXT, a lightweight, low-profile multisport trainer launching in Fall 2012. After multiple rounds of testing that included running on the roads and training in the gym, Mark’s input resulted in key refinements to the KXT, resulting in a greater experience for the athlete, whether training in the gym or running on the roads.”

On the footwear side, Herzlich currently trains in the Trex and runs in the Kinvara. He wears the Saucony Revel training tops as well as AMP PRO2, Saucony’s training and recovery compression line.

“Mark embodies our brand spirit and our core values,” says Bossardet. “His personal journey perfectly represents the spirit of Find Your Strong. He greatly inspires others to fight their own battles and achieve their dreams in the face of harsh obstacles.” n

View a video of Herzlich talking about his battle with cancer and his relationship with Saucony on our blog: InsideInsightBlog.com

Image courtesy of Saucony

http://www.NathanSports.com

mailto:[email protected]

www.runninginsight.com

www.insideinsightblog.com

Olympian Magda Lewy Boulet Leads Saucony’s Team of Hometown Heroes at 2012 Olympic Marathon Trials

Jan 10, 2012

Brand's deepest pool of Olympic hopefuls includes world-class contenders and regional standouts

LEXINGTON, MA (January 10, 2012) – Performance running footwear and apparel brand Saucony®, Inc. today announced that Olympian Magda Lewy Boulet will be leading a team of Saucony athletes on January 14 th in Houston at the 2012 men's and women's Olympic Trials Marathon hosted by USA Track & Field and the Houston Marathon Committee. The brand's roster of sixteen potential 2012 Olympians includes world-ranked contenders, as well as Saucony's regional Hometown Heroes.

“The whole Saucony family congratulates our team of athletes for qualifying for the Trials,” said Mark Bossardet, vice president of sports marketing for Saucony and a 1980 Olympic Marathon Trials qualifier. “Just getting to the Trials is an accomplishment in itself and marks these men and women as among the best in the country. We commend them for their commitment and perseverance and we're extremely proud and inspired by each one of them.”

For the first time ever, USA Track & Field and the Houston Marathon Committee will host the men's and women's Olympic Trials Marathon on the same day, at the same site in Houston. This historic event will determine the three men and three women who will represent the United States in the marathon at the 2012 Olympic Games in London.

Leading the Saucony team on the women's side is 2008 U.S. Olympian Magda Lewy Boulet . Boulet used an early surge to break away from the 2008 Marathon Trials field, eventually finishing 2 nd to win a spot on the U.S. team. In 2010 she was ranked the top U.S. marathoner by Track and Field News. A native of Poland, Boulet became a U.S. citizen on September 11 th , 2001.

The Saucony men's roster is led by Jason Lehmkuhle who lives and trains with Team USA Minnesota in Minneapolis, MN. A 5 th place 2008 Olympic Trials finisher, Lehmkuhle has been one of the most consistent US road racers of the last five years, finishing in the top five at 13 different national championship events.

In addition to Boulet and Lehmkuhle , the following men and women will be representing the Saucony brand at the 2012 Olympic Trials Marathon on January 14th:

http://www.saucony.com/store/SiteController/saucony/home

Men:

Matt Gabrielson, 33, Minneapolis, MN

Following a stellar track career at Drake University, Gabrielson joined team USA Minnesota and has become one of the top US performers on the roads, finishing 2 nd at the 2008 USA championships. His time of 2:13:28, makes him one of the top contenders in Houston.

Jason Ordway, 24, Bellbrook, OH

Ordway, 24, is from Bellbrook, OH. Jason qualified for his first Olympic Trials at the Columbus Marathon in 2010 in his debut marathon win.

Ricky Flynn, 24, Damascus, MD

Currently living in Lynchburg, VA, the Olympic Trials will be his debut at the marathon distance.

Women

Michelle Frey, 29, Minneapolis, MN

This will be the second Olympic Trials appearance for Frey, a former star at the University of Wisconsin. Frey has a personal best of 2:35:51, good for 4 th place at the 2006 U.S. Marathon Championships.

Paige Higgins, 29, Littleton, CO

A graduate of Kansas State University, Higgins was the top American finisher at the 2010 Boston Marathon. Her marathon best came in Chicago in 2008 where she ran 2:33:06.

Kelly Chin, 31, Brooklyn, NY

Chin qualified for the Trials with a 2:44:44 at the 2010 Chevron Houston Marathon.

Dana Kelly, 25, West Des Moines, Iowa

Kelly's accomplishments include All-American status in cross country and steeplechase and earning the Olympic Trials B Standard (2:43:54) at Grandma's Marathon (2011).

Michele Suszek, 29, Lyons, CO

Suszek qualified for the Olympic Trials twice and has competed at the World Championships in mountain trail running.

Kate DeProsperis, 32, Downers Grove, IL

DeProsperis is coached by 1996 Olympic marathoner Jenny Spangler.

Becky Angeles, 34, Murphy, TX

Qualified at the 2011 California International Marathon.

Ann Alyanak, 33, Bellbrook, Ohio

Alyanak placed 7th at the 2008 Marathon Trials in Boston.

Melissa Rittenhouse, 35, Harrisonburg, VA

This is the third time Rittenhouse has qualified for the Marathon Trials.

Katie Blackett, 34, Boulder, CO

This is the third time Blackett has qualified for the Marathon Trials. This year, she won the Eugene Marathon in her quest to qualify.

Jodie Conway, 35, Framingham, MA

In 2011, Conway finished 5th and 3 rd at the Vermont City Marathon and the Philadelphia Marathon.

“I had the honor to compete in the first Women's Olympic Marathon Trials in 1984 and realize the commitment these athletes have made,” said Sharon Barbano, vice president of public relations for Saucony. “At Saucony our athletes are our heroes. They inspire all of us to be better, to find our strong by elevating their own. We're excited for each one of them and will be with them every step of the way on Marathon Trials day.”

Magdelena Lewy Boulet & Jason Lehmkuhle lead Saucony team of hometown heroes at 2012 U.S Olympic Marathon Trials, release, note by

Larry Eder

By Larry Eder on January 10, 2012 6:51 PM |

Magdelana Lewy-Boulet, 2011 XC Club, photo by PhotoRun.net

Jason Lehmkuhle, 2011 Virgin London, photo by PhotoRun.net

Saucony sent us this release today. We found it, in particular, another example of how much the running footwear business has supported the sport. Of the 300 athletes who will line up on Saturday, January 14, 2012, many find support from the performance running brands. Saucony has a local support program called Hometown heroes, and many of those athletes are represented in this release.

http://www.linkedin.com/pub/3/725/549

Their two top athletes, Magdelena Lewy Boulet and Jason Lehmkuhle, look to be in the real fight to make the Olympic team. My take on the trials right now is that the top two women is pretty well, done, unless Ms. Davila or Ms. Flanagan oversleep. The third position on the women's team is a total battle with fifteen or so athletes in the fight. On the men's side, Mr. Hall can either run to make the top three, or run with his coach, and set an American record. But second and third are totally open there. Magdelena Lewy Boulet has been fun to watch racing all year, and she has the tools to get on the team. Jason Lemkuhle has the history, and the patience to stay out of trouble and grab a lot real estate over the last three or four miles. The athletes who make this team, either men or womens, will be the runners who make the least mistakes. Marathon racing in an Olympic Trials environment is a blistering chess game. For the past four, some for eight, some for the past twelve years, have dreamed of the upcoming moments, on Saturday, January 14, 2012. The other thing that Saucony did was a small line for the Trials, here is a picture that they sent me, just for shoe geeks.

Good luck to all 300 participants in this weekends' Trials.

2008 OLYMPIAN MAGDALENA LEWY BOULET LEADS SAUCONY TEAM OF HOMETOWN HEROES AT 2012 U.S. OLYMPIC MARATHON TRIALS

Brand's deepest pool of Olympic hopefuls includes world-class contenders and regional standouts

LEXINGTON, MA (January 10, 2012) - Global performance running footwear and apparel

brand Saucony®, Inc. today announced that 2008 U.S. Olympian Magdalena Lewy Boulet will be

leading a team of Saucony athletes on January 14th in Houston at the 2012 men's and women's

Olympic Trials Marathon hosted by USA Track & Field and the Houston Marathon Committee.

Lewy Boulet, the third fastest qualifier for the women's Marathon Trials, heads up the brand's

roster of sixteen potential 2012 Olympians that includes world-ranked contenders, as well as

Saucony's regional Hometown Heroes.

"The whole Saucony family congratulates our team of athletes for qualifying for the Trials," said

Mark Bossardet, vice president of sports marketing for Saucony and a 1980 Olympic Marathon


http://www.runblogrun.com/SauconyTrialShoes.jpg

Trials qualifier. "Just getting to the Trials is an accomplishment in itself and marks these men

and women as among the best in the country. We commend them for their commitment and

perseverance and we're extremely proud and inspired by each one of them."

For the first time ever, USA Track & Field and the Houston Marathon Committee will host the

men's and women's Olympic Trials Marathon on the same day, at the same site in Houston.

This historic event will determine the three men and three women who will represent the United

States in the marathon at the 2012 Olympic Games in London.

Leading the Saucony team on the women's side is 2008 U.S. Olympian Magda Lewy Boulet.

She ran her marathon PR of 2:26:22 at Rotterdam in 2010; the time makes her the third fastest

qualifier for the Marathon Trials. This past summer, she set personal records in the 5000 and

10,000 meters and won the Falmouth Road Race (a 7-miler) in Massachusetts. Earlier in 2011

she was part of the U.S. team that won the bronze medal at the World Cross Country

Championships, and she ran 2:31:22 at the London Marathon. Lewy Boulet used an early surge

to break away from the 2008 Marathon Trials field, eventually finishing 2nd to win a spot on the

2008 U.S. team. In 2010 she was ranked the top U.S. marathoner by Track and Field News. A

native of Poland, Lewy Boulet became a U.S. citizen on September 11th, 2001.

The Saucony men's roster is led by Jason Lehmkuhle who lives and trains with Team USA

Minnesota in Minneapolis, MN. A 5th place 2008 Olympic Trials finisher, Lehmkuhle has been

one of the most consistent US road racers of the last five years, finishing in the top five at 13

different national championship events.

In addition to Lewy Boulet and Lehmkuhle, the following men and women will be representing

the Saucony brand at the 2012 Olympic Trials Marathon on January 14th:

Men:

Matt Gabrielson, 33, Minneapolis, MN

Following a stellar track career at Drake University, Gabrielson joined team USA Minnesota and has become one of the top US performers on the roads, finishing 2nd at the 2008 USA championships. His time of 2:13:28, makes him one of the top contenders in Houston.

Jason Ordway, 24, Bellbrook, OH

Ordway, 24, is from Bellbrook, OH. Jason qualified for his first Olympic Trials at the Columbus Marathon in 2010 in his debut marathon win.

Ricky Flynn, 24, Damascus, MD

Currently living in Lynchburg, VA, the Olympic Trials will be his debut at the marathon distance.

Women

Michelle Frey, 29, Minneapolis, MN

This will be the second Olympic Trials appearance for Frey, a former star at the University of Wisconsin. Frey has a personal best of 2:35:51, good for 4th place at the 2006 U.S. Marathon Championships.

Paige Higgins, 29, Littleton, CO

A graduate of Kansas State University, Higgins was the top American finisher at the 2010 Boston Marathon. Her marathon best came in Chicago in 2008 where she ran 2:33:06.

Kelly Chin, 31, Brooklyn, NY

Chin qualified for the Trials with a 2:44:44 at the 2010 Chevron Houston Marathon.

Dana Kelly, 25, West Des Moines, Iowa

Kelly's accomplishments include All-American status in cross country and steeplechase and earning the Olympic Trials B Standard (2:43:54) at Grandma's Marathon (2011).

Michele Suszek, 29, Lyons, CO

Suszek qualified for the Olympic Trials twice and has competed at the World Championships in mountain trail running.

Kate DeProsperis, 32, Downers Grove, IL

DeProsperis is coached by 1996 Olympic marathoner Jenny Spangler.

Becky Angeles, 34, Murphy, TX

Qualified at the 2011 California International Marathon.

Ann Alyanak, 33, Bellbrook, Ohio

Alyanak placed 7th at the 2008 Marathon Trials in Boston.

Melissa Rittenhouse, 35, Harrisonburg, VA

This is the third time Rittenhouse has qualified for the Marathon Trials.

Katie Blackett, 34, Boulder, CO

This is the third time Blackett has qualified for the Marathon Trials. This year, she won the Eugene Marathon in her quest to qualify

Jodie Conway, 35, Framingham, MA

In 2011, Conway finished 5th and 3rd at the Vermont City Marathon and the Philadelphia rathon.

"I had the honor to compete in the first Women's Olympic Marathon Trials in 1984 and realize

the commitment these athletes have made," said Sharon Barbano, vice president of public

relations for Saucony. "At Saucony our athletes are our heroes. They inspire all of us to be

better, to find our strong by elevating their own. We're excited for each one of them and will be

with them every step of the way on Marathon Trials day."

LEXINGTON, MA (January 10, 2012) – Global performance running footwear and apparel brand Saucony®, Inc. today announced that 2008 U.S. Olympian Magdalena Lewy Boulet will be leading a team of Saucony athletes on January 14th in Houston at the 2012 men’s and women’s Olympic Trials Marathon hosted by USA Track & Field and the Houston Marathon Committee. Lewy Boulet, the third fastest qualifier for the women’s Marathon Trials, heads up the brand’s roster of sixteen potential 2012 Olympians that includes world-ranked contenders, as well as Saucony’s regional Hometown Heroes.

“The whole Saucony family congratulates our team of athletes for qualifying for the Trials,” said Mark Bossardet, vice president of sports marketing for Saucony and a 1980 Olympic Marathon Trials qualifier. “Just getting to the Trials is an accomplishment in itself and marks these men and women as among the best in the country. We commend them for their commitment and perseverance and we’re extremely proud and inspired by each one of them.”

For the first time ever, USA Track & Field and the Houston Marathon Committee will host the men’s and women’s Olympic Trials Marathon on the same day, at the same site in Houston. This historic event will determine the three men and three women who will represent the United States in the marathon at the 2012 Olympic Games in London.

Leading the Saucony team on the women’s side is 2008 U.S. Olympian Magda Lewy Boulet. She ran her marathon PR of 2:26:22 at Rotterdam in 2010; the time makes her the third fastest qualifier for the Marathon Trials. This past summer, she set personal records in the 5000 and 10,000 meters and won the Falmouth Road Race (a 7-miler) in Massachusetts. Earlier in 2011 she was part of the U.S. team that won the bronze medal at the World Cross Country Championships, and she ran 2:31:22 at the London Marathon. Lewy Boulet used an early surge to break away from the 2008 Marathon Trials field, eventually finishing 2nd to win a spot on the 2008 U.S. team. In 2010 she was ranked the top U.S. marathoner by Track and Field News. A native of Poland, Lewy Boulet became a U.S. citizen on September 11th, 2001.

The Saucony men’s roster is led by Jason Lehmkuhle who lives and trains with Team USA Minnesota in Minneapolis, MN. A 5th place 2008 Olympic Trials finisher, Lehmkuhle has been one of the most consistent US road racers of the last five years, finishing in the top five at 13 different national championship events.

In addition to Lewy Boulet and Lehmkuhle, the following men and women will be representing the Saucony brand at the 2012 Olympic Trials Marathon on January 14th:

Men:

Matt Gabrielson, 33, Minneapolis, MN Following a stellar track career at Drake University, Gabrielson joined team USA Minnesota and has become one of the top US performers on the roads, finishing 2nd at the 2008 USA championships. His time of 2:13:28, makes him one of the top contenders in Houston.

Saucony ProGrid Kinvara 2 Shoe Review 11 Jan

For some time I have been on a quest to find a shoe that is neutral and minimal enough to help me transition effectively to midfoot running, yet still provide enough support because I am not ready for barefoot running (and I don’t plan to). I needed a pair of shoes to use while I transitioned and the Saucony ProGrid Kinvara 2s were recommended to me by a friend. I went to my local running store and picked up a pair. I LOVE the fact that they are very affordable (usually can find them for $90 at the most). They do run small so I had to go up a half size over my normal running shoe size (got a 9.5, when I would normally get a 9).

The first couple runs in them felt good. They are much more minimal than I am used to running in so I did feel a little strain in my feet as I was getting used to a more minimal shoe but they never made my feet hurt. I think I started running in them at the perfect time. It was right after my big string of running races when I was easing off my mileage and concentrating on my form.

Here is the description from Saucony’s website

“Weighing at just 6.7 oz., the accolades continue to pile up for the Kinvara 2, the shoe that is defining the next generation of minimalist trainers built for everyday use. The Kinvara 2′s super light and flexible midsole is made from durable foam, and the 4mm heel-to-toe offset guarantees a close-to-the road feel. Light and breathable, the upper is made from mono-filament mesh that provides a comfortable, sock-like fit and feel.”

So recently I have been ramping up my running miles again and running exclusivity in these shoes (except on the trails). I am very pleased with them. They are so light it is almost like you are wearing nothing. I enjoy them everywhere I run except downhill. They have a pretty generous toe-box so steep downhill on varying terrain is a little tricky but that is not where I would generally run in these shoes (I got the Saucony Peregrines for that!). They have been the perfect shoe while I work on strengthening my calves to support my efforts to stop heel striking when I run. I like the way they are constructed. The material they are made from is really nice and I net they would be great in wet conditions (I live in LA and we just don’t get much rain, except when I am running a marathon or ultra!).

I will be running my first half marathon in them this weekend and I will comment specifically on how they worked for my race. So far I have NOT torn the heel off like a generally do in all my prior running shoes and I am seeing wear mostly on the midfoot (113 miles run so far). I do plan on getting another pair after this pair is dead but I am hoping to get at least 250 miles out of them.

http://tribeccato.wordpress.com/2012/01/11/saucony-progrid-kinvara-2-shoe-review/

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http://tribeccato.wordpress.com/2011/11/28/running-naturally/

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Blackett One of Three Coloradans On Saucony Team of Hometown Heroes at 2012 U.S. Olympic Trials

January 12, 2012 by Connilee Walter

Brand’s deepest pool of Olympic hopefuls includes world-class contenders and regional standouts

LEXINGTON, MA (January 10, 2012) – Global performance running footwear and apparel brand Saucony®, Inc. today announced that 2008 U.S. Olympian Magdalena Lewy Boulet will be leading a team of Saucony athletes on January 14th in Houston at the 2012 men’s and women’s Olympic Trials Marathon hosted by USA Track & Field and the Houston Marathon Committee. Lewy Boulet, the third fastest qualifier for the women’s Marathon Trials, heads up the brand’s roster of sixteen potential 2012 Olympians that includes world-ranked contenders, as well as Saucony’s regional Hometown Heroes.

“The whole Saucony family congratulates our team of athletes for qualifying for the Trials,” said Mark Bossardet, vice president of sports marketing for Saucony and a 1980 Olympic Marathon Trials qualifier. “Just getting to the Trials is an accomplishment in itself and marks these men and women as among the best in the country. We commend them for their commitment and perseverance and we’re extremely proud and inspired by each one of them.”

For the first time ever, USA Track & Field and the Houston Marathon Committee will host the men’s and women’s Olympic Trials Marathon on the same day, at the same site in Houston. This historic event will determine the three men and three women who will represent the United States in the marathon at the 2012 Olympic Games in London.

Leading the Saucony team on the women’s side is 2008 U.S. Olympian Magda Lewy Boulet. She ran her marathon PR of 2:26:22 at Rotterdam in 2010; the time makes her the third fastest qualifier for the Marathon Trials. This past summer, she set personal records in the 5000 and 10,000 meters and won the Falmouth Road Race (a 7-miler) in Massachusetts. Earlier in 2011 she was part of the U.S. team that won the bronze medal at the World Cross Country Championships, and she ran 2:31:22 at the London Marathon. Lewy Boulet used an early surge to break away from the 2008 Marathon Trials field, eventually finishing 2nd to win a spot on the 2008 U.S. team. In 2010 she was ranked the top U.S. marathoner by Track and Field News. A native of Poland, Lewy Boulet became a U.S. citizen on September 11th, 2001.

The Saucony men’s roster is led by Jason Lehmkuhle who lives and trains with Team USA Minnesota in Minneapolis, MN. A 5th place 2008 Olympic Trials finisher, Lehmkuhle has been one of the most consistent US road racers of the last five years, finishing in the top five at 13 different national championship events.

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In addition to Lewy Boulet and Lehmkuhle, the following men and women will be representing the Saucony brand at the 2012 Olympic Trials Marathon on January 14th:

Men:

Matt Gabrielson, 33, Minneapolis, MN Following a stellar track career at Drake University, Gabrielson joined team USA Minnesota and has become one of the top US performers on the roads, finishing 2nd at the 2008 USA championships. His time of 2:13:28, makes him one of the top contenders in Houston.

Jason Ordway, 24, Bellbrook, OH Ordway, 24, is from Bellbrook, OH. Jason qualified for his first Olympic Trials at the Columbus Marathon in 2010 in his debut marathon win.

Ricky Flynn, 24, Damascus, MD Currently living in Lynchburg, VA, the Olympic Trials will be his debut at the marathon distance.

Women

Michelle Frey, 29, Minneapolis, MN This will be the second Olympic Trials appearance for Frey, a former star at the University of Wisconsin. Frey has a personal best of 2:35:51, good for 4th place at the 2006 U.S. Marathon Championships.

Paige Higgins, 29, Littleton, CO A graduate of Kansas State University, Higgins was the top American finisher at the 2010 Boston Marathon. Her marathon best came in Chicago in 2008 where she ran 2:33:06.

Kelly Chin, 31, Brooklyn, NY Chin qualified for the Trials with a 2:44:44 at the 2010 Chevron Houston Marathon.

Dana Kelly, 25, West Des Moines, Iowa Kelly’s accomplishments include All-American status in cross country and steeplechase and earning the Olympic Trials B Standard (2:43:54) at Grandma’s Marathon (2011).

Michele Suszek, 29, Lyons, CO Suszek qualified for the Olympic Trials twice and has competed at the World Championships in mountain trail running.

Kate DeProsperis, 32, Downers Grove, IL DeProsperis is coached by 1996 Olympic marathoner Jenny Spangler.

Becky Angeles, 34, Murphy, TX Qualified at the 2011 California International Marathon.

Ann Alyanak, 33, Bellbrook, Ohio Alyanak placed 7th at the 2008 Marathon Trials in Boston.

Melissa Rittenhouse, 35, Harrisonburg, VA This is the third time Rittenhouse has qualified for the Marathon Trials.

Katie Blackett, 34, Boulder, CO This is the third time Blackett has qualified for the Marathon Trials. This year, she won the Eugene Marathon in her quest to qualify.

Jodie Conway, 35, Framingham, MA In 2011, Conway finished 5th and 3rd at the Vermont City Marathon and the Philadelphia Marathon.

“I had the honor to compete in the first Women’s Olympic Marathon Trials in 1984 and realize the commitment these athletes have made,” said Sharon Barbano, vice president of public relations for Saucony. “At Saucony our athletes are our heroes. They inspire all of us to be better, to find our strong by elevating their own. We’re excited for each one of them and will be with them every step of the way on Marathon Trials day.”

Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, Inc., is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including ProGrid™, PowerGrid™ and ViZiPRO™ apparel. For more information, go to www.saucony.com.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter® and Champion® and designer collections by fashion designers Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children’s footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider® Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Above The Rim®, Vision Street Wear®, STRIKEFORCE™, Clinch Gear™, Sims®, Lamar® and LTD®, World Snowboarding Championships™ and Hind®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at www.collectivebrands.com

Jason Ordway, 24, Bellbrook, OH Ordway, 24, is from Bellbrook, OH. Jason qualified for his first Olympic Trials at the Columbus Marathon in 2010 in his debut marathon win.

Ricky Flynn, 24, Damascus, MD Currently living in Lynchburg, VA, the Olympic Trials will be his debut at the marathon distance.

Women

Michelle Frey, 29, Minneapolis, MN This will be the second Olympic Trials appearance for Frey, a former star at the University of Wisconsin. Frey has a personal best of 2:35:51, good for 4th place at the 2006 U.S. Marathon Championships.

Paige Higgins, 29, Littleton, CO A graduate of Kansas State University, Higgins was the top American finisher at the 2010 Boston Marathon. Her marathon best came in Chicago in 2008 where she ran 2:33:06.

Kelly Chin, 31, Brooklyn, NY Chin qualified for the Trials with a 2:44:44 at the 2010 Chevron Houston Marathon.

Dana Kelly, 25, West Des Moines, Iowa Kelly’s accomplishments include All-American status in cross country and steeplechase and earning the Olympic Trials B Standard (2:43:54) at Grandma’s Marathon (2011).

Michele Suszek, 29, Lyons, CO Suszek qualified for the Olympic Trials twice and has competed at the World Championships in mountain trail running.

Kate DeProsperis, 32, Downers Grove, IL DeProsperis is coached by 1996 Olympic marathoner Jenny Spangler.

Becky Angeles, 34, Murphy, TX Qualified at the 2011 California International Marathon.

Ann Alyanak, 33, Bellbrook, Ohio Alyanak placed 7th at the 2008 Marathon Trials in Boston.

Melissa Rittenhouse, 35, Harrisonburg, VA This is the third time Rittenhouse has qualified for the Marathon Trials.

Katie Blackett, 34, Boulder, CO This is the third time Blackett has qualified for the Marathon Trials. This year, she won the Eugene Marathon in her quest to qualify.

Jodie Conway, 35, Framingham, MA In 2011, Conway finished 5th and 3rd at the Vermont City Marathon and the Philadelphia Marathon.

“I had the honor to compete in the first Women’s Olympic Marathon Trials in 1984 and realize the commitment these athletes have made,” said Sharon Barbano, vice president of public relations for Saucony. “At Saucony our athletes are our heroes. They inspire all of us to be better, to find our strong by elevating their own. We’re excited for each one of them and will be with them every step of the way on Marathon Trials day.”

Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, Inc., is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including ProGrid™, PowerGrid™ and ViZiPRO™ apparel. For more information, go to www.saucony.com.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter® and Champion® and designer collections by fashion designers Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children’s footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider® Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Above The Rim®, Vision Street Wear®, STRIKEFORCE™, Clinch Gear™, Sims®, Lamar® and LTD®, World Snowboarding Championships™ and Hind®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at www.collectivebrands.com

Jan 12 · Bodega x Saucony Elite – Round 5

The latest round of Bodega x Saucony Elite releases has just touched down and this fifth set is true to form when considering the previous entries. The name of the game here is rich suede in eye-catching vintage

colorways on some of the ‘other’ New England running specialists’ best silouhettes. We’ll start with the most recent of these classics, the Saucony Grid 9000, which replicates one of last round’s blocking schemes with the nubby ankle collar, but goes further toward the brown/neutral side of the palette compared to last pair’s bluer look. They’re joined by the Master Control in a bold three-color kit we showed you a few weeks back as well as the above pictured Jazz ’91 mashup in several shades of blue plus golden heels. Click through to see each

one up close and expect these at select Saucony retailers like Foot Patrol in early February.

http://sneakernews.com/2012/01/12/bodega-x-saucony-elite-round-5/

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http://sneakernews.com/2011/09/16/bodega-x-saucony-elite-grid-9000-available/

http://sneakernews.com/2011/12/08/bodega-x-saucony-elite-jazz-91-spring-2012/

http://sneakernews.com/2011/12/08/bodega-x-saucony-elite-jazz-91-spring-2012/

http://footpatrol.co.uk/2012/01/11/bodega-x-saucony-elite-round-5-released-01-02-12/

DeProsperis Turns Last Chance Into Trip to U.S. Olympic Marathon Trials

Kate (Reicher) DeProsperis, a 1997 Lyons Township graduate and Downers Grove resident, will compete in Saturday's U.S. Olympic Marathon Trials in Houston after achieving the qualifying time in her last opportunity Dec. 4 in Sacramento, Calif.

By Bill Stone Email the author January 12, 2012

The mother of Kate (Reicher) DeProsperis of Downers Grove tried unsuccessfully to get a videotape of her final moments completing the California International Marathon Dec. 4.

The audio said it all. It’s a finish they’ll never forget. Because of that race, DeProsperis is among roughly 300 women who qualified for the U.S. Olympic Team Trials Saturday in Houston. In her final attempt to qualify at the CIM in Sacramento, DeProsperis covered the 26.2 miles in a personal-best 2 hours, 45 minutes, 16 seconds (6:19 mile pace) to beat the B-standard qualifying time of 2 hours, 46 minutes. DeProsperis, a 1997 Lyons Township graduate who grew up in Burr Ridge, is the only current Illinois resident in the women’s field. “I would say it was one of the best days of my entire life. I’d almost have to say it’s almost better than my wedding day because I was surprised and I’ve had (the accomplishment) last for 41 days,” DeProsperis said. “Obviously, the wedding day is the best day of my life, but this is a very close second. You get married and have a honeymoon, and then it’s back to normal, but I’ve had a while to soak this in and have this feeling, and I hope to have it again at the trials. Even if they don’t go well, it’s just an amazing feeling to have gotten to this point.” The top three finishers in the women’s and men’s finishers at the trials will represent the U.S. at the Summer Olympics in London. The trials will be broadcast from 2 to 4 p.m. by NBC. According to the USA Track & Field website, DeProsperis shares the 166th fastest qualifying women’s time. Marathon running may seem lonely, but DeProsperis has thrived off the energy and encouragement from Ryan, her husband since 2007, her family and the running community. For more than five years, DeProsperis has trained with 1996 U.S. Olympic marathon runner Jenny Spangler and her running groups, regularly making the 100-mile round-trip drive to Lake Forest for workouts. Five other Jenny Spangler training partners also competed in Sacramento and helped her work out since the Chicago Marathon Oct. 9. At the CIM, DeProsperis also was immersed with a group of determined women who worked together to break 2:46. DeProsperis was 25th among women and 139th overall. In a race of 8,000 total entries, about one-fifth the size of the Chicago Marathon, an impressive 29 women finished under 2:46, the last by four seconds. It was more qualifiers at any single event other than last year’s national championships.

http://westernsprings.patch.com/users/bill-stone

http://westernsprings.patch.com/articles/deprosperis-turns-last-chance-into-trip-to-u-s-olympic-marathon-trials

After the finish, the Sacramento Bee newspaper photographed DeProsperis embracing fellow trials qualifier Victoria Russell (2:45.52) from Spokane, Wash.– a woman she never met. “She would not let go of me. It was probably one of the most unbelievably happy moments I’ve ever experienced, and even though I didn’t know them, I got hugs from all of these other girls,” DeProsperis said. “We all felt the same way. We were all crying. And sobbing. It was just the most raw, emotional experience. And turning around and watching (later qualifiers) finish and seeing their faces, it’s really such a cool experience. I’ll probably never have that feeling again in a race.” She shared the elation with her family. This was the third straight year DeProsperis ran the CIM, which she initially tried in 2009 as a suggestion by twin sister Carrie Assell, who has lived in California with husband David since 2007. Like past CIMs, Ryan and Denise Reicher, Kate’s mother, waited near the finish line. They were optimistic since they seen Kate at four points during the race and knew she was ahead of pace, but they couldn’t be sure since the last update was at 20 miles (2:05.35).

“I started crying. (Reicher) started crying. Every single emotion goes through you at that point and time,” Ryan DeProsperis said. “I’m happy for her, but I want her to be happy for herself.” Wendy Shulik of WendyCity Productions, working on a women’s marathon documentary, interviewed DeProsperis about qualifying moments afterward. “All I could say was, ‘I can’t believe it. I can’t believe it.’ I think I said that 10 times,” said DeProsperis laughing. There was an even more memorable video. Reicher was poised near the finish line holding a point-and-shoot video recorder just over Ryan’s head, ready for the big moment.

Soon after she saw Kate and about to break 2:46, Reicher was overcome with pure joy. While she screamed on the audio, the footage began to shake, spin and go all over the place, finally stopping to the side of Ryan’s smiling face. “It’s a hilarious video. Her mom just goes ballistic at that point, but there’s no (race) video,” Ryan DeProsperis said. “It’s like 30 seconds of comedy. You don’t know what’s going on. It’s on everything but on Kate.” DeProsperis certainly has come a long way since her LT cross country and track days, in which she was a part of the Lions' all-state, third-place 3,200-meter relay along with Carrie at the 2007 Class AA girls track state meet. DeProsperis also competed as a walk-on for her first two years at the University of Notre Dame for the women’s cross country and track teams. In 1999, her first year not on the cross country team, she ran her first marathon in Chicago in 3:48.15. Ten years later in her first CIM, she ran 2:50.40, a then personal-best time by 14 minutes that indicated to her that bigger things could be on the horizon. Her dedication has helped her become among 75 runners nationwide selected to represent Saucony shoes, which provides her with shoes and gear. She also is part of PowerBar’s TeamElite program, receiving gear and nutritional products. DeProsperis was a member of Dick Pond Racing the previous five years. Despite having her training hampered from late January to Memorial Day with misdiagnosed tendinitis in her left knee (actually nerve entrapment), DeProsperis appeared on pace to get the qualifying time in October on her “home course” in Chicago. DeProsperis had dropped out at the halfway point of the warmer 2010 Chicago Marathon. She realized quickly she

didn’t have it this day either. She turned the race into a workout and stopped around 11 1/2 miles, basically because that’s where Ryan and family members were positioned on the course. “Until I started having this goal, I’d never dropped out of a race before," DeProsperis said. "Having my eye on the bigger picture, sometimes when things aren’t going right, you have to pull the plug for bigger things. It’s not the wrong or wimpy thing but the smart thing to do. “(In 2010) I had a hard time physically and emotionally getting over Chicago. Because the same thing happened, I was more emotionally ready to move on. Going through it before probably was the most helpful thing.” Even with disappointing workouts after the 2010 Chicago Marathon, DeProsperis posted yet another personal best at the CIM (2:48.27) and remained optimistic she could come through again. DeProsperis focused on improving her tempo runs with Spangler, and had the added benefit of teammates who also were working out for the race, a testament to the group's dedication and camaraderie. “Having them kind of calmed me and made me feel, ‘This is just a training run.’ Jenny said, ‘Just go out there and have a good time.’ I’m like, ‘It’s a marathon. How do you do that?’ ” DeProsperis said. “I felt like I was ready to do it. I’ve always kind of gone into this that even if didn’t get the (trials cut), I live with no regrets and gave it all I had. I’m proud of what I’ve done because it’s amazing and beyond my expectations over the years. Whatever happens, happens and if I do it, it’s pretty amazing and if not, at least I tried. Not many girls get to be in this position. Having a little bit of that resolved at the starting line made me relax.” On race day, DeProsperis was relieved to see a designated pacer, who ran the entire course at the 2:46 qualifying pace, and numerous women also seeking the cut. Going into the race, there were at least 100 women entered who previously had broken three hours. Because of her sponsorships, DeProsperis was among those who had additional water and refueling options during the race, but she and others shared their water and Gatorade with the pack.

“It just really felt like a team effort out there, even though I didn’t know 90 percent of the girls,” DeProsperis said. “I felt like we were all united for the same goal and we all wanted to help each other out. That helped a lot.” The gradual downhill slope of the course worked to DeProsperis’ strengths. Her familiarity with the course also was important. In the first third of the race, she calmed other women when their pace fell off during a gradual uphill grade of roughly three miles.

The huge group stayed together for roughly the first 20 miles. There was only a slight moment of panic for DeProsperis around 21 or 22 miles when she took too long at an elite refueling station. “I missed (the bottle) at first grab and knew I needed it and I took an extra second. The next thing I knew, the group was 10-to-15 yards ahead,” DeProsperis said. “I started to surge and started to feel lightheaded so I decided just to run smart. I already was ahead of pace. As long as I was running the same pace, I knew I would be fine.” DeProsperis feared for a moment she might have miscalculated when she heard Carrie screaming at the top of her lungs around the 26th mile. But even with her mile pace dropping about five or six seconds the last two miles, DeProsperis still had time on her side. After the last turn, the finish line is just 100 meters away with a view of the capital building in the background. As DeProsperis approached, the clock was at 2:44.58. “I was like, ‘Oh my gosh, I’m going to get this.’ That was the best feeling,” DeProsperis said. “I heard my name over the (loudspeaker) and just crossing that line with all of the other girls that got it, immediately I went down to my knees and started crying. It will go down as my best race ever.”

The trials will mark the shortest turnaround for DeProsperis between marathon races. She’s curious how she’ll bounce back and thinks she has the chance for another personal best. All finishers receive a medal. “I want that medal and all I ask for is to give it my all and do my best. I want to get it framed, get a good picture,” DeProsperis said. “I’d love to run in the 2:44s, something a little quicker than what I did. My secondary goal is 2:50 and my third goal is just to not come in last. It’s an amazing group of the nation’s best runners and to be part of that is amazing to me.” There also will be a chance for more video. Ryan, her mother and siblings and the Spangler family are among at least 27 people making the trip for her.

“I never would have thought that many people would come to watch and it’s touching,” DeProsperis said. “It’s been an amazing ride, the amount of people that have reached out to me, e-mailed me, called me, sent Facebook pages. “I would never believe any of this happening, let alone all of the stuff that’s happened since (the CIM). It shows the power of individuals and how they can make you feel so good. An achievement is not just for an individual.”

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Boost spring marathon training: Run SMART Winter Retreat with Coach Jack

Daniels Kimberly Bogin

Running Examiner January 17, 2012

There aren’t many runners who can say the legendary Dr. Jack Daniels has coached them. Unless of course they're a world class athlete, or one of the participants of a Run SMART Project retreat.

This winter any runner looking to take their marathon training to the next level will have the unique opportunity to work with Dr. Daniels at the Run SMART Winter Retreat in Scottsdale, Ariz.

Geared specifically toward marathoners, the Run SMART Winter Retreat will take place from February 26 – March 2, 2012, perfect timing for people training for Boston or other late spring and early summer races.

Dr. Daniels will design each participant a specific marathon track workout, and then guide him or her through it.

"At the Run SMART Retreat we teach the importance of attention to individual needs, strengths and weaknesses. A major goal of Run SMART training is to consider the individual and to avoid over-training. At this year's winter retreat each guest will leave understanding how to properly train for a marathon considering these principles,” said Dr. Daniels.

Distance running standout Alicia Shay will also be on hand to provide nutrition and training tips, and Run SMART Project coaches will guide participants on daily runs through the trails and paths of Scottsdale and Sedona.

"The Run SMART Winter Retreat was built to provide a t-shirt weather escape to runners of all levels training for a spring race. It's also a great opportunity to learn marathon training secrets from Run SMART coaches and work in-person with legendary coach Jack Daniels,” said Brian Rosetti, founder of The Run SMART Project.

http://www.examiner.com/marathon-in-national/kimberly-bogin

The retreat is limited to 20 people, and the registration deadline is February 1. The cost is $1,250 for a shared suite or $1,750 for a private suite, and includes five nights at a luxury hotel, airport transportation to and from the retreat, most meals at some of the top restaurants in Scottsdale, a Run Smart Saucony shirt, and a pair of Saucony running shoes.

Saucony(R) Guide 5 Captures Runner’s World Editor’s Choice Award

Jan 19, 2012

Brand charges into 2012 with a whole new angle on running: Revolutionary 8mm heel-to-toe offset defines next generation running performance

LEXINGTON, MA (January 19, 2012) – Introducing a whole new angle on running, global performance running footwear and apparel brand Saucony® today announced that the Guide 5, featuring the brand’s groundbreaking Geometry of Strong™ technology, has been named “Editor’s Choice” by the worldwide authority on running, Runner’s World. In the magazine’s Spring Shoe Guide, the Guide 5, Saucony’s go-to training shoe for runners seeking lightweight stability, received the highest marks of the 23 shoes reviewed by the publication’sshoe lab, its wear-testers and the editors.

The Guide 5, one of three shoes in Saucony’s newly released Geometry of Strong™ collection, arrives nearly two ounces lighter than its predecessor. The brand’s exclusive ProGrid™ foam, running from heel to toe, provides the ideal blend of cushioning and responsiveness. The Guide 5’s revolutionary heel-to-toe offset, reduced from 12mm to 8mm, positions the foot during impact in a way that creates a greater range of motion for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride. Additionally, the shoe’s lower offset makes it easier for the runner to land midfoot, resulting in a lower impact strike.

“Talk about a weight-loss program: The Guide 5 shed almost two ounces from it’s previous version, but didn’t lose a shred of cushioning while keeping all of its stability features,” said the Runner’s World review of the shoe. “Saucony got more with less by lowering the heel-to-toe drop and using lighter rubber on the shoe’s outsole.” One Runner’s World wear-tester stated that the Guide 5 “was the lightest Saucony I’ve ever tested, yet it was easily the most comfortable.”

"This award marks not only a significant win for Saucony but sets a new benchmark for the running industry," said Pat O'Malley, senior vice president of global footwear for Saucony. “Combining specific insight from runners with the latest research from our lab, we discovered that engineering an 8mm heel-to-toe offset would maximize control, alignment and suspension, creating an unrivaled running experience. This is an exciting time for Saucony, and this recognition proves that our relentless commitment to innovation allows us to deliver the industry’s best performance product to runners,” added O'Malley.

The Guide 5 is lighter, more flexible and provides increased cushioning, thanks to Saucony’s IBR+ Outsole™, a new injection-blown rubber compound that is 33 percent lighter in weight than traditional blown rubber. IBR+ is also proven to absorb twice as much energy than traditional blown rubber, providing amazing and long-lasting forefoot cushioning.

The Guide 5 also features a Comfortride™+ Sockliner and SRC (Super Rebound Compound) Impact Zone. The superior open cell foam sockliner not only wicks moisture away from the foot, but a soft



memory foam layer conforms to the foot when stepping into the shoe, delivering exceptional comfort and performance. The SRC Impact Zone provides shock attenuation and sets the foot up for a smooth transition from heel to toe-off.

“In the process of creating the award-winning Kinvara® with a 4mm offset, we realized the possibility of literally challenging the foundation of our traditional running shoes by reengineering their lasts to an 8mm offset,” said O’Malley. “Saucony now has a range of shoes that offer runners a choice between 0mm, 4mm, 8mm and 12mm offset.”

Besides the Guide 5, the newly released Geometry of Strong collection includes the Triumph 9, the brand’s premier neutral cushioned training shoe featuring Saucony’s innovative PowerGrid™ technology, and the Hurricane 14, a stability shoe that’s a full ounce lighter than its predecessor. The Guide 5 is the second Saucony shoe over the past year to be crowned “Editor’s Choice” by Runner’s World. The Peregrine was named top trail shoe in the publication’s 2011 Trail Shoe Guide.

The Guide 5, now available at select specialty run retailers, comes in men’s sizes 7-13, 14, 15 and 16, and women’s sizes 5-12. The Guide 5 is available in widths. The suggested retail price of the Guide 5 is $100.00. To find a retailer near you, call 800-365-4933 or visit www.saucony.com.

To read the entire Runner’s World 2012 Spring Shoe Guide, check out the March issue of Runner’s World on sale at newsstands January 31, or visit http://www.runnersworld.com/.


http://www.saucony.com/store/SiteController/saucony/productdetails?catId=cat10004&productId=4-105710&skuId=***4********20098-1*M085&stockNumber=20098-1&showDefaultOption=true

http://www.collectivebrands.com/nsloup/Local%20Settings/sbarban/Spring%202011%20Press%20Kit/www.saucony.com

http://www.runnersworld.com/


Jan 19, 2012









The Guide 5 also features a Comfortride™+ Sockliner and SRC (Super Rebound Compound) Impact Zone. The superior open cell foam sockliner not only wicks moisture away from the foot, but a soft memory foam layer conforms to the foot when stepping into the shoe, delivering exceptional comfort and performance. The SRC Impact Zone provides shock attenuation and sets the foot up for a smooth transition from heel to toe-off.










Jan 19, 2012









The Guide 5 also features a Comfortride™+ Sockliner and SRC (Super Rebound Compound) Impact Zone. The superior open cell foam sockliner not only wicks moisture away from the foot, but a soft memory foam layer conforms to the foot when stepping into the shoe, delivering exceptional comfort and performance. The SRC Impact Zone provides shock attenuation and sets the foot up for a smooth transition from heel to toe-off.









Saucony® Guide 5 Captures Runner's World Editor's Choice Award Posted: 01/19/2012 In Category: Fitness Manufacturer

Industry News Release Written By: Christina Simmons


Jan 19, 2012







The Guide 5 also features a Comfortride™+ Sockliner and SRC (Super Rebound Compound) Impact Zone. The superior open cell foam sockliner not only wicks moisture away from the foot, but a soft



memory foam layer conforms to the foot when stepping into the shoe, delivering exceptional comfort and performance. The SRC Impact Zone provides shock attenuation and sets the foot up for a smooth transition from heel to toe-off.









Saucony PowerGrid Triumph 9 January 22, 2012 By admin

Saucony Fall 2012 Sneak Peek Here is our sneak peek at the Fall 2012 line up from Saucony. 8mm drop across the board and other changes.

http://runningvillage.com/2012/01/24/saucony-fall-2012-sneak-peek/

Saucony Kinvara 3 Sneak Peek January 24th, 2012

Saucony Kinvara 3 Women's Running Shoes (May '12 Colors)

You’re forgiven if you couldn’t tell much a difference between your original pair of Kinvaras and your latest pair of Kinvara 2′s. And Saucony is forgiven for making minimal changes to their most popular minimal shoe last time around – the shoe rocked it, right out of the gate. But to stay on top, it was time for a closer look at the Kinvara, and Saucony gave the Kinvara 3 a top-to-bottom refresh.

Get ready for a whole new look and improved technology in the Kinvara 3, which releases in May 2012. At the initial launch, there will be four Women’s colors (the two shown above, along with a Blue/White color and Grey/Purple color) and four Men’s colors (the three colors shown below, along with a Grey/Red color). Two more Men’s colors and two more Women’s colors will be available in July.

What to Watch For

More Durable Sole: Saucony heard the feedback about the durability of prior Kinvara models and responded by adding XT-900 rubber where it counts. Added rubber on the lateral midfoot and forefoot means you can expect more mileage out of your Kinvara 3′s compared to previous pairs.

Same Heel-to-Toe Drop: Though many other Saucony models are lowering their offsets, 4mm is still the name of the game for the Kinvara. You know it, you love it, and Saucony didn’t mess with it.

http://blog.runningwarehouse.com/wp-content/uploads/2012/01/Kin-Wom-RW.jpg

Smoother Transition: Already known for its flexible, light, and comfortable midsole, the Kinvara series is now designed to move with your foot even better thanks to a de-coupled and beveled heel, along with added flex grooves in the heel. While the Kinvara remains geared toward a midfoot strike, these updates make the shoe a little more welcoming for heel strikers as well.

Still Lightweight: Official weights from Saucony are 7.7 oz (Men’s size 9) and 6.7 oz (Women’s size 8). That’s a few tenths of an ounce heavier than our measurements for the Kinvara 2, but identical to the official weights for the Kinvara 2, so we’ll have to wait to see whether or not the shoe has really bulked up at all.

Redesigned Upper: Look for a streamlined upper with improved fit thanks to the use of FlexFilm™, a thin material bonded to the upper to secure your foot to the sole a little better throughout your gait.

Widths Now Available: For those of you with a wider foot, Saucony is producing 2E widths in the Men’s version and D widths in the Women’s version.

Pricing Uptick: All these innovations come at a price, specifically: ten bucks. MSRP on the Kinvara 3 rises to $100.00. We still think that the Kinvara is a tremendous value, especially since we expect increased durability in the latest iteration.

Saucony Kinvara 3 Men's Running Shoes (May '12 Colors)

http://blog.runningwarehouse.com/wp-content/uploads/2012/01/Kin-Men-RW-2.jpg

The Shoes Made Me a Believer

January 25, 2012

Dear Asics,

I have a confession to make.

I have been cheating on you. Big time.

Anyone who knows me and my history as a runner will know what a big deal that last statement was. I grew up in Asics, and have been running in the same shoes since the 90′s. When it comes to racing flats, I’ll try any brand. I’ve raced in most major shoe brands and had great results. But when it comes to my trainers? Well I’m loyal to a fault.

Until recently, that is…

When I heard about the new line of Saucony shoes and saw this video.

The Saucony ProGrid Guide 5 shoes have a heel-to-toe offset of only 8 mm. For comparison, the offset in the average running shoes is 12 mm. It may not seem like much, but let me tell you – that 4 mm makes a huge difference when you’re running. I will never actually transition to barefoot running (yes, I know that is a big statement but I can confidently tell you that I do not buy into the merits of running barefoot or in shoes that make it seem like you are barefoot. If you ever see a picture on this blog of me in a pair of VFFs, assume I’ve been hacked. Anyway, I digress…), but I do like the idea of shoes that are a bit more minimalistic than my usual trainers. These shoes are not only lighter, but the smaller heel-to-toe offset ensures that you land further forward on your foot. As someone who has major problems with heel-striking (see Exhibit A below), I knew I could benefit from a different shoe.

http://www.healthontherun.net/running/the-shoes-made-me-a-believer/

http://www.saucony.com/

http://www.youtube.com/watch?v=BehpU8DguG0&feature=youtu.be

http://www.saucony.com/store/SiteController/saucony/productdetails?productId=4-108270

http://www.saucony.com/store/SiteController/saucony/staticpage?content=GeometryOfStrong_saucony

This hurts me just looking at it!

The smaller heel-to-toe offset in the shoe also allows for a greater range of motion with your calf/achilles, giving you a more powerful stride. Which, in turn, can help you run faster. (I am in complete support of that!) And if that’s not enough, the shoe boasts cushioning and some support for pronators like myself.

Knowing all of that, I was very excited to test out a pair…but a bit nervous about how my stability-shoe-loving legs would react. As soon as I picked up a pair and felt how light they were, I couldn’t wait to take them out of a spin.

The honest truth – it was love at first run. Not only did my feet feel so light and free, but I felt like I was running on pillows. The shoes were everything they were marketed to be. Light, responsive, fit great to the shape of my foot. All thoughts of my old trainers were out the window.

I have been running in the shoes for a couple of months now, with a little break in between due to a problem I experienced in the heel with my first pair. However, I was sent a replacement pair and have not had the same problem – they fit and feel great! Because I am not used to running in any sort of minimalist shoe and the Guide 5 shoes very clearly change my stride, I have purposely kept my transition very slow. I don’t run in the shoes everyday, and the longest I’ve run in them so far is 7.3 miles. I’m interested to see how they hold up over the course of marathon training.

For those of you who like bulleted lists, here are the major pros and cons of the Guide 5s (vs. my usual trainers – the Asics 2160s).

Pros

Very lightweight Cushioned and supportive – I don’t feel like any of the cushioning was lost when making the shoe lighter and my over-

pronating feet feel very supported.

I land more on my mid-foot! This change was pretty much instantaneous. The first time I ran in the shoe, I was actually taken aback by the loud “slap, slap, slap” sound I was hearing as my feet hit the pavement. I quickly realized this was happening because I wasn’t absorbing all of the impact with my heel anymore, which made me land heavier on the front of my feet. This has gotten better as I’ve gotten used to the shoe and the change in stride.

As an added bonus – my stride is better in my old shoes too. On the treadmill the other day, I could see that I was landing less on my heel and more on my mid-foot, even while wearing my old trainers. (Though this changes when I get tired or start to run really fast).

And finally, now when I switch back to my old trainers, I honestly feel like I’m running on bricks. Those shoes were built for support and cushioning. But they feel so hard, clunky and unweilding in comparison.

Cons

So far, any con that I’ve experienced is simply due to the fact that the Guide 5s have literally changed my stride and the way that I run.

Uncomfortable rubbing on my arches/toes that is leading to some new calluses. This is expected, since the shoe not only fits my foot differently, but is changing the way my foot hits the ground. I am hoping it will go away as I become accustomed to the change in my stride. And my toes are pretty callused anyway, so what’s one more?!

Soreness in my calfs. Again, I think this is because I’m not completely used to the shoe. And when I switch back and forth between the 8 mm offset and the 12 mm offset shoes, my calf muscles get a bit confused.

The bottom line: The Sauconys are here to stay. My feet have found a new love.

I’m still not running in them 100% of the time yet, but I plan to keep building up. At the very least, I’ve been loving these shoes for shorter runs and speed workouts.

How to Win the Cold War by From the Editors of Prevention

Saucony Guide 5 Wins Runner's World Editor's Choice Award


LEXINGTON, Mass. - Saucony® announced that the Guide 5, featuring the brand’s groundbreaking Geometry of Strong™ technology, has been named “Editor’s Choice” by the worldwide authority on running, Runner’s World. In the magazine’s Spring Shoe Guide, the Guide 5, Saucony’s go-to training shoe for runners seeking lightweight stability, received the highest marks of the 23 shoes reviewed by the publication’s shoe lab, its wear-testers and the editors.


“Talk about a weight-loss program: The Guide 5 shed almost two ounces from it’s previous version, but didn’t lose a shred of cushioning while keeping all of its stability features,” said the Runner’s World review of the shoe. “Saucony got more with less by lowering the heel-to-toe drop and using lighter rubber on the shoe’s outsole.”

One Runner’s World wear-tester stated that the Guide 5 “was the lightest Saucony I’ve ever tested, yet it was easily the most comfortable.”

"This award marks not only a significant win for Saucony but sets a new standard for the running industry," said Pat O'Malley, senior vice president of global footwear for Saucony. “Combining specific insight from runners with the latest research from our lab, we discovered that engineering an 8mm heel-to-toe offset would maximize control, alignment and suspension, creating an unrivaled running experience. This is an exciting time for Saucony, and this recognition proves that our relentless commitment to innovation allows us to deliver the industry’s best performance product to runners,” added O'Malley.


The Guide 5 also features a Comfortride™+ Sockliner and SRC (Super Rebound Compound) Impact Zone. The superior open cell foam sockliner not only wicks moisture away from the foot, but a soft memory foam layer

conforms to the foot when stepping into the shoe, delivering exceptional comfort and performance. The SRC Impact Zone provides shock attenuation and sets the foot up for a smooth transition from heel to toe-off.


Besides the Guide 5, the newly released Geometry of Strong collection includes the Triumph 9, the brand’s premier neutral cushioned training shoe featuring Saucony’s innovative PowerGrid™ technology, and the Hurricane 14, a stability shoe that’s a full ounce lighter than its predecessor.

The Guide 5 is the second Saucony shoe over the past year to be crowned “Editor’s Choice” by Runner’s World. The Peregrine was named top trail shoe in the publication’s 2011 Trail Shoe Guide.

The Guide 5, now available at select specialty run retailers, comes in men’s sizes 7-13, 14, 15 and 16, and women’s sizes 5-12. The Guide 5 is available in widths. The suggested retail price of the Guide 5 is $100.00. To find a retailer near you, call 800-365-4933 or visit www.saucony.com

To read the entire Runner’s World 2012 Spring Shoe Guide, check out the March issue of Runner’s World on sale at newsstands January 31, or visit www.runnersworld.com



January 30, 2012

Jan 31 · Bodega x Saucony Elite Round 5 – Available

http://sneakernews.com/2012/01/31/bodega-x-saucony-elite-round-5-available/

Lavagal

Aloha From Hawaii Kai ~~ Paula Bender

Febuary 1, 2012

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www.sofsole.comwww.bodyglide.comwww.nathansports.comwww.gore-tex.com www.injurybegone.com www.newbalance.com

© 2012 Formula4Media LLC.


Brooks Looks to

on a Strong

IRRA Announces

Expanded Board

Product Highlights from Outdoor Retailer Winter Market

Taking Socks Seriously as Technical Equipment

www.adidas.com

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Outdoor Retailer Show Recap

The Outdoor Retailer Winter Market in Salt Lake City was a little quieter than usual. Retail traffic was off because the show’s dates overlapped with those of The SHOT (Shooting Hunting and Outdoor Trade) Show and also preceded the SIA (Ski Industries America) show by a few days.

Also, the unseasonably warm and snow-less winter has stifled outerwear and winter boot business for most stores and caused a back up of inventory as well as a “slow pay” trend by retailers to vendors. Nevertheless the Running Insight team prowled the aisles and came up with the following product highlights.FlashDry from The North Face was among the coolest apparel innovations we saw. Actually, it would be more correct to say, it was one of the driest innovations we saw. Flash Dry, which is proprietary to The North Face, utilizes a particle technology that has been used in garments for the Fall 2012 collection in everything from waterproof, breathable laminates to knits in jackets, baselayers, hats and gloves throughout the line. The porous particles of FlashDry work with the human body to regulate temperature by accelerating moisture removal and dramatically improving dry time. Company executives conducted impressive at show tests that demonstrated

FlashDry outperforming similar fabrics and products and the technology works best when worn together in a layering system with a baselayer, mid-layer and jacket.

The company says its athletes were instrumental in the creation of FlashDry.

In fact, The North Face sponsored runner Kami Semick’s dramatic experience at the 2010 Courmayeur Champex Chamonix, a sister race of the famed 166K Ultra-Trail du Mont Blanc, directly inspired FlashDry and the creation of the Fall 2012 Running Collection. Taking place high in the French Alps, variable weather at the event’s start quickly turned severe as winter-like rain and snow battered the runners on high passes. In an effort to only carry lightweight apparel and gear, Semick lacked the proper protection for such extreme conditions and was nearly hypothermic when she crossed the finish line after 57 grueling miles.

“We’re able to combine FlashDry with our highest-performing fabrics and advanced construction techniques to deliver a system of comprehensive protection from the most difficult conditions in any season,” said TNF VP of product Philip Hamilton.

The North Face introduced close to 100 new pieces into Fall ’12 collection featuring FlashDry technology across all

Kinvara apparel


23

In January, Nike unveiled the Nike+ FuelBand, a wristband that tracks and measures everyday movement and activity. Activities of those wearing

the FuelBand can be measured through a metric called NikeFuel: the more active you are, the more NikeFuel you earn.

Designed to be worn throughout the day, the ergonomic band uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users can set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The wristband displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

The Nike+ FuelBand has a suggested retail price of $149.

activity categories. Another athlete who played a key role in the development of product we

liked at ORWM was Micah True, also known as Caballo Blanco, the star character of “Born to Run.” He has been working with Saucony for the past year and convinced the company’s footwear developers to add laces to its Hatori model for a more secure fit. Saucony continues to refine its entire collection. The brand has added a Trail version of its popular Kinvara model. The shoe features 4 mm drop and a mesh breathable lightweight upper that won’t waterlog according to company execs. The brand also received high grades from retailers on its two new Gore-Tex styles. The Xodus 4 will feature Gore-Tex and a Vibram outsole for Fall 12. The Adventerra GTX is a bit of a throwback design that combines Gore-Tex technology with a lightweight hiker silhouette. The shoe will retail for $160.

New Balance also continues to revamp and update its footwear collection. Two updates that caught our eye were the 870v2 and the second generation of the1260. The 870v2 is a mild stability running shoe, which the company claims is a dramatic update to the original 870 with new materials, new cushioning foam, and a bolder cosmetic package. The 870v2 will launch in July 2012 and retail for $109.95.

New features in the shoe include a Natural PL-1 last and a RevLite

lightweight foam cushioning package. The company says the Natural PL-1 last positions therunner’s foot closer to the ground, which creates improved stability for the slight overpronator, while RevLite midsolecushioning foam provides durability from heel to forefoot. The upper package of the 870v2 features a combination of no sew suede and synthetic materials, a tightly woven breathable mesh and a minimal quarter saddle for upper support.

The second generation of its 1260 utilizes new cushioning technology and a natural last to deliver premium stability for what NB says will be “an even more luxurious, smoother, lighter ride.” The 1260v2 will launch in July 2012 andretail for $144.95.

Two features that are new to the 1260v2 are the Natural PL-1 last and N2 cushioning technology, which debuted in the New Balance 1080v2 in spring 2012. Using the Natural PL-1 last, with an 8mm offset from heel to forefoot, positions the runner slightly lower to the ground and encourages them tostrike in a slightly more natural foot position than with moretraditional shoes, New Balance says. The N2 technology utilizes nitrogen infused Thermoplastic to create a responsive, durable, sustainablecushioning system in a low profile execution.

T-beam technology, which debuted in spring 2012, was inspiredby the stringer in a surfboard, and is engineered to deliver optimum torsional stability and midstance support through a center beam design.

Boston, October 2011 – This fall, Boston-based New Balance

will introduce the New Balance 870v2, a mild stability

everyday running shoe. An ideal shoe for mild overpronators,

the 870v2 is a dramatic update to the original New Balance

870 with new materials, new cushioning foam, and a bolder

cosmetic package. The 870v2 will launch in July 2012 and

retail for $109.95.

Much like its predecessor, the 870v2 is great every day

trainer for the runner desiring light support. New features

in the shoe bring this model to a new level of performance,

including a Natural PL-1 last and a RevLite lightweight foam

cushioning package. The Natural PL-1 last positions the

runner’s foot closer to the ground, which creates inherent

stability for the slight overpronator. RevLite midsole

cushioning foam provides a unique smoothness and

durability from heel to forefoot. An internal shank, intelligent

design geometries through every notch and flex groove, and

a fanned post combine to deliver the stability this runner

requires in a sexier and more streamlined silhouette.

The upper package of the 870v2 features a combination

of no sew suede and synthetic materials, a tightly woven

breathable mesh, and a minimal quarter saddle for

upper support.

The 870v2 boasts a more aggressive aesthetic and a faster

personality but is grounded in a foundation of performance –

making this a perfect choice for runners who overpronate, as

well as for efficient runners who are logging so many miles

that their form and mechanics break down as they fatigue.

Jennifer Keddy, New Balance

[email protected] | T: 617.746.2435

Kristen Sullivan, New Balance

[email protected] | T: 617.746.2421

ABOUT NEW BALANCE

New Balance, headquartered in Boston, MA has the following mission:

Demonstrating responsible leadership, we build global brands that athletes

are proud to wear, associates are proud to create and communities are

proud to host. New Balance is currently the only athletic shoe company that

manufactures footwear in the U.S. with 25% of our North American footwear

shipments produced at five New England facilities. The company also

operates a manufacturing facility in Flimby, U.K. New Balance employs more

than 4000 associates around the globe, and in 2010 reported worldwide sales

of $1.78 billion. For more information, please visit newbalance.com.

870v2RUNNING This fall NB will introduce the 870v2Running shoe.

The North Face Apex Lite Jacket

View More: See images and video of

the Nike+ FuelBand at InsideInsightBlog.com




www.insideinsightblog.com

Trails come in different shapes and sizes; that is the great beauty of trail running – every trail presents its own unique sets of obstacles and challenges.

Conquering these trails requires the right kind of shoe. As diverging philosophies – traditional cushioned versus minimalist – drive shoe design, selecting the shoe that fits your particular needs can be challenging. How much cushioning do I need? What type of tread will provide the best traction under most conditions? Which platform – traditional or minimal – fits best?

Fret no more. The ProGrid™ Peregine trail runner from Saucony® may have made your search for the optimal trail shoe a little easier. By successfully integrating the cushioning and protection of traditional shoes with the benefits of a lower profile, more minimalist design the ProGrid Peregrine will have you taking the long loop on your next trail run.

Winner of the prestigious Runner’s World Editor’s Choice award in the April 2011 Trail Shoe Guide, the Peregrine was also featured in Backpacker Magazine, as the perfect shoe for those cross-training in preparation for their next backcountry expedition.

With such praise coming from the outdoor community, our review team was happy to work with Saucony to offer our readers a review of the ProGrid Peregrine.

On Performance … Our Gumption Runner spent weeks – long hours and miles – with the ProGrid Peregrine snugly tied to his feet. The Peregrines are relatively lightweight (10 oz for a size 10), comfortably stable, yet agile. Throughout the testing period – from countryside fire roads to hilly trails; from wet and muddy foliage, to dry rocky riverbeds – the Peregrines tackled the local trails with ease.


http://www.gogumption.com/wp-content/uploads/2012/02/IMG_4724-002.jpg


Built on the same last as the ever popular Kinvara, the Saucony Design Team added a touch more volume to the forefoot of the Peregrine. Like the Kinvara, the Peregrine has a low profile and a 4mm heel-to-toe drop differential which brings the runner’s foot lower to the ground providing a more natural and stable running platform. While our Gumption Runner generally wears a more traditional shoe, he found that the lesser 4mm differential to be comfortable and required only a minimal adjustment period.

Let’s face it, when you’re out blitzing through the backcountry you’re bound to get a little dirty, wet, or both. Protecting your feet from the elements, the Peregrine features a dense mesh upper that aids in the battle against Mother Nature’s little unwanted gifts that like to find their way into the shoe and beneath your foot.

On the inside, a moisture-wicking anti-odor and antimicrobial textile lining protects your feet not only from the elements but from that sweaty foot-funk and those bubbling blisters year around. Add to that a gusseted tongue that helps to guard against the intrusion of unwanted dust and debris.

And, on the outside, the Peregrines protect your feet from rocks and roots too with its External Bedrock outsole (EBO) plate. According to Saucony, their EBO is sandwiched between the outsole and midsole. Moreover, the perimeter of the outsole is lined with XT 900 which is a carbon rubber material that increases traction without sacrificing durability. Finally, the entire outsole has a sticky rubber compound that enhances traction and grip.

Room for Improvement… First, while the EBO plate excels at protecting the foot from rocks and roots, it does so while sacrificing some flexibility from the outsole of the shoe – not a major issue, but something to note for those who prefer to truly feel the trail underfoot. Also, the same deep technical lugs that provide outstanding traction for both uphill and downhill runs retains mud and clay on wet trails. Our Gumption Runner found that after traversing a few muddy sections of trail, ascending a steep hill with mud clogged lugs reduced traction and added a few extra ounces to the shoe.

Our other critique concerns the width of the shoe. While these shoes run true-to-size, runners with a wider foot may find that the Saucony ProGrid Peregrine isn’t the best fit in terms of width. In the opinion of our field team, the shoe also has a more narrow toe box than other “minimal” shoes limiting the natural splaying of the toes. For those trail runners who sport wider than normal feet, we would like to see Saucony expand its line to include wider versions of the ProGrid Peregrine.

Bottom Line… The ProGrid Peregrine from Saucony strips away the over-built, over hyped pretense of the traditional trail shoe letting you bound through nature with a balance of comfort and performance that can be appreciated by trail running guru and novice alike. This is a trail runner at the top of its game.

MSRP $90 available from www.saucony.com

http://www.saucony.com/store/SiteController/saucony/productdetails?stockNumber=20121-11&showDefaultOption=true&skuId=***4*******20121-11*M115&productId=4-106880&catId=cat2070399&searched=true



Saucony x Bodega Elite February 2nd 12, 0:23 | Corey Kamenoff | Bodega, Elite, Saucony

http://slamxhype.com/author/Corey%20Kamenoff

http://slamxhype.com/tag/bodega/

http://slamxhype.com/tag/bodega/

http://slamxhype.com/tag/saucony/

Cancer survivor Mark Herzlich is the comeback kid of Super Bowl XLVI, and he’s a spokesman for Saucony.

But while the running brand landed a good catch with the rookie New York Giants linebacker, economics and timing will prevent Saucony from immediately capitalizing on the former Boston College All-American’s game exposure.

Saucony, which signed Herzlich to a three-year deal before he joined the Giants as an undrafted free agent in July, won’t launch a campaign with him until this summer, when it releases its fall line and the KXT — a multi-sport training shoe that Herzlich tested and helped refine.

“For us, on the eve of the Super Bowl, the most important game that Mark plays is the game of life, which he is clearly winning at,” president Richie Woodworth said. “Our relationship with Mark is based on his attributes as a human being and how they relate to our values as a brand.”

Herzlich also will share his story through Saucony’s “Find Your Strong” speaker tour. The 24-year-old was diagnosed with Ewing’s sarcoma, a rare bone cancer, in his left leg after his 2008 season at BC. He underwent surgery and treatment, and recovered in time for a starting position in 2010, and running played a key role in his reconditioning regimen.

Due to NFL licensing costs, Herzlich won’t be sporting Saucony products on the field in Indianapolis or while in uniform. But he tweeted a message Tuesday that promoted the partnership with a photo of himself in a Super Bowl hat holding his new pair of kicks — Saucony Originals Grid 9000s.

And Herzlich wears Saucony’s AMP PRO2 compression-technology shirts under his uniform, trains in its Trex shoe, runs in its Kinvara 2 and sleeps in its AMP PRO2 Recovery Suit, according to the company.

Saucony has great potential to use Herzlich to tell a powerful story about the value of sport, said Robert Boland, professor of sports management at New York University and a former NFL player agent. “There’s tons and tons of great athletes,” he said. “There are only a handful who are heroic and memorable.”

But that doesn’t mean Saucony is hoping for a Giants win Sunday. “My message to Mark’s agent was, tell him to play well, but not too good,” said Mark Bossardet, Saucony’s vice president of sports marketing — and a Foxboro resident.

http://www.bostonherald.com/search/?searchSite=true&topic=Boston+College&mode=score&sorting=pubdate

gear

Speed DemonsKeep your cool with the hottest kicks of 2012.By Sam Dehority PhotograPhS By BraD BriDgerS

1/ Adidas Climacool● Adidas’ Climacool fabric makes the shoe breathable from heel to toe, while the ultra-cushy sole ensures a soft ride. On the hottest days of the summer, your feet will stay cool, and look pretty cool, too.

$100, shopadidas.com

2/ New Balance 890v2● New Balance gave every part of these shoes some high-tech names, all aimed at persuading you that they were built in the future and sent back through time to make you comfortable. After running in a pair, we’re hooked.

$100, newbalance.com

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3/ Nike Lunar Eclipse+2● That webbing you see in the middle of these Nikes is their Dynamic Fit technol-ogy. Those strips of fabric wrap like fingers around your midfoot and arch, molding to your feet for a near-perfect fit. Use these as your all-around sneakers.

$135, nikerunning.com

3 6 | m e n s f i t n e s s .c o m | a p r i l 2 0 1 2

gear

4/ Vibram KomodoSport LS● The speed-lacing system accommo-dates a wider foot and a higher instep than its predecessor, but it still challenges you to grip the floor while you’re running or lift-ing. These are perfect for cross training and give your leg muscles a unique challenge.

$110, vibramfive fingers.com

3/ Saucony ProGrid Xodus 3.0● These Sauconys are the middle ground between zero heel, like the Vibrams, and the shoes you’ve been wearing, which probably have a 12mm heel. These heels are 4mm, which allow you to run with a more natural gait.

$110, saucony.com

350● The number of miles logged by ultra-marathoner Dean Karnazes over the course of three days. He didn’t stop or sleep once.

1/ Under Armour Charge RC● The Carbon Spring Plate makes sure more of the energy from your legs is transferred to the ground. It’s also built with a lower heel angle that’ll make you run on your toes, for a faster, more efficient stride. Use these when you’re going for distance.

$119.99, underarmour.com

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4

2

2/ Reebok ReelFlex Transition● The RealFlex technology is appar-ent in the dozens of flex-friendly “nodes” present on the bottom of the shoe, which help you adjust to the terrain you’re encountering while still maintaining that classic shoe feel.

$100, reebok.com

The size of the largest shoe ever created to be worn by a human. They belonged to the world’s tallest man, Robert Wadlow, who was 8'11" tall. By comparison, Shaquille O’Neal wears a size 23.

37

ORIGINAL SAUCONY SHOES Featured

Posted by Jeffrey Gelder Lewis

Sunday, 19 February 2012 03:35

Saucony Nomad Jacket Review

First Impressions Beautifully constructed and nicely detailed defines the Saucony Nomad Jacket. I’m continually impressed with the quality of Saucony products and their running attire doesn’t disappoint. Out of the box, our racer red jacket looked both elegant and ready for the elements.

Features The Saucony Nomad can handle a variety of cold weather conditions. We found it more than sufficient for running in temps as low as the mid-30s.

The stretch Viperlite provides decent wind resistance and the Drylete rear panels deliver good ventilation.

http://www.gearguide.info/2012/02/19/saucony-nomad-jacket-review/

Shoemaker & Tremblay take ITU Sprint Pan American Cup in Florida

CLERMONT, Fla. - USA Triathlon National Team member and Olympian Jarrod Shoemaker posted a strong season-opening performance Saturday with a hometown victory at the Clermont

ITU Sprint Triathlon Pan American Cup at Lake Louisa State Park.

Shoemaker (Clermont, Fla.) ran away from the field to lift the tape in 56 minutes, 4 seconds in the 750-meter swim, 20-kilometer bike, 5-kilometer run event. Canada's Kyle Jones was second in 56:11, while Tommy Zaferes (Soquel, Calif.) was third in 56:15. Canada's Kathy Tremblay won a tightly contested women's race in 1:01:01. Kelly Whitley (Colorado Springs, Colo.) edged Sarah Haskins (Colorado Springs, Colo.) for second in a sprint finish in 1:01:10. Haskins finished in 1:01:12 to give the U.S. four of the six elite podium spots on the day. Today's ITU Sprint Pan American Cup was held in conjunction with the Draft Legal Challenge at Clermont, which also featured draft-legal age group events, a non-drafting age group race and youth F1 events.

Shoemaker, who serves as one of the directors for the second-year event, was among the lead pack of

more than 20 cyclists that hit T2 together. Kevin Collington (Orlando, Fla.) and Australia's Peter Kerr

were the leaders onto the run with Shoemaker sitting fifth. By the midway point of the 5k, Shoemaker

had opened up a 10-second lead on a six-man chase group and held on to improve on his runner-up

finish in Clermont a year ago. His 16:19 run split was tops on the day by 11 seconds.

USA Triathlon Project 2016 program member Kaleb VanOrt (Mishawaka, Ind.) was sixth, while William

http://www.everymantri.com/.a/6a00d83451b18a69e201676356f156970b-pi

Huffman (Colleyville, Texas) was 10th to place four American men in the top 10.

In the women's race, a lead group of six, which included top Americans Haskins and Whitley, opened up

a one-minute gap on the chase pack heading into T2. The eventual podium finishers - Tremblay, Whitley

and Haskins - built a 10-second lead on the field at the 2.5k mark of the run before Tremblay pulled

away for the win. Whitley, who trains with the Colorado Springs-based Elite Triathlon Academy, and

Haskins battled it out for second and third.

Saturday's runner-up performance capped a memorable week for Whitley, who was named USA

Triathlon's 2011 Rookie of the Year and Junior Triathlete of the Year earlier this week.

2012 U.S. Olympic qualifier Gwen Jorgensen (Milwaukee, Wis.) was sixth in her season opener. After

riding just off the back of the leaders for much of the bike, she hit T2 with the chase pack and posted the

day's third-fastest run split to finish in 1:02:01.

2011 Clermont ITU Sprint Triathlon Pan American Cup

(750m swim, 20k bike, 5k run)

Men's Top-10 Finishers -

1. Jarrod Shoemaker (Clermont, Fla.), 56:04

2. Kyle Jones (CAN), 56:11

3. Tommy Zaferes (Soquel, Calif.), 56:15

4. Peter Kerr (AUS), 56:17

5. Adam Bowden (GBR), 56:20

6. Kaleb VanOrt (Mishawaka, Ind.), 56:27

7. Yuichi Hosoda (JPN), 56:34

8. Ritchie Nicholls (GBR), 56:36

9. Aaron Harris (GBR), 56:44

10. William Huffman (Colleyville, Texas), 56:47

Women's Top-10 Finishers -

1. Kathy Tremblay (CAN), 1:01:01

2. Kelly Whitley (Colorado Springs, Colo.), 1:01:10

3. Sarah Haskins (Colorado Springs, Colo.), 1:01:12

4. Jessica Harrison (FRA), 1:01:44

5. Ai Ueda (JPN), 1:01:55

6. Gwen Jorgensen (Milwaukee, Wis.), 1:02:01

7. Carole Peon (FRA), 1:02:05

8. Lauren Campbell (CAN), 1:02:18

9. Dominika Jamnicky (CAN), 1:02:46

10. Kerry Lang (GBR), 1:02:49

Gear Guide: Spring 2012 Running Shoes

Saucony Athlete Groff Named 2011 Elite Athlete of the Year

by Outdoor Hub on March 8, 2012

Global performance running footwear and apparel brand Saucony, Inc., is proud to announce that 2012 Olympian and Saucony athlete Sarah Groff was named 2011 Elite Athlete of the Year by the USA Triathlon Athlete Advisory Council (AAC). Groff, who qualified for the 2012 U.S. Olympic Triathlon Team with her seventh-place finish at the 2011 London World Championship Series, earned “Olympic/ITU Athlete of the Year” accolades from the ACC.

After being slowed by injury for much of 2010, Groff became the first-ever U.S. athlete to earn a spot on the series podium in the three-year history of the ITU World Championship Series (WCS), earning a bronze medal in 2011. In addition to qualifying for the 2012 Olympic Games, Groff added a third-place finish in Kitzbühel, Austria, and she totaled four top-seven WCS finishes in the past year.

“The whole Saucony team congratulates Sarah for this well-deserved honor,” said Mark Bossardet, vice president of sports marketing for Saucony. “Sarah is probably one of our toughest athletes. Making the U.S. Olympic team with such a confident and bold race from the front is a testament to her strong will and competitive spirit. We’ll be supporting her every step of the way in London as she pursues her dream.”

Groff, 30, of Hanover, New Hampshire, trains in Canberra, Australia in the winter and Davos, Switzerland in the summer under world-renowned coach Darren Smith. She graduated Cum Laude from Middlebury College in 2004, swimming for four years as a freestyler and earning All-New England Small College Athletic Conference and All-America honors.

Groff trains in the Saucony Kinvara 2, the industry’s leading minimal shoe, and races in the Type A5, Saucony’s lightest neutral racing flat.

http://www.outdoorhub.com/author/outdoor-hub/

Saucony Athlete Groff named 2011 Elite Athlete of the Year

Posted: 03/08/2012 In Category: Fitness Retail

Industry News Release Written By: Jeff Lawrence

LEXINGTON, MA (March 8, 2012) – Global performance running footwear and apparel brand Saucony, Inc., is proud to announce that 2012 Olympian and Saucony athlete Sarah Groff was named 2011 Elite Athlete of the Year by the USA Triathlon Athlete Advisory Council (AAC). Groff, who qualified for the 2012 U.S. Olympic Triathlon Team with her seventh-place finish at the 2011 London World Championship Series, earned “Olympic/ITU Athlete of the Year” accolades from the ACC. After being slowed by injury for much of 2010, Groff became the first-ever U.S. athlete to earn a spot on the series podium in the three-year history of the ITU World Championship Series (WCS), earning a bronze medal in 2011. In addition to qualifying for the 2012 Olympic Games, Groff added a third-place finish in Kitzbühel, Austria, and she totaled four top-seven WCS finishes in the past year. “The whole Saucony team congratulates Sarah for this well-deserved honor,” said Mark Bossardet, vice president of sports marketing for Saucony. “Sarah is probably one of our toughest athletes. Making the U.S. Olympic team with such a confident and bold race from the front is a testament to her strong will and competitive spirit. We’ll be supporting her every step of the way in London as she pursues her dream.” Groff, 30, of Hanover, New Hampshire, trains in Canberra, Australia in the winter and Davos, Switzerland in the summer under world-renowned coach Darren Smith. She graduated Cum Laude from Middlebury College in 2004, swimming for four years as a freestyler and earning All-New England Small College Athletic Conference and All-America honors. Groff trains in the Saucony Kinvara 2, the industry’s leading minimal shoe, and races in the Type A5, Saucony’s lightest neutral racing flat. Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, Inc, is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including ProGrid™, PowerGrid™ and ViZiPRO™ apparel. For more information, go to

www.saucony.com. Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter® and Champion® and designer collections by fashion designers Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider® Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Above The Rim®, Vision Street Wear®, STRIKEFORCE™, Clinch Gear™, Sims®, Lamar® and LTD®, each of the Collective Brand's units can be found at www.collectivebrands.com

This story appears in the March 19, 2012 "Choke Issue" of ESPN The Magazine. Subscribe today!

AS RYAN LOCHTE TELLS IT in his laid-back surfer way, he hasn't felt nervous before a race in almost 20 years. In that memory, he is 8 years old and standing on a pool deck near his home in Rochester, N.Y., before the start of the 100-meter freestyle. Just as the starter barks the command to step onto the platform, Lochte has a sudden urge to pee. As he takes his starting position, the dam bursts.

Eyes hiding behind goggles, he can't see the reaction from the stands, but he's sure everyone sees his fear streaming down his leg. The announcer finally says, "Take your marks ... go," and Ryan dives into the cold, chlorinated water and takes off. Once he finishes, he doesn't look around to see if he has won; he isn't even sure he swam the right stroke. He just runs straight to his mom and announces, "I quit swimming. I don't like this sport."

The next day, Lochte was back in the water, and not much has rattled him since. A former seven-time NCAA champion at the University of Florida, he has risen through the ranks over the past eight years, winning one gold and one silver in Athens and two golds and two bronzes in Beijing (including his only individual gold, in the 200-meter backstroke). Fast-forward four years and 27-year-old Lochte is projected to win at least five individual golds -- and possibly more as a member of the relay teams -- this summer in London. Those golden opportunities make Lochte a

https://w1.buysub.com/pubs/ES/ESN/AR_SplitTest.jsp?cds_mag_code=ESN&addata=2012_MAGNB_COM_ART_SUB_TXT

https://w1.buysub.com/pubs/ES/ESN/AR_SplitTest.jsp?cds_mag_code=ESN&addata=2012_MAGNB_COM_ART_SUB_TXT

rarity among American Olympians: an athlete who doesn't send fear running down sponsors' legs.

So far, five companies -- Gatorade, Ralph Lauren, Gillette, Mutual of Omaha and Speedo -- have signed on to endorse Lochte with bonus-loaded contracts that could earn him between $3 million and $4 million. His camp expects him to ink more deals as the Games approach, including an offer from another P&G brand and two other companies. Global brands have often shied from backing swimmers because they spend their races either underwater or half-hidden by goggles. Then they disappear from the public conversation for four years between Games. But these companies have jumped into the pool with Lochte because they liked the look of Michael Phelps' chest full of Beijing gold and are willing to place the same bet on Lochte. And if he maxes out in London, there's reason to think Lochte could approach Phelps' medal haul from 2008 and his endorsement windfall of up to $5.25 million last year, according to Bloomberg Businessweek.

But Lochte is an exception. Sponsors view other Olympic athletes, especially those who focus on one event, as serious choking hazards. Every Games provides its own cautionary tale. In Beijing, Lolo Jones, the gold medal favorite in the 100-meter hurdles, clipped the ninth of 10 hurdles and finished seventh. Bode Miller partied his way to an epic meltdown at the 2006 Winter Games in Torino. The 2004 U.S. men's basketball team lost to Puerto Rico, Argentina and Lithuania and limped to an underwhelming bronze medal in Athens. And from a corporate sponsor's perspective, the risk of running a pre-Games campaign is compounded further because even the best athletes aren't guaranteed spots on the team until they qualify during trials. In Lochte's case, that's less than four weeks before the Games.

To cover themselves, sponsors hedge their bets, signing up a diverse roster of athletes to help cover for the inevitable shortcomings. Coca-Cola has its "Eight Pack," including tennis star John Isner and gymnast Shawn Johnson, and Team Visa London exponentially trumps that with a global roster of 64 hopefuls, with headliners Phelps and volleyball icon Kerri Walsh. "Years ago, brands took a risk on an individual athlete, and you lived and died by the sword," says Mark Bossardet, Saucony's vice president of global sports marketing. "Brands today are a little more gun-shy and are taking the old buckshot approach to see how many they can sign and what pans out."

Bossardet understands this better than almost anyone. He was Reebok's senior director of global sports marketing when it unveiled the "Dan and Dave" campaign in advance of the 1992 Barcelona Olympics. The commercials, which premiered during the Super Bowl, promised a duel between the world's two best decathletes, Americans Dan O'Brien and Dave Johnson. The premise was that one of them would win gold, and the segments flashed back and forth between each athlete's personal bests. An accompanying T-shirt campaign advertised the tagline, "To be settled in Barcelona."

Unfortunately for Reebok, the rivalry was settled in New Orleans four weeks before the Games. O'Brien failed to qualify at the U.S. Olympic trials when he missed the opening height of the pole vault, and he brought the campaign crashing down with him. Half the shoe company's $25 million marketing effort was suddenly irrelevant. Reebok pulled its existing ads from NBC and immediately reshot the commercials with O'Brien's role as that of a spectator cheering on

Johnson, who didn't even win the gold in Spain. (He earned bronze.) "Even today, people remember me more for 'Dan and Dave' than for winning the gold medal," says O'Brien, who went on to win the event at the Atlanta Games in 1996.

Twenty years later, the ads serve as a case study for what not to do when building an Olympic-brand platform. Just ask Paul Doyle. He manages the world's top three decathletes, all Americans and all with a chance to win gold. He's been busy pitching a package deal to almost 25 potential sponsors. It's a rivalry among friends! Young vs. old! Characters who span the marketing spectrum! First up is Trey Hardee. At 28 years old, he's held the No. 1 spot in the world for two years. Last year he held off countryman Ashton Eaton, 24, at the world championships. Their career bests -- 8,790 for Hardee and 8,729 for Eaton -- are so close that every inch, every fraction of a second, is crucial. And chasing them is 32-year-old Bryan Clay, the defending Olympic champ.

It seems like marketing gold, a compelling storyline that companies should not be able to ignore. And yet they are, Doyle believes, because of fear over another "Dan and Dave." Hardee, Eaton and Clay all have to tiptoe through a minefield of 10 separate events over two days to qualify for London and then another 10 each to reach the medal stand. That means each guy has 20 pressure-filled opportunities to screw up on his way to winning a single medal. That's 60 obstacles in the way of the first American decathlon sweep in 60 years.

Even after Clay won gold in Beijing, no new sponsors came knocking at his door when he got back on U.S. soil. "By no means did it set me up for life," he says. He continued to live with his wife and three children in the same modest three-bedroom home outside of Los Angeles. Though Doyle won't quote numbers, he says each of his decathletes makes less than the NFL minimum ($390,000) every year with sponsorships, appearance fees and prize purses. That's not chump change, but a guy like Lochte has turned down bigger offers.

If a company is going to roll the dice on a signature athlete, then a proven winner is a much less hazardous option. A perfect example is Usain Bolt. At first glance, he seems like a high-risk, high-reward choice who doesn't offer Puma much brand value if something goes awry. At last year's world championships in Daegu, South Korea, Bolt jumped the gun in the 100 meters and was eliminated from the most hyped event in all of track and field. But Bolt later covered that gaffe by winning the 200 meters and anchoring Jamaica's 4x100-meter relay to a world record. Moreover, because he still enjoys an extremely high profile from his dominating three-gold performance at the 2008 Olympics, Bolt remains in the spotlight no matter what happens on the track. "The good news for Puma is that Bolt's visibility is so high that even when he false-starts, the focus stays on him, and a new Bolt narrative is created," says one top track and field agent, who requested anonymity. "Not the story that Puma wanted but still visibility nonetheless. All is not lost."

Like Bolt and Puma, Lochte's own strong track record and versatility are part of what made him attractive to sponsors. "There are not many swimmers out there who compete in as many events as he does," says John Shea, senior director of sports marketing at Gatorade. "Whereas some of the swimmers will focus on one stroke, Ryan does the whole gamut." And his ongoing rivalry with Phelps has served only to boost Lochte's potential marketability. Last July at the world

championships in Shanghai, Lochte won five gold medals and a bronze and beat Phelps in their two common events, the 200-meter freestyle and 200-meter individual medley. Lochte now owns world records in both the 200- and 400-meter individual medleys and the American short-course records in the 200-meter freestyle and 200-meter backstroke. "Once I was able to beat Michael, it gave me a motivation, an edge. I told myself, I can do this," Lochte says. "Once I beat someone, they won't beat me again."

He can't say how many medals he is shooting for other than to acknowledge that the number will be large. "I am going to swim as many events as I possibly can," he says. All that Lochte has to do now is take down the greatest Olympic athlete on the world's biggest stage.

To be settled in London.

Matt McCue is a contributing writer for ESPN The Magazine. Follow The Mag on Twitter, @ESPNmag, and like us on Facebook.

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Saucony® Reveals the Future of Running: The Kinvara 3

Published: March 12, 2012

LEXINGTON, Mass., March 12, 2012 /PRNewswire/ -- Saucony, Inc., a unit of Collective Brands (NYSE: PSS), unveiled today the much-anticipated Kinvara 3 line of minimal running shoes and performance apparel that builds on the award-winning Kinvara launched in early 2010, which was among the first minimal running shoes available in the marketplace and positioned Saucony as an industry-leader in the minimal running footwear category.

(Photo: http://photos.prnewswire.com/prnh/20120312/CG68716)

Defined by the Kinvara, the new collection introduces the all-new Kinvara 3, a lightweight, highly responsive training shoe featuring FlexFilm™ technology -- a thin, flexible film welded onto the upper that stabilizes the foot while reducing layers; the Kinvara TR, a low profile trail running shoe that fuses the award-winning fit and technologies of its namesake with off-road traction, protection and durability; and a range of eye-catching, brightly hued performance apparel items including shorts, tights, shirts, sportops and jackets made of advanced moisture-wicking fabrics, superior fit silhouettes, innovative performance features and FlexFilm™ aesthetics.

"The bottom line is that we want to be part of the runner's run every day," said Richie Woodworth, Saucony brand president. "To succeed in this goal, we need to deliver more than a great shoe, we need to inspire an incredible running experience and our new Kinvara collection is aimed at doing just that. The focal shoe in the line, Kinvara 3, is an ultra-lightweight, yet durable performer with a re-engineered outsole that delivers an even smoother transition than its predecessor. Without a doubt, this is the future of running."

Minimal shoes are lightweight and minimally constructed footwear with a lower heel-to-toe offset. The Kinvara 3 weighs only 7.7 ounces (based on a men's size 9). It is a performance training shoe with a 4mm heel-to-toe offset that positions the runner's foot during impact in a way that creates a greater range of motion than traditional running shoes (which typically have a 12mm heel-to-toe offset) for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride.

After studying wear patterns on thousands of test shoes, Saucony footwear designers adjusted the outsole design on the new Kinvara 3 to increase durability and promote an even smoother transition. XT-900 carbon rubber pods were strategically placed on areas of the Kinvara 3's outsole for enhanced durability without adding weight. The re-engineered outsole includes a beveled heel to better facilitate a natural rolling movement from heel-to-toe.

The technology of the Kinvara 3 transfers seamlessly from road to trail in the form of the Kinvara TR, weighing only 8.5 ounces (based on a men's size 9).

http://photos.prnewswire.com/prnh/20120312/CG68716

"With the success of the Kinvara, the stage was perfectly set for a trail version," said Patrick O'Malley, senior vice president of global product for Saucony. "Runners will be ecstatic with the Kinvara TR: they can now experience the benefits of an industry-leading minimal shoe on their favorite trails."

The Kinvara 3, expected at select specialty run retailers beginning April 26, 2012, will be available in men's sizes 7-13, 14 and 15, and women's sizes 5-12. The suggested retail price of the Kinvara 3 is $100. The Kinvara TR, expected at retail July 1, comes in men's sizes 7-13 and 14 and women's sizes 5-12. The suggested retail price of the Kinvara TR is also $100. The Kinvara apparel collection will be available at select specialty run retailers also July 1 at prices starting at $38.

To find a retailer near you, call 800-365-4933 or visit www.saucony.com.

About the Award-Winning Kinvara The Saucony Kinvara has been recognized with numerous industry awards including: "Best Debut" (Runner's World magazine, Summer 2010); "Gear of the Year" (Outside magazine, Fall/Winter 2010); "Best Shoe in the Performance Category" (The Running Network, Fall 2010);and "Best Debut" (Endurance Sports Media Group, Fall 2010), among others.

About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, Inc., is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including ProGrid™, PowerGrid™ ViZiPRO™ and AMP PRO2™ apparel. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com.

About Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its 4,160-store retail chain, with its brands Airwalk®, Dexter® and Champion® and designer collections by fashion designers Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider® Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Above The Rim®, Vision Street Wear®, STRIKEFORCE™, Clinch Gear™, Sims®, Lamar® and LTD®, World Snowboarding Championships™ and Hind®. Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

SOURCE Saucony, Inc.


https://www.saucony.com/

http://www.collectivebrands.com/

Saucony Triumph 9 Shoe Review

http://www.gearguide.info/2012/03/17/saucony-triumph-9-shoe-review/


www.gore-tex.com

www.nathansports.com

www.adidas.com

www.injurybegone.com

www.newbalance.com

www.bodyglide.com/_resellers/upt_2.pdf

www.sofsole.com

6

and How to Answer Them

By Steve Santer

Of all the new developments we’ve seen recently in running specialty, none have been more sharply debated than those surrounding minimal footwear. With new model releases of minimal shoes by most

of the brands we work with and “Born to Run” being made into

a movie, many of our customers have questions. Here are some of the most common questions we hear with the

answers we typically use on the sales floor:

1. Since we have evolved to run barefoot, shouldn’t we all be in minimal shoes?

It’s been shown that humans have evolved to run barefoot,

New Balance Minimus



www.amphipod.com

"Find Your Strong" in New Kinvara Line

3/20/2012

Can You “Find Your Strong” With The Saucony Kinvara 3?

Saucony shows up on the minimal running radar for Spring 2012 with the all new Kinvara 3. This shoe builds on the Kinvara line’s form fitting styling by tearing it down. A FlexFilm upper reduces layers of upper with a light covering designed to keep fit airy. The outsole is bolstered with upped durability and spatulas-for-feets get wide widths for ideal comfort.

Saucony says…

Here’s the challenge: How do you continue to inspire every runner on every run to “find their strong”? How do you continue to excite runners to realize both the future of running and a truly remarkable running experience? You improve on the best: in this case, the Saucony Kinvara, the brand’s award-winning minimal running shoe─that’s now even better.

Saucony, Inc., a leading global provider of performance athletic footwear and apparel, continues to inspire runners to “find their strong”—a call by the Saucony brand to consumers to find their personal “strong” through running—with the unveiling of the much-anticipated Kinvara 3 footwear and apparel collection due out beginning April 26 and into the summer. Defined by the Kinvara, an industry leading minimalist shoe, the collection introduces the all-new Kinvara 3, a lightweight, highly responsive training shoe, and the Kinvara TR, a low profile trail running shoe that fuses the award-winning fit and technologies of its namesake with off-road traction, protection and durability.

To complete the new collection, the Kinvara apparel line borrows the design principles of the Kinvara 3 footwear line to create a brilliantly hued collection with superior fit, comfort and performance.

“The bottom line is that we want to be part of the runner’s run every day,” said Richie Woodworth, Saucony brand president. “To do that, we need to deliver more than a great shoe,

we need to inspire an incredible running experience. Our design team challenged themselves to do just that. The result is the Kinvara 3, an ultra-lightweight, yet durable performer with a reengineered outsole that delivers an even smoother transition than its predecessor. Without a doubt, this is the future of running,” added Woodworth.

Kinvara 3

The next-generation Kinvara, weighing only 7.7 ounces (based on a men’s size 9), is a performance training shoe with a 4mm heel-to-toe offset that positions the runner’s foot during impact in a way that creates a greater range of motion than traditional running shoes (with a 12mm heel-to-toe offset) for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride.

Saucony has taken the Kinvara 3 to a whole new level with a precision engineered upper that is lighter and more flexible thanks to FlexFilm™ technology, a lightweight, highly dynamic flexible film affixed onto the breathable mesh upper that secures and stabilizes the foot throughout the gait cycle. Memory Foam heel pods in the collar ensure an ultra-secure ride.

Saucony’s high abrasion EVA exposed foam midsole allows for lightweight protection underfoot, while maximizing rebound and flexibility. After studying wear patterns on thousands of test shoes, Saucony adjusted the outsole design on the new Kinvara 3 to increase durability and promote an even smoother transition. XT-900 carbon rubber pods were strategically placed to parts of the Kinvara 3’s outsole for enhanced durability without adding weight. The reengineered outsole includes a beveled heel to better facilitate a natural rolling movement from heel to toe.

Kinvara TR

“With the success of the Kinvara, the stage was perfectly set for a trail version,” said Patrick O’Malley, senior vice president of global product for Saucony. “Runners will be ecstatic with the Kinvara TR: they can now experience the benefits of an industry-leading minimalist shoe on their favorite trails.”

The technology of the Kinvara 3 transfers seamlessly from road to trail in the form of the Kinvara TR, weighing only 8.5 ounces (based on a men’s size 9). The supremely lightweight and highly breathable mesh upper prevents water-logging on wet trails. A protective toe wrap and an External Bedrock Outsole plate in the forefoot protects the foot from rocks, stones and other debris. The outsole’s multidirectional lug design and grippy high-traction rubber compound delivers a confident off-road stride.

Kinvara Apparel

“The reception from the buyers globally has been terrific,” said Todd Dalhausser, general

manager of Saucony apparel. “The mash-up of exciting, bright colors with the FlexFilm™ detail underscores our commitment to innovation in both design and performance.”

The vibrant-hued Kinvara apparel collection features FlexFilm™ aesthetics, superior moisture wicking fabrics and innovative performance features. The line’s spectacular color palette is a mix of unexpected combinations of vivid and eye-popping tones, offering a fresh point-of-view for runners and retailers. The line includes shorts, tights, shirts, sportops and jackets.

Kinvara 3 Marketing Support

The Kinvara 3 launch will be supported with the brand’s most aggressive and immersive digital campaign to inspire runners everywhere. The new and innovative campaign will kick off during Boston Marathon 2012 weekend with an inspiring “Find Your Strong” event on Friday evening, April 13th, celebrating runners and the launch of the Kinvara 3. The brand’s digital plans will include a broad-based social media outreach and rich online media advertising. User-generated content will play a key role in the launch of the shoe with an innovative interactive experience on Saucony.com. Other launch elements include print partnerships, in-store experience kits and custom key account programs.

Availability

The Kinvara 3, available April 26 th at select specialty run retailers, comes in men’s sizes 7-13, 14 and 15, and women’s sizes 5-12. The suggested retail price of the Kinvara 3 is $100.00. The Kinvara TR, available July 1st, comes in men’s sizes 7-13 and 14 and women’s sizes 5-12. The suggested retail price of the Kinvara TR is $100.00. The Kinvara apparel collection will be available at select specialty run retailers July 1st, 2012.


Saucony unveils Kinvara 3 line of running shoes and performance apparel

Saucony, Inc., a unit of Collective Brands, has unveiled the Kinvara 3 line of minimal running shoes and performance apparel.

Defined by the Kinvara, the new collection introduces the all-new Kinvara 3, a lightweight training shoe featuring FlexFilm technology, a thin, flexible film welded onto the upper that stabilizes the foot while reducing layers; the Kinvara TR, a low profile trail running shoe that fuses the fit and technologies of its namesake with off-road traction, protection and durability; and a range of performance apparel items including shorts, tights, shirts, sportops and jackets made of advanced moisture-wicking fabrics, fit silhouettes, performance features and FlexFilm aesthetics, the company said. "The bottom line is that we want to be part of the runner's run every day," said Richie Woodworth, Saucony brand president. "To succeed in this goal, we need to deliver more than a great shoe, we need to inspire an incredible running experience and our new Kinvara collection is aimed at doing just that. The focal shoe in the line, Kinvara 3, is an ultra-lightweight, yet durable performer with a reengineered outsole that delivers an even smoother transition than its predecessor. Without a doubt, this is the future of running." Minimal shoes are lightweight and minimally constructed footwear with a lower heel-to-toe offset. The Kinvara 3 weighs 7.7 ounces (based on a men's size 9). It is a performance training shoe with a 4mm heel-to-toe offset that position the runner's foot during impact in a way that creates a greater range of motion than traditional running shoes (which typically have a 12mm heel-to-toe offset) for the Gastrocnemius-Soleus-Achilles tendon system, the company added. The Kinvara 3, expected at select specialty run retailers beginning April 26, 2012, will be available in men's sizes 7-13, 14 and 15, and women's sizes 5-12. The suggested retail price of the Kinvara 3 is $100. The Kinvara TR, expected at retail July 1, comes in men's sizes 7-13 and 14 and women's sizes 5-12. The suggested retail price of the Kinvara TR is also $100. The Kinvara apparel collection will be available at select specialty run retailers also July 1 at prices starting at $38.

After procrastinating a little this morning I set off for my first long run post B & A and my first long run of Boston Marathon training 2012. B & A Marathon and Boston Marathon are six weeks apart. I happen to think is a very awkward distance when attempting back to back marathons. Last weekend I skipped doing a long run in favor of letting my legs rest and recover from my PR marathon. This weekend I knew I needed to push myself over 10 miles if I was going to have a hope of finishing Boston strong and not having to crawl to the finish line.

I decided to run solo instead of with others, a choice I’ve never regretted. Running alone lets me run my pace – my race.

I headed to a road I’ve never run down and hoped to FIND MY STRONG somewhere along the way.

The first steps outside were hard and awkward – my body is still tired.

Mile .5: I wondered if I was going to be able to get any sub 9 miles on this run. My legs felt heavy and I felt discouraged.

Mile 1: 8:23 – I smiled and said out loud to no one but myself – I’M BACK. Thank you legs.

Seeing a sub 9 mile gave me the courage to keep going knowing that I would be able to run over 10 miles today.

Mile 2: 8:14 – I didn’t feel strong but I was getting faster. I was gaining trust in my body. I apologized for doubting.

Mile 3: 7:58 – Pure elation ensued. I was running alone on winding roads. I was free. The air was crisp and cool. I felt like a runner again despite all the mentally hard runs from this week.

Mile 4: 7:43 – I thought of my friends Jess and Meg who I knew were speeding along course at the Rock N Roll DC Marathon. I thought about how jealous I was that they were running a marathon and I wasn’t. If my body would give me a marathon a weekend I know I would become one of those crazy people who ran 2309423098 marathons a year. Then I took a step back and reminded myself that I should be thankful for what my body does give me and not what it doesn’t. 5 marathons in 2011 is a TON of marathons to me – I am thankful.

Mile 5: 7:35 – I wanted to cry. I felt even more thankful. I felt like ME and I decided that with less than a month till my 30th birthday I’m going to allow myself to BE ME and not worry what others think or don’t think about me. I will focus on my prizes – my family, my running, my God. I am FREE.

Mile 6: 8:03 – The going got tough. There were hills. It made me think about Boston – about my goals – my dreams. Boston is a course that has broken me twice. When I was lying in a medic bed last year a volunteer asked me if I would be back again next year – I started to cry [only no tears came because I was so dehydrated] – I said BOSTON has broken my heart twice. I don’t know if I can let it do it again. I decided that I wasn’t going for my sub 3:10 at Boston – I would run for fun and that would be allowing what will be to be. If I run fast for me at Boston – GREAT – if I run slow for me at Boston – GREAT! I want to enjoy the journey and not be so focused on the destination. I think it’s a surefire way to prevent Boston from breaking my heart.

Mile 7: 7:49 – I was happy that I hadn’t slowed my pace – the hills put me in the 8′s – my legs were not failing me today.

Mile 8: 7:35 – When I say I am happiest when I am running – it’s true. I am happiest and feel the most full in life when I am either running or being silly with my children. Running, my husband, my little people, and God – fill me up to the brim. I love my friends – don’t get me wrong - some of them I count in the family category – what I mean by saying these four things fill me up is that I don’t need to be President of the United States – I don’t need to be a CEO of some huge company – I don’t even need to be the most popular blogger – I already feel at age 29 that my life has been a success. That if I died tomorrow I would have achieved many things I am proud of – most of all being a mother to Chloe, Miles and Colton.

Mile 9: 7:44 – I thought about Meredith and wished she was with me. I love running alone but when you are alone no one but you gets to see what you see. I loved seeing horses on my run, listening to the birds chirp, watching the sun burn off the fog. I wanted her speedy legs to be with me sharing the moment.

Mile 10: 7:58 – I felt tired – I could tell that though I was running fast in the 7′s – that my legs were still heavy from a marathon not two weeks ago. Again I felt grateful for what my body has given me since 2003 – 19 marathons and 3 kids later – I’m stronger than ever.

Mile 11: 8:21 – more hills coupled with wind slowed me – but my mind was okay with it. In life, just like in marathons and long runs – there are ups and downs. When you feel terrible and think you have nothing left to give – you always have more. You won’t stay at that point for forever – for every up there is a down. I have never run a long run or a marathon for that matter where every mile was bliss. You run the crappy miles to get to the bliss filled miles. This mile was run to get to the next.

Mile 12: 7:36 – I felt like a runner. There are times I have wanted to quit trying to run competitively [remember that this is not about being a certain pace but about competing with yourself to get better]. I keep coming back to chasing PR’s because they show how hard I work. I use to want to be super skinny so people thought I was fit – that the skinniness was somehow reflecting how much time I was running. Now I want to be STRONG. I want someone to look at me and think – wow – she is a machine – not wow – give that girl a burger.

Mile 13: 7:44 – I am a machine – I run this body. I RUN THIS BODY.

Mile 14: 7:28 – my last mile was my fastest mile. I practice what I preach. Start slow and finish strong. I finished strong and yet again FOUND MY STRONG.

Thank you Kinvara 3 for 14 wonderful miles.

Saucony® Reveals the Future of Running: The Kinvara 3

http://dooltime.com/new-shoes-Kinvara-3-line-of-minimal-running-shoes-launched

Video Previews: Saucony Kinvara 3, Saucony Kinvara TR, Saucony Hattori LC

Running Warehouse just posted three new video previews of soon-to-be-released shoes from Saucony:

the Saucony Kinvara 3, Saucony Kinvara TR (a trail Kinvara!), and a lace up Saucony Hattori LC. I was

fortunate to receive a pair of the Kinvara 3’s earlier this week, and runners will be pleased to hear that it

retains the same great feel of earlier versions of the Kinvara, while adding a touch of durability to the

sole (and it looks really nice…). Of these, I have to say I’m probably most excited about the Hattori –

loved the feel of the original, but the upper just did not work well for me – hoping the laces improve the

fit. Anyway, here are the videos:

http://www.runblogger.com/2012/03/video-previews-saucony-kinvara-3.html

http://www.runningwarehouse.com/

Sneak Peek: Saucony Kinvara3 By LoriL on Mar 16, 2012 in Featured, Sneak Peek

http://activegearreview.com/featured/sneak-peek-saucony-kinvara3

http://activegearreview.com/author/loril

http://activegearreview.com/category/featured

http://activegearreview.com/category/sneak-peek

Kinvara 3 Minimal Running Shoes announced

Saucony, Inc unveiled the much-anticipated Kinvara 3 line of minimal running shoes and performance apparel that builds on the award-winning Kinvara launched in early 2010, which was among the first minimal running shoes available in the marketplace and positioned Saucony as an industry-leader in the minimal running footwear category.

Defined by the Kinvara, the new collection introduces the all-new Kinvara 3, a lightweight, highly responsive training shoe featuring FlexFilm technology -- a thin, flexible film welded onto the upper that stabilizes the foot while reducing layers; the Kinvara TR, a low profile trail running shoe that fuses the award-winning fit and technologies of its namesake with off-road traction, protection and durability; and a range of eye-catching, brightly hued performance apparel items including shorts, tights, shirts, sportops and jackets made of advanced moisture-wicking fabrics, superior fit silhouettes, innovative performance features and FlexFilm aesthetics. Minimal shoes are lightweight and minimally constructed footwear with a lower heel-to-toe offset. The Kinvara 3 weighs only 7.7 ounces (based on a men's size 9). It is a performance training shoe with a 4mm heel-to-toe offset that positions the runner's foot during impact in a way that creates a greater range of motion than traditional running shoes (which typically have a 12mm heel-to-toe offset) for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride. After studying wear patterns on thousands of test shoes, Saucony footwear designers adjusted the outsole design on the new Kinvara 3 to increase durability and promote an even smoother transition. XT-900 carbon rubber pods were strategically placed on areas of the Kinvara 3's outsole for enhanced durability without adding weight. The re-engineered outsole includes a beveled heel to better facilitate a natural rolling movement from heel-to-toe. The technology of the Kinvara 3 transfers seamlessly from road to trail in the form of the

http://gizmoporn.blogspot.com/2012/03/kinvara-3-minimal-running-shoes.html


http://3.bp.blogspot.com/-rA6FruYHAdw/T15FtZfPrUI/AAAAAAAABJA/MOxj5nbv5Zs/s1600/1.jpg

Kinvara TR, weighing only 8.5 ounces (based on a men's size 9). The Kinvara 3, expected at select specialty run retailers beginning April 26, 2012, will be available in men's sizes 7-13, 14 and 15, and women's sizes 5-12. The suggested retail price of the Kinvara 3 is $100. The Kinvara TR, expected at retail July 1, comes in men's sizes 7-13 and 14 and women's sizes 5-12. The suggested retail price of the Kinvara TR is also $100. The Kinvara apparel collection will be available at select specialty run retailers also July 1 at prices starting at $38.

Kinvara 3: Saucony Improves Upper, Outsole

SHAPE’s Shoe Awards 2012 We put 45 new kicks through their paces so you can find

your perfect pair By Lisa Jhung

Supplier News

Saucony to Hold Symposium at Boston Marathon SportsOneSource Media Posted: 3/29/2012

Saucony will be holding a running symposium on the Friday night before the Boston Marathon. The roundtable will include Bill Rodgers, the former American record holder in the marathon, and Caballo Blanco, chronicled in the book, 'Born to Run.' Speakers at the event, entitled Find Your Strong: An Evening of Running Inspiration, include:

Bill Rodgers.: 4X winner Boston & NYC Marathon (Find Your Strong in the Boston Marathon)

Karen Smeyers: 3X world triathlon champion and Ironman Kona champion. (Passion, Perseverance & Perspective)

Mark Herzlich: 2012 NFL Super Bowl Champion, Boston College All-American. (Up Yours Cancer! The Fighting Spirit in Us All)

Caballo Blanco: Mythic hero of the best-selling book “Born To Run.” (Running Strong and Free with the Tarahumara)

The roundtable will be moderated by Sharon Barbano: national race commentator, 1984 US Olympic Marathon trials competitor; and VP, Public Relations, Saucony.

Following the keynote speakers, a cocktail reception will follow. Runners will also invited to test

Saucony footwear, including its new Kinvara 3 minimal line. Coaches & treadmills will be available for one-on-one coaching.

White Mountaineering x Saucony Jazz

Jawrduhn | March 30, 2012

saucony q1 2012 clipbook

Documents

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