savannah pennysaver
TRANSCRIPT
Put Us on Your Team!
Who are we?
What makes usDifferent?
CVC Audit performs a third party audit on Our Circulation.
$10.93 Cost per M
Solutions for Your Recruitment Advertising In Print & Online
Your Recruitment Challenges:Lack of PersonnelUnqualified ApplicantsLack of ResponseRising Recruitment Costs
Solutions for Your Recruitment Advertising In Print & Online
Your Solution:
Zoned Neighborhood EditionsWeekly FlexibilityLow InvestmentProven Results
We Offer You The Powerto Communicate any Message!
ReceivershipWe deliver the Savannah
Pennysaver to homes and businesses in Chatham, Bryan & Effingham County neighborhoods we serve.
Your ad can also be placed in our sister publications in Liberty, Bryan, Effingham and Bulloch Counties.
We Offer You The Powerto Communicate any Message!Resources
We offer a variety of advertising products to reach your potential applicants.
Classified ads in print and online Display ads from 1/8 page to full page Print and deliver - We offer full commercial
printing services and our creative design work is always FREE!
Inserts - We can insert your recruitment piece or pre-print for a fraction of other mail options.
We Offer You The Powerto Communicate any Message!Response
Simply put, We Deliver! The Area’s Largest Home Delivery.
Guaranteed Delivery. Audited Circulation.
Welcome to over 75,000 Homes and Businesses in Savannah
EVERY WEEK!
We Offer You The Powerto Communicate any Message!
No Wasted Circulation! No Wasted Expense! Target Your Recruitment
Advertising
Outlying Markets, Circulation & Days of Publication
Effingham: The Effingham Herald is a broadsheet newspaper
delivered 3 days per week serving Springfield, Rincon and Guyton. It has a circulation of 4,500 with Tuesday, Friday and Sunday delivery.
Statesboro: The Statesboro Herald is a broadsheet
newspaper delivered daily with a circulation of 8,544.
The Bulloch County Pennysaver is a TMC shopper reaching all of Bulloch County plus Metter, Millen, Claxton and Sylvania. It has a circulation of 40,828 with Tuesday delivery.
Outlying Markets, Circulation & Days of Publication
Hinesville: The Coastal Courier is a broadsheet newspaper delivered 3
days per week. It has a circulation of 5,250 with Wednesday, Friday and Sunday delivery.
Frontline is a military publication produced by the U.S. Army for soldiers at Ft. Stewart in Hinesville and Hunter AAF in Savannah. It has a circulation of 17,000 with a Thursday delivery.
Liberty County Pennysaver is a TMC shopper reaching Hinesville, Riceboro, Walthorville, Allenhurst, Fleming and Midway. It has a circulation of 19,238 with a Wednesday delivery.
The Wayne/Long County Pennysaver is a TMC shopper serving Jesup, Ludowici, Odom and Hortense. It has a circulation of 12,759 with a Tuesday delivery.
Outlying Markets, Circulation & Days of Publication
Richmond Hill: The Bryan County News is broadsheet
newspaper delivered twice weekly in Bryan County. It has a circulation of 3,600 with Wednesday and Saturday delivery
Advertising Flexibility
The Savannah Pennysaver offers a wide variety of advertising products to fit any recruiting budget and need.
Because our paper is home delivered and in over 200 rack locations, your advertising message will be available to the greatest number of potential applicants within our extensive distribution area.
Display (ROP) Advertising
We offer a wide variety of modular ad sizes up to a full page.
1 column non-modular ads allow the flexibility of having your ad appear within a specific employment classification.
Creative concept and design are included in our pricing and offered by our in-house design team. Choose the Savannah Pennysaver or one of our eight regional sister
Classified ads
Classified ads appear within your choice of classification in our employment section.
Rates for these ads are based on the number of words used in the ad.
A variety of eye-catching enhancements are available includ ing bold headlines, graphics (photos, logos, etc.), frames, centering, and color.
Frequency discounts are available.
Print and Deliver
The Savannah Pennysaver will design, print and insert your free-standing inserts in a variety of sizes and papers for one low price.
You can pinpoint the zones you want to reach.
Print and deliver for increased impact and visibility.
Print and Deliver
Great Prices
Pre-Printed Inserts
Pre-printed inserts are accepted with minimal restrictions.
Maximum acceptable size is
10-3/4x12-3/4.
Online Advertising Made Easy
On-line Banner Advertising:
Simple, Fast, Effective!Banner Advertising displays highly visible graphic tiles in heavy traffic sections throughout savannahpennysaver.com
These graphics lead directly to the customer’s website.
Print/Web Combinations
Special
Small
Business
Packages
A focus on the Savannah Area
MARKET CIRCULATION COMPARISON
Average circulation per issue in Chatham, Bryan and Effingham counties
- 5000
5000
15000
25000
35000
45000
55000
65000
75000
1 2 3 4
Savannah Pennysaver* WIDEST AUDITED
CIRCULATION!
***SOURCE: Audit Bureau of Circulation, March 2004 *SOURCE CVC Audit ‘ Nov 2004
ReadershipWith a weekly circulation of
75,000 in the Savannah, the Pennysaver
is the widest home-delivered publication in the area.
Period.
No other single medium delivers an audience of that size. These readers are your potential customers!
74% responded ….Pennysaver!When asked in a recent survey
… Where do you look for purchasing decisions and information?
“Where do you look for classified ads? –The response was as follows…….
74% The Pennysaver
Dec. ’04 survey conducted by Touch Poll, Inc.
1st choice When asked … “what is your preferred way to receive
advertisements, flyers, coupon, or samples?”
The Number 1 Choice
CVC Audit report
Results
When you advertise in the Pennysaver, you’re not just reaching potential
customers —
you’re reaching potential customers
who are ready to buy!
Great Value, Great Investment
The Pennysaver is the most cost-effective medium available in this market.
That’s because over the past two decades, Savannah residents have come to depend on the
Pennysaver as an indispensable guide for buying and selling
— and as a resource when making purchases for the home and office.
When they pick up the Pennysaver, they’re ready
to BUY!
A sure success for your ad campaign with the Pennysaver !
98.9%of readers responding were satisfied with
their overall experience with the Pennysaver!
This provides a great environment for your advertising campaign !!
Dec. ’04 survey conducted by Touch Polls, Inc.
Thank You
Thank you!