Save Time with Online ProofingRampage SystemsPeter Gorgone

April 21-22, 2010 San Antonio, TX

• Peter Gorgone• Rampage Systems, Boston MA • C-T-Plate workflow system

– Market pioneer and leader in commercial printing (20-25% marketshare)

– 50 of 70 CGX plants

– CIA, Macy’s, JC Penney, Hershey’s, NEJM

introduction

online proofing

• I am NOT talking about eliminating hardcopy proofing

• That might happen…but the real goal is to eliminate inefficiency in approval cycle– Save time and money

– Reduce errors

approval cycles…

• For any given project, how many people involved?– Internally?

– Externally?

• Do you communicate by:– Email and text?

– In person or on the phone?

– By fax, interoffice mail, couriers, etc.

the wrong tools

The Email Chain Letter

The TelephoneGame

The Pirate’s Map

to make matters worse…just

• Add more people to the process

• Get closer to the deadline

• Go through more iterations

The bar on the bottom should match the red headline.

Free Cars

Free Cars

Free Cars

What I wanted What was heard

2nd generation of online systems

• Integrated APPLICATIONS designed to streamline the approval cycle– Rampage Remote with Rampage

– Kodak Insite with Prinergy

– Afga Delano with Apogee

• Operate from standard web browser

• Include a messaging component

but first…

The two $64,000 questions

1. Why not just email a PDF?

2. Is it contract color?

just email a PDF

• Email has size limitations that present two bad choices:– Vector art looks good, but has not been RIPed

– Raster art must be low-res and looks bad

• Email is not an application designed for the approval process

You’re back to this

is it contract color?

It depends on the project.

Clark Farm

Annual Plant Sale50% off

Clark Industries

Annual Report

First looks

Verify last-minute changes

inspecting RIPed high-res pages

Quick look at who is involved and the status of the pages.

Establish unanimous, majority, or hierarchical decision scenarios

communicate & coordinate changes

communicate & coordinate changes

Who requested the change and when.

Simple, but compare this to the old way.

revision control

Use compare Use compare feature for pixel-feature for pixel-by-pixel review; by-pixel review; verify edit and verify edit and catch accidental catch accidental changes changes

Toggle between Toggle between revisionsrevisions

inspecting pages

Measure color & inspect trapsMeasure color & inspect traps

See color breaks & See color breaks & progressives, turn off progressives, turn off varnishes, etc.varnishes, etc.

inspecting “The Document”

• Pagination• Bleed• Crossovers• Size

• Milestones are maintained in job log…and can trigger notifications by stakeholder’s role

notifications

facilitates complex approval scenarios

V - View onlyA - Annotation privilegesR - Rejection privileges

Stage 1 Stage 2 Stage 3Artist - V Marcom Mgr - V Art Director - VACopy writer - V VP Sales & Mktg - VA CEO - VARMarcom Mgr - VAR Legal Counsel - VAR CGX CSR - VArt Director - A CFO - VARCGX CSR - A CGX CSR - ACGX AM - V CGX AM - V

case study @ Farm Worker’s Union in IL

V - View onlyA - Annotation privilegesR - Rejection privileges

Stage 1 Stage 2Reviewer 1 - VA “Decider” - VARReviewer 2 - VAReviewer 3 - VAReviewer 4 - VAReviewer 5 - VA“Decider” - V

All indifferent

locations

the benefits of process control

• Less phone calls, faxes, emails, finger pointing, couriers, etc.

• Faster• Less confusion• Fewer mistakes• Better for the environment• Easier, more convenient access (home,

Blackberry, hotel, etc.)

your homework assignment

• Pick a recent project that was “bumpy”• In your email history, search on the project name• Review the number and complexity of your email

chains• Have your CGX AM bring you the job jacket to look

through the hard proofing history

Save Time with Online ProofingRampage SystemsPeter Gorgone

April 21-22, 2010 San Antonio, TX