sawrap final paper

7/27/2019 Sawrap Final Paper

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I. COMPANY PROFILE

A. HISTORY

NutriWraps Corp. was founded last January 2013 and is composed of

eight (8) individuals. Sa-Wrap was just created over a month ago when the companys

executives began looking at ways of adding value to existing product range which

compromised only of fresh fruit and vegetables. The idea of creating this kind of product

was inspired by those who are conscious with their health and to promote well-balanced

and healthy lifestyle. It was settled last February 2013 even without executing a kitchen

test. The product was found to be feasible in the market allowing the executives to

pursue its production.

We take pride in the quality of our finished products and in the service we provide to our

customers.

B. MISSION STATEMENT

To be recognized as a leading distinctive brand of fresh, quality and

healthy salad fruits and vegetables makers; Offered to customers at the most

reasonable, affordable price; For a healthier, refreshing, filling and totally satisfying

meal.


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C. VISION STATEMENT

We at Nutriwraps food corporation take cautious steps to ensure that our

meal reach our customers in the utmost best and fresh condition. Delivered straight to

you to foster a healthy, wholesome, nourishing and flourishing lifestyle. Absolutely

affordable to all to generate the optimum value.

D. ORGANIZATIONAL STRUCTURE

Gerika ArandaCHIEF EXECUTIVE OFFICER

Darlene GuelasCORPORATE VICE PRESIDENT

Karen CapileOPERATIONS MANAGER

Jerry TemporadaFINANCE MANAGER

Dwight CuyaRESEARCH &

DEVELOPMENT MANA

Ronnel DinglasanPRODUCT MARKETING

MANAGER

Seirril Ann ObleaSALES PROMOTION

MANAGER

Romilyn

De GuzmanADVERTISING MANAGER


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E. RESPONSIBILITIES

a. CHIEF EXECUTIVE OFFICER (CEO)

The responsibilities of an organization's CEO (Chief Executive

Officer,US) are set by the organization's board of directors or other authority, depending

on the organization's legal structure. They can be far-reaching or quite limited and are

typically enshrined in a formal delegation of authority. Typically, the CEO has

responsibilities as a director, decision maker, leader, manager and executor. The

communicator role can involve the press and the rest of the outside world, as well as

the organization's management and employees; the decision-making role involves high-

level decisions about policy and strategy. As a leader of the company, the CEO/MD

advises the board of directors, motivates employees, and drives change within the

organization. As a manager, the CEO/MD presides over the organization's day-to-day,

month-to-month, and year-to-year operations.

b. CORPORATE VICE PRESIDENT (CVP)

According to standard rules of corporate governance, in the president's

absence or when the president is unable to fulfill her duties, the vice president (VP) acts

in her stead. The corporate president or CEO usually is responsible for determining the

strategic direction of the company and the corporate VP is responsible for carrying out

the strategic plan through overseeing operations, developing functional roles and

assigning responsibilities to employees who report to them. In some organizations, the

president is considered a figurehead, while the VP is the one who is directly involved in

operational aspects of the corporation.
http://en.wikipedia.org/wiki/Board_of_directorshttp://en.wikipedia.org/wiki/Board_of_directors


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c. FINANCE MANAGER

Responsible for providing financial advice and support to clients and

colleagues to enable them to make sound business decisions. Specific work

environments vary considerably and include both public and private sector

organisations, such as multinational corporations, retailers, financial institutions, NHS

trusts, charities, small manufacturing companies and universities. Financial

considerations are at the root of all major business decisions. Clear budgetary planning

is essential for short and long-term future planning, and companies need to know the

financial implications of any decision before proceeding. In addition, care must be taken

to ensure that financial practices are in line with all statutory legislation and regulations.

Financial managers may also be known as financial analysts or business analysts.

d. RESEARCH & DEVELOMENT MANAGER

Research and development managers may perform the following tasks

are direct the development of R&D strategies, policies and plans, lead major research

projects and coordinate the activities of other research workers, keeps an eye on the

costs and assess the benefits of research and development activities, interpret the

results of research projects and recommend new products or services, provide advice

on research and development options available to the organization, monitor any

developments in the research area and work out how these may affect the organization,

and publish results of significant research projects.


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f. PRODUCT MARKETING MANAGER

As a Product Marketing Manager, you will be responsible for the

outbound marketing activities for your products. You will craft the messaging and

positioning for products. You'll conceive and develop innovative marketing programs

that drive demand. Attention to detail and an eye for quality, along with the ability to

grasp and translate technical capabilities into benefits is crucial. In your role as a

Product Marketing Manager you will be the expert in buyers, how they buy and their

buying criteria and will transfer that knowledge to the sales channel.

g. SALES PROMOTION MANAGER

Plan, direct, or coordinate advertising policies and programs or

produce collateral materials, such as posters, contests, coupons, or give-away to create

extra interest in the purchase of a product or service for a department, an entire

organization, or on an account basis.

h. ADVERTISING MANAGER

An advertising manageris the person in charge of a company's

promotional and advertising operations. Her jobs main purpose is to keep the

companys customers aware of and consuming existing products and services; she also

informs and excites them about new offerings. She is expected to keep the advertising

innovative and fresh to retain current customers and attract new ones.
http://www.wisegeek.com/what-is-a-manager.htmhttp://www.wisegeek.com/what-is-a-manager.htm


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F. WEBSITE


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II. MARKETING MIX

A. PRODUCT

With so many business opportunities available, it is often difficult to

determine whether a particular opportunity shows great promise or is likely to fail. Along

with having a solid financial base and a product that is sure to attract attention, the

best business opportunities also have a comprehensive and well defined system for

getting the products to consumers. This includes such factors as a reliable process for

producing the good or service, excellent sales and marketing strategies, and an efficient

delivery to the buyer. Without the ability to satisfy orders quickly and efficiently, even the

best product is less likely to build a loyal client base. We, in Nutri-Wraps Corp. Found

that in todays market, it is worth our time to consider a home -based business as well as

a more traditional business setting. Business opportunities of this type often start

with business ideas that are new and fresh in terms of approach or some aspect of the

products offered.

Before weve arrived with the Sa-Wrap idea, there were several identified products

which were considered and they are as follow:

Viber Comb taken from its name; it is a vibrating comb that aside from fixing

your hair, it also relaxes your scalp. We do not pursue this product for the reason

that we have limited knowledge with its technical aspects.

Gumamela Jam -a typical spread like any other else is mainly made up of

Gumamela petals. We do not go for this product because it already exists.
http://www.wisegeek.com/how-can-i-choose-the-best-business-ideas.htmhttp://www.wisegeek.com/how-can-i-choose-the-best-business-ideas.htm


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Frui ty Polvoro n- coated polvoron with fruit bits inside. Since the product is also

available in the market, the executives decided that this should not be pushed to

manufacture.

Fi l ip ino Sty le Fortune Cookies- a crisp cookie usually made

from flour, sugar, vanilla, and sesame seed oil with a fortune wrapped inside. A

fortune is a piece of paper with words of wisdom or a vague prophecy. These

cookies were specially made with a touch of Filipino style.

Sa-Wrap idea was created over a month ago when the companys executives began

looking at ways of adding value to existing product range which compromised only of

fresh fruit and vegetables. The idea of creating this kind of product was inspired by

those who are conscious with their health and to promote well-balanced and healthy

lifestyle. It was settled last February 2013 even without executing a kitchen test. The

product was found to be feasible in the market allowing the executives to pursue its

production. We take pride in the quality of our finished products and in the service we

are going to provide to our customers. Sa-Wrap meal is intended not only to the people

who have to undergo restricted diets but also to those who are fond on health

awareness.

With good food habits and engaging to physical activities, you are a way ahead to a

healthy lifestyle. Seems easy, but the fact is, you have to commit so much effort if you

really wish to be healthy and in good shape. Our busy schedules might prevent us on

staying well; rushing to and from school and work can make it hard to find time to be

physically active. With this, Nutriwraps Food Corp. has chosen a spot on the busy street

of the Business Centre District and other locations where we can promote healthy living.
http://en.wikipedia.org/wiki/Cookiehttp://en.wikipedia.org/wiki/Flourhttp://en.wikipedia.org/wiki/Sugarhttp://en.wikipedia.org/wiki/Vanillahttp://en.wikipedia.org/wiki/Sesame_seed_oilhttp://en.wikipedia.org/wiki/Prophecyhttp://en.wikipedia.org/wiki/Prophecyhttp://en.wikipedia.org/wiki/Sesame_seed_oilhttp://en.wikipedia.org/wiki/Vanillahttp://en.wikipedia.org/wiki/Sugarhttp://en.wikipedia.org/wiki/Flourhttp://en.wikipedia.org/wiki/Cookie


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Executives found the opportunity to generate a business called Sa-Wrap, which stands

forSalad-Wrap; a vegetable & fruit salad with a twist. Sa-Wrap will foster and help

people start to live a healthy way inspite of those enormous daily routines that they are

practicing. And since Health, Wellness, & Green Environment are the current fads, we

are taking the opportunity to introduce our product to promote the lifestyle that people

would probably get into the trend.

Studies have shown that the effectiveness of DIET might not be reached due to different

reasons. But through great tasting, nutritious meals will surely aid on satisfaction and

might change your choice of food. While everyone accepts the fact that DIET requires

motivation and perseverance to achieve its benefits, there are still some cases that

people rejects the right amount and kind of food that they need. So how can we

persuade these people to try visiting a fruit and veggie salad food truck? Educational

Information; a way to indulge people to the awaiting benefits of our product. We offer

not just a usual wrap, but a food that will leave an impression of mouth-watering

satisfaction that will surely be enjoyed also by kids. Through this, children tend to adopt

good eating habits and respond positively without them refusing with what vegetables

taste like. So, what we have here is a meal that would surely satisfy your taste and will

make you & your kids drool.


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Being a healthy person is having a right amount of food and exercise, also

having the ability to meet the demand of the environment without undue fatigue.

Based on our research & development manager, she found out that our country has a

problem when it comes to healthy lifestyle. According to FNRI survey that 1% of young

children (1- 10 yrs old) and 3% of adolescents ( 11-17 yrs old) were classified as

overweight , and 5.7 million adults are mostly overweight or obese, not only that when it

comes to malnutrition, 3 in 10 Filipino children age 5 and below are stunted or too short

for their age while in every 10 children also in the same age range are underweight.

When it comes to the form of our product and the process to do it our operation

manager are the one who made the decision on the making of Sa-Wrap food. While in

the making of the financial aspects our finance manager are the one who made the

budget for the product.

After we collect the datas, so we finally come up to a product that will solve the problem

of being obese or overweight and either being malnourished, we create Sa-Wrap

product which is Salad Wrap this kind of product contains lettuce, tomatoes, onions,

cucumber and mayonnaise (low fat) we also add a main course to it like roasted

chicken, bacon and tuna. The wrapper we use in our product is the wonton wrapper

because its quite big and easy to wrap the ingredients.

Each ingredients has it good benefits like the lettuce that is good source of vitamin A

and potassium, as well as a minor source for several other vitamins and nutrients,

tomatoes that are rich in lycopene, which may have beneficial health effects, cucumber

that is often regarded as a healthy food because it is low in calories and fat, also


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contains many vitamins and minerals that make them a healthy choice for cooking and

snacking, onions are very good source of vitamin C, B6, biotin, chromium, calcium and

dietary fiber. In addition, they contain good amounts of folic acid and vitamin B1 and K.

last is the mayonnaise (low fat) also contains Vitamin E and heart-healthy oils.

The appearance of our product is quite big to ensure that each customer will satisfy it

and its very crunchy. We surely make it very delicious for the enjoyment of our beloved

customer. When it comes to price, dont worry because its very affordable, we make it

afford by each consumer for them to add it to their daily routine of eating and even a

great substitute for their snacks that are unhealthy like junk foods.

The S.W.O.T Analysis

a. Strength: we have a detailed plan, positive feedbacks, innovative formats and

customer service focus

b. Weakness: we would be a small player, knowledge abpout the competitor,

c. Opportunities: surprise competitors, similar product range are more expensive

d. Threats: bad customer feedbcks, existence of big competotors


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The Product Features

A not so typical wrapped vegetable or fruits added and mixed up with your own

choice of flavor (tuna, grilled spam); oven-baked with aioli dressing.

Sa-Wrap meal is not just for those who pamper their dietary routines. Kids may also

enjoy the Apples&Mallows Topped with Melted Chocolate flavor of our Sa-Wrap Meal.

ADVANTAGES OF SA-WRAP

Health conscious diets are gaining in popularity as more and more people are

becoming concerned about health and healthy eating. So we come up with a product,

Sa-Wrap that offers healthy salad fruits & vegetables for everyone. There are many

advantages of eating a health conscious recipe such as Sa-Wrap;

(a) High in antioxidants

Sa-Wrap is high in antioxidants because of the high fruit and vegetable

content of this recipe. Antioxidants protect our cells from damage by cancer causing

free radicals, such as pollution and smoking, and help reduce the signs and effects of

ageing.

(b) Lower risk of bone loss and therefore osteoporosis

Sa-Wrap has lettuce which is rich source of vitamin K. Vitamin K has a

potential role in the bone metabolism where it thought to increase bone mass by

promoting osteotrophic activity in the bone cells. It also has established role

in Alzheimer's disease patients by limiting neuronal damage in the brain.


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(c) Weight loss

Sa-Wrap contains ingredients that are low in fats and calories.

(d) Lower risk of Cancer

Sa-Wrap is full of vegetables and fruits of your choice. Studies have shown

that plant based diets help to protect against many types of cancer.

DISADVANTAGES OF SA-WRAP

Although Sa-Wrap provides all the essential nutrients from the fruits and

vegetables it contained, there are certain factors that we can get in more amounts from

the meat.

(a) Protein deficiency

Quality proteins (calcium, vitamin B12, iron and zinc found in animal products

such as meat, eggs, milk, chicken) are not found in plant products and the body cannot

synthesize itself.

(b) Health conscious people will have megaloblastic anemia, sometimes severe.

(c) Bowel irregularities

Sa-Wrap is totally free from fats. Its not good to take health conscious foods

only because certain amounts of cholesterol and fat is necessary for the development of

the nervous system and normal body functioning.

(d) Too much fiber cannot be fully metabolized by the body.


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Although, there are certain disadvantages health conscious diet and recipes like Sa-

Wrap, it definitely offers a number of health benefits. If you properly plan your diet, you

can overcome the problem of nutrient deficiencies and improve your physical fitness

and overall health. After all, healthy eating is a key to healthy living.

THE SA-WRAP INGREDIENTS & PROCEDURES

Veggie Wrap

Ingredients:

Chinese Spring rolls Wrapper

Lettuce

Onions

Tomatoes

Cucumber

Tuna or grilled spam

Aioli (a dressing composed of mayo, minced garlic, Parmesan, salt & Pepper)

Parmesan Cheese


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Procedures:

1 2

3

4 5 6


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1. Wash your hands.

2. Get a piece of spring roll wrapper.

3. Put all the fillings (Lettuce, Tomato, Onion, Cucumber, Tuna or Grilled Spam,

Aioli, & Parmesan Cheese) on top of the spring roll wrapper.

4. Enclose the wrapper by attaching each ends.

5. Bake it for 6-8 minutes.

6. Serve.

Apples&Mallows Wrap

Ingredients:

ChineseSpring roll wrapper

Apples

Marshmallows

Melted chocolate


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Procedures:

1 2

3 4

5 6

7


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1. Wash your hands

2. Arrange the mallows on top of the spring roll wrapper

3. Put the apples

4. Enclose the wrapper by attaching each ends

5. Bake it for about 6-8 minutes

6. Top with melted chocolate

The Product Design

To Go packaging Front

Sealed with our logo sticker

To Go packaging Back

Feat. The sales promotion

for next month.

Dine-in packaging

DEsigned with our logo


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The Target Market

Sa-Wrap meal is intended to people who are fond on health awareness and to those

with restricted diets. Our product may also be enjoyed by kids with our Apples&Mallows

Topped with Melted Chocolate.

To evaluate our product, we first had our concept test or kitchen test as we call it.

We decided to try it ourselves first before giving samples to our consumers because the

test is intended for us to rate and have our own opinions and suggestions about our

own proposed product and for our team to be aware on the procedure. But, it is also in

our plan to give samples to consumers for us to know how they will respond to our

product.

After having our kitchen test, we saw how our Salad wrap will look like and taste. From

there, we also had our plans for the product packaging. Since being eco-friendly is one

of our values in our company, instead of using plastic for our packaging, we will be

using paper.


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For the Product Development, We will be using the following Marketing

Strategies:

Guerilla Marketing

- The concept of guerilla marketing was invented as an unconventional system

of promotion s that relies on time, energy and imagination rather than a big

marketing budget. Typically, guerilla marketing campaigns are unexpected

and unconventional, potentially interactive and consumers are targeted in

ynexpected place.

- The objective of guerilla marketing is to create a unique, engaging and

thought provoking concept to generate buzz, and consequently turn viral.

- Guerilla marketing focusses on low-cost creative strategies of marketing.

Basic requirement are time, energy, and imagination and not money. Profits,

not sales, are primary measures of success. Emphasis is on retaining existing

customer than acquiring new ones. By using this strategy , nutriwraps food

corp. will be establishing a relationship with the customer that builds trust

and support. This strategy also geared for small enterprises. This will be a

great help for introducing the companys objective.

- Benefits of guerilla marketing are : Increase Brand Awareness and

Consumer Recall, Interaction with Consumers and Low Cost.


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Street Marketing

- A marketing technique used to promote products and or services in an

unconventional way in public places. The main point of street marketing is

that the activities are done exclusively on the streets or other public places,

such as shopping centers, it also involves the application of multiple

techniques and pratices in order to establish direct contact with the

customers. One of the goals of this interaction is to cause an emotional

reaction in the clients. The final goal of this is to get people remember brands

in a different way than are used to.

- By using this strategy in Nutriwarps food corp.. our company will be possibly

create a good relation with the customer and good sales result. Some

techniques that were used in this strategy are costumed persons, distribution

of tickets and fliers, people providing samples. The goal is to create

awareness on the customers about what the enterprise is doing.

Social media Marketing strategy

- Social media is about connectin with the people in your niche: customers,

potential customers, people who are interested in what you do, or who share

similar interest and circles or hubs with you. Its about building relationships

and networking, not selling although that does come as a result.

- Using this strategy in Nutriwraps food corp., our company will be having a

great personnal relationship on online community that makes us be

remembered, by sharing our expertise on creating our product and what are


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the good benefits of our product ,also building relationship to other clients by

using online forums.

SURVEY RESULT FOR DEVELOPMENT

As mentioned, we have two varieties of Sa-wrap which are vegetable salad for

adults and apples and mallows for kids. In our first kitchen test, we both fried it and

fortunately, it turned out well. We again conducted a kitchen test few days after the

previous one. In this second trial, we tried to bake it and unexpectedly, it also turned out

well. The good thing about the baked Sa-wrap is that it has no oil but it is crispy. Both

fried and baked Sa-wrap taste good. In our free tasting, we decided to cook it in both

ways for us to know whats better for our TARGET MARKET.As expected, we had

different comments about it. Some of the respondents said that the baked Sa-wrap is

better because the vegetables inside are still fresh but some said that fried is better

because it is tastier. After the free tasting, we had a hard time deciding on what to do

with our Sa-wrap varieties, either we will fry or bake it because theyre both good

according to most of our respondents. In the end, we decided to just bake both of the

varieties because no oil is needed and having the fact that were concentrating on

healthy eating.


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THE CONCEPT TESTING RESEARCH

We conducted a survey online to estimate the sales or trial rate that the product

would enjoy a sense of market share and general range of revenue. This survey will

also help us to not just test the idea prior to introducing it to the market but also to

develop it by considering our consumers opinions and suggestions. We also decided to

choose facebook as our survey tool having the fact that it reaches different people with

different preferences.

Almost 63% of the respondents said that they might or might not buy, 32% said that

they would probably buy and 5% of them would probably not buy our product. We

cannot assume all customers will have the same needs or look for the same benefits

when making a purchase.


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B. PRODUCT PRICE

Regarding in price benefits. We must choose a stable price of our product

which composed by different benefits:

The objective of price stability refers to the general level of prices in the economy. It

implies avoiding both prolonged inflation and deflation. Price stability contributes to

achieving high levels of economic activity and employment by

improving the transparency of the price mechanism. Under price stability people

can recognize changes in relative prices (i.e. prices between different goods),

without being confused by changes in the overall price level. This allows them to

make well-informed consumption and investment decisions and to allocate

resources more efficiently;

This reduces real interest rates and increases incentives to invest;

avoiding unproductive activities to hedge against the negative impact of inflation

or deflation;

reducing distortions of inflation or deflation, which can exacerbate the

distortionary impact on economic behavior of tax and social security systems;

preventing an arbitrary redistribution of wealth and income as a result of

unexpected inflation or deflation;

and contributing to financial stability.


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Financial Report

(Weekly)

For Adults

Operating Expenses:

Ingredients Php 9,832

Workers wages 5,250

Rent Expense 3,500

______________

Total Expenses Php 18,582

Average Amount of Capital Investment

16,000

Normal Weekly Sales 350

units

Total Cost Per Unit (18,582/350 units) P54.00

Desired Rate of Return 30%

Target Profit --- Php 16,000 X 30%

--- Php 4,800


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Add, Desired Profit 4,800

_____________

Total Selling Price Php 23,382

Divided by the no. of units 350 units

_____________

Selling Price Per Unit (21,782/350 units) P69.00 per unit

Desired Profit Per Unit --- Desired Profit/Total no. of units

Desired Profit Per Unit --- Php 4,800/350 units

Desired Profit Per Unit --- Php 15 per unit


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Financial Report

(Weekly)

For Children

Operating Expenses:

Ingredients Php 5,996

Workers wages 5,250

Rent Expense 3,500

______________

Total Expense Php 14,746

Average Amount of Capital Investment

14,000

Normal Weekly Sales 350

units

Total Cost Per Unit (18,582/350 units) Php 43

Desired Rate of Return 30%

Target Profit --- Php 14,000 X 30%

--- Php 4,200


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Add, Desired Profit 4,200

_____________

Total Selling Price Php 18,946

Divided by the no. of units 350 units

_____________

Selling Price Per Unit (21,782/350 units) P55.00 per unit

Desired Profit Per Unit --- Desired Profit/Total no. of units

Desired Profit Per Unit --- Php 4,200/350 units

Desired Profit Per Unit --- Php 12 per unit


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C. PRODUCT PLACE

Sa-Wrap Food Truck is not just your ordinary one-stop food shop. We are

generated to serve you an extraordinary meal to brighten your day and to make your

tummy happy in a healthy way. You can see us at The GLORIETTA PARKwhere you

can experience a refreshing space to sit and rest in between window shopping and bar

hopping around the perimeter. Food Truck will be there every Monday and Tuesday

from 10:00 am to 10:00 pm. You can also visit us atDISTRITOMakati, a weekday late

night market that will be open every Wednesday to Friday from 8:00 pm to 3:00 am

where you can enjoy the BEST that Makati has uniquely to offer! Not just that, because

it is alsolocated in the best spot of MERCATO CENTRALE food market at the original

location of 30th

street and 9th

avenue beside Bonifacio High street & across Serendra

every Saturday & Sunday mornings from 7am to 2pm and from 10 pm to 3 am.

Experience the taste of organic and natural products available just for you!


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D. PRODUCT PROMOTION

a. Sales Promotion

Different Types of Sales Promotion Used:

1. Price off or Discount

Every businessmen at some time or another, uses a price reduction

to attract potential customers and to try to increase sales. Price off or Discount

allows the customers to buy the product at a lower price for specified period of

time. It may also be used to take attention away from competitors. The principal

application of Price off or Discount is in short term competitive situations in

localized areas and it is the fastest sales promotion technique to implement.

2. Bonus Packs

This can be employed to induce trial in low involvement product

categories. Bonus Packs are ideal for loading customers and reducing their

usage of competing brands.

3. Patronage Reward

This is a benefit given to a customer as a reward for their

continuing patronage and provided by companies to promote and encourage the

purchasing of their product. This is also used to increase the goodwill of the firm.


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The most often and effective Sales Promotion tool we will use is the Patronage Reward.

The main strength of our Sales Promotion tactics is to increase customer retention and

attract potential customers to patronize our product. This will encourage customer

towards continuous and larger purchase of Nutriwraps Food Corp. products that will

lead to increase of sales. This will also serves as a reward to our loyal customers. Our

Sales Promotion strategies can help our customers as well, to live in a healthy way and

to have a better lifestyle.


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a. Sales Promotion Plans

1. One of the objectives of Nutriwraps Food Corp. is to support the governments

campaign towards saving our environment. This coming launch of our new

product, we will introduce a Sales Promotion strategy that includes giving of

seedlings to the first 200 customer who will purchase Sa-Wrap products at any

food truck outlets on Earth Day. This promo will be valid on April 22, 2013 only.

Earth Day Seedlings free for First 30 customers:

15php each pack (1 pack/10 seeds)

10 packs of lettuce= Php 150

10 packs of tomato = Php 150

10 packs of cucumber = Php 150

Total Budget = Php 450

2. Since it is summer time and year end vacation, we will present a nutritious fruit

and vegetable refreshment product. Shake isnt just for kids. As busy people

seek quickly, it is a better-for-you option at all day parts. Starting from the month

of April until the last week of June 2013, in every 2pcs purchase of Sa-Wrap, the

customer can avail a fresh fruit (mango, strawberry and melon) or vegetable

shake (squash, carrot and sweet potato) of their choice for only P30 pesos.


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Fruit and Vegetable Shake for Php 30.00 in buying 2 pieces of our products

Good for month of April and May

Fruit shake = Php 26,230

Vegetable Shake = Php 20,984

Total Budget = Php 47,214

3. By the month of July until the end of September, we are planning to launch a

sales promotion strategy that includes customer retention program. We will be

giving cards with eight spaces for stickers with each purchase of Sa-Wrap. Once

the card was full, the customer will receive an umbrella.

Free UMBRELLA if the cards full

Good for month of Sept to April 2013

Expense = Php 100 per umbrella

Total no. of units = 20 pieces



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4. By the month of October until the end of November, we are planning to promote

a Pumpkin Soup Festival. We will be giving a free pumpkin soup for every

purchase of 3 Veggie Wrap.

Pumpkin Soup Festival

Pumpkin Soup = P90.00 per serving

Day Range = 50 days

Total Budget = P4,500.00

5. Christmas Holiday sales promotions:

For the Christmas Season, we will be launching a sales promotion

strategy that promotes an eco-friendly environment and to reward our

customers. We will be giving an eco-friendly reusable bag for every

1dozen of Sa-Wrap food products.

We are also giving away fruit and vegetable dolls for every P350

cumulative purchase at any Sa-Wrap food outlets. This promo will run for

the whole month of December.


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Tote Bag (Christmas Season)

For every 6 pieces of our products that you buy

Php 20.00 each bag



Christmas Dolls

For every 1 dozen

Php 50.00 each doll




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Sample Christmas Vegetables&Fruits Dolls and Tote Bag


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b. Advertisement

1. Print Advertisement


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Earth Day Print Advertisement

April 22, 2013

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December 2013


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c. Corporate Social Responsibility (CSR)

Nowadays, corporations are guided by values from which it bases its every

business decisions. For Nutriwraps Food Corporation, it is not enough to claim

leadership as a profitable business. Integrity, teamwork, respect for others, and social

responsibility are just a few of its corporate shared values.

At Nutriwraps, we plan to share our progress made toward our goals, as well as

future plans to remain a responsible corporate citizen. Through its corporate social

responsibility arm, we will proactively reaches out to others to bring forth change that

will aid communities to live better lives.

Nutriwraps Food Corp. crafted various programs and projects that will address

current issues on health and environment.

Health and Medical

Can Coin Collection

Every Sa-Wrap Food Truck has a can coin collection with a perseverance

of collecting donations for the health of undernourished children in every barangay.


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SustanSa-Wrap

Nutriwraps will promote and provide feeding programs for children in

selected communities that will sustain and develop good and healthy foods for

the malnourished citizens in the community.

Community Outreach

Fat Run

One of the objectives of each fun run event is to raise funds to support the

organizations social activities. Nutriwraps Food Corp. is open for any

sponsorship grants for fun run events, so that the company will be able to

support those organizations in reaching out to different communities.

Livelihood Program

Kabalikat sa Kabuhayan

Nutriwraps Food Corporation will help the less fortunate agrarian farmers

in selected provinces. We will provide a certain financial assistance for farmers to

help them in the cultivation of their crops.


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Nutr iwraps Food Co rp. is exci ted to announ ce our newest prod uct , Sa-

wrap. Come on dow n to taste Sa-wrap and learn how to have a new h eal thy l i fe

sty le!

3 months before our launch day, our budget was spent on social media and

spent time learning about it since not every platform works for every brand. Facebook is

a great tool to launch a product and should consider learning more about this

medium. We will be using it to introduce our new product on the social media.


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We will create a fan page to get our followers and friends updated and connected.

Through the fan page, we will publish an event, which will be worth the wait.


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THE LAUNCH DAY

Our launch day is a 1-day event to be celebrated on April 22, 2013 at Glorietta

Park. The latter day is also Earth Day which is a perfect timing to launch a gourmet and

environmental product. The venue is also appropriate because its the one of the

location of our stores. The guess lists includes managers from other companies. Health

related students and faculty from different universities around the venue are also invited

to the said event, yet, our launch day is an open, so any interested to come is very well

welcome.

Before the introduction of our New Product, a seminar on how to have a new

healthy lifestyle will be presented. This will talk about what to do and to eat to be

healthy. This includes teachings to eat vegetarian and fruity foods such as Sa-Wrap.

This time, we will enter the introduction of the new product. Sa-Wrap will be made and

presented live for the audience to see how healthy and fresh it is . Its the newest

product of Nutriwraps Food Corporation that offers not just a healthy wrap for health

conscious youth and adult, but also a yummy food for the playful kids. The audience will

surely be excited while we present the Sa-wrap on truck. A food truck is not new but its

really interesting. Our food truck is open for the customers to see how we make and

wrap their requested combination of vegetables and fruits.

Everyone on the event will have the chance to taste Sa-wrap. In addition to the

yummy food, everyone making a purchase will be entered into a draw to receive all the

hostess benefits. There will also be special Individual and Package Deals on the


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product for those who will participate on the activities inside the event. The package

deal includes Seedlings in relating to the Earth Day celebration.

sawrap final paper

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