Say No To TobaccoShivi Jain

VIT University, Vellore

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Why people smoke or consume tobacco?

• For pleasure• Out of curiosity• Peer pressure • To satisfy nicotine

addiction• For social purpose • For rituals• For self medication

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Today Tobacco is the major public health issue Smoking & smokeless tobacco may lead to -Mouth cancerLung cancerLung diseasesHeart diseaseDecrease blood supply in legsPremature birth of babyPoor reproductive health in females Fetal defects-child born with defectsImpotencePremature Death of person

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Tobacco in India

• Portuguese brought in tobacco through Goa in 1600 for the purpose of trade

• Initially introduced to Royal courts• Spread to commoner in 17th century • Portuguese traded it for Indian textiles &

spices • British colonial rule magnified the tobacco

production & consumption (Import of American tobacco to India)

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Tobacco in IndiaBritish East India company grew tobacco in India

as cash crop

Cultivated tobacco in India

Exported to Britain

Re-imported cigarettes to India to earn revenue

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Tobacco in India

• In late Nineteenth century Beedi industry grew in India

• Oldest Beedi manufacturing firm established in 1887

• Tax policies of Indian Government after Independence also favoured Beedi consumption

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Introduction of Gutkha (oral tobacco) has opened New front between commercial tobacco use and public health

Tobacco in India

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Some facts about Tobacco Consumption

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Some facts – cause of worry• Currently 1.4 billion tobacco users in the world

• Second major cause of death due to non communicable disease.

• Half of today tobacco users will loose life due to tobacco

• Currently 6 million people die every year globally

• 1.2 million die in SEA region

• By 2030 – 8 million death / year is projected of which 80% live in low & middle-income countries

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Some facts – cause of worry

• One death in every six seconds

• 2nd largest cause NCD deaths after hypertension

• Smokers more prone for TB & pneumonia

• Tobacco killed 10 crore people in 20th century and

may kill 1 billion in 21st century

(All deaths are totally preventable)

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“One Titanic [2200] sinks every day in India”

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Menace of Tobacco use • Health hazards to users & cultivators• Exacerbate Poverty amongst users• Kills people at height of their productivity• Cause of premature deaths • Makes living people less productive due

to sickness • Increase poverty of countries • Harms the environment

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Youth are of special concern

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Why Youth?• Global population of young people (10-24) is

about 1.8 billion• 325 million young people live in SEA region • 85% in Developing countries• New, young & potentially life long tobacco

users are soft targets for tobacco industry• Most people start smoking before 18 years • 1/4th of these, use tobacco before 10 years

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Why Youth?• Experimentation at child & adolescent stage

leads life time tobacco dependence (Nicotine is highly addictive)

• Younger children – More likely regular user • Less likely to quit• Easily moved by misleading advertisements • Ignorant about health hazards

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“Easier to build strong child than repair a broken man”

Every age group is important for tobacco cessation programme

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1st hand, 2nd hand, 3rd hand smoke ???

First hand Second hand Third hand

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Non smokers are at risk of passive smoking

World No Tobacco day ?

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Globally observing a day to say

“No to Tobacco”

Observed every year on

31st May

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AIM• To create public awareness• To pressurize the Government• To warn industries• To stimulate policy makers

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Ultimate aim• To save our nation from human &

financial losses• To increase our National Pride

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First World No Tobacco Day by WHO

On April 7th, 1988

Theme

“Tobacco or Health; choose Health”

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• Ban on smoking in public places – Ethiopia

• Suspension of govt. Tobacco sales – Cuba

• Radio transmission and printed messages from government – Lebanon

• Poster contests – Spain

• Public cigarette burning ceremony – Nepal

• Large public information campaign – China

Impact of first WNTD

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Successive WNTD (Observed on 31st May)

• 1989 – Women & Tobacco• 1990 - Childhood & Youth without tobacco• 2003 – Tobacco free film, fashion & media• 2004 – Tobacco control & poverty• 2005 - Tobacco Health professional in tobacco

control • 2006 - Tobacco deadly in any form or disguise • 2007- Smoke free inside

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Successive WNTD (Observed on 31st May)

• 2008 – Tobacco – free youth• 2009 – Tobacco health warnings • 2010 – Gender and tobacco with an

emphasis on marketing to women • 2011 – The WHO Framework Convention

on Tobacco Control • 2012 – Tobacco Industry Interference

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Interference of tobacco companies

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They include:

• Manufactures• Whole sale distributors• Importers

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Tobacco industries –

Enemies of Nation

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Because

• Continue to book profit for life• It’s own expansion before health of

future generation.• Own economic gain before the

developing & struggling countries.

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Tobacco industries – lure the innocent public

• By launching new weapon disguised as Less harmful

• NEW products WITH MORE SAFETY

• BY LIGHT, MILD AND LOW TAR CIGARETTE CAMPAIGN.

• Providing more attractive packets.

• Giving healthier names

• Providing fruity flavors.

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But

Poison is poison

In

Any form

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Chewing Tobacco – Equivalent to

DEATH

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Luring People By Advertisements

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Two critical messages to understand

1. Tobacco marketing can contribute to disability & death

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2. Complete ban on advertisements/ sponsorship/promotion by industry are highly effective

“Ban reduces experimentation & initiation”

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Do you want to be one of amongst them ????

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This also needs your attention

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Tobacco should be stopped or not?

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Arise, Awake & stop not, till goal is achieved

Swami Vivekanand

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Let us join hands to make this world tobacco free planet...

A place which even god envy to live.......

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Thank You