Sayali Chaudhari E-mail : chiczoey@yahoo.comMobile no- 9004810565

CURRICULUM VITAECAREER OBJECTIVE

My professional aim is to work with other passionate people to create compelling content for a variety of marketing platforms. I aspire to attain advantage of every opportunity to enhance my skills and achieve a distinctive position in the field of PR & Marketing.

WORK EXPERIENCE

EXPERIENCE IN HOSPITALITY INDUSTRY:

COMPANY: Yellow Banana Food Pvt Ltd. (Owners of POP TATE’s, URBAN TADKA, TIMBUCTOO, O15’s CAFÉ & SOME LIKE IT HOT)

TERM: March 2014 – present

DESIGNATION: Assistant Marketing Manager

NO. OF OUTLETS MANAGED: 23 (Mumbai, Thane & Navi Mumbai)

JOB DESCRIPTION:

Supporting the General Manager of Marketing with the ATL and BTL activities pertaining to the restaurants and also reporting to the Managing Director.

Preparing the MIS reports, managing the CRM software, making the marketing presentations to showcase the budget for the new and varied Marketing techniques to be adopted to improve the restaurants operations efficiency.

Initiating new concepts to reach out to the target audience by the medium of offers, promotions, campaigns, happy hours etc.

Managing and executing monthly Social Media campaigns (Facebook & Twitter) to market the brand in the minds of the target audience.

Executing profitable tie-ups and cross promotion deals to maximize walk-ins in the respective restaurant outlets and ensuring the same are effectively converted to repeat customers.

Enlisting various corporate companies for the corporate discount deal and ensuring the same is effectively converted to walk-ins in the restaurants.

ATL Activities: Releasing advertisements showcasing the various brand effective schemes to the target audience in various publications.

Managing and executing the Billboard advertisement, Pole kiosks, TVC and Radio spots on monthly basis.

Coordinating with the PR agency to generate adequate Media coverage and Press articles.

Managing and executing photo shoots, PR shoots and associative events in the restaurants.

Formulating Direct mailers, SMS campaigns and designing the communication artworks for the various BTL activities.

Formulating the designs of the Marketing collaterals for the respective restaurants comprising of: Standees, Danglers, Flyers, Caddy Stickers etc.

Formulating & executing the concept, design and content of the Menu Cards followed with the timely printing & delivery of the same at all the outlets.

Formulating & executing the designs for the branding in the restaurants: smoking rooms, entrance signages, table mats, valet parking boards etc.

BTL Activities: Planning, budgeting, coordinating & executing extensive events at the respective outlets such as –

Live Music Shows Karaoke Nights Valentine’s Night Friend’s Night in Pizza Fest Mexican Food Festival Beer & Burger Fest Beer & Kebab Fest Paratha Fest New Bar Menu launch New Food Menu launch Shoot em up etc.

Exclusive Highlight: WING BLASTER CHALLENGE Formulated the concept, design & workflow of the entire challenge.

Extensively marketed the same via Social Media (Facebook & Twitter) Formulated & executed the designs for the collaterals pertaining to the

challenge. Incorporated the challenge zones in the respective outlets. Formulated & executed the designs for the booklets pertaining to the

winners of the challenge.

Executing profitable tie-up’s with the affluent brands such as – Kingfisher Carlsberg United Spirits Budweiser Tuborg Heineken etc.

SYNOPSIS: Ensuring all the affluent restaurant brands of the company are revamped and indulge the young minds by adopting new and improved methods of Marketing and sustaining the brand image in the Hospitality segment.

EXPERIENCE IN AUTOMOBILE INDUSTRY:

COMPANY: Infinity Cars Pvt Ltd (Authorized BMW, MINI COOPER & ASTON MARTIN dealers in Mumbai & Madhya Pradesh)

TERM: March 2012 – March 2014

DESIGNATION: Marketing Executive

JOB DESCRIPTION:

Supporting the Assistant General Manager of Marketing with the ATL and BTL Activities and also reporting to the Vice President and Director of Marketing.

Preparing the MIS reports, Marketing presentations on his behalf and communicating the same to BMW India (head office).

Initiating various efficient Marketing activities through the medium of ATL and BTL methods.

ATL Activities: Releasing advertisements showcasing the various brand effective schemes to the target audience in the mainlines such as

The Times of India Bombay Times Mid Day Times Zigwheels

Managing the Billboard advertisement, Pole kiosks advertisement, TVC advertisement etc. on monthly basis.

Maintaining the ROI report and evaluating the mileage provided by the ATL & BTL Activities on monthly basis.

Formulating Direct mailers, Emailers, SMS campaigns and designing the communication artworks for the various BTL activities.

Managing the POS (point of sales) materials in the showroom.

BTL Activities: Organizing and coordinating monthly display & test drive events at various high profile residential zones and corporate sectors in Mumbai.

Organizing and coordinating exclusive BMW events – Glen Morangie Single Malt Tasting Event. Standard Chartered Mumbai Marathon 2013 & 2014 - BMW as official

car sponsor. BMW Weekend Fest at our BMW showroom. BMW Diwali Weekend Fest. BMW X1 Showroom Launch Party. BMW 6 Series Gran Coupe Launch at the Grand Hyatt. BMW F30 Launch Party at NCPA. BMW & Mini Cooper association with ANADA Wine festival at The Club. BMW association with C N Wadia Gold Cup Millennium Race at RWITC. BMW 7 series Launch. BMW X1 campaign in Mumbai and Indore. BMW 1 series Launch BMW 5 series Launch at Tote on Turf, Mahalaxmi race course. BMW M Performance Accessories Launch event etc.

Executing profitable tie-up’s with the affluent clubs, hotels, brands such as – Tie-up with Casino Royale, Goa. Tie-up with Casino Pride, Goa. Tie-up with Warren Tricomi Salons (The Leela). Tie-up with Areopagus Spa. Tie-up with Hagen Dazs. Tie-up with Jasani Jewelery. Tie-up with TimeOut Magazine for a Direct Mailing activity. Tie-up with the Cricket Club of India for a Direct Mailing activity with

their members. Tie-up with Radio Club for a Direct Mailing activity. Tie-up with the Willingdon Sports Club.

SYNOPSIS: Identifying and executing the various effective sources and developing Marketing strategies to establish Infinity Cars as a coveted brand in the Automobile segment pan India.

FREELANCE EXPERIENCE:

Promotional marketing for AMWAY Company concerning the launch of their new cosmetic range in public malls all over Mumbai.

Promotional marketing for HAPPYDENT chewing gum during the World Dental Show at the Bandra Kurla complex etc.

Worked as a Coordinator during the shoot of the inauguration episode of ‘PERFECT BRIDE’ a reality show on STAR PLUS at the N.D Studios (Karjat).

Worked as a Participant Manager during the auditions of “INDIA’s GOT TALENT” season 1 with Clockwork Events Co.

Worked as a Coordinator during the ‘STANDARD CHARTERED MUMBAI MARATHON 2010’ with Procam International Events Co.

Worked as a CLIENT SERVICING EXECUTIVE for BLUE STAR DIAMOND CO. during their wedding event.

Worked as a RELATIONSHIP MANAGER with RED EVENTS Co. (Ahmadabad) during their wedding event at the Intercontinental (Goa) etc.

Worked as a TEAM MANAGER (GOA) with SPARKLITE EVENTS Co. during the All India Taekwondo Championship (2010) at the D.Y. Patil stadium.

Executed PR operations pan India for Mr. Jonty Rhodes & Mr. Aatikay Narula for their maiden business venture in India, "Evolution Sports Nutrition” on behalf of EXODUS INTEGRATED DIGITAL PVT LTD.

Conducted press conferences and interacted with various media journalists throughout the campaign.

Invitation to the media and follow up on the coverage of the events.

Ensuring the coverage reached the various masses of the respective industry.

Overall execution of the PR operations as per the client’s satisfaction.

EDUCATIONAL QUALIFICATIONS

Qualification Institute University / Board

Year of Passing/Appeared

Percentage

B.com D.G. Ruparel college of commerce(Matunga)

Mumbai University 2011 60.00%

H.S.C. D.G Ruparel college of commerce(Matunga)

Maharashtra State Mumbai Div.Board

2008 60.00%

S.S.C. Mary Immaculate girls high school

(Borivli)

Maharashtra State Mumbai Div.Board

2006 72.40%

ADDITIONAL QUALIFICATIONS

Diploma in Event Management pursued from National Institute of Event Management (NIEM) 2009-2010.

COMPUTER SKILLS Operational knowledge of computers – MS EXCEL, MS WORD, MS POWERPOINT,

MS OUTLOOK, ADOBE PHOTOSHOP, COREL DRAW, PICASA etc.STRENGTHS

Excellent organizational and management skills. Confident and dynamic, can tackle intricate issues with finesse. Exceptional communication skills – written & verbal. Good commercial knowledge and understanding of the Marketing fundamentals. Effective planning and creative execution of the Marketing technique’s suitable

for the product.

PERSONAL DETAILSDATE OF BIRTH: 2nd December 1990 AGE: 24RESIDENCE: Byculla (E), Mumbai LANGUAGES KNOWN: English, Hindi & MarathiHOBBIES: Adventure Sports, exploring new cuisines, traveling etc.PASSPORT: Yes

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