nov. 5, 2015santa barbarafree

TECH-topiaInside Santa Barbara’s Quietly Booming Tech Sector

thr

ee

wo

me

n

wh

o w

on

big

fo

ur

2n

d g

en

en

tre

pr

en

eu

rs

fiv

e c

om

pa

nie

s

to w

atc

h

an

d m

uc

h m

or

e

te

ch

no

log

y

sponsored by

30

+

Ex

pe

rts

Inte

rv

iew

ed

!

80

+

Co

mp

an

ies

Su

rv

ey

ed

!

SaaS, Se

rie

s A

, and Liquidity Even

t Ex

pla

ined!

www.FirstClickInc.com | 805-695-3660Santa Barbara’s Online Marketing Solution

Inspiring Entrepreneurs Since 2001

P.C. Margaret Silverman 

TrackR (Phone Halo) winning DemoGOD 2010

- Paige Kearin | Founder and CEO of The Joy Agency

“Jacques Habra and Noospheric have been trusted partners  to The Joy Agency. Jacques brings his brilliance, caring and insightful perspective everywhere he goes. I'm deeply grateful for his mentorship, as he has grown me as a leader and a business owner. ”

Award-Winning Experience

InvestmentStrategy

Consulting

www.noospheric.com

WE GREW UP HERE. WE ARE YARDI.

INNOVATION. PROGRESS. STABILITY.

A trusted innovatorA trusted innovator

of real estate technologyreal estate technology, real estate technology, real estate technology

Yardi was founded in a Yardi was founded in a

Santa Barbara garage in Santa Barbara garage in

1982. Today, Yardi has 1982. Today, Yardi has

over 4,500 employeesover 4,500 employees and

37 offices worldwide. Our 37 offices worldwide. Our

corporate culture includes corporate culture includes

philanthropy, diversity, philanthropy, diversity,

innovation innovation and fun.

Start or advance your career atStart or advance your career at

Yardi.com/careers

Tech-topia

I grew up in the Silicon Valley, attending high school in the early 1990s just down the road from places such as Santa Clara, Cupertino, and Palo Alto, where the world’s digital revolution was ablaze. Both of my parents worked for tech companies, most notably my mom, who went from being one of Intel’s first receptionists to a respected executive during her 40 years there.

Granted, I was just 18 when I left San Jose for college in Santa Barbara, but I had a pretty good idea of what a booming tech scene felt like.

So when I graduated from UCSB 16 years ago, started reporting for this newspaper, and sporadically heard that Santa Barbara was on the verge of its own tech boom— that the arrival of “Silicon Beach 2.0” was imminent, a notion that hit headlines every few years — I’d mostly just scratch my head. Sure, there were a few compa-nies here and there, but there was no noticeable scene that affected the overall community, no “ecosystem,” as techies are prone to say.

Then the rumors started again a couple of years ago, but this time, there were glimmers of truth. Sonos had Super Bowl commercials, people I knew worked at Yardi and Citrix, I’d been to events at QAD, and Lynda.comstarted sponsoring the film fest. Then I found myself writing about start-up weekends and hackathons, inter-viewing executives from companies such as AppFolio, and walking by places such as Invoca, where big open windows showed off colorful, buzzing offices full of young-ish employees — you know, what you think the inside of Google or Facebook headquarters looks like. As IPO became a more familiar abbreviation, I also noticed residual effects: more people in their twenties, thirties, and forties were living in town, supporting good restau-rants and wineries, and getting involved with music and the arts — collectively contributing to a more interesting and eclectic Santa Barbara.

“Could it be?” I began to consider. “Could Santa Bar-bara really be experiencing a tech boom?” About six

months ago, I got tired of wondering, put on my reporter cap, and started calling around to find the answer. It turned out that executives were eager to talk, thankful for the attention, and resounding in their response: Not only is Santa Barbara’s tech sector buzzing, but our relatively small region is becoming known nationally as a hub for quality start-ups. According to many experts, when it comes to doing tech in California, Santa Barbara is actu-ally considered number three — albeit a distant third —behind Silicon Valley and Santa Monica (which, by the way, took that “Silicon Beach” moniker and ran with it).

There are challenges, of course, much like the ones we all face: Cost of living, especially housing, is high, yet wages struggle to compete with bigger cities. The talent pool is not especially deep. Physical growth is constrained by lack of available building space, which means companies must consider expanding elsewhere when they reach a certain size. Air travel from our pretty airport can be an expensive pain in the butt. (Though subscription-based airlines like Surf Air are helping.)

But the advantages of basing your tech firm here are myriad, as well — again, much like the ones we all enjoy. The quality of life here is unparalleled. Traffic doesn’t really exist, so commutes are usually 15 minutes or less, and that’s often on foot or bike. You can surf on your lunch break and catch a world-class concert after dinner. Renowned computer science, engineering, and entre-preneurial programs at UCSB, SBCC, and even Cal Poly up the coast — not to mention more of an engineering and STEM focus at schools like Dos Pueblos and Santa Barbara High — translate to a steady flow of marketable brilliance flowing into our streets with every gradua-tion ceremony. And thanks to a reliable track record for bright people and quality companies, luring people from Silicon Valley to Santa Barbara is easier than ever before— if only because there are now more opportunities to explore if that first job doesn’t work out.

So after speaking with more than 30 executives and getting survey questions answered by nearly 100 com-panies and organizations, it’s quite clear to me that Santa Barbara is well on its way to becoming a digital para-dise by the sea. And that’s something we’d all benefit from supporting because these are generally very clean, good-paying jobs that don’t require tons of space to employ smart people. Those who complain that there’s no way to keep their kids in town should take note.

What follows is just a sampling of the histories, peo-ple, and trends pushing this new reality, as well as the results of our first-ever survey.

Welcome to Tech-Topia.

Inside Santa Barbara’s Quietly Booming Tech Sector

by Matt

Kettmann

•••photos by

paul wellman

5

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

continued>

Woody Rollins, AppscaleWoody Rollins moved to Santa Barbara from Bos-ton 11 years ago and was quickly impressed that Santa Barbara tech focused on “the hard stuff,” like cloud computing. He cofounded Eucalyptus Systems, which raised $5.5 million from Bench-mark Capital in 2009 and sold to Hewlett-Packard in 2014.

“Santa Barbara as a community is very collab-orative,” said Rollins, who now runs AppScale, which lets users manage data seamlessly across different cloud systems. “It’s different than Silicon Valley and different than Boston. People are will-ing to help, folks who have been successful and [are] happy to share their knowledge. That is very, very unique.”

As for challenges, Rollins said it can be hard to find mid-level executives in Santa Barbara and traveling for work can suck. “We have the most wonderful airport,” he said, “but it doesn’t always provide us with great connectivity.”

BRiAn CoRyAt, local Market launch

In a nondescript office building just behind The Press Room on Ortega Street, Brian Coryat oozes start-up optimism. As the successful visionary behind Value-Click, he’s a second-generation entrepreneur who’s back at it again with all the experience, wisdom, and, yes, money to make his next vision come to life. “The start-up experience is pretty radical,” said Coryat, who now runs Local Market Launch, which gives companies a way to manage their online presence, from Yelp reviews to regional white pages. “It’s a roller coaster, and you have to be comfortable with being uncomfortable.”

He came to town to work for Raytheon in 1991 and found many challenges in building his own com-pany. “It was really hard to recruit anyone who knew anything with any kind of experience,” he said. “But it’s getting richer by the minute,” said Coryat, who laughs at the thought of first meeting Kevin O’Con-nor in suits on New York’s Madison Avenue — now they’re surfing buddies. “I ride my bike here and wear shorts,” he said. “There’s a lot of creativity, and people do work hard, although they may not work a grind.”

THE EArLy DAyS

Started a half century ago, Santa Barbara’s original tech scene was quiet by design: Places like Delco and General Research set up shop near the airport

in Goleta, working on top-secret defense projects for the government. That industry still thrives in whis-pered ways, with companies like Raytheon, Santa Bar-bara Focalplane (a division of Lockheed Martin), and Tecolote employing hundreds in various research and development capacities.

UCSB’s computer science program simultaneously got serious, thanks largely to the work of Glen Culler, who fostered the first tests for what would become the Internet. “He was way ahead of his time,” said longtime UCSB professor Dick Kemmerer, who recalled more than two dozen small companies, usually with three-let-ter names such as ACC, spinning out of UCSB in the 1970s and 1980s. “There were booms caused by people,” said Kemmerer, citing other former professors such as Virgil Elings, who built a vast fortune on microscope technology.

By the early 1990s, John MacFarlane had arrived for postgraduate work at UCSB, only to leave and start Soft-ware.com, which built the early nuts and bolts of email. That merged with Phone.com to become Openwave in a 2001 deal valued at $6.4 billion, money that spread into various facets of Santa Barbara life and fertilized the start-up scene. There was also a wave of online adver-tising companies, such as Commission Junction (now called Conversant, but still headquartered in Santa Bar-bara) and the “Clicks” of ValueClick (acquired by Con-versant in 2014) and DoubleClick (acquired by Google).

In 1997, UCSB professor Klaus Schauser — suppos-edly media shy and the only person to decline an inter-view for this issue — launched Expertcity as a means of connecting confused computer users with trained tech-nicians. Schauser soon realized that the remote desk-top interface he’d created, which became GoToMyPC, and the conference-call-like technology, which became GoToMeeting, were more valuable than the service itself. Expertcity “pivoted” its focus and was acquired by Citrix in 2003, reportedly for $225 million.

That began Citrix’s increasingly strong presence in Goleta, where more than 300 people are now employed by the Santa Clara–based, multinational company’s online division. Citrix’s belief in Santa Barbara’s poten-tial was hammered home this year when it hosted one of its Startup Accelerator programs in town, incubating eight start-up companies. “The Innovator Program is a way to place a lot of small bets,” said Citrix Online CTO Bernd Christiansen (an Expercity alum) at the program’s finale inside the Deckers rotunda on September 16. “It’s not about Citrix. It’s about Santa Barbara cultivating an ecosystem to keep more people here.”

SEConD GEnErATIon rISES

Using their experience, reputations, and own newfound wealth, the leaders of these early companies all went on to start more businesses in Santa Barbara. Schauser scored another success when his AppFolio went public this June, raising $74 million; John MacFarlane runs Sonos, the digital audio company that’s taken over many buildings downtown and across the world; ValueClick’s

Brian Coryat now runs Local Market Launch; and DoubleClick’s Kevin O’Connor started FindtheBest.com, which recently pivoted into a company called Graphiq. Other executives from these firms went on to start RightScale, LogicMonitor, Riptide IO, and other companies that are moving toward IPOs or other “liquidity” events.

Here’s a look at some of those second- and third-gen entrepreneurs.

THE EArLy DLy DL AyAyA

Biotech • Medical • Microelectronics • nano–tech • Bio–PharM

C o n s t r u c t i o n , I n c .

In BusIness sInce 19283313 Calle de Debesa • Camarillo, CA • 93010

805-910-8300 • andercon.net

7

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

continued>

Idea Stage: Come up with an idea.Cofounding: Develop team to implement idea.Boot-Strapping Stage: Funding the idea with your own savings.Seed and Angel Round: Getting investments from friends, family, and angel investors, who are accredited investors but using their own money, usually in exchange for ownership equity.Series A Round: The first call for significant ven-ture capital, in exchange for stock in the company.Series B, C, and Onward: More calls for venture capital in exchange for stock. No limit on rounds, but too many rounds with too much cash scare in-vestors, indicating a delay in the actual business profitability or functionality.Liquidity Event: Merger, purchase, or initial public offering of company. How to get to this point is called a company’s “exit strategy.”

LADIES of LIQuIDITyIn the world of start-ups, the eventual goal, especially after taking on investors, is a “liquidity” event in which equity and stock value is exchanged for cash. Most often, this means an initial public offering (IPO) on a stock exchange like NASDAQ, a k a “going public,” or being acquired by a bigger company.

For being a traditionally male-dominated tech sector, it’s intriguing that three of Santa Barbara’s most inspiring success stories involve women leaders.

PAM loPkeR, QAdWhen Pam Lopker graduated in mathematics from UCSB in the early 1970s, she took a job at a defense firm but had to quit when, as a female, she couldn’t go on the military ships. Instead, seeing her husband’s computer woes in running Deckers, the shoe company he cofounded, she started building software programs for global man-ufacturing companies. Today, QAD employs 1,600 people around the world, with 220 in Santa Barbara at their hilltop headquarters overlooking Summerland, and went public in 1997.

Lopker, who remains very involved in QAD, believes Santa Bar-bara can be a tough place to do business because of the high taxes and lack of space — once you get above a couple hundred people, other places make a lot more sense — and thinks that more could be done to foster tech growth regionally. Most of her Summerland employees live in Ventura County, actually, due to Santa Barbara’s expensive housing.

But she gives much credit to her alma mater. “The tech companies now in Santa Barbara are directly attributed to the growth of the engineering department at UCSB,” said Lopker.

kevin o’ConnoR, GraphiqAfter selling DoubleClick, Kevin O’Connor came to Santa Barbara to escape 80-hour work weeks in New York City. “I just wanted to raise my family in a great place,” he said. “I didn’t come here to do a tech company.”

But he was soon building a data-aggregation site called FindtheBest.com, which he just morphed into Graphiq, a company that puts the data into visualizations used mostly by media. Such a pivot is a move second-generation entrepreneurs like O’Connor aren’t afraid to make. “They have that expe-rience and credibility if you’re going to raise outside money,” he said of folks like himself. “And they also have money so they can invest in their own companies and take more risk.”

He fends off notions that Santa Barbara is not a hard-working place, arguing that his employees do have more fun time because they don’t commute for hours each week. “My joke about this area is that we may have as much technology as Silicon Valley per capita — we just don’t have any capita,” he laughed. “But we’ve probably recruited more peo-ple from Silicon Valley than we’ve lost to Silicon Valley. It’s gonna kill it here. The companies that exist right now are doing extremely well.”

SEConD GEnErATIon rISES ConT’D

lyndA WeiMAn, lynda.comIn April 2015, Lynda Weiman and Bruce Heavin sold Lynda .com to LinkedIn for $1.5 billion, one of the biggest deals for a Santa Barbara company in years. “It will be such an amazing accelerant of our idea,” said Weiman of the instructional web video company, which moved from Ojai to Carpinteria in 2010. The deal “came out of left field,” said Weiman, who is no longer involved with the company but hopes having LinkedIn here will only make recruiting employees to Santa Barbara “more appealing.” She explained, “A lot of Silicon Valley com-panies hire out of UCSB. It would be wonderful to grab more of that brain trust and keep it here.”

Start-up Funding Made Very Simple

steve FRAnCis, logicMonitorSteve Francis moved to the United States with his wife 22 years ago, worked in IT at UCSB, and then joined Expertcity before it was sold to Citrix. In 2007, he started Log-icMonitor, which allows companies to monitor their entire “technology stack” (from networks and servers to apps, company storage, and cloud) through one portal.

“There is still a perception that Santa Barbara is a small town without much of a tech scene, but that’s just not true anymore,” said Francis. “Anyone working in tech in Santa Barbara has lots and lots of opportunity, from big companies like Yardi and QAD, as well as the little start-ups. There is an ecosystem.”

The small-town vibe can be helpful, too. “There’s a lot less job hopping,” he said. “Employees don’t tend to work for six months and then get a bigger offer.” That also goes for the reduced capital-raising opportunities. “If LogicMonitor had been in the Bay Area, we probably would have raised more funding in our life cycle up to this point,” he said. “But I don’t think that necessarily would have been a good thing.”

‘Entrepreneurs are guys that work 80 hours a week so they don’t have to work 40 hours a week.’

— T i m R o d g e R s , P u R e C l i C k

Lynda Weiman and Bruce Heavin

Used Scientific and Industrial Equipment in Goleta

bUy | SEll | brokEr

website ebay805.680.7222

AUTHorIZED VWr DISTrIbUTorSContact us for Discounted Pricing!

We buy: • Complete Liquidation• Individual Machines• Competitive Offers

We Sell: • 14 Day Warranty, return an item for

any reason• Safe packaging and arrangement of

shipping• Avoid the immediate depreciation

from using brand new equipment

We broker: • Free Appraisals• Extensive Marketing • Manage negotiations and offers• Ensure secure fraud-free payment• Safe packaging and arrangement of

shipping• Commission based, recoup larger

percentage of assetsDoing business in Santa Barbara, CA for15 years. We are fully licensed, insured,and have references available.

35106 Tech-Topia

AnacapaEquipment.com

9

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

SuCCESSFuL AnD GrowInG

There are a lot more companies working toward a liquidity event than those who have already arrived. Here’s a look at some.

inside invocaInvoca looks like a place you want to work. The Chapala Street office building’s interior walls are vibrantly colored, boasting both the logos of serious clients, as well as com-pany values like “Be Agile.” Bikes and scooters huddle near the lobby, Nerf guns are peppered amid standing desks, a rooftop patio has Wi-Fi and a barbecue, and a bar with a piano, foosball, darts, and draft beer awaits happy hour in the basement.

Formerly known as Rin-gRevenue, Invoca licenses software to companies that sell and market through the tele-phone. The company employs about 160 people in down-town Santa Barbara, has hired key folks away from Oracle, Microsoft, and Salesforce, and is reportedly inching toward a 2017 IPO, recently hiring a new CEO in preparation.

Financial ambitions aside, the company, much like Sonos down the street, is bringing to Santa Barbara that youthful, work-hard/play-hard culture that is so famous in Silicon Valley. “Collaboration is the culture that drives that,” said Invoca’s Scott Herriman. “On one hand, people want a quiet space to get work done, but the value of knowing what’s going on around you has been tremendous. Teamwork suffers from being segmented.”

Ali BAueRlein, inogenAs an economics major at UCSB, Ali Bauerlein realized that her grandmother’s reliance on immobile, loud, cumbersome refillable oxygen tanks to survive was a problem that needed solving. So in 2001, as a sophomore, Bauerlein teamed with two friends and developed a much more portable solution that concentrates the ambient oxygen.

“None of us had the skills, but we had the problem,” she said of her team, which built a strong business around the new product, now protected by 27 patents, under the name Inogen. “It provides a lot more free-dom and mobility for patients,” said Bauerlein. “They never have to worry about running out of oxygen again.”

The Goleta-based company went public in 2014, raising more than $75 million in an IPO, and now shows a market cap of more than $815 million. And they’ve only tapped about 2 percent of the oxygen market so far, which they do through direct sales and marketing in TV infomercials, as well as in AARP magazine, Parade, and other publications. Last year, they did more than $112 million in sales.

LADIES oF LIQuIDITy ConT’D

‘When I was a kid, it was Raytheon, and that was the only tech company here. Suddenly, you can go downtown and stand at State and Figueroa streets, and you’re within spitting distance of 10 different companies.’ — d a x g u l j e , R i g h T s C a l e

continued>

Scott Herriman

10

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay,

no

ve

mb

er

5,

2015

ind

ep

en

de

nt.

co

m

Every Monday: Makerspace Open Lab night at the library. 4-8pm. S.B. Central Library, 40 E. Anapamu St. sbhacker space.com and sbplibrary.org

Every Thursday: Santa Barbara Hackerspace hosts Think Tank Thursdays. 6-9pm. 5782 Thornwood Dr., Goleta. sbhackerspace.com

Every Saturday: Santa Barbara Hackerspace hosts weekly general meeting, the best introduction to the group. Noon-9pm. 5782 Thornwood Dr., Goleta. sbhackerspace.com

Every Third Wednesday: Santa Barbara Apple Users Group: SBAUG’s general meeting. 6-8pm. S.B. County Genealogical Society, 316 Castillo St. sbaug.org

Weekly: Free computer instruction is offered at the Central Library every afternoon Mon.-Sun., 1-5pm. Free drop-in assistance for mobile devices is also offered at the Central Library Tue. and Thu., 4-6 pm, and Wed., Fri., and Sat., 10am-noon. (Holiday exclusions apply.) S.B. Central Library, 40 E. Anapamu St. sbplibrary.org

November 6: ProCore Nails It: The Carpinteria-based, construction-focused tech firm partners with Habitat for Humanity to do community and home repair outreach. 8:30am-4:30pm. Ortega Park. Register: procore.com/procorenailsit

November 10: UCSB TMP Distinguished Speaker Series: Mark Coopersmith will discuss his role as an entrepreneur, Fortune 500 exec, and author. 5:30pm. Embarcadero Hall, 935 Embarcadero del Norte, Isla Vista. tmp.ucsb.edu

November 16: Yahoo’s Stas Zvinyatskovsky talks technical excellence. 6-8 p.m. RSVP at meetup.com/SB-Agile

November 17: UCSB TMP Distinguished Speaker Series: RightSignature’s Daryl Bernstein will talk about taking start-ups from idea to success. 5:30pm. Embarcadero Hall, 935 Embarcadero del Norte, Isla Vista. tmp.ucsb.edu

November 18: MIT Enterprise Forum Central Coast: A panel of experts will discuss UCSB’s role in the American Institute of Manufacturing: Photonics. 5-8pm. Cabrillo Arts Pavilion, 1118 E. Cabrillo Blvd. mitcentralcoast.org

December 1: New Venture Competition Pitch Session: Open to UCSB students and mentors only, this is a great intro to the competition, teammates, and more. 6-8pm. Corwin Pavilion, UCSB. tmp.ucsb.edu

December 3: StartupSB’s State of Entrepreneurship: A rundown on success stories, new enterprises, and more from leading entrepreneurs. 6pm. Impact Hub Santa Barbara, 1117 State St. startupsb.com/stateofentrepreneurship

December 10: Adizes’ Pavel Golenchenko on mastering change. 6-8 p.m. RSVP at meetup.com/SB-Agile

December 10: Impact Hub Crowdfunding Campaign Wrap-Up Party: A celebration of the support and money raised to make Impact Hub Santa Barbara a reality. impacthubsb.com/crowdfunding

January 14, 2016: New Venture Competition Sign-Ups: UCSB students can sign up to take part in the annual New Venture Competition. 6:30-7:30pm. ESB 1001, UCSB. tmp.ucsb.edu

January 29-31, 2016: Impact of Things Hackathon: This hands-on hackathon will focus on wearable technol-ogies. impacthubsb.com/wearableshackathon

February 3-5, 2016: Startup Champions Network: StartupSB welcomes this group, formerly Startup America, to Santa Barbara. More than 75 start-up leaders from around the country will tour Santa Barbara and interact with entrepreneurs here, culminating at the Impact Hub on February 5 at 5pm. startupsb.com/scn

February 15, 2016: UCSB Tech Savvy Conference: The Santa Barbara-Goleta Valley American Association of University Women branch, in collaboration with UCSB’s Women’s Center, presents this inaugural one-day confer-ence that brings junior-high-aged young women to the UCSB campus to experience the collegiate environment and engage in hands-on activities in a variety of STEM fields. sbgv-ca.aauw.net/techsavvy

March 2016: StartupSB’s Innovate and Create Weekend: Dates and details coming soon. startupsb.com/innovateandcreate

EVENTS: GET INVOLVEDHere are some upcoming events where you can meet and get involved with some of the people featured in this special issue.

‘It’s not the hotbed of capital flows that you get in the Bay, but we are definitely on the radar. All the VC firms are aware of the Santa Barbara success stories.’

— D a r y l B e r n s t e i n , r i g h t s i g n at u r e

Tooey CourTemanChe, ProCore

Though he admittedly is a 47-year-old man with a 4-year-old’s nickname, Tooey — whose mom took to calling him that rather than Craig, Jr. — grew up in the con-struction industry but got into Silicon Valley tech by the mid-1990s. He “begrudg-ingly” moved to Santa Barbara in 1999 to please his wife and got frustrated trying to build a home here. “When Rincon was pumping, no one would show up to build the house,” Tooey Courtemanche recalled. “It was driving me nuts.” So with an engineer, he developed a web-based solution called ProCore that is now the top project-management tool in the global construction industry, used by every-day homeowners, independent architects, multinational construction firms, and nuclear power plants.

ProCore has no trouble recruiting from Silicon Valley. “When we bring them down to our campus in Carpinteria, they say, ‘Are you kidding me?’” said Courte-manche. “The quality of life is through the roof. We can attract the best and brightest from all over the nation to come work here.” His problem is the other way around. “When you want to open a regional office in Boston or Chicago or New York, you can’t get anyone to work there,” he said. “That’s a serious challenge.”

11

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

lAndon RAy, ontraportStarting out as a Wall Street investment banker, Landon Ray came to Santa Barbara because he didn’t like New York. His web marketing company for the real estate industry didn’t work out but made him realize that the world needed a suite of digital tools to power sales and marketing efforts. In 2006, he launched Ontraport and then cried in his beer and continued upgrading his services until 2009, when it finally caught traction.

Last month, Ray was onstage at the Lobero Theatre and at the Canary Hotel running Ontrapalooza, a conference that Forbes deemed a must-do for entrepreneurs. “Really, it has a lot to do with the experience of the people around us,” Ray told the Lobero crowd in 2014. “If you’re going to devote yourself to a vision that is anything less than totally inspiring, you can expect to be surrounded by people who are willing to do the same. We as a group are a little bit of a different bunch. We’re sort of natural builders … What we think is that we can make the world a better place.”

MAx dRuCkeR, social intelligenceMax Drucker’s career started at Apple in Cupertino almost 20 years ago, but he came to Santa Barbara in 2001 to run his own software company called Steel Card, which he sold to ChoicePoint (now owned by LexisNexus) in 2006. Why Santa Barbara? “That’s an easy one, man,” he said. “Anyone’s that’s ever been to Santa Barbara knows why.”

Today, Drucker runs Social Intelligence, which uses social media data to help people get better prices on life insurance, higher credit scores, and even identify insurance fraud. “Millennials have the lowest credit scores of any generation largely because they don’t use traditional forms of credit,” said Drucker. “Social Intelligence is really about giving people the power to leverage and monetize their own data.”

He’s happy that a major talent-sucking gorilla like Facebook or Google isn’t yet in town and proud of the employees that are here. “You have a talent pool that’s equally focused on the lifestyle and the job,” he said. “That makes for a great employee base.” continued>

SuCCESSFuL AnD GrowInG continued

Calling all engineers...LogicMonitor is hiring!

For more info visit:www.logicmonitor.com/careers

We’re growing quickly and building a highly skilled and innovative team of software and tech ops engineers.

Come join usto be part ofsomething

great. Want highly exible time oo and extra cash to take that dream vacation? Of course, you deserve it. And beneet from an additional $1,000 bonus for your weeklong trip you take to unplug (no work, no exceptions)!

Looking to bike or walk to work? Our ooce is in the heart of downtown.

Want to have a sense of ownership at work? We give every team member stock options.

Santa Barbara Born.Big Data Innovators.

Tech Savvy, Free Thinkers Need Apply.

1 N Calle Cesar Chavez Dr, Suite 100 • Santa Barbara • 805.880.1100 • sales@hgdata.com • hgdata.com

At HG Data we’ve built the largest repository of tech install information on the planet used by sales and marketing teams to see more than their competition can. And we’re just getting started.

13

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

John GReAthouse, Rincon venture Partners

John Greathouse broke into the Santa Barbara scene with Computer Motion when robotics was hot at UCSB and has made wise investments of time and money since then in Citrix, RightScale, Eucalyptus, and Invoca.

“Hopefully there’s nobody left who thinks we can’t build world-class companies in town,” said Greathouse, who is a partner at Rincon Venture Partners, a real homegrown venture capital firm, and also teaches in UCSB’s Technol-ogy Management Program. “That was something that held people back like five-plus years ago. But we’ve arrived.”

He sees start-up companies as dandelions, with seeds blowing in the wind to start more little companies. “That takes time,” he said. “You can’t just flip a switch and have all those conditions manifest themselves. I definitely feel it here these days. But it’s taken 20 years.”

kyle AshBy, impact hub & startupsBWhen Goleta-raised, UCSB-educated web designer Kyle Ashby returned to town in 1999, he saw a lot of opportunity for tech in Santa Barbara but not much support, like what he’d witnessed for filmmakers and musicians back in his Isla Vista days. “The arts community has been doing this for a long time,” he said. “But nobody had wrapped their heads around how that could work for the tech commu-nity.” After working on his own for nearly a decade, Ashby was inspired by the start-up buzz from around the country and hosted the first StartupSB weekend in November 2011, when teams went from concept to prototype in about 72 hours. The fifth one will be sometime next year.

But Ashby’s primary goal today is opening the Impact Hub on State Street. An 11,500-square-foot building, the hub — one of nearly 80 nationwide focused on incubat-ing socially progressive and beneficial businesses — will house small offices for start-ups and nonprofits, co-work-ing space, programming for all to learn, and much more. “There are a lot companies doing the right thing and mak-ing the right impacts in our communities that we can learn from,” said Ashby, who plans to open by December 1.

JACQues hABRA, NoosphericJacques Habra arrived in Santa Barbara from Ann Arbor, Michigan, in 2006. “I felt like I was the only tech entrepreneur in the area,” he said. “The focus was on tourism and real estate. That certainly has changed.”

Habra’s incubator Noospheric helps take compa-nies like TrackR from idea to market and believes more should be done to foster such growth. “Plan-ning officials should be thinking about software and the kind of tech companies that take up much less space,” said Habra. “They don’t need to manufacture anything. It’s more about people, and it doesn’t take a huge amount of people to build a powerful, world-wide-impact kind of start-up.”

ExpAnDInG THE InFrASTruCTurE

As with any industry, tech needs a support system to thrive. Santa Barbara now enjoys quite a healthy network of educational and experiential programs, as well as venture capital to support the best ideas. Here’s a rundown.

continued>

14

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay,

no

ve

mb

er

5,

2015

ind

ep

en

de

nt.

co

m

Milo: This company, which is developing a Fitbit-like wristband to monitor blood-alcohol levels, won UCSB’s New Venture Competition this year, participated in Citrix’s Innovators Program, and earned the support of Matt Dies, whose daughter, Mallory, was killed by a drunk driver. “In Santa Barbara, there was a huge amount of respect and validation for our idea,” said cofounder Evan Strenk. “We would have gotten a little buried within the thousands of companies coming out of San Francisco. That’s allowed us to get buzz around our product. People want to help, and we instantly had angels. There is a really good scene.”

ShipHawk: When Westmont grad Jeremy Bodenhamer bought a packing/shipping shop and realized it would cost $4,800 to deliver a wooden rocking horse, he realized there was a problem. ShipHawk is his answer — a digital platform that makes it easy for e-commerce businesses to ship oddly sized packages and everything else to customers. Today, Boden-hamer could have shipped that horse for $300.

ExpAnDInG THE InFrASTruCTurE ConT’D CoMpAnIES To wATCH There are a number of younger start-ups to keep an eye on, ranging from still in development to well-funded. They’re expanding the typical business-to-business, software-as-a-service scope of Santa Barbara tech, entering the Internet of Things, consumer electronics, and even virtual reality. Here’s a brief list.

TrackR: TrackR, which makes a device that affixes to your keys or other easily lost items and tracks their location on your smartphone, recently received $8.7 million in funding. “The market likes the product, so right now we need to increase sales and expose the company as quickly as possible,” said CEO Chris Herbert, who’s attracted most capital from out of town. “It takes a lot to get the initial start-up going, but once you get that momentum, it builds rapidly and exponentially.”

dAve AdoRnetto, uCsB’s tMP and GeM

Dave Adornetto left the private sector a few years ago to run UCSB’s Technology Management Program (TMP) and the associated New Venture Competition, which just celebrated its 16th annual affair. “TMP was developed to give highly technically trained STEM students at UCSB a broader background in business,” said Adornetto, “so that when they hit the job market, they can be much more valuable and advance quickly.” And it works: Almost every executive credits TMP’s impact as one of the major reasons Santa Barbara tech is thriving.

Adornetto recently took the reins of another promising initiative called GEM, or Goleta Entrepreneurial Magnet, a collaboration started in 2012 between the City of Goleta, Goleta Valley Chamber of Commerce, and UCSB. “The goal is really economic vitalization,” said Adornetto, who manages the shared office space and mentorship program in Old Town Goleta. “Hopefully when the teams graduate from the program, they set up shop in Goleta or Santa Barbara and they feed back, mentoring other teams. It’s a whole ecosystem that self-feeds over time.”

MelissA MoReno, sBCC & Mit enterprise ForumSanta Barbara City College is making an impact on the start-up scene, as well. In 2008, Melissa Moreno cofounded the Scheinfeld Center for Enterprise & Inno-vation, which teaches students how to build a marketable business while also inspiring them with lectures by successful entrepreneurs such as Yvon Chouinard of Patagonia, Pam Lopker of QAD, Doug Otto of Deckers, and Wayne Rosing, former VP of engineering at Google. “We’ve been discovering that not only is there a hotbed of tech activity,” said Moreno, “but this is a place where entrepreneurs like to retire.”

Moreno also recently started Enterprise Launch, where students have a single semester to take a product from concept to reality. “We’re more about, what skills do these students have that they can draw from to create their own jobs immediately?” said Moreno, noting that FuelBox started in this program and is now worth an estimated $4.5 million. “It gets students thinking in a different way.”

Moreno is also on the board of the MIT Enterprise Forum, which hosts monthly panels of experts in specific sectors, including recent ones on the audio industry and disaster relief. “It’s a simple model that keeps us going,” said Moreno, whose chapter spans from San Luis Obispo to Thousand Oaks and is one of 20 nationwide. “We’re just trying to keep connected to what’s happening in technology.”

TrackR cofounders Chris Herbert (left) and Christian Smith

CoMpAnIES To wATCH conTInued

15

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

World Viz: Getting an undisclosed amount of funding from Intel in April, World Viz is using virtual reality to expo-nentially save costs on the design of airplanes, hospital rooms, and other places that typically require expensive foam models. But the possibilities are endless, with VR value expected to exceed $150 billion by 2020. “We’re really focused on putting the rubber on the road,” said CEO Peter Schlueer, a former music journalist who’s helped the company double in size over the past year. “We definitely have a strong technology road map that will keep us busy for a while.”

continued>

CoMpAnIES To wATCH conTInued

Smartstones: Andreas Forsland’s invention may improve the lives of the elderly, developmentally disabled, and others who have trouble communicating — and perhaps change culture for the rest of us. Called Smartstones, his handheld, rock-like devices allow people to communicate with preprogrammed gestures, so college kids could say hi to mom with a quick swipe, older people can check in with their kids the same way, and autistic people can better “talk” to each other. “We have big populations of people who live in the shadows,” said Forsland. “We could be introducing something that might help them have a more diverse social environment, where people who have felt isolated can comingle with everyone else.”

‘The Silicon Valley commute was crazy, but there are still things I miss about it. Santa Barbara doesn’t have the tech energy that’s up there—and frankly, it really is difficult to recruit engineers for a start-up here—but we’ve got a better lifestyle balance.’ — m i k e F R a n C o , R i P T i d e i o

“Best PC Repair”in Santa Barbara

PC Diagnostics & RepairCloud Services ● NetworksData Recovery ● ServersWorkstations ● Backups Virus/Malware Removal Outsourced IT Services

Remote SupportRemote Support

16

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay,

no

ve

mb

er

5,

2015

ind

ep

en

de

nt.

co

m

LIFE SCIEnCES Though Santa Barbara doesn’t pack quite the dense punch of the biomed/pharmaceutical complex of San Diego, there are quite a few companies, usually with UCSB ties, that are involved in improving our health and well-being. This category also includes companies that serve the life science industry itself.

123CoMpliaNCEFounded: October 2012Employees: 30Estimated worth: Decline to stateStage of growth: Self-fundedWe offer quality cloud-based solutions designed specifically for the rigorous compliance needs of the life science industry, specifically for medical device, pharmaceutical, and health-care sectors. 123compliance.com

aCTiVEliFE SCiENTiFiCFounded: July 2007Employees: 7Estimated worth: Decline to stateStage of growth: Currently raising Series BActiveLife Scientific is transforming the way injuries and diseases are diag-nosed and treated. ActiveLife’s flagship product, the OsteoProbe, is a hand-held device for measuring bone strength. Debunking the myth that density is synonymous with strength. OsteoProbe is positioned to help the more than 320 million people at risk of bone fracture for reasons not explained by low bone density. After collaborating with Mayo Clinic, Harvard, Columbia, and many more of the leading medical centers worldwide, the company is now seeking FDA clearance so doctors and patients can benefit worldwide.activelifescientific.com

apEEl SCiENCESFounded: June 18, 2012Employees: 36Estimated worth: Decline to stateStage of growth: Series AApeel Sciences is a team of scientists working on a new kind of organic agricultural technology. Apeel uses uneaten parts of plants, like leaves and stems, recycling them to create a natural formula that protects food crops and keeps produce fresh. Apeel’s new, plant-based approach to produce protection improves the quality of fresh fruit and vegetables while helping to reduce food waste, which in turn helps to reduce water and energy use.apeelsciences.com

iNogEN, iNCFounded: November 2001Employees: 411Estimated worth: Market cap: $815 million (as of 10/28/15)Stage of growth: IPO in February 2014; NASDAQ: INGNInogen is a medical technology company that primarily develops, manufac-tures, and markets innovative portable oxygen concentrators used to deliver supplemental long-term oxygen therapy to patients suffering from chronic respiratory conditions. Traditionally, these patients have relied on stationary oxygen concentrator systems for use in the home and oxygen tanks or cylin-ders for mobile use, which must be delivered regularly, have a finite amount of oxygen, and require long, cumbersome tubing. The Inogen One systems concentrate the air around the patient to offer a single source of supplemen-tal oxygen anytime and anywhere with a portable device weighing approx-imately 4.8 or 7.0 pounds. That reduces reliance on stationary concentrators and scheduled deliveries of tanks, thereby improving patient quality of life and fostering mobility. inogen.com

iNToUCH HEalTHFounded: 2012Employees: 200Estimated worth: Decline to stateStage of growth: IncorporatedInTouch Health is focused on enabling health-care providers to deliver care when and where it is needed. Our Telehealth Network and services can ex-pand access and delivery of high-quality clinical care to any patient, at any time, while reducing overall costs of care. intouchhealth.com

SiENTRaFounded: 2006Employees: 100-150Estimated worth: Market cap: $75 millionStage of growth: Post-IPO, NASDAQ: SIENSientra is a medical aesthetics company committed to making a difference in patients’ lives by enhancing their body image, growing their self-esteem, and restoring their confidence. Sientra offers a broad and compelling array of plastic-surgery devices for aesthetic and reconstructive surgery.sientra.com

TRUEViSioN 3D SURgiCalFounded: February 2007Employees: 45Estimated worth: Decline to stateStage of growth: Early StageTrueVision 3D Surgical provides medical products designed to make a mea-surable difference in patient outcomes and surgeon comfort. The product profile includes the Digital Microscope Platform, which consists of a 3D high-def digital imaging, record, and playback functions and a host of re-lated applications that guide the surgeon. Collectively, the platform solves myriad surgical issues in numerous verticals including ophthalmology and neurosurgery. TrueVision’s quest for improving the human experience ex-

tends beyond the walls of the operating room into local, state, and national communities through donations of equipment and personnel to nonprofit health and wellness sectors. truevisionsys.com

USDM liFE SCiENCESFounded: March 2000Employees: 250-270Estimated worth: Decline to stateStage of growth: Private, 25 percent-50 percent growth last three yearsUSDM is changing how compliance is addressed for life science compa-nies worldwide. We partner with technology vendors who lead in the life sciences sector, assimilate the technology into an adaptable model, and support the proper implementation and maintenance of such systems. Our partners include Salesforce, Agilent, Oracle, and SAP, as well as many others. Our clients include medical device and emerging biotechnology companies, and the largest pharmaceutical players. Our team grows as quickly as we can to find the rare people who can support our mission with the same passion and capability. usdm.com

InTErnET oF THInGS

If you haven’t heard about the Internet of things, or IoT, it’s time to get on the bus because you are probably already using them. IoT is the umbrella term for physical devices that are digitally connected in order to collect and share data that is usually accessed through the cloud.

222labSFounded: January 2015Employees: 5Estimated worth: Decline to stateStage of growth: Seed stage222Labs is developing Purpose, an Internet of things (IoT) product and plat-form that monitors many different environmental conditions, activities, and security for homes and businesses. 222labs.com

SaNWooD, llCFounded: February 2012Employee: 3Estimated worth: $3 millionStage of growth: Start-upSanWood, LLC, is focused on the design, development, and implementation of IoT sensor technology. sanwoodllc.com

SMaRTSToNESFounded: November 2013Employees: 8Estimated worth: Decline to stateStage of growth: Seed stageSmartstones is a new communication platform that gives people the power to send spoken messages with only gestures, instead of texting or talking. It includes an IoT sensory device resembling a stone that can be configured with a free mobile app. smartstones.co

The Santa Barbara Tech Survey 2015

Welcome to the nuts and bolts of Tech-topia.What follows is a listing of every company and organization that

responded to our widely publicized Santa Barbara Tech Survey.We won’t pretend that this is a 100 percent bulletproof list of

every single outfit working with any form of technology in Santa Barbara today. But with nearly 100 entries, we do believe it to be the most comprehensive effort to identify the players in Santa Bar-bara’s tech scene.

And yes, we are using the word “tech” incredibly broadly, includ-ing everything from SaaS (software as a service) and cloud comput-ing companies to biomedical firms and defense companies. We’ve tried to break them up into meaningful categories, though realize many could fall under multiple titles.

Additionally, we have included a list of “Resources,” which are all the folks working in the various roles, from marketing to office rent-als, required to keep our burgeoning tech sector healthy.

If we missed you, please visit independent.com/tech to ensure that we get you next time!

17

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

SAAS (and PaaS and daaS and…)

No one buys software in a box anymore. We access it through the Inter-net and rent it to solve our digital problems. The outfits that provide such technologies are collectively known as SaaS companies, as in software as a service. Santa Barbara is a hotbed of SaaS, with nearly a third of all survey respondents falling into this category. This group also includes companies that identify as DaaS (data as a service), PaaS (plat-form as a service), and even aPaaS (application platform as a service).

agEpaTHFounded: May 2015Employees: 4Estimated worth: Decline to stateStage of growth: AngelAgePath is an eldercare navigation platform. We help families save time, reduce cost, and improve quality of life by providing personalized geriatric care plans for aging well. By combining eldercare expertise with innovative software, our platform empowers families to connect with resources and services through one simple dashboard. agepath.com

appFolio iNC.Founded: 2006Employees: 500Estimated worth: Market cap: $573 million (as of 10/28/15)Stage of growth: IPO in June 2015; NASDAQ: APPFAppFolio creates complete, easy-to-use, cloud-based software for multiple vertical markets. Today, our software serves the legal and property-manage-ment industries. appfolio.com

appSCalE SySTEMSFounded: February 2013Employees: 12Estimated worthy: Decline to stateStage of growth: Private investorsAn aPaaS, or application platform as a service, company, AppScale is an open-source implementation of Google’s game-changing platform App En-gine. With AppScale, developers can very rapidly develop web and mobile applications using the de facto standard, enterprise-tested, and validated App Engine APIs (application program interfaces) and run the apps on any cloud — public or private. AppScale can run App Engine apps wherever they desire and without modification.appscale.com

aUToViTalSFounded: January 2009Employees: 65Estimated worth: Decline to stateStage of growth: Series B funded and self-sustainingAutoVitals makes SaaS-based productivity and customer-engagement prod-ucts for independent auto-repair shops, including website and SEO, tablet-based digital inspection tools, shop workflow management, and team labor-management tools.autovitals.com

FaSTSpRiNgFounder: August 2005Employees: 60Estimated worth: Decline to stateStage of growth: Decline to stateFastSpring is an award-winning e-commerce and subscription manage-ment leader that powers the sales for software, SaaS, and digital content. Whether you’re selling to customers locally or across the globe, FastSpring helps maximize conversions, increase sales, and grow your business. Clients include a diverse array of companies and customers, from small businesses to internationally recognized brands such as Adobe, SmithMicro, the Amer-ican Heart Association, MacPaw, and Random House. Now celebrating its 10th year in business, FastSpring currently supports more than 2,500 clients worldwide, reaching over 3,600,000 customers in 240 countries across the globe. fastspring.com

Tech Survey 2015 continued

continued>

Big Opportunities in Nanotechnology

Asylum Research is Now Hiring in Goleta

AFMAsylum Research

Asylum Research, an Oxford Instruments Company, is the technology leader in Atomic Force Microscopy. Come work with world-class innovators in an incredibly stimulating and fun-loving environment!

Current openings include:• Digital Marketing Specialist and Graphic Designer• Mechanical Engineer• Software Engineer- Motion control interface design• Software Engineer- System level programming• Test Engineer

Apply at: www.oxford-instruments.com/careers

Molybdenum disulfide on grapheneDNA double helix

Asylum Research, an Oxford Instruments Company is an Equal Opportunity Employer, M/F/D/V.

Join us for an evening of networking and a “Career Building and Enhancement” workshop on establishing a fulfilling career.

Noelle HallmanAUSB MBA ProgramClass of 2015

602 Anacapa Street

Santa Barbara5:00pmFriday, Nov. 6

MBAInfo Session

& Workshop

Do Business.Do Good.

Antioch University is a not-for-profit private institution accredited by the Higher Learning Commission.

antiochsb.edu/nov6RSVP required:

18

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay,

no

ve

mb

er

5,

2015

ind

ep

en

de

nt.

co

m

CiElo24Founded: January 2013Employees: 35Estimated worth: Decline to stateStage of growth: Series A round just raised $5 millionCielo24 provides searchable video data and insights for the education, en-terprise, and entertainment markets, powering content discovery, engage-ment, monetization, and asset management. cielo24.com

FolloWUp.CCFounded: 2007, but acquired 2014Employees: 10Stage of growth: PrivateA lightweight sales-automation tool for Gmail, FollowUp.cc helps sales teams and business professionals work more productively. followup.cc

gENRoCkETFounded: February 2012Employees: 7Estimated worth: Decline to stateStage of growth: AngelGenRocket is a SaaS-model software platform that software developers and quality-assurance engineers use to generate all the test data they need to fully test their software. genrocket.com

gRoUpgETSFounded: September 2013; first deal September 2014Employees: 5Estimated worth: $1 million+Stage of growth: Privately bootstrapped/pre-angelGroupgets is a secure online group-buying platform with a tech hardware focus for products that already exist (not projects). It is best suited for prod-ucts with very high minimum-order quantities or that are much cheaper in volume. GroupGets creates and nurtures communities of developers around some of its products to facilitate rapid prototype development long after the buy — we help users collaborate on the purchase and on develop-ment. We also locally design custom accessory hardware and software to lower the technical barrier of entry for some of the products that we carry.groupgets.com

®Ridiculously Unfair Advantage

Hg DaTaFounded: 2010Employees: 40-60Estimated worth: Decline to stateStage of Growth: Series A venture-capital fundingA DaaS company, HG Data is the global leader in competitive intelligence

for installed technologies. The world’s largest technology companies, fast-est-growing start-ups, and some of the most innovative OEM partners use HG Data to build market analysis, competitive displacement, predictive modeling, marketing campaigns, and client-retention initiatives. Every day, HG Data indexes more than one billion unstructured documents — includ-ing social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings — to produce a detailed, accurate census of busi-ness-to-business technology installations in use at companies globally.hgdata.com

iNVoCaFounded: May 2008 (formerly RingRevenue)Employees: 160Estimated worth: Decline to stateStage of growth: Series C; $30 million in venture capital raised to dateInvoca helps the modern marketer drive inbound calls and turn them into sales. By bringing call intelligence to marketers and their existing market-ing technology systems, Invoca’s platform delivers the visibility required to engage mobile customers beyond the click. From attribution to intent, marketers gain a complete understanding of the customer’s journey across digital, mobile, and offline touch points so that they can optimize their marketing spend, drive quality inbound calls, and deliver a better customer experience. Invoca is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce. invoca.com

loCal MaRkET laUNCHFounded: November 2011Employees: About 40, including 25 in Santa BarbaraEstimated worth: Decline to stateStage of growth: Backed by founder/CEO Brian Coryat, as well as Rincon Venture Partners and several angel investors made up mostly of successful area entrepreneurs; last raised Series AWe provide a cloud-based software platform that allows national multi-lo-cation brands, such as Waffle House and Carvel, to control all of their digital business profiles (such as Google, Yahoo, Bing, Yelp), local landing pages, and store locators from one central interface. The software also monitors local presence and reviews, allowing the national brand centralized access to real-time, results-based data. localmarketlaunch.com

logiCMoNiToRFounded: July 2008Employees: 115Estimated worth: Decline to stateStage of growth: Series BLogicMonitor’s SaaS performance-monitoring platform provides IT Ops teams with end-to-end visibility and actionable metrics to manage to-day’s sophisticated on-premise, hybrid, and cloud infrastructures. Deploy and manage monitoring faster and automatically with AutoDiscovery of devices. Act on infrastructure performance data using built-in and custom-izable dashboards, performance forecasting, and complete reporting. Use built-in workflow capabilities, including alerting routing and escalation management, to improve IT team’s issue response and resolution time.logicmonitor.com

oNTRapoRTFounded: December 2006Employees: 104Estimated worth: $60-$80 millionStage of growth: AngelOur mission, as a SaaS company, is to support entrepreneurs in delivering their value to the world by removing the burden of technology and auto-mating their business. With Ontraport, all of your business tools, data, and customer information is in one system, and everything works together seam-lessly. You’ll create better customer experiences and increase sales, and you can automate everything, saving a ton of time. Plus, you’ve always got one team to call when you have a question or need support. ontraport.com

pRoCoRE TECHNologiES iNC.Founded: January 2002Employees: 292Estimated worth: Decline to stateStage of growth: Series EProcore is the world’s number one, most widely used construction-man-agement software, helping firms drastically increase project efficiency and accountability by streamlining and mobilizing project communication and documentation. Hundreds of thousands of registered Procore users manage all types of construction projects, including industrial plants, office build-ings, apartment complexes, university facilities, retail centers, and more.procore.com

pRoDUCTplaNFounded: January 2014Employees: Decline to stateEstimated worth: Decline to stateStage of growth: Decline to stateProductPlan is a SaaS company whose software is used by leading compa-nies around the world to plan and communicate their product roadmaps. Some of our customers include companies such as AppFolio, Procore, and Rightscale, as well as many large enterprises including Intuit, Marriott, Toms Shoes, PBS, Fidelity, and Expedia. productplan.com

QaDFounded: 1979Employees: More than 1,600Estimated worth: Market Cap: More than $900 million (as of 10/28/15)Stage of growth: Publicly traded; NASDAQ: QADA, QADBQAD Inc. is a leading provider of enterprise software and services designed for global manufacturing companies. QAD Enterprise Applications is an en-terprise resource planning (ERP) solution that helps manufacturers in the areas of financials, manufacturing, demand- and supply-chain planning, customer management, business intelligence, and business-process man-agement. QAD deploys its solutions in the cloud, on premise, or in a blended environment. With QAD, customers in the automotive, consumer-products, food-and-beverage, high-technology, industrial-products, and life-sciences industries can better align daily operations with their strategic goals to meet their vision of becoming more effective enterprises. qad.com

RigHTSCalEFounded: December 2006Employees: 150-250Estimated worth: Decline to stateStage of growth: Raised $62+ million from VCs since its founding.RightScale pioneered cloud management in 2006. Today, leading market analysts predict that RightScale will see rapid growth in the next five years based on its Cloud Portfolio Management product suite. RightScale helps enterprises manage applications across a portfolio of clouds and seamlessly move applications between clouds as circumstances change. With Cloud Portfolio Management, enterprises can provide self-service IT, maintain control over cloud usage, and manage cloud costs. rightscale.com

RigHTSigNaTUREFounded: January 2009Employees: About 50Estimated worth: Decline to stateStage of growth: Acquired by Citrix in October 2014RightSignature is a SaaS company that’s focused on online document sign-ing. rightsignature.com

‘My friends said, “Why are you going to this small town in the prime of your career when you could work for some major pre-IPO company and make a ton of money?” But I was tired of working for the man, and I wanted to do my own thing. This is a really exciting time, and I want to be part of it. Santa Barbara always was near and dear to my heart, and I want to help it grow and help these companies tell their stories.’ — a n D r e a h o l l a n D , D i a l e D P r

Tech Survey 2015 continued

19

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

RipTiDE ioFounded: July 2012Employees: 23Estimated worth: Decline to stateStage of growth: Series ARiptide IO is changing the way commercial retail buildings are managed. Our BrightWorks Retail solution connects to new and existing legacy equipment in a building-to-cloud-based-building automation. It comes with a prede-signed kit of “smart” things, such as smart thermostats and smart plugs, to bring connectivity and control. Through BrightWorks building-management applications, operators use a mobile or web interface to manage the net-work of devices in their portfolio of stores. riptideio.com

SERViCE obJECTSFounded: September 2001Employees: 25-50Estimated worth: Decline to stateStage of growth: Profitable and privately ownedAs the industry leader in real-time contact-validation services, Service Ob-jects has verified more than two billion contact records for clients from var-ious industries including retail, technology, government, communications, leisure, utilities, and finance. Since 2001, thousands of businesses and de-velopers have used our APIs to validate transactions to reduce fraud, increase conversions, and enhance incoming leads, web orders, and customer lists. We are fanatical about both data quality and customer service, and we’re proud of our data reliability of 99.995 percent. Service Objects exceeds all ex-pectations by ensuring the most current data-validation services available, reliable real-time results, and a professional atmosphere.serviceobjects.com

SHipHaWkFounded: October 2012Employees: 55Estimated worth: Decline to stateStage of growth: Series AShipHawk is innovating the eCommerce sector by automating shipping and distribution processes through technology. No matter how big, how many, or how diverse the items to be shipped, ShipHawk’s unique SaaS platform offers instant price comparisons, optimal delivery options, and intelligent packaging solutions that minimize costs and improve sales. By aggregating transportation and logistics data from all types of shipping carriers across the U.S. into a single platform, ShipHawk brings the shipping experience from cart-to-customer, arming retailers with the intelligence needed to make better shipping decisions and facilitate business growth.shiphawk.com

SoCial iNTElligENCEFounded: April 2010Employees: 50Estimated worth: Decline to stateStage of growth: Series BSocial Intelligence develops predictive scoring algorithms and SaaS-based underwriting tools and is the largest provider of social media and next-gen-eration data to the insurance industry. Social Intelligence’s products allow in-surers to leverage valuable online data for better risk assessment and decision making across the policy lifecycle. A veteran on the forefront of the industry, Social Intelligence has been providing insurance-claim investigations and so-cial media searches to more than 500 customers and partners, and our team of more than 50 employees ensures delivery of products and services that re-flect our core values of privacy, productivity, and innovation. socialintel.com

HArDwArE & MATErIALS

This catch-all category includes companies that are inventing, develop-ing, selling, or otherwise dealing with digital hardware and/or material sciences. This includes everything from nanotechnology and optics to hardware resellers.

appliED CaViTaTioN iNC.Founded: June 2013Employees: 5Estimated worth: Approximately $20 millionStage of growth: Early stage, rapid growth, Series A round of fundingApplied Cavitation is a nanotechnology process company, combining a revolutionary, proprietary materials-processing technology with product-formulation expertise. The current product focus of the company is on the aerospace, 3D-printing, LED, conductive-adhesives, and smart-coatings markets. appliedcavitationinc.com

aSylUM RESEaRCHFounded: April 1999Employees: 90Estimated worth: Oxford Instruments’ market cap is $325 million GBP on London exchange (as of 10/28/15)Stage of growth: Acquired in December 2012 by Oxford Instruments, PLCAsylum Research, an Oxford Instruments company, manufactures technol-ogy-leading atomic force microscopes (AFMs) for materials and bioscience research. asylumresearch.com

Tech Survey 2015 continued

continued>

We started RightSignature in 2009 in a little

office on Figueroa Street with a couple of

laptops and a vision. Six years and countless

cups of coffee later, we’ve grown up to

become part of Citrix, another fixture of the

Santa Barbara business community known

for taking breakout products like ours and

turning them into household names.

Santa Barbara is an unmistakable part of

RightSignature. We’re grateful for the

support our home city has given us and

thrilled we’re staying here as part of the

Citrix family, as we continue to grow towards

an even brighter future.

Thank You, SanTa BarBara!

Come join uS!rightsignature.com/jobs

Love Where You Work.Be Proud Of The Work You Do.

AppFolio Is Hiring!

Check Us Out onGlassdoor

View current job openings or watch a video to learn more at:

appfolioinc.com/jobs

Ready to love your work? Join one of the fastest growing Software as a Service (SaaS) cloud companies.

21

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

CURVaTUREFounded: 1986Employees: 600+Estimated worth: $300 millionStage of growth: Privately ownedCurvature is transforming how companies procure, maintain, and upgrade IT equipment and support for multi-vendor-network and data-center en-vironments. Founded in 1986, the company has become a trusted strategic partner for more than 10,000 organizations globally, including some of the largest telecommunications carriers, top financial services firms, and Global 1000 organizations. The company specializes in delivering 24/7 global technical support, advanced hardware replacement, and complete lifecycle management of networking, server, and storage equipment from corporate locations in the Americas, Europe, and Asia. curvature.com

FliR SySTEMSFounded: 1978Employees: 2,800 worldwideEstimated worth: $3.8 billion (as of 10/28/15)Stage of growth: Publically traded; NASDAQ: FLIRFLIR Systems Inc. is a world leader in the design, manufacture, and mar-keting of sensor systems that enhance perception and awareness. FLIR’s ad-vanced systems and components are used for a wide variety of thermal im-aging, situational awareness, and security applications, including airborne and ground-based surveillance, condition monitoring, navigation, recre-ation, research and development, manufacturing process control, search and rescue, drug interdiction, transportation safety, border and maritime patrol, environmental monitoring, and chemical, biological, radiological, nuclear, and explosives threat detection. flir.com

SixpoiNT MaTERialS iNC.Founded: September 2006Employees: Fewer than 10Estimated worth: $12 millionStage of growth: Series BSixPoint Materials Inc. researches and develops bulk crystal of gallium ni-tride (GaN), which will be used as a substrate for many energy-related semi-conductor devices such as LEDs and power transistors. spmaterials.com

WyaTT TECHNology CoRpoRaTioNFounded: 1982 by Dr. Philip WyattEmployees: 120Estimated worth: Decline to stateStage of growth: And growing Wyatt Technology is the recognized leader in innovative light-scattering instruments, accessories, software, and services for determining the prop-erties of macromolecules and nanoparticles in solution. Our instruments are used in biological and pharmaceutical research and development.wyatt.com

yaRDiFounded: 1984 in Santa BarbaraEmployees: 4,500 globally, 600+ in Santa BarbaraEstimated worth: Decline to stateStage of growth: Privately held, in fourth decade of sustained growthYardi is a technology company dedicated to the design, development, and support of real estate software. We offer full business solutions for every real estate market, including multifamily, single-family, affordable, pub-lic, senior, and military housing, as well as office, industrial, retail, and self-storage market segments. Based in Santa Barbara, Yardi serves clients worldwide from offices in North America, Asia, Australia, Europe, and the Middle East. We are focused on innovation and providing the best products and services to our customers, while taking care of our employees and the communities in which we live and work. yardi.com

AppS, wEB, & ConSuMEr ELECTronICS

This is a broad category, with companies that could easily be included in some of the other groupings. The commonality is that these compa-nies are making products, be them physical devices or digital applica-tions, that everyday human beings are likely to encounter and use.

boSCH aUToMoTiVE SERViCE SolUTioNSFounded: Santa Barbara division of Bosch founded in 1984 as Vetronix CorporationEmployees: 61 associates in Santa BarbaraEstimated worth: Decline to stateStage of growth: Subsidiary of the privately held Robert Bosch Corpora-tionBosch Automotive Service Solutions designs and manufactures automotive diagnostic tools and software. Our tools are used worldwide by dealer and independent automotive repair shops to diagnose, repair, and reprogram vehicles. bosch.us

CaUgNaTEFounded: November 2014Employees: 6Stage of growth: Early stage, seeking angel/seed fundingCaugnate builds mobile software that supports remote collaboration for physical tasks such as training and repair. Caugnate’s initial product uses augmented reality to enable a field service technician to share his or her physical space with a remote expert and receive clear guidance and instruc-tion to efficiently resolve the problem. It’s almost like teleportation — the remote expert (virtually) teleports to where the problem is and works to-gether with the technician, based on 3D modeling, virtual navigation, and shared annotations. caugnate.com

CRoWSoN TECHNologyFounded: 2001Employees: N/AEstimated worth: Decline to stateStage of growth: Bootstrapped and profitableCrowson Technology is a consumer electronics company that designs and manufactures 4-D entertainment products to coordinate seat movement and vibration with on-screen action for luxury home theater and commer-cial theaters. crowsontech.com

DESk yogiFounded: June 2015Employees: 11-15Estimated worth: Decline to stateStage of growth: Start-up pre-angelDesk Yogi is a digital online wellness solution for working people every-where. Desk-Yogi.com delivers targeted movement and stress reduction videos in an anytime, anywhere format to office workers everywhere. Give employees a benefit that pays off in 15 minutes or less. desk-yogi.com

gRapHiQFounded: May 2009, as FindTheBestEmployees: 130Estimated worth: Decline to stateStage of growth: Series B; $17 million from Kleiner Perkins Caufield & Byers and the Pritzker GroupGraphiq (formerly FindTheBest) is a data aggregation and visualization com-pany focused on turning complicated data into contextually rich presenta-tions of the world’s knowledge. For consumers, Graphiq operates a number of trusted vertical search engines, spanning tech gadgets (specout.com) and real estate (findthehome.com) to education (startclass.com) and govern-ment (insidegov.com). For publishers, the company offers several solutions for improving audience engagement with embeddable, contextually rich visualizations. graphiq.com

iNTRoNETWoRkSFounded: January 2003Employees: 3Estimated worth: Decline to stateStage of growth: Privately heldintroNetworks creates private online communities for Fortune 500, small/medium businesses, associations, membership organizations, and special initiative-driven networks. The system is based on a patented Visual Match-ing Engine developed in Santa Barbara. intronetworks.com

lyNDa.CoM, a liNkEDiN CoMpaNyFounded: October 1995Employees: Close to 500 worldwideEstimated worth: LinkedIn’s market cap is $25.8 billionStage of growth: Acquired in May 2015 by LinkedIn, a public company; NYSE: LNKDLynda.com, a LinkedIn company, helps anyone learn business, technology, and creative skills to achieve professional goals. With a monthly subscrip-tion, individuals and corporate, academic, and government clients have ac-cess to a comprehensive video library of relevant, top-quality courses taught by recognized industry experts. lynda.com

MapS.CoMFounded: 1997Employees: 30Estimated worth: Decline to stateStage of growth: 25-year-old start-upMaps.com offers location-based software solutions for media, education, business, and government. maps.com

Tech Survey 2015 continued

continued>

‘We’ve always over-performed in the amount of start-up and tech companies compared to our size. There are a lot of universities that spin off companies. What we’re known for are start-ups that are high quality from the beginning. When we do a start-up, it’s usually good.

— s h e Ry l l e m i l ls e n g l a n d e R , u C s B o F F i C e o F T e C h n o lo gy & i n d u sT Ry a l l i a n C es

22

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay,

no

ve

mb

er

5,

2015

ind

ep

en

de

nt.

co

m

MiloFounded: June 2015Employees: 5-10Estimated worth: Decline to stateStage of growth: AngelMilo is developing the very first wearable alcohol sensor that actively moni-tors blood-alcohol levels through perspiration. Our sensor actively monitors your BAC and lets you know how you’re trending, helping you know when you’ll be sober again. Milo puts the control back in your hands when drink-ing. milosensor.com

oToJoyFounded: May 2012Employees: 9 and growingEstimated worth: Decline to stateStage of growth: AngelOtojoy builds hearing-friendly communities by designing and installing as-sistive listening technology known as hearing loops. Otojoy also develops hearing-related consumer products and software applications. We were recently honored with the Santa Barbara Mayor’s Award for Outstanding Effort for providing civic leadership in the Loop Santa Barbara nonprofit public-awareness campaign. We develop augmented reality technology and accessibility-focused hardware and software. otojoy.com

piNWHEElFounded: April 2015Employees: 4Estimated worth: $1 millionStage of growth: AngelPinwheel is a mobile application that lets people see and share real-time moments with others nearby. It is a real-time local network, business to con-sumer. pinwheelapp.com

pUMpFlixFounded: January 2002Employees: 6Estimated worth: $1 million Stage of growth: Continued We are a digital signage network of digital displays connected to the Internet that sits on top of the gas pumps of Central Coast gas stations. We offer our advertising platform to local businesses at a very competitive rate, along with providing local news, weather, and additional content to provide useful information to customers. pumpflix.com

RECapiTFounded: June 2015Employees: 4Estimated worth: Decline to stateStage of growth: Recapit is by Citrix and in betaWhy take notes by hand? Recapit will do it for you. Recapit helps you capture what happens in meetings, interviews, and conversations. We do this with an iPhone app that enables you to record, highlight, and transcribe notewor-thy comments, as well as upload it to view on a computer. recapit.io

SECUREDoCSFounded: February 2012Employees: 11Estimated worth: Decline to stateStage of growth: Corporate spin-off funded by original company, AppFolioSecureDocs is dedicated to building software solutions that are highly se-cure, easily adopted, and affordable for any type or size of business. Products are characterized by a simple user interface, features that actually get used, and a publicly available pricing plan with no hidden fees. SecureDocs prod-ucts are engineered with close attention to client privacy, so we do not have access to client data, and we never market to our client’s end users.securedocs.com

SEEkERFounded: July 2015Employees: 4Estimated worth: Decline to stateStage of growth: AngelSeeker is a new deals-based promotion platform for Santa Barbara busi-nesses. We’ve built an intuitive technology back end that allows vendors to post promotions in a matter of seconds from a cell phone. Seeker attracts users through constantly changing promotions on a fun, social platform. Vendors posting promotions can target specific locally defined user groups like Goleta residents, tourists, etc. Aside from exclusive and structured deals, Seeker also brings preexisting, fast-paced promotions from national vendors online. seeker.co

SkyClopSFounded: January 2014Employees: 2Estimated worth: $100,000Stage of growth: Start-upSkyclops does aerial photography and videography for real estate, special events, weddings, search & recovery, inspections, etc. skyclopsmedia.com

SoNoSFounded: June 2002Employees: More than 1,200 globallyEstimated worth: Raised $130 million in secondary equity sale last year.Stage of growth: Series D, raised $130 million last yearSonos is the smart speaker system that uses your WiFi to stream the music you love throughout your home. One easy-to-use app gives you complete control of your entire home listening experience — access all your music, pick any room or every room, and immerse. sonos.com

ToURS4MobilE.CoMFounded: January 2007Employees: 10Estimated worth: Decline to stateStage of growth: AngelWe offer guided tours of worldwide destinations to play on your mobile de-vice. Preplan your adventures, pick the best places to visit, and get a personal (virtual) guide. It’s like having a friend show you around, and that’s what most travelers really like. These guided tours provide a day or two of enter-tainment with turn-by-turn directions, maps, insider travel tips, and descrip-tions of the highlights along your route. Unlike traditional audio tours, these have tons of photos so you’ll know which building the narrator is referring to. Affordable, a big value, entertaining, simple to use — we’ll walk you through it! tours4mobile.com

TRaCkRFounded: July 2009Employees: 15Estimated worth: Decline to stateStage of growth: Raised $8.7 million in Series A fundingTrackR is a consumer electronics company that helps people keep track of their items using their smartphone and small wireless sensors. It is now sold

nationwide at Best Buy, Fry’s, and Staples, with more than a half million de-vices sold. thetrackr.com

VoiTRixFounded: January 2015Employees: 4 Estimated worth: Decline to stateStage of growth: AngelVoitrix helps real estate agents convert online leads to potential clients by providing instant communication and critical insights into prospects. Our first customer is the Santa Barbara Association of Realtors. voitrix.com

WaTER EiNSTEiNFounded: December 2014Employees: 5Estimated worth: Decline to stateStage of growth: Start-up seeking funding.Water Einstein brings outdoor watering management into the 21st century by learning how much water your plants need, integrating weather to pre-vent watering during rain, detecting links and alerting users digitally, gen-erating usage reports, and more. watereinstein.com

WoRlDVizFounded: May 2002Employees: 45Estimated worth: Decline to stateStage of growth: Closed Series A with Intel Capital in April 2015WorldViz is the industry leader in immersion-ready virtual reality solutions. Its patent-pending interactive-visualization and simulation-solution tech-nologies are deployed across 1,500-plus Fortune 500 companies, academic institutions, and government agencies. worldviz.com

SECurITy & MonITorInG

The Internet can be a scary place. These companies help make it safer by fighting cybercrime of all sorts and making sure the World Wide Web is staying honest.

laSTliNEFounded: September 2011Employees: 50-100Estimated worth: Decline to stateStage of growth: Series B funding receivedLastline is focused on real-time analysis of advanced malware and knowing the Internet’s malicious infrastructure. Lastline leverages this threat intelli-gence to create advanced malware defenses for companies of all sizes. By focusing on cloud-based automated systems and processes, Lastline has de-veloped the technology to analyze advanced malware at an unprecedented speed and volume. This gives Lastline the ability to analyze binaries and web content in real time as it enters the enterprise network, as well as the abil-ity to map the Malscape at a level of accuracy and relevance not previously available. lastline.com

pURECliCkFounded: 2011Employees: 4Estimated Worth: Decline to stateStage of investment: Currently angel, opening Series A fundingWe identify fraudulent sources of digital advertising traffic at a click, pub-lisher, and network level. We are the only Media Rating Council–accredited company to do post-click fraud detection. pureclick.com

DEFEnSESanta Barbara’s tech sector history is rooted in companies that worked on defense and space systems for the government. Many of these firms

Tech Survey 2015 continued

‘When I moved here in 1996, there were just a few tech companies. Now there is a pretty good ecosystem. It’s easier to attract people here than it ever has been.’ — j o n Wa l k e R , a P P F o l i o

23

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

still thrive, mostly in Goleta, where some have been for decades. Just don’t ask them what they specifically do, because they can’t always tell.

loCkHEED MaRTiN SaNTa baRbaRa FoCalplaNEFounded: February 1985Employees: Approximately 185Estimated worth: Lockheed Martin’s net sales for 2014 were $45.6 billion; market cap $65 billionStage of growth: Lockheed Martin is publically traded; NASDAQ: LMTA facility under the Lockheed Martin Missiles and Fire Control business area, the Santa Barbara Focalplane facility designs and manufactures indus-try-leading infrared subsystems for military and commercial applications in 96,000 square feet of engineering and manufacturing space. It develops and manufactures multispectral infrared focal-plane array detectors and imaging systems for missile warning, targeting, surveillance, phenomenol-ogy, spectroscopy, threat warning, electro-optic infrared, and government science and technology labs. It provides infrared subsystems for Lockheed Martin products, including the F-35 Electro-Optical Targeting System (EOTS) and the Sniper Advanced Targeting Pod. It also provides infrared solutions to other aerospace companies; advanced ground, aerial, and space sensor solu-tions to government labs; and imaging components to commercial camera companies. sbfp.com

RayTHEoN CoMpaNyFounded: July 7, 1922. Operations in Goleta started in the summer of 1956 when 46 employees of the Raytheon Television and Radio Company made their move from Chicago.Employees: 1,100 employees in the tri-county area; 61,000 employees worldwideEstimated worth: 2014 sales of $23 billionStage of growth: N/A

Raytheon Company is a technology and innovation leader specializing in defense, civil government, and cybersecurity markets throughout the world. With a history of innovation spanning 93 years, Raytheon provides state-of-the-art electronics, mission systems integration, and other capabilities in the areas of sensing; effects; and command, control, communications and intelligence systems, as well as cybersecurity and a broad range of mission support services. Raytheon is headquartered in Waltham, Massachusetts. raytheon.com

rESourCES A thriving tech community requires an army of various resource pro-viders to make it tick. The companies, co-working offices, nonprofit organizations, incubators, financial experts, design/marketing/public relations agencies, venture capital firms, and educational programs below are critical to the health of Santa Barbara’s scene.

aNaCapa EQUipMENT bRokERSFounded: January 2000Employees: 4Estimated worth: $250,000Stage of growth: Established corporationWe sell used lab and industrial equipment.anacapaequipment.com

aNDERSoN CoNSTRUCTioN iNC.Founded: June 1983Employees: 10-20Estimated worth: $15 millionStage of growth: Privately heldWe have decades of experience in constructing clean rooms, office renova-tions, building repurposing, food service, and shopping centers.andercon.net

aNTioCH UNiVERSiTy SaNTa baRbaRaFounded: In Ohio in 1964, with Santa Barbara campus opening in 1977Employees: Approximately 50 full-time and part-time employees.Estimated worth: N/AStage of growth: Established and mature university. Antioch University Santa Barbara offers a lively, intensive undergraduate education and rigorous, real-world graduate degrees. antioch.edu

Tech Survey 2015 continued

continued>

www.securedocs.com

Proud to be part of

Santa Barbara’s

Tech Community

Your Virtual Data Room from Startup to Exit

Experience the best of what Santa Barbara

has to offer.

WinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinnerWinner

santabarbara®

Santa BarbaraSanta BarbaraSanta Barbara®

montecito.bank • (805) 963-7511Solvang • Goleta • Santa Barbara • Montecito

Carpinteria • Ventura • Camarillo • Westlake Village

Member FDIC

24

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay,

no

ve

mb

er

5,

2015

ind

ep

en

de

nt.

co

m

CHaNNEl DaTa SySTEMSFounded: November 1975Employees: 7Estimated worth: Decline to stateStage of growth: MatureChannel Data Systems handles network administration, design and con-figuration server monitoring, managed cloud services, data-recovery and backup solutions, remote access, VPN and terminal services wireless net-work design and troubleshooting, data security, mail archiving and security solutions, battery backup and power solutions, computer diagnosis repair, virus and malware removal, custom-built computers and servers, and re-mote and after-hours technical support. channeldata.com

CHaNNElTECHSFounded: January 2005Employees: 5 Estimated worth: $1 million Stage of growth: EarlyWe’re an IT company that services the Central Coast of California. channeltechs.com

Cio SolUTioNSFounded: 1986Employees: 50Estimated worth: Decline to stateStage of growth: Private companyCIO Solutions provides IT consulting, design, and management services to the tri-counties and specializes in traditional, premise-based managed services (fixed-fee management agreements), private cloud-computing services, phone systems, enterprise storage, virtualization, and networking.ciosolutions.com

CiTRix STaRTUp aCCElERaToRFounded: 2010Employees: 5Estimated worth: N/AStage of growth: N/A We fund and provide programs to assist start-ups and internal innovation teams develop customers and products. Our Santa Barbara Innovators program ran June-September 2015, and we had eight teams (five start-ups and three internal Citrix teams). Start-ups received a $25,000 grant, and we partnered with Arrow Electronics, GEM, StartupSB, and the Santa Barbara Foundation. We also provide select teams $250,000 in seed funding. citrix.com

DialEDpRFounded: February 2013Employees: 5Estimated worth: Decline to stateStage of growth: N/ADialedPR is the only PR consultancy in Santa Barbara focused solely on busi-ness-to-business and business-to-consumer tech companies. It was built on the philosophy that communications needs to be agile and always remain nimble and spontaneous yet strategic. With almost a decade of experience

in San Francisco and New York working alongside Intuit, PayPal, and Digg, founder Andrea Holland brought her talent and team to Santa Barbara, where the tech scene was not just emerging — but booming. Specific capa-bilities include media relations, media strategy, thought leadership, product launches, events, and more. dialedpr.com

INC

FiRST CliCk iNC.Founded: June 2007Employees: 8Estimated worth: Decline to stateStage of growth: Established businessFirst Click provides effective online marketing services and products that im-prove the bottom line. Our emphasis is on sound business practices, creative call to action, technical analytics, and a particular focus on conversions. First Click utilizes all available technology resources — from SEO, SEM, social me-dia, and blog management to expert engines and mobile communications — to develop and manage a successful marketing campaign.firstclickinc.com

gERbER kaWaSaki WEalTH MaNagEMENTFounded: 2010Employees: Fewer than 20Estimated worth: More than $400 million under managementStage of growth: Not applicableThis wealth and investment-management firm is focused on helping indi-viduals and small businesses in the tech sector. gerberkawasaki.com

gVC CoNSUlTiNgFounded: April 2010Employees: 1Estimated worth: Decline to stateStage of growth: Self-employedGVC Consulting offers marketing coaching and interim CMO services for tech-nology companies. gvancollie@icloud.com

iMpaCT HUb SaNTa baRbaRaFounded: June 2014, launching December 2015Employees: 4Estimated worth: NonprofitStage of growth: N/AImpact Hub provides a shared work space, offices, co-working, an Impact of Things lab, and an event space for social entrepreneurs, start-ups, and non-profits. impacthubsb.com

iNTEgRaTED TElEMaNagEMENT SERViCESFounded: May 1990Employees: 20Estimated worth: Decline to stateStage of growth: Series BSince 1990, ITS has been providing solutions for businesses in and around Southern and Central California from our headquarters in Simi Valley. We’re specialists in telecommunication and Managed IT. We offer everything the SMB needs from voice services and bandwidth to desktop and network support. itstelecom.com

i//WD iNTERNET//WoRlDWiDE DEVElopMENTFounded: June 1998Employees: 16Estimated worth: Decline to stateStage of growth: Established and fully fundedI//WD handles Internet and web applications design and promotion, ad-vanced Internet transaction programming, hosting and name-registration services, secured transaction e-commerce, and more. iwdnet.com

kalDERaFounded: January 2013Employees: 2Estimated worth: Decline to stateStage of growth: N/AKaldera is a multifaceted firm focused on community building, business development, and marketing for start-ups, organizations, and nonprofits.kaldera.co

liNkD MEDiaFounded: January 2013Employees: 3Estimated worth: Decline to stateStage of growth: Not fundedLinkd Media is a digital agency spanning from the sandy beaches of Santa Barbara to the rivers of Klamath Falls, Oregon. We help companies take their web experience to the next level, with platforms like WordPress.linkdmedia.com

NooSpHERiCFounded: June 1999 in Ann Arbor, Michigan, and January 2008 in Santa BarbaraEmployees: Core team is 4 but can range from 6 to15 depending on number of incubating companiesEstimated worth: Decline to stateStage of growth: Client Self-Echo is raising Series A-3; FirstClick is self-sus-taining and profitable since 2007; Noospheric is also a large shareholder in TrackR.Providing consulting and strategy for start-ups and company executives and led by entrepreneur Jacques Habra, Noospheric has helped launch and ad-vise 30 start-ups in 15 years, including TrackR, First Click, SBClick, and The Joy Agency. Recent clients include SelfEcho, developers of Mobile Therapy, and a comprehensive SaaS platform that bridges the information gap be-tween clinical psychologists and their patients in between sessions, as well as Noozhawk, Biopac, Steven Handelman Studios, and Pacifica Graduate Institute. noospheric.com

oNiRaCoMFounded: May 2001Employees: 20+Estimated worth: Decline to stateStage of growth: Privately heldRealizing, materializing, and hon-oring dreams through creativity and innovation is, and will always remain, at our core. We strategize, design, develop, and produce content to evolve dreams into tangible, structured, and prolific successes. oniracom.com

Tech Survey 2015 continued

‘We’ve got smart people having smart babies, and we ought to take advantage of that and keep them here. Our first step is to get everyone thinking more regionally and then acting locally.’

— M a r k s y lv e s t e r , i n t r o n e t w o r k s / 8 0 5 C o n n e C t

25

sa

nt

a b

ar

ba

ra

te

ch

no

lo

gy

th

ur

sd

ay, no

ve

mb

er

5, 2015 ind

ep

en

de

nt.c

om

pRoVEN STRaTEgiESFounded: April 2013Employees: 2Estimated worth: Six figuresStage of growth: Start-upProven Strategies provides various services including online marketing, nurturing prospects to become buyers, securing sponsors, niche market-ing across all platforms, building online presence, strategic ad buys, sales by Internet, internal and external e-newsletters, networking strategies, one-on-one coaching, and more. psm3.co

RiNCoN VENTURE paRTNERSFounded: 2005Employees: 4Estimated worth: We have raised nearly $100 million, over three funds.Stage of growth: We lead most of our rounds, usually coming in at series Seed and A. We also do our pro rata in follow-on rounds.We’re an early-stage venture-capital firm that focuses on business-to-busi-ness SaaS start-ups. rinconvp.com

SaNTa baRbaRa CoMpUTER HElpFounded: 2002 (formerly Santa Barbara Computer Works)Employees: 4Estimated worth: Decline to stateStage of Growth: Series BOnline and in-home PC service for home users and small businesses.computerhelpsantabarbara.com

SaNTa baRbaRa TECHNology VENTURESFounded: 2015Santa Barbara Technology Ventures is a seed and early-stage venture-cap-

ital fund investing primarily in technology start-ups in the underserved Santa Barbara region. The fund seeks superior returns through an excep-tional team, hands-on approach, and a close affiliation with UCSB and Cal Poly talent, intellectual property, and research initiatives. Our funding plan is to engage individuals with nexus to the Santa Barbara region, family offices, and strategic corporate LPs.

SHoW Up WEb DESigNFounded: October 2012Employees: 2 full-time, 3 part-timeEstimated worth: Decline to stateStage of growth: N/AShow Up Web Design is a web design and development firm providing creative web design, development, local SEO, and online advertising. We know what locals need, take the time to understand our clients’ vision, and together come up with a comprehensive plan to ensure that our cli-ents succeed online. We specialize in website design, SEO and writing for SEO, graphic design, and overall marketing/branding strategies. We have extensive experience with WordPress, Shopify, Squarespace, and Wix, and we are a Google Partner. Our goal is help our clients’ businesses “show up.”showupwebdesign.com

SyNERgy bUSiNESS & TECHNology CENTERFounded: December 2011Clients: We have about 30 companies involving about 50 entrepreneurs and business leaders.Synergy is a creative and vibrant tech-oriented workplace designed to in-spire, harbor, and connect entrepreneurs and professionals pursuing their passions for life and business success. We are a collaborative co-working and business incubator space that brings leading-edge technology to-gether with creativity, innovation, and good vibes. Our passion is people

pursuing their dreams and fostering the personal growth, business suc-cess, and soulful fulfillment that comes from finding your calling and living it. synergybtc.com

SaNTa baRbaRa HaCkERSpaCE iNC.Founded: September 2010Santa Barbara Hackerspace is an open community workshop to allow access to workspace and equipment for the Santa Barbara community. It started in a one-car garage five years ago, but currently has five co-work-ing offices housing four start-ups. We are a group of makers and software developers in the Santa Barbara community who love coming together to build things. We are a nonprofit organization, and we rely on the mem-bership dues and donations of enthusiastic technologists to keep going. sbhackerspace.com

WoRkzoNESFounded: April 2013Employees: 10, including four foundersEstimated worth: Decline to stateStage of growth: Self-funded, but Series A round may be soonFounded by four entrepreneurs, workzones is an established co-working club downtown that is the home to dozens of successful small businesses, including several tech-focused start-ups. With shared workspaces and 10 private meeting rooms available to members and drop-in professionals, workzones is a flexible and high-value alternative to an expensive office lease, the isolated home office, or a crowded coffee shop. Taking advan-tage of the ability to collaborate, workzones’ members and guests have formed an energetic community whose support contributes to the growth and success of each business. workzones.com n

Tech Survey 2015 continued

GLOBAL E-COMMERCE.ANYTIME. ANYWHERE.

The complete solution for

selling software, SaaS, digital

downloads and subscriptions.

FastSpring.comsales@FastSpring.com

1105 Curvature_TT 4c FP 35565.indd 1 10/28/15 3:03 PM

Visit www.OTOjOY.com to find out how.

California’s Premium Hearing Loop ProviderSanta Barbara | San Francisco | Los Angeles | San Diego

Give your communitythe gift of hearing!

CA License #996239

Santa Barbara BowlLobero TheatreMusic Academy of the WestUCSB Campbell HallEnsemble Theatre at the New VicCenter Stage Theater

www.loopcalifornia.org

Santa Barbara Museum of Natural HistoryJewish Federation of Greater Santa BarbaraSanta Barbara FoundationSanta Barbara Museum of ArtCity of Santa BarbaraCity of GoletaCity of Carpinteriaand many more...

SALES | MARKETING | ACCOUNT MANAGEMENTSOFTWARE ENGINEERING | PRODUCT | UX DESIGN

Hiring in All Departments

4.9

Procore Technologies, Inc. provides cloud-based construction management software to clients across the globe. At Procore we’ve worked hard to maintain a culture where you are encouraged to own your work, given the resources to try new ideas, and supported within an open, collaborative environment. We believe in keeping our employees happy, providing our teams with the latest tech, catered lunches, dog friendly offices, and fitness programs. At Procore, you’ll have the opportunity to work with a great group of people, mentor others, and grow. Our headquarters is located on the bluffs above the Pacific Ocean in Carpinteria, with offices across the US.

APPLY ONLINEprocore.com/jobs

@procorejobs

© JAMES JOHN JETEL

“Best tech company in the Santa Barbara area.”

glassdoor.com