sb201 exploring the deep waters of collaboration with petrobras
DESCRIPTION
Presentation delivered by Petrobras at IBM Connect 2014, January, 26 - 30, 2014TRANSCRIPT
© 2014 IBM Corporation
Session SB201:
Exploring the deep waters of collaboration with Petrobras
Dr. Leonardo Magela, PetrobrasConecte Project [email protected]
Consuelo Sánchez, MSc., PetrobrasConecte Project [email protected]
PetrobrasAn integrated brazilian energy companywww.petrobras.com
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We have operations inoil and gas productive chain,production of biofuels and alternative energy sources.
We operate in 24 countries including USA.
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The Challenges
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Workforce:130,000+
Going 2.0
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New communication paradigm
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NOSSA ESTRATÉGIA LÍDER COMUNICADOR COMUNICAÇÃO INTERNA 2.0 *
VIVA PETROBRAS NOVA COM PETROBRAS 60 ANOS
* Inclui o Conecte, a rede de colaboração, desenvolvido em parceria com aTecnologia da Informação e Telecomunicações
PROJETOS ESTRATÉGICOSStrategicProjects
Collaboration NetworkConecte
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ConecteDrivers
Networked people with similar goals and objectives to improve value creation
DISSEMINATING THECNICAL
KNOWLEDGE
SHARING PERCEPTIONS AND IDEAS
STIMULATING INNOVATION
AND CULTURAL CHANGES
PROMOTING COLLABORATION IN
PROJECTS AND PROCESSES
ENHANCING THE VISIBILITY OF
PEOPLE’S QUALIFICATIONS AND
EXPERIENCES
COLLABORATION
SH
AR
ING
KNOWLEDGE
NEW
SOLU
TION
S
VIS
IBIL
ITY
TO P
EOPLE
The trails
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Planning
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The project22,000+ ft
Customization I
Pilot
Customization II
Kick-off
Group Adoption
Evolution
What we learned from the pilot1.3K users
� Inclusive approach: all departments at the same time
� Focus on business related content
� Take advantage of communities:– Unfamiliarity with some collaboration tools– Stimulate people reunion and cooperation
� Simplify the interface
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IT highlights
� Conecte is part of Petrobras Collaboration Architecture
� Customizations required by Legal and Internal Communications
� Extensibility
� Internal Portal and Search Integration
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Community CasesOrganic, Corporate and Planned
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Worksheet usersInternal Transfer
ProgramParticipation in World
Energy Congress
Inspire MePetrobras’ 60th aniversary
#meInspira
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The resultsHow many people did participate?
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5000
10000
15000
20000
25000
30000
35000
43K userson January,
22th
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Bussiness related or climate related?
75%Business related
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+SocialMediaAnalytics#Gamification
UGC (User Generated Content)
#Integrations
+Social_Network_ Analysis
What´s next?
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Acknowledgements and Disclaimers
© Copyright IBM Corporation 2014. All rights reserve d.
� U.S. Government Users Restricted Rights - Use, dupli cation or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.
� IBM, the IBM logo, ibm.com, IBM Connections and IBM Notes are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml
� Photos, pictures and illustrations on this presentation are from: – Slide 1 – Banco de Imagens Petrobras - Bruno Veiga– Slide 2 – Banco de Imagens Petrobras - Arquivo do Projeto Tamar– Slide 3 – Banco de Imagens Petrobras - Thelma Vidales– Slides 7 and 19 – Estúdio Consequência– Slide 10 – Agência Petrobras de Notícias, Banco de Imagens Petrobras - Juarez Cavalcanti, Banco de Imagens Petrobras - Rogério Reis– Slide 13 - Agência Petrobras de Notícias– Slides 5, 6 and 14 - Comunicação Empresarial do Abastecimento - Petrobras
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