sbdc hp life: advanced social media
DESCRIPTION
This presentation was given in Phoenix and Chandler as part of the HP Life program. In small groups we created a actual usable social media strategy for a example small business. Take away points include the power of working with other business owners to be creative on social media and all small businesses need to have a social media strategy.TRANSCRIPT
Social Media Advanced
Presented By: Kristin Slice, MA, Business Analyst Certified Social Media Strategist
Agenda
V.E. Story: Board Context – 5 mins. Business Scenario: Specific Problem- 20 mins.
Demonstration: Intro. to the software- 5 mins.
Hands on Activity: Strategy Demo- 1 hour
Debrief: Business application discussion – 20 mins
• More than half of Facebook users (900 million) log in every day – more than 400 million people.
• More than 80 percent of all Americans use a social network.
• 23 percent of time online is spent on social networks.Understanding and strategy are keys to
success and effectiveness.
Where we are with social media?
Not a fad We expect value and
connections Case Studies (Mashable.com and Social
Media Examiner) Online Marketing versus SM
Create your strategy • Who is your target market?
• How does social media support marketing and sales ?
• What resources do you have?
• What are your specific objectives for Social Network Marketing™?
• Is your website up to date/EFFECTIVE?
Step One – Create
• Create policy
• Create a Google Alert
• Install Google Analytics
• Create and optimize profiles and pages
• Create aggregator
Step Two – Build
• Create Communications Calendar
• Connect to top 20 contacts
•Plug into your real life community
• Build into your marketing
Step Three – Maintain and Adjust
• Post regularly - education, value, relationship
• Login to each account
• Comment on posts and share expertise
• Respond to all comments
• Lead by example
Examples
Divya Strategy- Keep it specific
• Key Strategy – Claim your space (blog, video, Google places, yelp)
• Key Strategy – Who do you know?
• Key Strategy – create/schedule posts
• Leverage your content!
Be realistic and get help.
• Key Strategy – Claim your space (blog, video, Google places, yelp)
• Key Strategy – Who do you know?
• Key Strategy – create/schedule posts
• Leverage your content!
Be realistic and get help.
Small businesses with three or more years of experience in social media marketing are seeing the greatest results.
There’s clear evidence that those who commit at least 6 hours per week will see significant rewards.
- Merchant Circle, 2012
Advanced Strategies and Tools
• Sales campaigns • Video marketing • Engagement • Tools:–Mashable–Merchant Circle–WordPress –Mail Chimp
© 2012 Three Dog Marketing