sbi – going rural

8/3/2019 SBI Going Rural

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SBI GOING RURAL

NAME ROLL No.

INDERPAL SINGH CHADHA 07

REMYA THOMAS 56


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ABOUT SBI

Origin: The Bank of Calcutta 2 June 1806

Fortune 500 list

Branches: 10000 own & 5100 associates

ATM centres: 21000+

4 National level Apex Training colleges & 54

Learning Centres


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BANKING & NON - BANKING

SUBSIDIARIES

Associate Banks 5

Foreign Offices 82 (32 countries)

Subsidiaries in India 7

Joint Ventures 2


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REGIONAL RURAL BANKS

Purpose : Develop the overall rural economy

17 RRBs which operate in 124 districts of 17 Stateswith a network of 2,651 branches

Eg: Chhattisgarh Gramin Bank, Madhya BharathGramin Bank

Deposits & Advances @ Rs.19,894 Cr and Rs.12,151Cr resp.

Profit @ Rs.331.08 Cr (09-10)


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PRODUCTS

Agricultural Gold Loans : 70% value of the gold

pledged

Purpose : liquidity in a hassle free manner

Repayment : in 3 years

Working Capital & Loans Repayable upto 3 yrs :

S No. LIMIT SPREAD (BASERATE + ) EFFECTIVE RATE

1. Upto Rs 3 lacs * * 2.75 12.25

2. Rs 3 lacs- upto Rs 5 lacs 4.00 13.50

3. Rs 5 lacs - < Rs 25 lacs 5.00 14.50


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SBI Tiny no frills account

- No need of KYC documents

- Can be opened with Zero Balance

Grameen Shakti Life Insurance product

- Cover Rs 5000-50,000

- Annual Premium Rs 60-601- Provision for refund (50% in 5yrs, 100% in 10 yrs)

SBI Chhota SIP

- Invest as low as Rs 100 monthly in capital markets

Kisan Credit Card

- To meet short term credit need of farmers

- Can be used at ATMs


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SME SEGMENT

Artisan Credit Card

Rice Mill Plus

General Purpose Term Loan for SSI

SME Credit Card

Size of credit limit Interest rate

Upto Rs 50,000 Base Rate + 2.50%

Over Rs 50,000 Base Rate + 3.50%

Facility Interest Rate for period upto 3

years

Working Capital Loan & Term Loan

(Based on Credit Risk AssessmentModel)

Ranging from Base Rate+ 2.25% to

Base Rate + 4.25%


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MICRO FINANCE

Micro Finance Deep Roots in SBI

SHG Movement A Mission

- 12,16,891 Savings Bank account of SHGs benefitting

138 lac poor people

- 85% SHGs - women SHGs

- 31% market share


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INNOVATIONS & INITIATIVES TO

MAKE SHG A SUCCESS

Sensitisation of staff

Special training programmes in SHGs

Sahayog Niwas

SBI Life Shakti

Appreciation by Government

BC / BF


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KEY COMPONENTS OF DISTRIBUTION STRATEGY

Technology Biometric devices

Broadband

GPRS enabled mobile phone

RFID cards

Leverage Technology to reduce cost

Business Correspondent (BC)

& Facilitators (BF)

Local Agents to conduct Banking

business

NGO, MFI, Co-op societies, Post

office, retd. Gov employees

Kirana/fair prices shop owners, PCO

operator, retired teacher etc

Partnerships

Business Correspondent

India Post

NGOs (Zero Mass Foundation, Sahyog etc)

Kiosk installation& maintenance

Drishtee & Oxigen

Mobile Vans, Bikes

AISECT, Geosansar

State Government

NREGA disbursement


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DISTRIBUTION CHANNELS

Customer Service Points (CSP) / Banking Outpost

BC sitting with a biometric reader and a laptop/phone

Using his Tiny Smart Card a consumer can carry out the

financial transaction

Kiosk Banking Center

Web-enabled; allows cash withdrawal & deposit

Mobile Banking service

Mobile Vans fitted with ATM and a kiosk

Full day in one Village


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DISTRIBUTION CHANNELS

Bank on Bike

BF with laptop and Data card

3 villages in a day for 2 hours each

Mobile phone banking

Partnered with Airtel to offer banking services

thorough mobile phones

Consumer Service Centers (CSC)


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VARIOUS PROMOTIONAL METHODS

Customer Service Point

use of local languageSpecial scheme for Orrisa state

during festivals

Promotions in HINDI

Highlighting the opening of anew branch


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Future Plans Financial Inclusion

Target: To cover 100,000 villages & credit link

2 million SHGs up to March 2013


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THANK YOU

sbi – going rural

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