sbm outline

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Lahore University of Management Sciences

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MGMT 400 Strategic Business Management

Spring Semester(2012 2013)

Instructor Anjum Fayyaz

Room No. 146

Office Hours 14:00 hours to 16:00 hours (Wednesday) & 12:00 hours to 14:00 hours (Thursday)

Email [email protected]

Telephone 8134

Secretary/TA 8023

TA Office Hours ---

Course URL (if any) ---

Course Distribution

Core Core

Elective

Open for Student Category ACF Juniors& Seniors Preferable for Seniors

Close for Student Category

COURSE DESCRIPTION

Conceptual Framework and Description of the course

Strategic Business Management course is based on a set of management decisions and actions that determines the

long-run performance of a corporation. It includes environmental scanning (both external & internal), strategy

formulation (strategic or long-range planning), strategy implementation, and evaluation and control.

The study of strategic management emphasizes the monitoring and evaluation of external opportunities and threats in

light of corporations strengths and weaknesses. Originally called business policy, strategic management incorporates

long-range planning and strategy.

COURSE PREREQUISITE(S)

COURSE OBJECTIVES

Specific Learning Objectives

The objective of the course is to ensure that students to develop a strategic mindset with an

understanding of strategy formulation, strategy implementation and evaluation & control of a business

unit. The course has the following objectives:

Course BasicsCredit Hours 4

Lecture(s) Nbr of Lec(s) Per Week Duration

Recitation/Lab (per week) Nbr of Lec(s) Per Week Duration

Tutorial (per week) Nbr of Lec(s) Per Week Duration
mailto:[email protected]:[email protected]:[email protected]


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a. Develop an understanding of strategic management concepts, research, and theoriesb. Develop framework of analysis to enable students to identify central issues and problems in

complex situations to suggest alternative courses of action; recommendations for future actions

c. Develop conceptual skills to articulate a new strategy for a business situationd. Develop an understanding of the role of corporate governance in strategic managemente. Develop the ability to analyze and evaluate performance of people responsible for strategic

management

f. Bridge gap between theory and practiceg. Understanding of current and future environments in which firms must functionh. Develop decision making skillsi. Understanding role of strategic management in small businesses, new ventures and not-for-

profit organizations

Learning Outcomes

Students will learn about the Strategic Management Model as an umbrella model throughout the course.

Then they will learn about the Corporate Governance in terms of the roles, responsibilities, and

interactions of the top management with the board of governors. They will also get the flavor of Social

Responsibility and Managerial Ethics in terms of their effects on strategic decision making. After learning

about the Environmental Scanning, students, they will know about the Strategy Formulation, Strategy

Implementation and then finally Evaluation and Control linked with the overall strategy through a

feedback and input mechanism.

Grading Breakup and Policy

The course will be a mix of cases, compulsory readings, additional readings, lectures, video clips and guest lectures

by entrepreneurs in Pakistan willing to share practical aspects of SBM. The following instruments of evaluation shall

be used to assess the individual performance.

1) Class Participation/Attendance 10%2) Quizzes (surprise) 20%3) Mid-Term 30%4) Final Project Report (Making a real strategy of a company) 40%

Final project report will be based on selection of almost 3 4 companies and developing strategies around those

companies at different levels. The class will be divided into groups with 6 8 members in each group. Each group will

work on the strategy component of the company proposed by the instructor. For example, one group will work on thegovernance structure of the company, identify the gaps in the governance structure and then recommend some

improvements in that structure. Another group might work on the HR or Marketing Strategy of another company,

identify the gaps and recommend the strategy to improve this strategy. In this way, all the groups will have to work on

a real time project and this project will be approved by the company/client in consultation with a panel of people

including the instructor. There will be final presentations of the project to evaluate how well the students would be

able to utilize their knowledge and models learned during the lectures to the practical situations.


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Examination Detail

MidtermExam

Yes:

Separate:

Duration: 2 hours

Preferred Date: TBD

Exam Specifications: TBD

Final ExamNo:

Group Project Reports (Business Strategies) and Final Presentations:

COURSEOVERVIEW

Module 1: Introduction to SBM

Week1

Lecture

1&2

Introduction to SBM

Thomas L. Wheelen & J. David

Hunger, Concepts in Strategic

Management and Business

Policy, Prentice Hall

What is Strategy? By Michael

E. Porter Harvard Business

Review

Lecture 1 will start with the

course introduction and some

basic definitions of strategy,

business and management.

Basic SBM model will also be

discussed in this lecture.

Lecture 2 will be based on the

HBR article on Strategy by

Michael Porter

Week 1

TopicsRecommended

Readings

Objectives/

Application

Lecture

3&4

Introduction to SBM





What is Strategy? By Michael

E. Porter Harvard Business

Review

Lecture 3: Phases of Strategic

Management will be discussed

in this lecture, emphasizing

following topics: Basic

financial planning, Forecast-

based planning, Externally

oriented planning (strategic

planning) and Strategic

management

Lecture 4: In this lecture,Environment Scanning and

Strategy Formulation will be

introduced to the participants

Week2

Lecture

5&6 Introduction to SBM.





Lecture 5: In this lecture,

Strategy Implementation and

Evaluation & Control will be

introduced to the participants


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Lecture 6: In this lecture,

Strategic Decision Making will

be introduced to the

participants

Module 2: Corporate Governance

Lecture

7&8

Corporate Governance





Students would be able to

learn about role and

responsibilities of top

management and the board of

directors. They will also learn

about the Corporate

Governance Practices in India

and Pakistan

Module 3: Corporate Social Responsibility

Week3

Lecture

9&10

Corporate Social Responsibility





Students will learn about the

CSR or supply and demand

sides as well as CSR and the

development agenda

Module 4: Environmental Scanning, Industry Analysis and SWOT

Lecture 11

Environmental Scanning and Industry

Analysis






Environmental Scanning,

Environmental Variables, and

Forces Driving Industry

Competition by Michael Porter

Week 4

Module 4: Environmental Scanning, Industry Analysis and SWOT

Lecture

12&13

Environmental Scanning and Industry

Analysis SWOT Analysis





The lecture will be on

Situational Analysis and

Business Strategy through

SWOT Analysis

Final Group Project: Selection of

Topics, Selection of Company and

Finalization of Group Members

Group Exercise will start

immediately after the mid-

term as the groups are

required to develop strategy

papers for the selected

companies on the allocated

topics.Module 5: Internal Scanning: Organizational Analysis

Week 5

Lecture

14&15

Group Presentations on Chapter 4 of

the book





Group Exercise. Allocation of

topics and group

presentations

Module 6: Cooperative Strategies and Strategic Alliances

Lecture Cooperative Strategies and Strategic Impact of formal SME Discussion on Research Article


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16&17 Alliances networks in emerging

economies: a study of formal

manufacturing networks in

Pakistan published in the Int. J.

of Technology Intelligence and

Planning, Vol. 4, No. 1, 2008

to learn about the SME Based

Strategic Alliances and Formal

Networks in Pakistan

Module 7: Strategy Formulation: Corporate Strategies

Week6

Lecture 18

Corporate Strategies and Portfolio

Analysis






Corporate Directional

Strategies and Portfolio

Analysis

Module 8: Strategy Implementation and Evaluation & Control

Lecture 19

Strategy Implementation and

Organizing for Action





Will learn about the WHO,

WHAT and HOW Parts of

Strategy Implementation

Week 7

Module 8: Strategy Implementation and Evaluation & Control

Lecture

20&21

Evaluation & Control

&

Blue Ocean Strategy





Blue Ocean Strategy: From

Theory to Practice by W. Chan

Kim, California Review

Management

Students will learn about

Evaluation and Control linked

with SBM Model

They will also learn about Blue

Ocean Strategy through the

discussion on the proposed

article of California ReviewManagement

Lecture 22 Mid-Term

Module 9: Work on Final Project

Week8, 9 & 10

Lecture 23,

24, 25, 26

& 27

Work on Final Project

Handholding by the Instructor and the

entrepreneur

Based on the material and the

learning from the class

sessions.

Students will work in groups

and develop their final project

based on the learning from the

SBM topics and their

interactions with the

entrepreneurs. Final group

project will be based on jointassessment with the

entrepreneurs, an expert and

the instructor.

Lecture 28Submission of Final Project Reports /

Final Group Presentations


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Textbook(s)/Supplementary Readings

Thomas L. Wheelen & J. David Hunger, Concepts in Strategic Management and Business Policy, Prentice Hall

Some case-lets will be used to be defined

Some Video Clips to be defined

Guest Speaker Sessions to be defined

Linkage with the local industry / entrepreneurs

Expect 20 25% changes in the sequence and the content under the modules and the topics

sbm outline

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