SBP MARKETING SUPPORT

BUILDING YOUR BRAND To develop your school’s Broadcast Program, consider creating an identity. Your students, parents, alumni, and surrounding community want to keep up with your school, so let them know who you are. ESTABLISH A NAME Many of our most successful School Broadcast Programs created their own brand.

•! Examples: Marist Broadcast Blub (MBC), Cougar TV, Mustangs Live •! Developing a recognizable name is simple

•! Include features of your school that already exist such as the school name, mascot, or colors

•! Include a broadcasting related term or image such as “network,” broadcast club,” “TV,” “vision,” “live,” etc.

•! Start to refer to your program by your new brand name: “Check out MHS Live on the NFHS Network!”

COMMUNICATING TO YOUR FANS

Now that you have established your brand and broadcasting consistently, keep your fans informed of your upcoming events.

COMMUNICATION TECHNIQUES •! Social media (Twitter, Facebook,

Instagram, etc.) •! Your school’s website •! Mass emails and newsletters •! Text blasts •! Daily announcements •! In-game promotion (banners, PA

announcements, etc.) •! Flyers

INFORMATION TO INCLUDE •! What events do you plan to broadcast? •! Where can your broadcasts be found? •! Bene!ts of subscribing to watch your school’s

broadcasts: •! Full access to live high school sports – all

your school’s regular season and post-season broadcasts as well as all other content on the NFHS Network for the duration of a subscription

•! A premium viewing experience – watch live or on-demand events on your phone, tablet or computer

•! A personal pro!le – follow your school of choice, cut highlights, save your favorite broadcasts, and create a watch list

COMMUNICATION TEMPLATE

Below is a template you can use to send out to your fans:

Dear (MASCOT FANS), (SCHOOL NAME) is proud to announce that we have partnered with the NFHS Network and plan to broadcast our (MASCOT NAME) athletic events LIVE. That means that if you or family members can’t make it to the game, the live action can be watched from anywhere on your phone, tablet, computer or smart TV. As part of the partnership with the NFHS Network, they will return a part of each subscription sold back to (SCHOOL NAME)! Joining the (INSERT BROADCAST CLUB NAME OR NFHS NETWORK) is easy, just follow these simple steps!

1.! Go to NFHSnetwork.com 2.! Enter (SCHOOL NAME) in search box 3.! Click “Follow” so you can stay up to date on all upcoming (MASCOT) broadcasted

events 4.! Click “Subscribe” for all subscription options for our school

Thank you for you continued support of (MASCOT) athletics. We look forward to bringing you top notch broadcasts of our athletic events!

OUR MARKETING TEAM CAN HELP SPREAD THE WORD

SOCIAL MEDIA Prebuilt social media templates branded to your school that can be tailored to individual announcements or events EMAIL Customized emails used to promote upcoming Live or On Demand school broadcasts AUTOMATED EMAIL MARKETING Your school provides an email database and our Marketing Team will send out automatic, school-branded alerts on your behalf

AUTOMATIC SCHOOL BRANDED EMAIL ALERTS

NFHS NETWORK SUBSCRIPTIONS AND YOUR SCHOOL

SUBSCRIPTION OVERVIEW •! Participation in the School Broadcast Program is free for schools •! Viewers purchase a subscription to watch live sporting events and access all NFHS

Network content, including thousands of playo", tournament, and championship events across the country

•! All NFHS Network content is available online at NFHSnetwork.com

YOUR SCHOOL’S REVENUE

•! Your school receives 50% of the net revenue from all subscription passes bought at retail for your school-produced events

•! Schools have the ability to o"er Annual and Season Subscriptions at a discounted rate and can keep 100% of the markup on each pass sold

•! Your school chooses if subscriptions are required for non-sporting events (e.g. graduation, band concerts, talent shows, etc.)

•! Your school receives a quarterly revenue share from subscription passes sold to watch your school-produced events

BUNDLE CURRENT PRODUCTS WITH NETWORK PASSES!

This past year, the NFHS Network partnered with schools to o"er their fans discounted passes, resulting in schools earning thousands of dollars in revenue. Bundle NFHS Network passes with any existing products and passes that you already o"er to increase the value of those programs: •! Season Tickets •! Booster Club Memberships •! Alumni Association Memberships •! School Tuition •! Activity Cards •! Team Fundraiser