sbr technologies - the value of online video [infographic]
DESCRIPTION
Do you want to make your website “Sticky”? Do you wish to reach the maximum number of your targeted audience and create a lasting effect in their mind? Online videos are the most effective way to reach your targeted market. That is why today’s search engine marketing firms are including videos in their internet marketing strategy. Learn why you should use videos in your marketing mix through this interesting Infographic.TRANSCRIPT
THE GROWING TREND OF VIDEO
WORLD 2ND LARGEST
SEARCH ENGINE. 70% OF VIDEOS APPEARS IN TOP 100 SEARCH RESULT
PARENT COMPANY WORLD 1ST LARGEST
SEARCH ENGINE.
Consumers
Find Online
Video 38%
More
Memorable
than ADS on
traditional TV
VIEWERS ARE 64% - 85% MORE
LIKELY TO BUY AFTER WATCHING
A VIDEO
VIDEO TEXT vs Content preference
Bounce Rate
60% of people prefer watching video over reading text.
Video prevents visitors from leaving your website without taking any action.
40%
87% Video keeps visitors longer on your website
Average time on site 42 sec
60%
59%
350 sec
People will remember more from a video than from written content
Memory retention 22% 50%
Video is Everywhere DAILY VIDEO INTRACTION
We watched videos: 11.3 billion About 70/ viewer
For a total of 4.1 billion minutes
More than 80% senior executives said they are watching more online video today than they were a year ago
2013 According to CISCO, video will
increase from 30% of Internet Traffic to 90% if Internet traffic
42% of organization are using video in talent acquisition
A minute of video is worth 1.8 million words
Dr James McQuivey
Designed and Developed by SBR-
Technologies