America’s Leading Retail Real Estate Company

S&P 500 Company and the largest U.S. Retail Real Estate Company with an approximately total market capitalization of $46 billion

Rank in the top 110 U.S. companies as measured by equity market capitalization

321 properties in the U.S. comprising 244 million sq ft in 41 states plus Puerto Rico

51 European shopping centers in France, Italy and Poland; 8 Premium Outlet Centers in Japan and 1 Premium Outlet Center in both Mexico and South Korea; 1 shopping center in China

NYSE: “SPG”

Regional Malls Community Centers

International Properties

The MillsPremium OutletCenters

Simon’s Five Retail Real Estate Platforms:

Premier Properties in Premier Markets

The Forum Shops at CaesarsLas Vegas, NV

Lenox SquareAtlanta, GA

Roosevelt FieldLong Island, NY

Shops at Mission ViejoMission Viejo, CA

The Houston GalleriaHouston, TX

Town Center @ Boca RatonBoca Raton, FL

321 Properties Across the United States

SPG Regional MallsMills Branded CentersPremium Outlets

Significant Footprint in Key Markets – Atlanta DMA Property Map

Regional MallsPremium OutletsCommunity Centers

Significant Footprint in Key Markets – Washington DMA Property Map

Regional MallsPremium OutletsCommunity Centers

Simon Malls deliver significant reach in major DMA’s across the nation.

Scarborough Data Release 2 2007, Persons 18+

More than half of adults 18+ living in

Atlanta and in Washington, D.C. visit a Simon Mall at least once every 3 months!

Simon’s Market Depth

Market

Percent of Total Population Adults 18+ that shop at Simon Malls

in three months

Miami 78%

Indianapolis 73%

Boston 73%

Philadelphia 61%

Atlanta 55%

Washington, D.C. 52%

San Francisco 45%

New York 44%

Dallas/Ft. Worth 40%

Los Angeles 39%

Denver 39%

Chicago 37%

The Simon Advantage – Quality, Scale, and Efficiency

Simon Media – Impactful, Efficient & Scalable Media Solutions Turnkey – Includes production, shipping, installation and removal

Timely Execution - 10 days from approved art files to posting

Large and Small format media

Brand Promotions – Access to consumers for Experiential Marketing & Promotions Location, location, location – high traffic locations in the best shopping centers

Logistical Support for planning and execution – on site staff at every mall

Flexible Scheduling – one day, weekend, month long single events or national tours

Sponsorship Programs – Targeted demographic / lifestyle programs and Signature Events Turnkey Opportunities for Brand and Product Integration

Best in Class Programming

Targeted Demographics & Lifestyles

Simon MediaExpand your Reach

Simon Sky Banners – 187 Malls

Dimension: 8’ x 14’ or 5’ x 9’ double sided Sold in networks of 2 to 5 Simon Sky Banners per property Opportunity to use different creative on each face

Simon Sky Banner Spectaculars – 41 Malls

24’ x 14’16’ x 14’

Dimension: 16’ x 14’ or 24’ x 14’ double sided High Profile Center Court and Food Court Locations Sold as individual units & opportunity to use different creative on each face

Simon Die-Cut Standees – 187 Malls Dimensions: 7’ x 4’ double sided printed on foam core boards Placed in central common area and court locations “Take One Holders” can be affixed to each standee Die Cut to design specifications (Note: mirror image of the art work shown on reverse side)

Simon Elevator Wraps – 33 Malls

Dominate High Profile Locations Custom sizes vary by property

Simon Elevator Doors – 49 Malls

Dimensions: 7’ x 3.5’ one-sided Opportunity to include inside door at select locations

Simon Escalator Wraps – 46 Malls

Dimensions: 21/2’ x 20’

Each escalator includes two sides – left and right Opportunity to use different creative on each side

Simon Wallscapes & Windowscapes – 92 Malls

High Impact Locations – Mall Entrances & Major Roads Custom sizes vary by property

Simon Entrance Door Clings – 188 Malls

Dimensions: 12” x 12” single sided Opportunity to create custom die cut versions

Food Court Media – 191 Malls

Tri-sided Table Tents – 5” x 7” per side Table Clings – 12” x 18”

Simon Makes it Easy to Plan and BuySimon provides an array of tools, support, national and local staff to help effectively plan, buy and deploy media and other initiatives across each shopping center.

Example: Fashion Center at Pentagon City

Promotions & Sponsorships

It’s Not Just About Advertising

Brand Events and Promotions

Capital One hosted mascot challenge for local area

high school football team mascots. The event

mirrored the Capital One Bowl college version in an

effort to reach out to the community and to a younger audience.

AT&T’s U-Verse Launch in Indiana included and on-mall experience at Castleton Mall (IN) to showcase and sell.

Real Simple magazine’s annual ‘Holiday Solutions’ tour is aimed at helping shoppers be more efficient in their holiday shopping, cooking, etc

Brand Events and Promotions

Lahey Clinic Lounge at North Shore Mall hosts once a month

events, such as blood pressure screenings,

doctor meet and greets, Q&A sessions,

health seminars & more

Walt Disney Beach Party Promotion at the Florida Mall

– 4 week Sky Banner campaign with a one day

event promoting the Disney Water Parks

The State Farm Random acts of Kindness were executed at 10 top malls on Black Friday and included free coffee, free valet parking, and free concierge services.

Burger King’s ‘Play With Your Food’ tour brought a completely interactive set with games, samples, and fun activities for children to promote their new Kid’s Menu.

Lexus set up test drives at malls to let consumers experience their new F series and it’s high performance features.

The Titanic Artifact Tour went to malls across the country to bring actual artifacts and the story of the

Titanic to the public – up close and personal.

Universal Studios “Mamma Mia” DVD release sent groups of singing & dancing Mama Mia’s couponing to 20 Simon Malls.

Brand Events and Promotions

• Live events for Teens and Tweens with music, fashion, technology, and pop culture

• Travelling Tour that visits Major Malls in top markets during “Back to School”

• Membership Club for kids aged 3-8 in family oriented malls

• Live Mall Events, newsletter, birthday cards, and gifts for kids

• Center Piece of Holiday an American Tradition celebrating families, children and the holiday gift giving spirit

Simon Platforms & Events

• Summer & Holiday Festivals including: July 4th Fireworks, Movie under the Stars, Jazz Concerts, Holiday Tree Lighting, Community Fairs, etc

Signature Events

• Runway Fashion Shows highlighting the hottest trends featuring items in-store now

• Celebrity designers, VIP parties, and retailer integration

Holiday

Targeted Demographics & Lifestyles Turnkey Opportunities for Brand and Product Integration Best in Class Programming

The fashion & lifestyle festival and runway event showcases the hottest trends of our apparel and lifestyle retailers.

Live Runway Fashion Shows Beauty Demonstrations Simon Style Stops Sampling/Product Giveaways

Simon Fashion Now – Fashion Platform

The Premier Back-To-School Lifestyle event for teens to explore and discover what’s hot in the world of Music, Fashion, Technology, and Pop Culture.

Live teen musical acts from Universal Music Group Fashion and technology showcases ESPN XGames skate and BMX exhibition Sponsor Integration and Experiences

Simon DTour Live! – Teen Platform

The Simon Kidgits Club is a shopper membership program designed to reinforce the mall as a family destination and connect consumers to our retailers who want to reach moms, dads, and kids.

Program is active in 103 mall locations.

Simon Kidgits Club

Signature Local EventsA range of powerful sponsorship opportunities with Simon’s Signature Local Events including:

Hispanic Heritage Celebration at Miami International Mall Lenox Square 4th of July Fireworks, Atlanta Tree Lighting Festivals Summer Jazz Music Festive @ Stanford And many more . . .

Laura StaffordRegional Director of Business Development

Simon Property Group- Mid-Atlantic Regional Office

1100 S. Hayes Street, M. 100Arlington, VA 22202

Telephone (703) 415.2401 Cell (202) 279.0260Email lstafford@simon.com

www.simon.com