sc case study (002)

1
Challenges Our Solution The Store Manager says: Most businesses joining social media grapple with how to set social media goals and how to achieve them. The lack of internal resources to dedicate to market the Fremantle branch does not allow a consistent presence across multiple channels.Deep involvement of operational staff members in MJ Social quickly established that a consistent release of quality branded content, mixed with community management, targeted advertising and a calendar of events and specials could grow the reach of the brand and engage the store fan base.MJ Social... “MJ Social is a digital agency with a face. They aligned their marketing efforts with our brand quickly, built a more consistent and engaging presence on our Facebook page, and made us the Top 1 branch for engagement on Instagram in just 2 months. They can build true connections through social media and always work with a smile. I am happy to recommend them.” Sharyn Menzies San Churro Fremantle Store Owner the front side of the business does not leave room for monitoring and managing engagement for growth. The increasing complexity of the social media marketing environment requires an ongoing effort in order to keep up with the trends and genuinely grow the current fan base, putting additional pressure on operational staff members. Social media content and specials need to be rolled out in accordance with the brand style guides and Facebook’s terms of service. The lack on an in-house dedicated marketer with experience in digital advertising and tracking software limits the store from achieving its full potential on social media. Key points: Increase brand awareness Brand compliance Connect with audience Generate walk-ins October/November Check-Ins Followers Engagement Case Study by San Churro Fremantle ... increased Facebook check-ins and on page engagement by 500% ... increased the local organic page fan base by 4% ... made San Churro Fremantle No.1 in Australia for Instagram Engagement, with a rate of 28% in 2 months. 817 7263 Oct/Nov ... increased the Facebook post reach by 775%

Upload: mj-social

Post on 16-Jan-2017

9 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: SC Case Study (002)

Challenges

Our Solution

The Store Manager says:

Most businesses joining social media grapple with how to set social media goals and how to achieve them. The lack of internal resources to dedicate to market the Fremantle branch does not allow a consistent presence across multiple channels.Deep involvement of operational staff members in

MJ Social quickly established that a consistent release of quality branded content, mixed with community management, targeted advertising and a calendar of events and specials could grow the reach of the brand and engage the store fan base.MJ Social...

“MJ Social is a digital agency with a face. They aligned their marketing efforts with our brand quickly, built a more consistent and engaging presence on our Facebook page, and made us the Top 1 branch for engagement on Instagram in just 2 months. They can build true connections through social media and always work with a smile. I am happy to recommend them.”

Sharyn Menzies

San Churro Fremantle Store Owner

the front side of the business does not leave room for monitoring and managing engagement for growth.The increasing complexity of the social media marketing environment requires an ongoing effort in order to keep up with the trends and genuinely grow the current

fan base, putting additional pressure on operational staff members. Social media content and specials need to be rolled out in accordance with the brand style guides and Facebook’s terms of service.The lack on an in-house dedicated marketer with experience in digital advertising

and tracking software limits the store from achieving its full potential on social media.

Key points:

•Increase brand awareness

•Brand compliance

•Connect with audience

•Generate walk-ins

October/November

Check-Ins Followers Engagement

Case Study bySan Churro Fremantle

... increased Facebook check-ins

and on page engagement

by 500%... increased

the local

organic page fan base

by 4%

... made San Churro Fremantle

No.1 in Australia

for Instagram Engagement, with

a rate of 28% in 2 months.

817

7263

Oct/Nov

... increased the Facebook post reach by

775%