sca digital video 2014
TRANSCRIPT
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SCA Digital Video 2014
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The National Digital Video Team
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The National Digital Video Team
Craig BorgExecutive digital producer - Video
Inder AneyDigital content producer - commercial pitch
Matthew KuchelDigital content producer - commercial pitch
Blake PhillipsSenior Video Producer
Joel Riley Digital Production Assistant
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The Objective
“To create quality, engaging video content to win & retain both fans and clients”
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Social Video
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• Ooyala vs Youtube• Ooyala is a great premium & local content platform. YouTube is where social
(surprise and delight) + international celebrity video shines.
• Getting the most out of Youtube• Create content that is unique, compelling, and entertaining or informative.• Captivate your viewer in the first 15 seconds, and keep them watching
throughout the video.• Include specific Calls to Action in the video itself, or through annotations.• Set a recurring schedule for your uploads, and maximize your production
investments.• Create a programming calendar. Create content around tent-pole events
that are important to your audience.• Create a channel experience that guides viewers across multiple videos and
communicates everything your channel has to offer.
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• Channels• Think of your channel as a broadcast network, not only do you feature
your own content but you should also collate other relevant content through playlists.
• Playlists should be an essential part of your channel strategy. Not only do they increase watch-time, they create another asset that will appear in search results and in Suggested Videos. You can create playlists using your own videos, other videos, or a combination of both.
• http://www.youtube.com/user/buzzfeed
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• Metadata and tagging • Thumbnail!• Headline! Make it searchable / clickable.• Description. First paragraph short and snappy. Then as much detail as possible.• Tags! International spelling, Common spelling mistakes, other relevant subjects or
talent.
• Claim settings• Claim vision & Audio - Monetize in all countries. • Claim vision - Monetize in all countries• Claim vision & Audio - Monetize within Australia• Do not claim content
• Do’s & Don’ts eg. Music rights etc• https://www.youtube.com/watch?v=9g2U12SsRns
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• What rates on Yotube VS Ooyala?• Local talent based video rates well within our sites. Not so well on YouTube• International celebrity / 'topical' or 'tentpole' events rate well on YouTube• Headline matters more on YouTube.
• Short term performance of Ooyala vs YouTube
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• Vine, Instagram & Facebook Video• Vine / Instavideo. Perfect for little talent "sketches" or behind the
scenes moments that won't drive huge traffic or revenue. Also a great medium for tactic clues.
• https://vine.co/v/hEYAKOe1hqx
• https://www.facebook.com/photo.php?v=145989832272787&set=vb.132495853450335&type=3&theater
• Facebook video perfect to host teases to local premium content.
• https://www.facebook.com/photo.php?v=462746653813246&set=vb.132495853450335&type=3&theater
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FIFI & DAVE LAUNCH VIDEOS
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FIFI & DAVE LAUNCH VIDEOS
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FIFI & DAVE LAUNCH VIDEOS
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FIFI & DAVE LAUNCH VIDEOS
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The last 24 months……
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TODAY NETWORK 2012
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TODAY NETWORK 2013
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TODAY NETWORK 12/13
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MMM NETWORK 2012
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MMM NETWORK 2013
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MMM NETWORK 12/13
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TOTALS - 2013
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TOP CONTENT OF 2013Our Sites1 - Ed Sheeran covers no digity - 84,8852 - Fifi - I’m having a baby - 69,6563 - Jules gets pierced - 52,451
YouTube 1 - Justin Beiber answers phone to mum during interview - 1,073,2012 - Jai Waetford - Juston Beiber as long as you love me - 962,9173 - Jessie J Acoustic - nobodies perfect - 933,241
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Year On YearOur Sites2012 = 7,119,1202013 = 6,359,918
10.66% Decrease
YouTube 2012 = 67,931,7082013 = 30,359,184
55.31% Decrease
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Organisation & Standardisation
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Equipment • Care & Maintenance
• Responsibility – Policy
• Security
• Repairs and maintenance – Internal contact
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File Structure & Naming conventions
• File management and sharing
• New share drive
• Shared assets
• Archival and restore
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Ad Sets & Monetisation
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Software
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Brand Consistency
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Brand Consistency
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Brand Consistency
http://www.mix1065.com.au/videos/human-nature-perform-blurred-lines
https://www.youtube.com/watch?v=TklXlHFpnlM
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The SCA Video Standard
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An SCA Video is……..1.Well shot, well lit, sounds great
2. Meets the deadline
3. Engages fans / drives traffic
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Video Codecs
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Video Codecs
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Video export settings
HD BEST HD
FORMAT .MOV .MOV
CODEC / COMPRESSION TYPE
BIT RATE
H.264 H.264
RESOLUTION 1920 x 1080 1280 x 720
SCAN TYPE PROGRESSIVE PROGRESSIVE
FRAME RATE 25 25
BIT RATE 6000 kbits/sec 4000 kbits/sec
ENCODING MODE SINGLE PASS SINGLE PASS
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Audio & Export Settings
FORMAT .AAC or .WAV
SAMPLE RATE 44.100 kHz
CHANNELS STEREO
BIT RATE 128 kbps
ENCODING MODE SINGLE PASS
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Resources
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Canon 5D mkIII
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Canon 5D mkIII
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DSLR v XDCAM
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Atomos Ninja 2• Quick how to / demo
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GoPro
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Production Workflow• Network speed and transfer issues
• Supporting other markets to develop their own unique content
• Faster turnaround times - divide and conquer!
• File Sharing - Citrix Share file
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Sydney Studio
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Sydney Studio
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Live Video Streaming
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Available Technologies & Resources
• Streaming capabilities and how this can be applied to your shows
• How to capture a stream and turnaround quickly
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Live Video Streaming
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Moving forward….