SCA Monthly Digital Audience

August 2016

390k 10.8m 2.3m 1.2m 154k

Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram

Followers5

YouTube

Subscribers6

#1 Radio Group with Unique Audience of 1,463,000

#1 Radio Group with 389,745 Avg Daily UBs

#14 Australian Digital Publisher in Nielsen Market Intelligence

#9 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for August '16

1.5m

Unique Audience1

Vevo Australian Audience

4.3mUnique Desktop

Viewers2

9.3mTotal Audience

(All Devices)1

61kAustralian

Facebook Fans4

31kAustralian & NZ

Twitter Followers5

16m 13sAverage

View Duration1

Vevo video

streams3

184m

Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore

Video Metrix, 3 YouTube Analytics, 4 Facebook & 5 Twitter. Figures for August '16

Radio Groups Unique Audience

Source: Nielsen Digital Ratings (Monthly) August ‘16

1,463,000

798,000

602,000

236,000

0

400,000

800,000

1,200,000

1,600,000

SCA ARN Nova Entertainment Macquarie Radio

Radio Brands Unique Audience

Source: Nielsen Digital Ratings (Monthly) August ‘16

709,000

642,000

540,000

338,000

260,000

0

175,000

350,000

525,000

700,000

875,000

Hit Network Triple M KIIS Network NovaFM Smooth

704kUnique 28 Day

Streamers1

2.4m 5.2m4mMonthly Podcast

Downloads2

Monthly Video

Views3

Total Monthly

Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/08/2016, 2 Podcast listening figure removes inflated reporting from repeated download

requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for August '16

SCA Mobile

85%

219k 1.3m

Mobile

(% of Avg Daily UBs)3

Monthly App Users1

330kMonthly Mobile

Avg Daily UBs3

Mobile App Installs

(all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for August '16

SCA Social

2.3m 1.2m10.8m 154k

2m Total Australian Facebook Engagement1

Sources: 1 Facebook ‘People Talking About

This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram

& 5 YouTube. Figures for August '16

Twitter

Followers3

Instagram

Followers4

Facebook

Fans2

YouTube

Subscribers5

Australian Facebook Engagement – Radio

Source: Facebook API - 28 Day ‘People Talking About This’ (AU) - recorded 1 August 2016

1,971,639

491,050

319,482 310,632

53,542

0

175,000

350,000

525,000

700,000

875,000

1,050,000

1,225,000

1,400,000

1,575,000

1,750,000

1,925,000

2,100,000

SCA ARN ABC Radio Nova Fairfax Radio

Australian Facebook Engagement – Radio Brands

Source: Facebook API - 28 Day ‘People Talking About This’ (AU) – recorded 1 August 2016

1,251,357

319,312

249,389 240,727

0

175,000

350,000

525,000

700,000

875,000

1,050,000

1,225,000

1,400,000

Hit Network Triple M Network Nova FM KIIS Network

HIT Network

1.9m 1.1mTwitter

Followers2

Instagram

Followers3

8mFacebook

Fans1

192kAvg Daily

UBs5

96kMonthly

App Users6

1.6mMonthly

Video Views7

150kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5

Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala +

YouTube. Figures for August '16

136k 459k 23k 9k 20k

Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram

Followers4

YouTube

Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for August '16

Triple M Network

381k 59kTwitter

Followers2

Instagram

Followers3

1.6mFacebook

Fans1

172kAvg Daily

UBs4

116kMonthly

App Users5

Monthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market

Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for

August '16

525k

Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’3 Google Analytics, 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for August '16

96kTwitter

Followers5

134kAvg Daily UBs1

Avg Daily

UBs2

Sport

117kFacebook

Fans4

8kMonthly

App Users3Twitter

Followers5

Avg Daily

UBs6

Facebook

Fans4

Monthly

App Users3

58k 56k 11k 132k 72k

Australian Publishers (All Devices)

1

2

3

4

5

6

7

8

9

10

NEWS AUSTRALIA

NEWS CORP AUSTRALIA

FAIRFAX MEDIA

FAIRFAX MEDIA LIMITED

TELSTRA MEDIA

TELSTRA CORPORATION LTD

REALESTATE.COM.AU LTD.

REA GROUP LTD

EBAY

EBAY INC.

NINEMSN

NINE ENTERTAINMENT CO.

YAHOO!7

SEVEN WEST MEDIA & YAHOO!

DMG MEDIA

DAILY MAIL AND GENERAL TRUST PLC

CARSALES.COM LIMITED

CARSALES.COM LTD

BBC

BBC WORLDWIDE LTD

1

2

3

5

4

6

7

8

9

11

3,973,838

3,344,795

1,529,479

1,213,854

1,159,479

1,095,132

1,029,540

833,488

495,289

469,082

+1.1%

+6.2%

+2.6%

+4.9%

-3.9%

+0.9%

+15.5%

+11.3%

+2.8%

+2.1%

SCA is the 14th biggest tagged publisher in Australia (all devices)

PREVRANK COMPANY AVG DAILY UB % CH.

MARKET AGGREGATE 19,357,348 +4.4%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - August 2016

11

12

13

14

15

16

17

18

19

20

TRIPADVISOR

TRIPADVISOR MEDIA GROUP

ALLURE MEDIA

ALLURE MEDIA

GUARDIAN NEWS & MEDIA LTD

GUARDIAN MEDIA GROUP PLC

SOUTHERN CROSS AUSTEREO

SOUTHERN CROSS MEDIA GROUP

SEVEN WEST MEDIA

SEVEN WEST MEDIA

MAMAMIA WOMEN’S NETWORK

MAMAMIA.COM.AU PTY LTD

SBS

SPECIAL BROADCASTING SERVICE CORP.

CBS INTERACTIVE

CBS CORPORATION

BAUER MEDIA GROUP

BAUER MEDIA GROUP

SPORTINGPULSE

MULTICHANNEL NETWORK

10

13

12

14

20

16

15

17

18

19

458,283

447,083

420,726

389,745

384,965

298,473

269,532

258,914

257,032

216,945

-2.9%

+7.1%

-7.0%

-6.4%

+66.0%

+1.5%

-18.0%

-3.0%

+7.9%

-6.6%

PREVRANK COMPANY AVG DAILY UB % CH.

Radio Brands (All Devices)

1

2

3

4

5

6

7

8

HIT NETWORK*

SOUTHERN CROSS AUSTEREO

KIIS NETWORK

AUSTRALIAN RADIO NETWORK

TRIPLE M NETWORK

SOUTHERN CROSS AUSTEREO

NOVA FM NETWORK

NOVA ENTERTAINMENT

2GB 873AM

MACQUARIE RADIO NETWORK

CLASSIC HITS RADIO

AUSTRALIAN RADIO NETWORK

SMOOTHFM

NOVA ENTERTAINMENT

3AW

FAIRFAX MEDIA

1

2

3

4

5

7

8

6

192,415

170,258

168,137

87,228

21,495

16,941

14,410

12,774

-16.8%

+6.8%

+5.7%

-2.7%

-0.8%

+5.2%

+39.0%

-12.2%

Ranked by Australian avg. daily unique browsers

PREVRANK COMPANY AVG DAILY UB % CH.

Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - August 2016

*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence

PREVRANK COMPANY AVG DAILY UB % CH.

THE EDGE

AUSTRALIAN RADIO NETWORK

97.3 COASTLIVE.COM.AU

WEST COAST RADIO

MIX 94.5FM

SOUTHERN CROSS AUSTEREO

FIVEAA

NOVA ENTERTAINMENT

SEA FM

SOUTHERN CROSS AUSTEREO

RADIOWEST

SOUTHERN CROSS AUSTEREO

2UE

FAIRFAX MEDIA

9

10

11

12

13

14

15

10

9

12

11

13

14

15

9,207

6,983

5,630

4,337

2,217

1,652

1,504

+21.0%

-5.4%

+29.3%

+35.4%

-13.4%

-4.8%

+1.5%