Scaling up of growth promotion through ICDS in Madhya Pradesh

Baal Sanjeevani Abhiyan

For scaling up of growth promotion to achieve MDG 2000 as well as goals of

10th five year plan for the state, women & child development department

started a massive campaign through out the state in partnership with

unicef and health department, in the year 2001. This campaign conceived as

BAL SANJEEVNI ABHIYAN

BALSANJEEVNI ABHIYANSTRATEGIES

• Intensive drive for growth monitoring.• Weighing every child below 5 yrs • Categorization of their nutritional status.• Vitamin A supplementation.• Health camps for malnourished child.• Increase awareness among families as well as communities about malnutrition.

• All 48 districts

• 336 blocks

• 52000 villages

• 40,000 hamlets

• About 6.90 million children

Bal Sanjivani- Coverage

5

• Micro-planning at different levels viz. state, district, block.

• Extensive community based survey.

• Training & capacity building of all the

functionaries about their responsibilities

during the campaign.

BALSANJEEVNIACTIVITIES

• State wide month long drive twice a year to weigh the kids, pregnant women, adolescent girls, followed by follow up rounds too.

• Weight recording, categorization & identification of nutritional

status.

• Vitamin A supplementation & immunization of the children.

• Intensive follow up after identification of malnourished child.

Medical cover through camps & parent counseling are major

interventions.

BALSANJEEVNIACTIVITIES

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• Strengthen the Mother & Child Day strategy

• Family and community based intervention to improve IYCF practices,

M.P. is the first state to scale up IYCF training at different levels viz.

state, division, district.

• Proposal for training of frontline workers is yet to be sanctioned by GOI.

• Convergence with DPHFW to improve immunization and micronutrient

coverage

• Partnership with UNICEF to improve Vit-A coverage

KEY INTERVENTIONS IN 2005

BALSANJEEVNIIMPACT

• After the completion of eight rounds since 2001 able to narrow the gap of the target.

• Increase in accessibility to the uncovered & marginalized population .

• Substantial reduction in severe malnutrition.• Reduction in moderate malnutrition.• Increase in distribution of Vitamin A.

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Rounds Severe Malnutrition

Total Malnutrition

First (2001) 5.49 57.57Second (2002) 3.08 55.13Third (2002) 2.92 56.40Fourth (2003) 2.05 55.18Fifth (2004) 1.68 55.24

Sixth (2005) 1.22 50.38Seventh (2005) 1.38 50.23

Eight (2006) 0.91 49.21

BAL SANJEEVANI- PROGRESS

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Phase wise reduction in total malnutrition

40

45

50

55

60

1stphase2001

2ndphase2002

3rdphase2002

4thphase2003

5thphase2004

6thphase2005

7thphase2005

8thphase2006

Total Malnutrition

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Phase wise reduction in severe malnutrition

0

1

2

3

4

5

1stphase2001

2ndphase2002

3rdphase2002

4thphase2003

5thphase2004

6thphase2005

7thphase2005

8thphase2006

Severe Malnutrition

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Annaprashan Program

• Onset of Malnutrition at the age of 6 Month among children indicate delayed start of complementary feeding

• To generate awareness in community on complementary feeding this program has been taken up by the State Govt.

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Godbharai Program  • To ensure complete care of pregnant

women and new born babies, this program is being launched.

• Community awareness, participation, ANCs and institutional deliveries are major thrust area in this program.

• Aiming at reduction in MMR and IMR of the State.

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Birthday Celebration Program  

• Aiming at rendering help of community in achieving ICDS goals.

• Make Community more close to ICDS projects so that they would get more benefits of ICDS services .

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Insurance scheme for severely

malnourished child       Govt. of M.P. going to launch this

program with the help of New India Insurance Company.• Severely malnourished child of the state would be insured under this scheme. • Severely malnourished child will be given sum for their treatment by the Insurance company.