Hello...

Scaling up your clever B2B?

Things to do...HIRE MARKETING AGENCY(a really good one, not like last time)

Now… wait 6 months and see if ‘they work’.

Tick tock...Tick tock...

zzz...zzz...

Usually the leads they promise don’t materialise.

Now what? Start again… with another agency.

more ticking...more tocking...

Meanwhile…tick tock...

tick tock... tick

tock... tick tock...

Your cost base has gone up, in anticipation.

You need these new leads.

Eek indeed!

Eek!

And we should know...

We used to be that agency.

We wrote the book... OK, books

Few agencies have successfully launched and grown more B2B propositions than us…

But those days are over

The world has changed...

Why?

6 months = too long to wait for campaign results.

Now, technology means we can test and get results in 6 days.(and you should too)

1sigh...

“Marketing” now means creating pull in many different channels.You’d need 8+ agencies to find deep enough skills in each area. Now we curate a flexible team.

2

You probably sell something complex that most agencies will struggle with.

So outsourcing your strategic messaging to them is going to waste time

3

“Um, OK…”

“We deliver world class solutions to

enhance our clients’ cloud readiness and as an enabler

to organisational optimisation!”

No one wants to pay an agency for stuff that’s free or they can do themselves.

For example: A tweet costs £0.00. And some of your current team will be good at this already. We’ll turn their skills into your growth.

4

So what’s the

new way?

this way...

They need help building their own marketing system.

We believe businesses trying to scale don’t need a marketing agency.

They need to learn to create demand themselves, forever.

Brand

Social media

Graphic design

Media relations

Video

PPC

You might call this:

(If you were feeling quite fancy)

Growth

is the internal Growth Transformation powerhouse. We:

Find and codify the approach that consistently wins new business and that’s unique to your proposition and market

Set up your message, systems and people to generate demand, today and forever

Re-energise your whole business with the knowledge and confidence by creating growth together, as we go.

So in a nutshell: create demand for you and then enable you to sustain it without us.

Unlike marketing agencies, we’re focused on building your internal marketing skills and systems, not making you dependent on us.

Then we go. See

ya :)

You buy a Transformation Team

+ Designers and branders+ Film makers+ Content editors+ Event managers+ Social media whisperers+ Storytellers

A Transformation Director supported by a flexible team of the best in the business

How it works…

They’ll help you grow as fast as possible

…until you say stop.

Easy to turn on. Easy to turn off.Your Transformation Director will be on site every week. Working with your leaders, teams and subject matter experts. Creating growth from the inside.

How it works…Sto

p!

Ok sa

les te

am,

let’s

work ou

t

EXAC

TLY ho

w man

y new

relati

onsh

ips yo

u need

us to

create

each

month.

Leadership team –

I’ll help you agree

the positioning and

strategy.

Claire, John, Rachel – let’s figure out

how to use your social media

skills to build our audience.

Customer facing people! What do you know about customers that will help us attract new ones?

Technical experts –

let’s sit down and extract

clever stuff from your

brain and create engaging

content.

Why do we choose this way?

We’re natural system-builders, people-energisers, skills transferers and market discoverers.

We could just take your money and generate leads. But it would be quite dull and eventually you’d say...

‘Hey, we can do this

ourselves!’

Pay a marketing agency £6k a month forever...and they might deliver the leads you need.

Pay for 6-12 months and you may never need to hire an agency again.

RESULT!

Take digital product company Unboxed Consulting

2013Agencies: 3 in 3 years

Growth through marketing: 0%

Turnover: £1.8 million

2015Agencies: none – just a Growth Transformation Director

Growth through marketing: 60%

Turnover: £2.9 million

Predicted turnover 2015/16: £3.9 million

CASE

STUDY’

If you’re curious to explore Growth Transformation as an alternative to hiring an agency, let’s talk about a proof of concept project. Find out more

www.onefishtwofish.co.ukhello@onefishtwofish.co.uk0118 3217457