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ScanSource Communications Confidential

Mobility and Wireless for UC and

Collaboration

Michael F. Finneran

Principal, dBrn Associates, [email protected]


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• Independent consultant and industry analyst specializing in wireless and mobility

• Consult with vendors, carriers, and end users on the full range of mobility issues

• Speak at numerous industry conferences including Enterprise Connect, InterOp, Mobile Connect, Info Week 500, and The UC Summit

• Write regularly on mobility topics for Information Week, NoJitter.com and UCStrategies.com

• Published hundreds of columns and articles as well as white papers, reports, product comparisons, and industry research

• Wrote the book: Voice over Wireless LANs- The Complete Guide

Michael F. Finneran

Principal, dBrn Associates, Inc.


Session Outline

• Enterprise Mobility Marketplace

• The BYOD Revolution

• Can You UC&C With BYOD?

• Wrap Up- Action Plan

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www.dbrnassociates.com | © 2012, dBrn Associates, Inc.


Enterprise MobilityMarketplace

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Overall Trends in Wireless

• Consumer focus dominates• Consumer mobile experiences shape enterprise user

expectations- enterprise will still require security, management, and support

• Devices Rule: Popular devices now available from most national providers

• With 4G, wireless networks rival wired in reliability and capacity

• Spectrum demand still outstripping supply- Wi-Fi opportunity!

• Battery Challenges Persist- you can’t do business with a dead battery

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ScanSource Communications ConfidentialScanSource, Inc. Confidential

Is This “Mobility”?

8www.dbrnassociates.com | © 2012, dBrn Associates, Inc.


Or Is This “Mobility”?

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Or Is This “Mobility”?

Smart Machines Smart Cars

Smart Meters

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Mobility Market

Networks Devices Applications

Publico Cellular

- 2G, 3G, 4Go WiMAXo Specialized

o Basic Phoneso Feature Phoneso Smartphoneso Tabletso Laptopso Dongles/Wi-Fi Routerso Mobile Computerso M2M: Meter reading, healthcare

monitoring, eBook readers, etc.

o Voiceo Non-Voice Communications

- Text, pictures, emailo Personal Info Managemento Entertainmento Business

- Generic (Expense Tracking)- “Canned” (Salesforce.com)- Customized Line of Business

Privateo Wi-Fio DECTo Specialized

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Top US Smartphones (Source: comScore)

Smartphones represent 43% of the US handset market (101.3MM of 234MM devices), up from 31% in Nov. 2010. Market growth was 40% Y-to-Y.

Operating

System

Units

(000s)

Share

Nov „11

Units

(000s)

Share

Jan „12

Android 42,866.6 46.9% 49,231.8 48.6%

Apple iOS 26,231.8 28.7% 29,883.5 29.5%

RIM 15,172.4 16.6% 15,397.6 15.2%

Microsoft 4,752.8 5.2% 4,457.2 4.4%

Symbian 1,371.0 1.5% 1,519.5 1.5%

Other 1,005.4 1.1% 810.4 0.8%

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Tablet Differentiators

• Screen size: 7-inch, 10-inch

• Operating System o iOS, Android(s), QNX/PlayBook, Windows 8

• Network Supporto 2G/3G/4G Cellular

o Wi-Fi: 802.11a/b/g/n; 2.4 GHz, 5 GHz; QoS Capable

• Peripherals: Microphone, speakers, base, camera, Bluetooth, headphone/headset jack, USB, HDMI

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Worldwide Tablet Shipments By O/SSource: Strategy Analytics

4Q 2010 4Q 2011

Units (000s)

Market Share (%)

Units(000s)

Market Share (%)

Apple 7.3 68.2% 15.4 57.6%

Android 3.1 29.0% 10.5 39.1%

Microsoft 0.0 0.0% 0.4 1.5%

Other (Including RIM)

0.3 2.8% 0.5 1.9%

Total 10.7 100.0% 26.8 100.0%

Year-to-Year growth = 150%!

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“Portable Desk Phone”

Cisco Cius

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Altec Lansing

Octiv iPad Base

ShoreTel iPad Dock

Doodoomama


Tablet for Collaboration

So how will tablets be used in the enterprise?•Voice/Audio Conferencing

o Headset or conference phone?o Call back to smartphone?

•Videoo Considerable consumer interest - Apple’s FaceTimeo Business demand unknowno Avaya, Cisco, Polycom, RAD Vision, Damaka, and Vidyo all

have products

•Web Collaboration/Screen Sharingo My guess as to the sweet spot for tablet collaboration

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* Doing “business” with “consumer” tools

* Balancing user requests/preferences with enterprise requirements for security, control, and support

* Enabling business transformation based on mobility

Enterprise Mobility Challenge

iPhone 4S

HTC EVO

Motorola

Droid X

BlackBerry

Torch

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The BYOD Revolution

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Enterprise Mobility Benefits

• Accessibility: Reach critical people at critical times• Productivity: Work more effectively out of the office• Information Access: Immediate access to information to

make decisions and respond to customers The Result

1. Business Responsiveness: Efficient, effective, productive2. Business Transformation: Access to information is one of the

few ways a company can differentiate itself today• The right information• In the right hands• At the right time• For competitive advantage

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BYOD Acceptance

Yes, 62%

No, but we're developing a policy, 24%

No, and we have no plans to

allow personal device use, 14%

86% of respondents have or are developing a BYOD policy

Does your mobility policy allow employees to use personal mobile devices

for work?

Source: InformationWeek 2012 Mobile Security Survey of 322 business

technology professionals, March 2012 20


See:

www.reports.informationweek.com


BYOD Policies

Source: InformationWeek 2012 Mobile Security Survey of business technology professionals, March 2012

Base: 278 respondents at organizations with, or developing, a policy for personal mobile device use

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Can You UC&C With BYOD?

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FMC and Mobile UC• Virtually all IP PBX and UC vendors offer mobile UC solutions

“Call forwarding” (or equivalent) is still the predominant form of FMC

• Mobile UC should be a success:– We still need a “business telephone system”

– Users divide their time between work and mobile

– UC provides better communication tools for enterprise mobile users

– Integrated with the wired network

– Dual mode (Wi-Fi/Cellular) versions can easily pay for themselves

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Why Not Mobile UC?

• Mobility is a major topic in UC; “UC” is not even a topic in mobility

• Cellular buyers operate independently of IT and with their own set of issues

• Mobile UC clients provide a “disintegrated” user experience with a different feature set on each platform- not “integrated” like consumer apps !

• Many UC capabilities already exist in smartphones

• Lack of faith in voice over WLAN option- biggest TCO impact

• Buyers don’t see the value

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Summary of FMC Options• Enterprise Controlled (eFMC)

o Dual-mode Wi-Fi/Cellular- ShoreTel Mobilityo Cellular Only

Call Forward/Simultaneous RingMobile UC Clients

o Web-based/Clientless• Carrier Controlled (cFMC)

o Dual Mode UMA: T-Mobile’s Wi-Fi Calling for Business

o IMS based: Sprint’s Mobile Integration

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How Mobile UC Changes with BYOD

• End user in now in control of the decision; vendors should be tracking “usage”, not “downloads”!

• Vendors have to produce products that entice users, are updated regularly, and provide long term value

• It’s time to think about what users want, not what engineering can make

• IT has a stake in this success as BYOD can become BYOA (“Application”)

• Internal app stores can promote Mobile UC

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Original Problem

• Mobility is a separate area inside of IT

• Sometimes it’s not in IT at all (“Purchasing Function”)!

• Not integrated with either the PBX or WLAN teams

• Numerous pressing issues

– BYOD – Mobile Security

– Mobile Device Mgmt – Apps: Enterprise, B2C, …

• Getting advice from cellular sales reps

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• Cell phones were initially a purchasing function

• BlackBerry mobile email involved IT, but primarily in an operations role (i.e. running the BES)

• Post iPhone, mobile apps became a factor, but development often outsourced by marketing rather than IT

• BYOD is now making mobility an “issue” in IT• Uninformed Approach- Get ‘em on email and bye-bye

• Intelligent Approach: Mobile security, management, and support are key IT responsibilities regardless of who owns the device

Changing Mobility Buyer

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• Get up-to-speed on the issues in the mobility market

• Understand the buying structure including decision makers and influencers

• Take advantage of the growing IT role in mobility

• Stress the “value”- make people more efficient, accessible and empowered with mobility

• Demonstrate the savings (Sell Wi-Fi voice!)

• Identify the user groups with biggest potential impact

• Help them get it done- start small and expand

How Do You Win At This Game?

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Wi-Fi Wireless LAN

• Wi-Fi Alliance has done a great job at ensuring inter-operability and supporting adoption of the standards

• The 802.11n refresh continues, but details matter!o Transmit chains are a capacity multipliero A 40 MHz channel has twice the capacity but you have half

as many of them- do your devices support them?

• Chipsets for 802.11ac just reaching the market• Look closely at device capabilities

o 802.11n in 2.4 GHz is NOT an enterprise product!o 802.11n voice devices are 1-chaino Consumer devices often too “sticky” for enterprise voice

• Don’t forget network management

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Major Issues in WLAN Voice

• Dense, pervasive coverage and a WLAN configured for voice• Coverage:

– Data: One AP for 5000ft2

– Voice: One AP for 3000ft2 (Maybe)

• Architecture: Separate or shared WLAN for voice and data?• Frequency band: 2.4 GHz or 5 GHz?• Quality of Service: 802.11e/Wi-Fi Multi-Media (WMM)• Call admission control/load balancing• Security: WPA2 preferred• Handoffs: 802.11r or WLAN switch proprietary. “Sticky” Wi-Fi drivers

can be a major problem• Battery life: Automatic power-save delivery (APSD)• Troubleshooting, network management, capacity planning

requirements

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DECT Technology

Digital Enhanced Cordless Telecommunications (ETSI)

• Radio interface specifications:o Transmission rate/carrier: 1.152 Mbps, time division

duplex (TDD)

o Radio carriers: US: 5 carriers (1.92 G to1.93 GHz)Europe: 10 carriers (1.88 G to 1.99 GHz)

Does not interfere with 2.4 G or 5 GHz Wi-Fi bands!

o Call capacity: 12-calls per carrier, TDM-based system (No QoS issues)

o Voice coding: 32 Kbps ADPCM

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DECT Technology

– Signaling: Based on Q.931 (i.e. ISDN)

– Encryption: DECT Standard Cipher Algorithm (DSCA)

– Handoff capability: Yes

– Cellular/DECT Handoff: Not available

– Range: Fewer base stations required than with Wi-Fi

– Battery Life: Superior to Wi-Fi

– Data capability: Minimal

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DECT CAT-iq

• Cordless Advanced Technology- Internet and Qualityo DECT standard for enhanced voice quality and IP Interface

• Radio interface specifications:o Same as traditional DECT

o Can now use a dual timeslot to support G.722 wideband voice (64 Kbps)

o Data service at rates up to 384 Kbps

o Compatible with existing DECT installations but 64 K voice calls take the capacity of 2- 32 K voice calls

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Wrap-up

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Wrap-up

• The enterprise mobility opportunity is largely untapped

• Mobility management is shifting from purchasing to IT- an audience you understand better than the cellular reps do

• Rising cost and limited bandwidth will be driving mobility buyers to explore better options- Wi-Fi is high on the list

• “PBX” will still be there- need to define how tablets, smartphones, and Wi-Fi (or DECT) devices fit together

• Crafting a winning sales approach will require that you are talking about things that resonate with the buyer (BYOD, mobile security, applications development and management, etc.)

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Mobility and Wireless for UC and

Collaboration

Michael F. Finneran

Principal, dBrn Associates, [email protected]


Continuing Education Opportunities

Upcoming Webinars

June 19th 2 p.m. “How Video Is Moving the Market”

July 12th 2 p.m. “Brilliantly Simple Communications”

Aug. 21st 2 p.m. “Going Mobile – The New Way to Work”

Sep. 11th 2 p.m. “The New UC and Collaboration User Experience”

Oct. 25th 2 p.m. “Maximizing Video and Collaboration Success”

Nov. 13th 2 p.m. “Gateways: Key to Savings and Flexibility”

If you would like to register for upcoming sessions or review previous sessions please go to www.youseeanswers.com

http://www.youseeanswers.com/

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