scb networking at the watershed june 2013 - exploiting social media - mubaloo
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EXPLOITING SOCIAL MEDIA
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CHOOSING THE RIGHT CHANNELS
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MEASURING THE IMPACT
Top referral sites April - June 2013
11% of all traffic is
from referrals
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@MUBALOO
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TWITTER TIPSRespect the RT!!
Reply! Everyone can see you.
Don’t ask to be followed! And don’t be offended if ppl don’t follow you back!
Be moderate in self plugging
@ at the start of your tweet if you want to direct your tweet to someone (no one else will see this)
Write an interesting title - do some A/B testing with titles
Twitter loves photos!
# - mark keywords or topics in a tweet
Don’t forget, you’re building your personal brand
#FF – Follow Friday
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FEEDLY
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LINKEDIN.COM/MUBALOO
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LINKEDIN TIPS
Add people on LinkedIn after a meeting/event
Join some groups! Get involved in conversations, opinions and, where appropriate, use InMails
Try to complete your profile
Use it to read interesting articles/content! (Follow entrepreneurs or companies)
Follow clients and prospects
BUT, don’t spam groups!
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CONTACT US
Sarah WellerMarketing [email protected]
LONDON85 Strand LondonWC2R 0DW+44 (0) 20 7125 0384
BRISTOLEmbassy HouseQueen’s AvenueBristolBS8 1SB+44 (0) 117 973 3983
@Mubaloo
/Mubaloo-Limited
/MubalooLtd
/Mubaloo
Monday, 10 June 13