#sccdigitalsummit digital leadership
DESCRIPTION
In this inspiring session, Susan will explore how you can make digital work for you, rather than you being a slave to the technology. Learn how your business can build its reputation in the digital world, what really does work, and where you should focus your priorities. Using case studies and practical examples, you will learn simple but effective ways to grow your digital capability and become a more successful digital leader.TRANSCRIPT
Digital LeadershipSusan Hallam
[email protected]@susanhallamhttp://www.linkedin.com/in/susanhallam
Leadership is a process of social influence, which maximizes the efforts of others
towards the achievement of a goal.
Kevin Krusekevinkruse.com/
AcquisitionEngagementConversionRetention & Loyalty
The Promises We Make
Leadership is a process of social influence, which maximizes the efforts of others,
towards the achievement of a goal.
Facebook Zero: Platform Neutrality
Real Social Media Leadership
1. Amplification2. Applause3. Economic value4. Conversation
http://www.kaushik.net/avinash/
Leadership is a process of social influence, which maximizes the efforts of others,
towards the achievement of a goal.
Conducting Experiments
Automation
Leadership is a process of social influence, which maximizes the efforts of others,
towards the achievement of a goal.
Smartphones are the world
The Internet of Everything
Power is redistributed
There is no E in ecommerce anymore
Data is Your Friend
Do you want to be a digital leader?
• Know your True North• Have a vision, and be ready to adapt• Be prepared: lifelong training, development
and learning• JDI: disciplined execution• It’s not just digital… it’s people
Leadership is a process of social influence, which maximizes the efforts of others towards
the achievement of a goal.
Kevin Krusekevinkruse.com/
Digital LeadershipSusan Hallam
[email protected]@susanhallamhttp://www.linkedin.com/in/susanhallam