SESSION 8

By: Toka Amr & Mohannad Ezz

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“Failing to plan IS

planning to fail”

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How to create a marketing plan?Seek the peak

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The Executive Summary

The Challenge

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Situation Analysis• Company Analysis

• Customer Analysis

• Competitor Analysis

• Collaborators

• Climate

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SWOT Analysis:

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Market Segmentation

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Alternative Marketing Strategies

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Marketing Strategy• Product

• Price

• Promotion

• Place

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The Conclusion

•This is an expanded version of your Executive Summary.

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Any Questions?!

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Thank you!Seek the peak