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SCDOT Training Marketing Objectives

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Page 1: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

SCDOT TrainingMarketing Objectives

Page 2: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

1. Relevant and Timely Material

2. Opportunity for Feedback and Communication

3. Easy Access

4. Simple Navigation

5. Consistent Look

Marketing Objectives

Page 3: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

SCDOT University – Home Page

Page 4: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Inside Training• Get to know SCDOT’s

trainers• View training background

and contact information• See all courses taught by

each trainer

Page 5: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Available Programs• View courses available for

registration • Grouped by curricula• Option to view all courses

Page 6: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Course home page• Course Description and

Target Audience• Dates of scheduled classes• Instructor• Link for directions to class

location

Page 7: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Emp. Dev. Calendar• Schedule of all training

courses

Page 8: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Maps and Directions• Location and directions for

every training facility ever used

Page 9: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Policies• Employee development• Employee Recognition and

Rewards• Engineering Skills

Enhancement

Page 10: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

SCDOT E-Learning Site

Page 11: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Focus on Feedback• Simple site evaluation

posted on front page• 4 questions• Place to express• Totally anonymous• Employees can view

responses

Page 12: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Course Evaluations• Tell us what we did

right/wrong• What would you like to see

more of?• Totally anonymous

Page 13: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Course Request• Employees can request new

online courses• Often contacted to help

develop• Sense of ownership

Page 14: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Edit Your Profile• Upload and add a profile

picture• Change your profile

description• Make posts to the site forum• Update your blog

Page 15: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Learning Plans• Assign learning plans to

‘clusters’ of employees or individuals.

• Employee can track progress, print their own transcripts, and enroll in courses.

Page 16: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Consistent Design• University Logo• Consistent Navigational

Features

Page 17: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Current Courses• Over 90 courses• Information blocks to

describe each class objective and target audience

• Most classes open to anybody

• Available from any computer with internet

Page 18: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

Training Catalog

• Meet the team• What can we do for you?• Courses we offer• Course calendar• Exploring the LMS

Page 19: SCDOT Training Marketing Objectives. 1.Relevant and Timely Material 2.Opportunity for Feedback and Communication 3.Easy Access 4.Simple Navigation 5.Consistent

1. Relevant and Timely Material

2. Opportunity for Feedback and communication

3. Easy Access

4. Simple Navigation

5. Consistent Look

Marketing Overview


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