Demographic

Economic

Socio-CulturalTechnological

Ecological

Political-Institutional

The ETFI

Paints qualitative

pictures of the

future in leisure

and tourism

Internal dilemmas Carnival

Motivation

Fin

anci

al m

od

el

Community Visitors

(ext) Funding

Sales

Demographic

Economic

Socio-cultural

Technological

Ecological

Political-institutional

External uncertainties

NottingHill

Carnival

Scenarios

Opportunities

Courses of action

(new concepts, services, models, etc.)