Schedule – posted on web Today – Case Study Thursday – Corporate Social

Responsibility (reading as assigned) Next week – 2-3 page paper on industry

trends

Case study Better understand departments that you

will encounter in the execution of event Better understand how to communicate

with those departments Issues surrounding attendee-driven

needs

Departments Engineering/IT/Phones Security Guest Relations (front of house) Back of house (catering, setup,

infrastructure)

Mucky-muck Summit (MMS 2010)Bringing the power players of the world together

Objectives: Create a secluded setting that allows key

international business and governmental leaders to have face-to-face conversations

Inform attendees on specific social issues facing the citizens of the world

Showcase a mix of cultural arts from all countries represented at summit

DAVOS

Details Summit will start on Wednesday at 8:00am and go until Sunday, 5:00pm CEO’s from each Fortune 250 company President/Prime Minister/Dictator (head) from the largest (based on GNP)

from 150 countries around the world Each can bring a guest and each may have no more than 2 entourage In an effort to make this a exclusive event, the venue will be a large resort

in the mountains of Colorado – this group will sell out the property This will be one of the largest groups this property has ever handled. Once attendees arrive, they will not be able to leave the property until end

of event. Demographics

Attendees: 75% males over 50; guests: females over 50 Entourage: bodyguards and personal assistants Group is 40% Caucasian; 25% Asian; 15% Middle Eastern; 10% African; 10%

other Religions practiced in group: Judaism, Hinduism, Buddhism, Christianity,

NONE (Atheist), Animism, Islamic Simultaneous translation required

Department discussion The planner is coming to meet with you

tomorrow – come up with an outline of the following: Information you need from planner (what does your

department need to best serve this group?) What questions you might ask? Information you want to share with planner (your role

as you see it, things that you can offer as a department)

I’m the plannerShare with me what your department came up with for the meeting.