scheme of studies bachelor of business administration (bba · pdf filescheme of studies...

MOHI-UD-DIN ISLAMIC UNIVERSITY NERIAN SHARIF (AJ&K)

________________________________________________________

SCHEME OF STUDIES BACHELOR OF BUSINESS ADMINISTRATION

(BBA-Hons) Jun-Oct 2015 & ONWARDS

MOHI-UD-DIN ISLAMIC UNIVERSITY NERIAN SHARIF (AJ&K)

SEMESTER-WISE BREAKUP FOR BBA Semester-1

S.NO COURSE C.H CODE

1 ENGLISH-1 3 HUM-111

2 INTRODUCTION TO COMPUTER 3 CS-111

3 INTRODUCTION TO MANAGEMENT 3 MGT-111

4 ISLAMIC STUDY 3 HUM-113

5 INTRODUCTION TO BUSINESS 3 MGT-113

6 INTRODUCTION TO SOCIOLOGY 3 HUM-115

Total 18

Semester -2 S.NO COURSE C.H CODE

1 ENGLISH-2e 3 HUM-112

2 MATHEMATICS 3 MTH-112

3 PAKISTAN STUDY 3 HUM-114

4 INTRODUCTION TO PSYCHOLOGY 3 HUM-116

5 PRINCIPLES OF MICRO ECONOMICS 3 ECO-112

6 QURAN & HADITH 3 ISL-601

Total 18


1 ORAL COMMUNICATION & PRESENTATION 3 HUM-211

2 FINANCIAL ACCOUNTING-1 3 FIN-211

3 STATISTICS 3 MTH-211

4 INTRODUCTION TO HRM 3 HR-211

5 MONEY & BANKING 3 FIN-213

6 MACRO ECONOMICS 3 ECO-211

Total 18


1 BUSINESS COMMUNICATION 3 HUM-222

2 PRINCIPLES OF MARKETING 3 MKT-222

3 BUSINESS FINANCE 3 FIN-222

4 FINANCIAL ACCOUNTING-II 3 FIN-224

5 STATISTICAL INFERENCES 3 MTH-222

6 SEERAT & TASAWWUF 3 ISL-512

Total 18


1 BUSINESS AND CORPORATE LAW 3 MGT-311

2 FINANCIAL MANAGEMENT 3 FIN-311

3 MARKETING MANAGEMENT 3 MKT-311

4 LOGIC 3 HUM-311

5 SPECIALIZATION-I 3 XXX

Total 15


1 CONSUMER BEHAVIOR 3 MKT-322

2 MANAGEMENT INFORMATION SYSTEM 3 CS-322

3 ORGANIZATIONAL BEHAVIOR 3 MGT-322

4 BUSINESS ETHICS 3 HUM-322

5 SPECIALIZATION-II 3 XXX

Total 15


1 BUSINESS RESEARCH METHODS 3 MGT-411

2 OPERATIONS MANAGEMENT 3 MGT-413

3 ENTREPRENEURSHIP 3 MGT-415

4 CALCULAS 3 MTH-411

5 SPECIALIZATION-III 3 XXX

Total 15


1 PROJECT/TWO ELECTIVE COURSES 6 MGT-499

2 BUSINESS POLICY 3 MGT-422

3 INTERNATIONAL BUSINESS MANAGEMENT 3 MGT-424

4 SPECIALIZATION-IV 3 XXX

Total 15

SPECIALIZATION

List of Elective Courses

1. Human Resources Management

1. Recruitment and Selection HRM-651

2. Training and Development HRM-652

3. Performance Management HRM-653

4. Leadership and Motivational Skills HRM-654

5. Human Resource Development HRM-655

6. Organizational Development HRM-656

7. Career Management HRM-657

8. Strategic Human Resource Management HRM-658

2. Banking and Finance

1. Corporate Finance FIN-651

2. Financial Market & Institution FIN-652

3. Financial Reporting And Analysis FIN-653

4. Financial Risk Management FIN-654

5. Investment Management FIN-655

6. Investment and portfolio Management FIN-656

7. Behavioral Finance FIN-657

8. Money & Capital Market FIN-658

3. Marketing

1. Marketing Research MKT-651

2. Sales in Marketing MKT-652

3. Seminars In Marketing MKT-653

4. Internet Marketing MKT-654

5. Integrated Marketing Communication MKT-655

6. Brand Management MKT-656

7. Advertising & Media Planning MKT-657

8. New Product Development MKT-658

4. Informational Technology

1. Programming Fundamentals IT-651

2. Data Communication IT-652

3. Operating Systems IT-653

4. Computer Networks IT-654

5. Database Systems IT-655

6. Software Engineering IT-656

7. Mobile Application and Development IT-657

8. Web Programming IT-658

9. E- Business IT-659

MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF,

AJK BBA: I Credit Hours: 3

ENGLISH-I

1. Reading skill

a. Effective reading skills development:

(1) Skimming

(2) Scanning

(3) Deducing the meaning

b. Extensive and Intensive reading

c. Practice activities:

(1) Book reading,

(2) Research paper reading

(3) Case study

(4) News-paper/ article

2. Grammatical portion a. Parts of Speech,

b. Sentence structure and Parts.

c. Clauses, Phrases,

d. Punctuation, Usage 3. Genre Writing

a. Creative Writing: paragraph level

b. Letter Writing

c. Bad news

d. Good news

e. Resume,

f. Emails and applications

g. Short story writing

h. Essay writing:

(1) Reflective Essays,

(2) Persuasive Essays,

(3) Compare-Contrast Essays.

4. Speaking skill

a. Group discussion

b. Public Speaking Skills,

c. Persuasive Speeches

5. Listening skill

a. Listening and note taking

6. Communication skill

a. Introduction to communication

b. Effective presentation skills

c. Preparing presentation: mantel and physical

BOOKS RECOMMENDED 1. High School English Grammar and composition by Wren & Martin.

2. Business Communication & Report Writing by Prof. Ata Ur Rehman

3. Model Business letters by L. Garside Some essential handouts by subject instructor


AJK

BBA Credit Hours: 3

IT IN BUSINESS

1. Introduction to Information Technology,

2. Understanding Computer Systems,

3. Computer Hardware, Operating Systems,

4. Application Software,

5. Programming Languages,

6. Data Communication, Networking Basics,

7. Internet Basics, E-Commerce,

8. Computer Graphics,

9. Computer Security and Controls,

10. Databases,

11. Importance of Information Systemsin Business.

12. Internet Browsers,MS Office, MS Word, MS Excel, MS Power Point.

_

RECOMMENDED TEXT BOOK

1. James A. Senn: Information Technology in Business, BPB Peter Norton's

Introduction to Computers


AJK

BBA Credit Hours: 3

INTRODUCTION TO MANAGEMENT

1. Introduction to Management

Organization, The management Process

2. The History and evaluation of Management

Organizational theories and different approaches to management

3. The organizational Culture and the Manager

a. The external environment and the Manager

b. The internal environment and the manager

4. Foundations and basic elements of Planning

a. Process of planning and MBO

b. Effective strategic planning

5. Decision Making

a. The manager’s role as decision maker

b. Decision making process

6. Basics of Strategic Management

a. Case of Strategic Management

b. Strategic management process

7. Organizational Structure

Types of organizational structures

8. Human Resource Management

HRM processes

9. Motivation its theories

Current issues in Motivation

10. Team work and Group Behavior

Case of team and team work

11. Leadership and its characteristics

Leadership styles and Behaviors

12. The process of Control

The Control Standards

RECOMMENDED TEXT BOOK 1. Mary Coulter &Robbins, Management, International ed.


AJK

BBA Credit Hours: 3

ISLAMIC STUDY

1. Tauheed

a. Quranic Verses of TAUHEED & PROPHET HOOD:

b. Al-Ambiya (22) Al-Baqarah (163& 164) Al-Imran (79) Al-Huda (7), Al-

Maidah (3)

c. Here-After life: Al- Baqarah (48), Five Aahadiths.

d. Basic Islamic Practices: Al-Mu’ mi-noon (1-11) and 5 Ahadiths

e. AmerBilMaroofWaNahi Anil Munkar:

f. The Concepy of Good & Evil, Importance & Necessity of Da’ wat-e-Deen

Al-Imran (110),

g. Method of Dawat-e-Deen An- Nehl (125), Al-Imran (104), & 5 Ahadiths.

2. Unity of Ummah:

Al- Imran (103), Al- Hujurat (10), Al- Imran (64), Al-An’ am (108) and five

Ahadiths.

3. Kasb-e-Hilal:

Ta ha (81), Al- Aa’raaf-(32-33), Al- Baqarah- (188) & 5 Ahadiths.

4. Haquq-Ul-Ibad:

Protection of Life (Al-Maidah-32), Right to property (Al- Nisa- 29), Right To

Respect & Dignity ( Al- Hujurat -11-12), Freedom of Expression (Al-

Baqarah-256), Equality (Al- Hujarat-13), Economic Security (Al-Ma’arij-24—

25), Employment opportunity on Merit (An-Nisa-58), Access to justice:

(An-Nisa-135)

5. Women’s Rights (An- Nehl-97, Al-Ahzab-35,An-Nisa-07).

6. Relations with Non-Muslims:

a. Al- mumtahanah-8-9, AL-Anfa,al-61 and the last Sermon of Hajj of

Holy Prophet (PBUH):

b. Relevant Extracts.

7. Seerat(Life) of the Holy Prophet (PBUH)

a. Birth, Life at Makkah, Declaration of Prophet hood, Preaching & its

Difficulties, Migration to Madina, Brotherhood (Mawakhat) &Madina

b. The Holy Wars of Holy Prpphet (Ghazwat-e-Nabwi),

8. Charter of Islam according to Hujjat-ul-Wida, (, (Translation and Important

points)

RECOMMENDED TEXT BOOKS

a. Hameedullah Muhammad, “Emergence of Islam” , IRI, Islamabad

b. Hameedullah Muhammad, “Muslim Conduct of State”

c. Hameedullah Muhammad, ‘Introduction to Islam

d. Mulana Muhammad YousafIslahi,” Hussain Hamid Hassan, “An Introduction to

the Study of Islamic Law” leaf Publication Islamabad, Pakistan.

e. Ahmad Hasan, “Principles of Islamic Jurisprudence” Islamic Research Institute,

International Islamic University, Islamabad (1993)

f. H.S. Bhatia, “Studies in Islamic Law, Religion and Society” Deep & Deep

Publications New Delhi (1989)

g. Dr. Muhammad Zia-ul-Haq, “Introduction to Al Sharia Al Islamia” AllamaIqbal

Open University, Islamabad (2001)


AJK

BBA Credit Hours: 3

INTRODUCTION TO BUSINESS 1. Introduction

Nature of business, Importance of Business, Objective of Business, Qualities of

Business, Components of Business, Functions of Business, Distinction

Between Trade, Commerce and Industry.

2. Sole Proprietorship

Definition, Advantages and Disadvantages, Scope of Sole proprietorship.

3. Partnership

Definition and Characteristics Of Partnership, Merits and Demerits of Partnership,

Partnership Agreement, Kind of Partners, Rights and Duties of Partners.

4. Company Form of Organization

What is joint stock company, Characteristics Of Company Form of Organization,

Classification of Company, Advantages and Disadvantages, Distinction Between

Joint Stock Company and Partnership.

5. Marketing

Definition, Classification of Market, Marketing Mix.

6. Advertising

What is Advertising, Benefits and Disadvantages of Advertising, Advertising

Media.

7. Foreign Trade

Meaning of Trade, Differences between Domestics and Foreign Trade, Reasons of

Foreign Trade, Importance of Foreign Trade.

8. Business Finance

Meaning of Trade, Factors Determining requirement of Fixed Capital, Factors

Influencing working of Capital.

9. Stock Exchange

What is Stock Exchange, Formation of Stock Exchange, Business Transaction at

Stock Exchange, Types of Speculators, Causes of Fluctuations in security prices,

Pakistan Stock Markets.

10. Management

Definition, Functions of Management, Levels of Management.

RECOMMENDED TEXT BOOKS a. Introduction to Business by SaeedNasir

b. Introduction to Business by M. Irshad


AJK

BBA Credit Hours: 3

INTRODUCTION TO SOCIOLOGY 1. Introduction:

Sociological perspective, the development of sociology, the role of values in

social research, Sexism in Early Sociology, Theoretical perspective in

sociology.

2. Culture:

Components of symbolic culture, Subcultures and counter cultures, Cultural

universals, Animals and culture, Technology and global village, Sociology

and new technology. Socialization: Social development of self, mind, and

emotions, Socialization into gender Social structure and interaction, Social

institutions:

3. Research in Sociology:

Research model, Research Methods, Experiments, Ethics, Bureaucracy and

formal organizations, Rationalization of society, Formal

organizations and bureaucracy, Voluntary associations Social classes,

Economy: Politics: Power and Authority, Family, Medicine: health and

Illness, Population and Urbanization, Social movements


a. Kendall, Diana: Sociology in our Times. Wadsworth

b. Henslin, James M. Sociology. Allyn& Bacon

c. Brgjar, George J. &Soroka, Michael P. Sociology. Allyn& Bacon


AJK

BBA Credit Hours: 3

ENGLISH-II

1. Effective Communication in Business:

a. What is communication?

b. Importance of communication

c. Components of communication

d. Barriers in communication

e. Verbal and nonverbal communication

2. The 7 C’s of Effective Communication

a. Completeness,

b. Conciseness,

c. Consideration,

d. Concreteness,

e. Clarity,

f. Courtesy,

g. Correctness.

3. The Process of Preparing Effective Business Messages

Five planning steps

4. Strategies for Successful Listening

a. Types of listening

b. Barriers in effective listening

c. Mastering listening skill

5. Strategies for Successful Informative and Persuasive speaking

6. Strategies for Successful Interpersonal Communication

a. Dyadic communication

b. Interviewing

c. Telephoning

d. Dictating

7. How to make PowerPoint Presentation

a. Strategies to build confidence.

b. Strategies for reducing stage fright

c. Strategies for improving oral presentation

d. Techniques to make Power Point Presentation

, 8. Making Oral Presentation

a. Purpose in oral presentation.

b. Comparison between written and oral messages.

c. Planning strategies for your presentation.

d. Choosing information to include in your presentation.

e. Organizing your information.

f. Delivering an effective presentation.

g. Handling questions.

h. Making group presentations

9. Building Good Will

a. You attitude.

b. Positive emphasis.

c. Tone, power & politeness.

d. Reducing bias in business communication

10. Public Speaking And Oral Reporting

a. Making formal speeches.

b. Consideration of personal aspects.

c. Audience analysis.

d. Appearance and body actions.

e. Use of voice.

f. Use of visual aids.

11. Additional Oral Communication Activities

a. Conducting and participating in meetings.

b. Techniques for participating in a meeting.

c. Interviewing people Guidelines for the interviewee.

d. Dictating letters and reports.

e. Using the telephone.


a. Effective Business Communication by Murphy

b. Business Communication Today by Bovee’

c. Some essential handouts by subject instructor


AJK

BBA Credit Hours: 3

MATHEMATICS 1. Mathematical notations

Introduction to Submission, Multiplication, Introduction of Subscripted variables,

Linear Equation involving one variable

2. Quadratic Equations

Solution of Quadratic Equations by factorization method, Solution of Quadratic

Equations by square completion methods, Solution of Quadratic Equations by

quadratic formula, Applications of quadratic equation

3. Linear equations

Characteristics of Linear Equations, Graphical Characteristics, Writing of the

Linear Equation, Slope-Intercept Form, Slope and Point formula, two point

formulas, determining the Equation of a Straight Line Linear Equations involving

more than two variables

4. Systems of linear equations and their applications

Introduction, Two variables Systems of Equations, Elimination method, Three

variable system of Equations, Elimination method, Applications of Linear

Equations and Systems of Equations

5. Matrices

Introduction to Matrices, Types of Matrices, Matrix Operations, Inverse of

Matrix, the Determinant & its Properties, the Method of Cofactors

6. Determinants

Determinants, Properties of Determinants, Determinants and Non Singularity,

Special Determinants, Solution of Linear Equations by Determinants, Charamer’s

Rule, Solution of Linear Equations by Determinants (Inverse Matrices Method)

7. Systems Of Linear Equations And Their Applications

Introduction, Two variables Systems of Equations (Gauss – Jordan Elimination

method), Three variable system of equations (Gauss-Jordan Elimination method),

Applications of Linear Equations and Systems of Equations

8. Nonlinear Functions And Their Applications

Non Linear Functions- Introduction, Quadratic Functions, Characteristics and

Their Applications, Polynomial Functions, Exponential Functions & Applications,

Logarithmic Functions, Properties of Logarithmic Functions

RECOMMENDED TEXT BOOK a.. Cheryl Cleaves, Business Maths, Pearson (Latest Edition)

b. Burton, Shelton, Business Maths using Excel, South-Western Cengage Learning

c. Budnick, Mathematics for Business Economics and Social Science


AJK

BBA Credit Hours: 3

PAKISTAN STUDIES

1. Historical Perspective

a. Ideological rationale with special reference to Sir Syed Ahmed Khan,

Allama Muhammad Iqbal and Quaid-e-Azam Muhammad Ali Jinnah.

b. Factors leading to Muslim separatism

c. People and Land

i. Indus Civilization

ii. Muslim advent

iii. Location and geo-physical features.

2. Government and Politics in Pakistan

Political and constitutional phases:

a. 1947-58

b. 1958-71

c. 1971-77

d. 1977-88

e. 1988-99

f. 1999 onward

3. Contemporary Pakistan

a. Economic institutions and issues

b. Society and social structure

c. Ethnicity

d. Foreign policy of Pakistan and challenges

e. Futuristic outlook of Pakistan


a. Burki, ShahidJaved. State & Society in Pakistan, The Macmillan Press Ltd 1980.

b. Akbar, S. Zaidi. Issue in Pakistan’s Economy. Karachi: Oxford University Press,

2000.

c. S.M. Burke and Lawrence Ziring. Pakistan‟s Foreign policy: An Historical analysis.

Karachi: Oxford University Press, 1993.

d. Mehmood, Safdar. Pakistan Political Roots & Development. Lahore, 1994. 237


AJK

BBA Credit Hours: 3

INTRODUCTION TO PSYCHOLOGY

1. Introduction to Psychology

2. Definition, applied fields, and goals of psychology

3. The rise of psychology as a science

4. Major trends in the development of psychology

5. Research methods in psychology Naturalistic observation Experimental

method

6. Survey and interview

7. Case study and focus group Meta-analysis

8. Biological basis of Behavior

9. Neural structure and synaptic transmission

10. Structure and functions of nervous system

11. Endocrine system

12. Sensation

13. Sensory processing

14. Vision

15. Audition

16. Perception

17. Attention processes

18. Organizational processes in perception

19. Identification and recognition processes

20. Learning and behavior

21. Classical conditioning

22. Operant conditioning

23. Cognitive learning

24. Observational learning Memory

25. Sensory memory

26. Short-term memory

27. Learning and encoding in long-term memory

28. Remembering

29. Motivation and Emotion

30. Definition and type of motives (primary, secondary, and general)

31. Basic emotions and culture Theories of emotions

32. Functions of emotions

33. Life-styles, stress, and health Life-style choices and consequences

34. Healthy and unhealthy life-styles


a.. Lahey, Benjamin: Psychology. McGraw-Hill

b. Feldman, Robert S.: Understanding Psychology McGraw Hill

c. Gerow Josh, R.: Psychology and Introduction. Longman

d. Carlson, Neil R. 8c Buskist, William: Psychology. Allyn and Bacon

e. Zimbardo, Philip G. &Gerring, Richard J.:Psychology and Life. Harper


AJK

BBA Credit Hours: 3

PRINCIPLES OF MICRO ECONOMICS

1. Basic Economic Concepts

Economics: Basic Themes and Nature, Micro versus Macro Economics, Positive

versus Normative economics, Economic problem of resource allocation

2. Consumer Behavior and its Analysis

Cardinal Approaches, Ordinal Approaches, Law of diminishing marginal utility,

indifference curve analysis, consumer equilibrium, price effect, Income effect and

substitution effect

3. Demand and Supply Analysis

Demand – Determinants, Law of Demand, Shift in Demand, Elasticity of

Demand, and its measurement, percentage and total outlay method, cross and

Income Elasticity of Demand, Determinants and Importance of Elasticity of

Demand Supply-Definition, Determinants, Law, Shift, Elasticity and its

Determinants of Supply, market equilibrium, surplus and shortage condition,

consumer and producer supply

4. Production Analysis

Basic Production Concepts, Total, Average and Marginal Product, Returns to

Scale, Short-Run and Long-Run Production, Least-Cost Factor Combination,

Producer Equilibrium.

5. Cost and Revenue Analysis

Average, Marginal and Total Cost, Average, Marginal and Total Revenue in

Perfect and Imperfect Competition, Implicit and Explicit Cost

6. Market Structures and Pricing

Characteristic of Perfect and Imperfect Competition, (monopoly, Oligopoly,

monopolistic competition) in short and long run, price discrimination in

monopoly

RECOMMENDED TEXT BOOK a. David M. Winch, Micro Economics: Problems and Solutions, Oxford University

Press. (Latest Edition)

b. Mc Connell & Brue, Economic 15th Edition., McGraw Hill, INC

c. Muhammad HussainChoudhry, Economic Theory Volume 1, Caravan Book

House, Lahore 2002.

d. Ruffin and Gregory, Principles of Economics, Illionois: Scott Foresman and

Company, (Latest Edition).

e. Samuelson and Nordhaus, Economics, New Delhi, Tata McGraw Hill, (Latest

Edition).

f. Scott and Nigro: Principles of Economics, New York; Macmillan Publishing Co.,

Inc., (Latest Edition).


AJK

BBA Credit Hours: 3

ORAL COMMUNICATION & PRESENTATION

1. Introduction to oral communication

2. Forms of oral communication

3. Importance of oral communication

4. Oral and written communication : a comparison

5. Planning steps of a Message / Speech

6. Barriers in oral communication

7. Oral communication in business

8. Oral communication in practice

9. Visual Aids

10. Line graphs-Bar graphs

11. Pie charts etc

12. Transparencies

13. Usage of over-head Projectors and VCR etc.

14. Planning and Conducting an Interview

15. Objective usage of telephone

16. Dictating, Importance of dictation

17. Importance and procedure of note – making

18. Oral Communication in committee

19. Meetings, symposia/workshops

20. Oral communication in e-mail and on internet

21. Group discussion /panel discussion /role of moderator

22. Facing media

23. Communication in personal selling

24. Report presentation

25. How to make presentation/ control of stage fright, general guidance and allocation

of topics to students

26. Knowing and analyzing audience

27. Motivating your audience

28. Character and Personality traits of audience

29. Internal and External audience

30. Scripted Speech

31. Planning your Speech

32. Choosing the right language

33. Body Posture, Body Language, Proximity to audience

34. Panel discussion and Role Play

35. Picture Talk

36. Discussion on a TV/Film Scene

37. Debate/Presentation

BOOKSRECOMMENDED

a. Effective Business Communication by Murphy

b. Business Communication Today by Bovee’ c. Success in Communication by Stuart Sillar

d. Some essential handouts by subject instructor


AJK

BBA Credit Hours: 3

FINANCIAL ACCOUNTING-I

1. Accounting and its role

Accounting Defined, Why study Accounting, Financial statements, Major Fields

of Accounting, Accounting as a Career.

2. Basic Accounting Concepts

The Entity Concept, The Reliability (or Objectivity) principle, the cost Principle,

The Going-Concern Assumptions, The Stable Currency Assumptions

3. The Recording Process

The Recording Process, Analysis of Transaction, the Journal, the Ledger,

Balancing the Accounts, Trial Balance, Limitations of Trial Balance.

4. The Year And Adjustments And Financial Statements

Recording Revenue and Expenses, Accounting Period, Need for Adjusting

Entries, Preparation of Financial Statements.

5. Accounting For Trading Organization

The Purchase Function, Accounting for Purchase, Accounting for Stock and Cost

of Goods Sold, Periodic System, Closing Entries, Perpetual System, The

Accounting for Sales.

6. Cash And Temporary Investment

Nature and Composition of Cash, Cash Management and Control, Steps in

Preparing the Bank Reconciliation.

7. Accounting For Stock

Perpetual Stock System, Periodic Stock System, First in First out, Last in First

out.

8. Accounting For Property, Plant And Equipment

Property, Plant and Equipment, Lum-sum Purchase, Subsequent Expenditure,

Depreciation, Units-of-Output Method, Reducing-Balance Methods, Sum-of-the-

years-digits Method.

9. Accounting For Companies

The Company, Types of Company, Formation of a Public Limited Co, Classes of

Shares , Ordinary Shares, Preference Shares, Issuance of Shares, Market Value of

Shares, Share Capital and Share Premium, No Par Value Share.

RECOMMENDED TEXT BOOK a. Williams, Haka, Bettner: Financial & Managerial Accounting, Latest Edition,

Prentice Hall

b. Professor Muhammad Ammanullah Khan: Financial Accounting, Latest Edition

c. Meigs and Meigs, Accounting for Business Decision, 9th Edition/Latest Edition


AJK

BBA Credit Hours: 3

BUSINESS STATISTICS

1. Introduction

Definition, Descriptive Statistics & Inferential Statistics, Statistics Applications in

Business.

2. Data Condensation And Presentation

Data,The Data Array and Frequency Distribution, Relative Frequency

Distribution Cumulative frequency distribution, Graphical Representation.

3. Measures Of Central Tendency For Grouped And Ungrouped Data

Means: (Arithmetic, Geometric, Harmonic), The Median, The Mode, Quartiles.

4. Measures Of Dispersion For Grouped And Ungrouped Data

Range, Mean absolute deviation, Variance, Standard Deviation, Relative

Dispersion

5. Index Numbers

Defining an Index Number, Un-weighted Aggregates Index, Weighted

Aggregates Index, Average of Relative Methods, Quantity and Value Indices

6. Permutation And Combination

Successive event principle, Permutations for all or part of elements of a set,

Permutation of the objects ranged in circle, Combination.

7. Probability And Laws Of Probability

Basic concepts, Addition rules of probability, Conditional Probabilities,

Multiplication rule of probability.

8. Probability Distribution

Basic concept, Random variables, Types of Probability Distribution, The

Binomial distribution, The Poisson Distribution, Distribution of continues

Random variable, The Normal Distribution, Sample regression and correlation.


a. David, S Moore et.al, Introduction to the Practice of Statistics, 6th Edition WH.

Freeman.

b. Levin I. Richard., Statistics for Management, 4th ed; McGraw Hill.

c. Engle Wood Cliffs, New Jersey, Prentice Hall International, 1987.


AJK

BBA Credit Hours: 3

INTRODUCTION TO HUMAN RESOURCE MANAGEMENT

1. Introduction

What is HRM, Why HRM is important.

Emerging Human resource management challenges.

Trends in HRM, Global vslocal HRM practices.

Conducting Job analysis.

HR Planning ,Job Description ,Job Specification

2. Staffing

Recruiting and selecting employees

Recruitment techniques ,Sources of recruitment ,Selection tests and Interviewing

techniques.

3. Employee development

Performance appraisals, Performance management.

Training and development, Training the employees, Types of training ,Technique

of training.

Developing careers, Career growth.

Project Description and discussion.

4. Compensations

Managing compensation, Types of compensation.

Rewarding performance, Pay for Performance.

Designing and administering benefits ,Types of benefits.

Employee relations.

Project Presentations.

Conclusion Session.


1. By Luis R. Gomez Mejia, David B. Balkin, Robert L. CardyManaging

Human Resources. (Fourth ed.)


AJK

BBA Credit Hours: 3

MONEY & BANKING

1. Money:

Nature ,Definition and Functions, Types of Money ,Evolution of Fiat Money.

2. Demand For Money:

The transactions precautionary and speculative motives, Factors affecting the

demand for money.

3. Monetary Theories

The crude Quantity Theory , Modern Quantity Theory ,Inventory Theoretic

Approach.

4. Central Banking

Functions of central bank , The central reserve system ,Modern banking and

creation of money, Control of Credit & money by the Central Bank and the

instruments used for it.

5. Commercial Banking:

Commercial bank and its functions ,Commercial banks and payment system ,

Commercial banks and money stock ,The organizations and structure of banks ,

Lending to business firms , Policies and procedures.

6. Foreign Exchange And Trade

Foreign exchange determination ,Theory of international trade , Import/export

and letters of credit ,Trade financing.

7. Islamic Perspective of money and banking


a. Mishkin, Frederic. S, The Economics of Money and Banking and Financial

Markets, 8th edition, Pearson Education

b. Meenai, S. A. Money and Banking in Pakistan, Karachi, Oxford University Press.

c. Lucket, D. G., Money & Banking, McGraw Hill.


AJK

BBA Credit Hours: 3

PRINCIPLES OF MACRO-ECONOMICS

1. Key Concepts Of Macroeconomics

Objectives and instruments of macroeconomics.

Tools of macroeconomics policy.

Aggregate demand and supply.

2. Measuring Economic Activity.

Concepts of National Income.

Measurement of National Income. GDP, NDP, GNP & NNP, Personal Income &

Disposable Personal Income

GDP Deflator and a real GDP

National Income as a measure of economic welfare

3. Consumption And Investment.

Consumption, Income and saving.

Consumption Function.

Saving Function.

The Marginal Propensity to Consume and Average Propensity to consume

The Marginal Propensity to Save and Average Propensity to save

Determinants of Consumption

Determinants of Investment (Rate of interest, MEC)

4. Income And Employment Determination

Classical approach.

Modern approach (Keynesian)

Post Keynesian Approach

5. Multiplier And Accelerator

Investment Multiplier.

Tax multiplier, foreign trade multiplier and super multiplier.

6. Fiscal And Monetary Policies

Fiscal Policy

Monetary Policy

7. Inflation

Nature and kinds.

Inflationary and deflationary gaps.

Inflation and unemployment.

8. Business Cycle

The concept of Business Cycle

Business Cycle Theories

Business Cycle & Business Decision Making

9. International Trade

Classical theory of International Trade (CIT)

Modern theory of International Trade (H-O-Theorem)

Economic Integration and Regional Cooperation.

Protection and free trade.

WTO (Objectives and role)

10. Balance Of Payments

Balance of Payments Accounts.

Disequilibrium & Imbalance of Payments.

Causes and Remedies


a. Dornbusch and Fischer Macroeconomics, McGraw Hill, New York. (Latest

Edition)

b. Mc Connell & Brue, Economic, McGraw Hill, INC (Latest Edition)

c. Muhammad HussainChoudhry, Economic Theory Volume 2, Caravan Book

House, Lahore 2002.

d. Ruffin & Gregory, Principles of Economics, Scott, Foresman& Company.

e. Samuelson and Nordhaus, Economics, McGraw Hill, New York. (Latest Edition)


AJK

BBA Credit Hours: 3

BUSINESS COMMUNICATION

1. Communication in Organizations

The basic communication process. Language. Nonverbal communication

Listening. Role of culture and diversity on communication in the workplace.

2. Qualities of communication within business organizations

a. Methods of communicating in business organizations. Written. Oral.

Electronic.

b. Benefits of effective communication in your career. Challenge of

communication in the global market.

Background to intercultural communication. A concept of culture. An

intercultural communication model

National cultural variables. Education/law and regulations /economics /politics /

religion / social norms/language

Business communication and the technology. Managing information within

organizations

History of technological developments.

Challenges to the organization made by new technologies

E-mail. Understanding the internet Establishing security. Other communication

technologies.

Managing information outside organizations. Managing crisis communication.

The process of preparing effective business messages.

Interviewing. Interview purposes. Interviewee’s responsibilities. Interviewer‟s

responsibilities.

Telephoning.

The process of preparing effective business messages. Five planning steps.

Indirect (inductive) approach. Beginning and endings. Opening

paragraphs/closing paragraphs.

Persuasive Communication. Group Presentations; Persuasive. Communication.

Conflict Resolution and Negotiation. Group Presentations; conflict and

negotiation.

Working in Teams for Success Group Presentations; working in teams

Confidence Building, how to be impressive Personality.

Project Presentations

BOOKS RECOMMENDED

a. Business Communications Essentials by Court Bovee, John Thill

b. Effective Business Communication by Murphy

c. Business Communication & Report Writing by Prof. Ata Ur Rehman

d. Some essential handouts by subject instructor


AJK

BBA Credit Hours: 3

PRINCIPLES OF MARKETING

1. Introduction to marketing

Marketing and the Society, Importance and scope of marketing, Definition of

marketing, Nature and concept of marketing

2. Marketing environments

The Marketing environment, Environmental scanning and monitoring

3. Marketing & strategy

Strategic planning, Strategic marketing planning, Forecasting marketing demand

4. Marketing decisions

Information required for marketing decisions, Reasons for obtaining information,

marketing research.

5. Consumer Behavior

Information for purchase decisions, Consumer decision process, Influence of

social and psychological factors, Market implications.

6. Market Segmentation And Targeting

Factors for Segmentation, Selecting the target market, developing the positioning

and target market strategies

7. Products And Services

Definition of product and services, Classification of consumer goods,

Classification of business goods

8. Product Development And Life Cycle

Product development process and commercialization, Product life cycle stages

and its implications

9. Pricing

Overview of pricing, Importance of pricing, Break even analysis, Factor effecting

pricing decisions

10. Setting The Price And Relating Strategies

Pricing objectives, Status quo Pricing, Price strategy

11. Pricing Techniques And Their Applications

Cost based pricing, Cost plus pricing, Target pricing, Floor pricing.

12. Distribution

Importance of distribution channels, selecting a channel of distribution, Retail

functions in distribution, recent trends in wholesaling and retailing.

13. Promotion

Importance and types of promotion, Channels of communication, Objectives,

budgeting and promotional mix, Legal environments of promotion.

14. Advertisement and Publicity

Scope of advertisement and publicity, Characteristic of advertisement and

publicity, Development, planning and implementation of advertising plan,

Evaluating the success and failure of promotional plan.

15. Introduction To E-Business

Introduction, Different trends, Rules of doing e-business, E-business application

in the market.

RECOMMENDED TEXT BOOK a. Philip Kotler, Principles of Marketing (Latest Edition)

b. David Jobber, Principles of Marketing (Latest Edition)


AJK

BBA Credit Hours: 3

BUSINESS FINANCE

1. An Overview of Business Finance

Finance a quick look, Business finance and financial manager,Forms of business

organization, Goals of business finance, Agency problem.

2. Understanding financial statements and cash flows

The balance sheet, the income statement, Cash flow statement.

3. Analyzing the financial statements

Standardized financial statements, Ratio analysis, using financial statement

information

4. Time Value of Money

The role and perspectives of the TVM concept, Future values, Present values, the

relationship between future and present values, Annuities.

5. Bond and Their Valuation

Definition, types and features of bonds, Valuation of bonds (the basic process),

Basic relationships in bond valuation, Bondholder’s expected rate of return, Risks

associated with bond returns.

6. Stocks and Their Valuation

Shares and their basic features, Benefits from a share investments, Price of

ordinary shares, behavior of expected dividend growth and share price, Price of

shares based on earnings, Expected rate of return, Preferred shares and their

characteristics, Price of preferred share and the expected rate of return.

7. Net present value and other investment Criteria

Net present value, the payback rule, the average accounting return, the internal

rate of return.

8. Introduction to Islamic Finance

The concept of Mudarba,Musharqa, Murabah, Ijarah, Comparison with the

conventional financial system.

9. Risk and Return

Expected returns and risk defined, Calculating expected return, Calculating risk

(Variance and Standard deviation).

10. The Cost of Capital

The cost of capital concepts, Individual and weighted average costs of capital,

Costs of capital and valuation

RECOMMENDED TEXT BOOKS 1. Ross, Westerfield, Jordan: Corporate Finance Essentials. 2. Jemes C. Vanhorne: Fundamentals of Financial Management


AJK

BBA Credit Hours: 3

FINANCIAL ACCOUNTING-II

1. Formation of Companies, Issuance of shares, Types of shares. Stockholders‟

Equity: Paid-in Capital.

2. Statement of Stockholders Equity: Paid-in Capital.

3. Statement of cash flows.

4. Financial Statement Analysis

5. Accounting for consolidated statements

6. Accounting for fixed Assets and depreciation

7. Accounting for Partnership (Formation)

8. Accounting for Partnership (Dissolution)


a. By Williams, Haka, Bettner: Financial & Managerial Accounting, Latest Edition.

Publisher Prentice Hall

b. Professor Muhammad Ammanullah Khan: Financial Accounting, Latest Edition

c. Frank wood, Business Accounting –II, (Latest Edition)

d. Miegs and Meigs, Accounting for Business Decision, 12th/Latest Edition.


AJK

BBA Credit Hours: 3

STATISTICAL INFERENCES

1. Sets and Probability,

2. Concept of Random Variables,

3. Possibilities, Probabilities and expectations,

4. Some Rules of Probability,

5. Sampling Theory, Sampling Techniques.

6. Estimation Theory, Point Estimation and Interval Estimation.

7. Testing Hypothesis: One Sample Tests, Two Sample Tests.

8. Regression and Correlation.

9. The F-Distribution and Statistical Inference.

10. Analysis of Variance,

11. The Chi-Square Distribution,

12. Tests Based on F-Distribution, The Students t-Distribution, Computer

applications in Statistics


a. Richard I. Levin: Statistics for Management

b. Sher Muhammad Choudhry: Introduction to Statistical Theory

c. Walpol: Statistical Inference

d. Mensfield: Statistics for Business & Economics


AJK

BBA Credit Hours: 3

BUSINESS AND CORPORATE LAW

1. Definition and classification of Laws, over view of general and commercial terms,

Business Entities such as sole proprietorship, partnership and joint stock companies.

2. Definition of a contract, Essential elements of a valid contract, Legal provision

governing offers ,communication, acceptance or counter offer, consideration, agreement,

lawful purpose, parties to the contract and their intent to create contractual obligations.

3. Rights and Duties of parties, specific performance of the contract, Discharge of

the contract, Breach of the contract and remedies, illegal, avoidable and void contracts.

4. Definition and Essential Elements of a partnership, partnership deeds, rights and

duties of partners, partnership distinguished from sole proprietorship and the companies.

5. Individual and Joint liabilities of the partners for the firm debts, principles

governing ownership of the firm’s asset and distribution of profits, implied and specific

authority of the partners, principle of holding out, Dissolution of the partnership.

6. Concept of limited liability and Juristic person Requirement and process of

incorporation, Effects of incorporation, types of joint stock companies by nature and

formation, Ownership and management of the companies.

7. Rights of the shareholders, Rights, power and duties of the Board of Directors,

Statutory provisions governing the election of Directors, meeting of the shareholders and

the board of Directors, disclosure requirements and the financial statements.

8. Listed vs. non listed companies, advantages and disadvantages of listing, listing

requirements of Stock Exchange, salient provision of Code of Corporate Governance,

Brief discussion of Securities and Exchange Commission of Pakistan as the corporate

watch dog

9. Definition, Nature of the contract of sale, conditions and warranties, Definition,

Nature of the contract of sale condition and warranties

10. Transfer of property, performance of the contract of sale, Delivery of the goods,

unpaid seller and auction sale, Consignment basis, Delivery against advance payment,

supply against letter of credit, and types of letter of credit.

11 Laws relating to indemnity, guarantees, bailment, hyphothetication, pledge and

Mortgage, agency agreement

12. Evolution of Banks, types of banks, major function of banks, Negotiable

instruments Act, Definition, characteristics of Negotiable instruments.

13. Bill of exchange and promissory Notes, parties to instrument, negotiation and

endorsement, liabilities of the parties, payment and discharge of liabilities

RECOMMENDED TEXT BOOK a. Dr. Khwaja, AmjadSaeed, Mercantile and Industrial Laws in Pakistan Latest

Edition Institute of Business Management. b. Nazir Ahmad Shaheen, Practical approach to the Companies Ordinance Latest Edition,

PLD.


AJK

BBA Credit Hours: 3

FINANCIAL MANAGEMENT

1. Meaning and Scope of Financial Management

Finance and financial management, forms of business organizations.

2. The Finance manager and the financial environment

Financial markets, financial institutions, the roles of the finance manager, Goals

of the firm, Agency problems .

3. Time Value of Money

Calculate the future value (FV) or present value (PV) of a single sum of money,

Calculate the FV or PV of an annuity and an annuity due, Calculate the value, in a

perpetuity problem, Calculate the FV or PV of a series of uneven cash flows (i.e.,

compound or discount the Cash flows),

4. Bond and Their Valuation

Key Characteristics of Bonds, Bond Valuation, Bond Yields, Bonds with

Semiannual Coupons,

5. Share and Their Valuation

Types of Ordinary Stock, Ordinary Stock, Ordinary Stock Valuation, Preferred

Shares.

6. Investment Appraisals

Discounted Cash flow techniques, a comparison of the NPV and the IRR methods

7. Analysis of Cash Flows

Explain the relevance of cash flows to analyzing business activities; Describe the

elements of operating cash flows; Describe the elements of investing cash flows;

Describe the elements of financing cash flows; Classify a particular item as an

operating cash flow, an investing cash flow, or a Financing cash flow; Compute, a

statement of cash flows,

8. Analysis of Inventories

Compute ending inventory balances and cost of goods sold using the LIFO, FIFO,

and average cost methods to account for product inventory;

9. The Cost of Capital

Define and calculate (1) the component cost of debt, (2) the component cost of

preferred stock, (3) the component cost of retained earnings (three different

methods), and (4) the component cost of newly issued stock or external equity;

define the target (optimal) capital structure; Define and calculate a company’s

weighted-average cost of capital.

10. The Basics of Capital Budgeting

Define capital budgeting;describe and calculate four methods used to evaluate

capital projects: payback period, discounted payback period, net present value

(NPV), and internal rate of return (IRR);explain the NPV profile;explain the

relative advantages and disadvantages of the NPV and IRR methods.

11. Capital Structure

Define target capital structure and optimal capital structure .Explain business risk

and financial risk; Define operating leverage and explain how it affects a project’s

or company’s expected rate of return; Define financial leverage; Calculate degree

of operating leverage, degree of financial leverage, and degree of total leverage;

12. Managing Current Assets

Working Capital Terminology, Alternative Current Asset Investment Policies,

The Concept of Zero Working Capital, Cash Management, Cash Management

Techniques, Marketable Securities, Inventory costs, Inventory Control Systems,

Receivables Management, Credit Policy, Setting the Credit Period and Standards,

Setting the Collection Policy

13. Financing current Assets

Sound Working Capital Requires Appropriate Financing, Alternative Current

Asset Financing Policies, Advantages and Disadvantages of Short- Term

Financing, Accruals, Account Payable (Trade Credit), Short-Term Bank Loans,

The Cost of Bank Loans, Choosing a Bank, Commercial Paper, Use in short-Term

Financing

RECOMMENDED TEXT BOOK a. Ross, S.A., Westerfield, R. W. & Jordan, B. D. (2006)

Fundamentals of corporate finance. 7th edition. New York: McGraw Hill

b. Eugene F. Brigham: Fundamentals of Financial Management

c. Jones, Financial Management

d. White, Sondhi and Fried, Analysis of Financial Statements.


AJK

BBA Credit Hours: 3

MARKETING MANAGEMENT

1. Marketing: an overview

Definitions, The evolution of marketing management, The marketing concept and

social responsibility, The importance and scope of marketing, The basic functions

of marketing.

2. Marketing information systems

Concept and components of marketing information systems, marketing

intelligence system, Marketing research system, Analytical marketing system,

Marketing decision support system.

3. Consumer markets and consumer behavior analysis

Demographic dimensions of consumer market, Behavioral dimensions of

consumer market, The consumer's decision process, The buyer's decision process,

The industrial market, the reseller market and the Government market,

Organizational markets and their buying objectives & structures.

4. STP marketing

An overview of marketing opportunities and target markets, Market segmentation

concept patterns & procedure, Dimensions to segment consumer and industrial

markets, Market targeting and product positioning.

5. Product markets strategies

Basic concepts of product planning, the product life cycle: Stages and marketing

strategies, new product planning and development, Product-mix strategies,

Branding, packaging and labeling.

6. Pricing strategies and policies

Procedure for price setting, Methods of setting prices, Price-adaptation strategies,

One-price and flexible-price polices, Price level policies over the product life

cycle, Initiating and responding to price changes.

7. Marketing channel decisions

Channel - design decisions, management decisions, and Channel dynamics.

8. Promotional strategies

Effective advertising programs, Sales promotion and public relations programs,

the strategic personal selling process, Strategic sales-force management.

RECOMMENDED TEXT BOOK a. Philip Kotler, Marketing Management, Analysis, Planning, Control, Prentice Hall

b. William J. Stanton & Charles Futrell, Fundamentals of Marketing, McGraw Hill.

c. JagdeshSheth and Dennis E. Garrett, Marketing Management: A Comprehensive

Reader, South Western Publishing.

d. E. Jerome McCarthy & William. D. Pareanth, Basic Marketing: Managerial

Approach, IRWIN.


AJK

BBA Credit Hours: 3

LOGIC

1. Definition of Logic.

2. Logic as a science and an art

3. Scope of logic

4. The laws of logic

5. Induction and essential characteristics of induction

Categorical propositions and classes

6. Quality, quantity and distribution

7. The traditional square of opposition

8. Immediate inferences, conversion, observation, contraposition, inversion

Existential import

9. Symbolism and diagram for categorical proposition Three

basic uses of language

10. Discourse serving multiple functions

11. The form of discourse

12. Emotive words

13. Kinds of agreement and disagreement

14. Emotively neutral language

15. The purpose of definition

16. The types of definition

17. Various kinds of meaning

18. Techniques for defining

19. Standard form categorical syllogisms

20. The formal nature of syllogistic arguments

21. Venn diagram techniques for testing syllogisms Rules and

fallacies

22. Reducing the number of terms in categorical syllogism

Translating categorical proposition into standard forms Uniform

translation

23. Enthymemes 24. The dilemma

25. Informal fallacies

26. Fallacies of ambiguity

27. The avoidance of fallacies


a. Irving M. Copi: Introduction to logic

b. KaramatHussain: A textbook of Deductive Logic

c. KaramatHussain: A textbook of Inductive Logic


AJK

BBA Credit Hours: 3

CONSUMER BEHAVIOUR

1. Introduction

Concept of consumer behavior, its definition, its practical evolution and the

consumer decision making process, Consumer-Customer; Differentiating between

consumer and the customer

2. Consumers and market segment

Determinants of market segments and their characteristics

3. Consumer research process

4. Consumer decision process

5. Influences on consumer behavior

Cultural influence on CB, Social class influence on CB, Family life cycle and

their influence on CB, Demographics and their influence on CB

6. Personal influence on consumer behavior

Personality and self-concept, Motivation, Attitude and change, Information

processing and learning

7. Consumer innovation and adaptation process

Characteristics of B2B Buying Behavior, Organizational Buying Behavior -

Consumer Markets

RECOMMENDED TEXT BOOK a. Hawkins, Mothersbaugh and Best, Consumer Behavior, Latest Edition

b. Shiffman and Kanuk, Consumer Behavior, Latest Edition

c. Loudon and Bitta, Consumer Behavior, Latest Edition


AJK

BBA Credit Hours: 3

MANAGEMENT INFORMATION SYSTEM

1. Introduction to Information Technology & computer System

Hardware, Software, Electronic Data Processing, Input, Processing and Output

Techniques

2. Introduction to Information Systems in Business

Why study information systems, Why business need information technology.

3. Fundamentals of Information System

4. Solving Business Problems with Information Systems

Systems approached to problem solving, Developing information system

solutions.

5. General Systems Model of the Firm

6. Computer Software, Hardware (Overview from Managerial Perspective)

7. DBMS

(Database Management System)

8. MS Access (A comprehensive workshop)

9. IS for Business Operations

Business information systems, Transaction processing system

10. Accounting Information System/ Financial Information System

11. Decision Support System/ Financial Support System

12. Marketing Information System

13. Transaction Processing System

14. IS for Strategic Advantage

Fundamentals of strategic advantage, Strategic applications and issues in IT

15. IS & Artificial Intelligence

16. Enterprise & Global Management

Managing IT (Planning & Implementing Change)

RECOMMENDED TEXT BOOK a. Kenneth C. Laudon, Management Information System- Managing the digital

firms, Prentice Hall of India, (Latest Edition)

b. James O‟Brien, Management Information Systems, (Latest Edition)

c. Raymond Mcleod, Jr, Management Information Systems, Prentice Hall (Latest

Edition)


AJK

BBA Credit Hours: 3

ORGANIZATIONAL BEHAVIOUR

1. What is Organizational Behavior?

Importance of organizational behavior

2. Foundations of Individual Behavior Biographical Characteristics, Ability, Learning.

3. Organizational behavior from Islamic and indigenous perspective

Understanding human psychology through the lenses of Quran and Sunnah

4. Attitudes and Job Satisfaction

Types of attitudes, Types of behaviors

5. Perception and Individual Decision Making

Why perception is important, Types of decision making, Biases and errors in

decision making.

6. Motivation concept

Content theories of Motivational, Process theories of motivation

7. Motivation: from concept to application

Applying motivation concepts for designing reward system, motions and Moods

8. Foundations of Group Behavior

Groups in organization

9. Basic Approaches to Leadership

Trait theories, Behavioral theories

10. Power and politics

Types and sources of power, Politics in organizations

11. Conflict and negotiation

Types of conflicts

12. Functions of organization structure

Types of organizational structure, Organizational structure and its impact on

individuals and groups

13. Organizational culture

Organizational culture and individual behavior

RECOMMENDED TEXT BOOK a. Robbins, P. S., & Judge, T. A. (2009). Organizational Behaviour. 13th ed.


AJK

BBA Credit Hours: 3

BUSINESS ETHICS

1. An Overview of Business Ethics: Business Ethics Defined, Social Responsibility, and Business Ethics, The

Development of Business Ethics, Why study Business Ethics?, Framework

for Studying Business Ethics, Ethical issues in Business: Foundation of

Ethical Conflict, Classifications of Ethical, Issues, Ethical Issues Related to

Participants and Functional Areas of Business, Recognizing an Ethical

Issue

2. Applying Moral Philosophies to Business Ethics:

Moral Philosophy Defined, Moral Philosophy Perspectives

3. Social Responsibility: The Economic Dimension, The legal Dimension, The Ethical Dimension,

The Philanthropic Dimension

4. An Ethical Decision-Making Framework:

Ethical Issue Intensity, Individual Factors: Stages of Cognitive Moral

Development, Corporate Culture, Significant others, Opportunity, Business

Ethics Evaluations and Intentions, Using the Ethical Decision-Making

Framework to Improve Ethical Decisions

5. How the Organization Influences Ethical Decision Making: Organizational Structure and Business Ethics, The role of Corporate

Culture in Ethical Decision-Making, Group Dimensions of

Organizational Structure and Culture, Implications of Organizational

Relationships for Ethical Decisions

6. The Influence of Significant Others in the Organization: Interpersonal Relationships in organizations, Organizational Pressures and

Significant Others, Leadership, Significant others and Ethical Behavior in

Business, The Role of Opportunity and Conflict: Opportunity, Conflict

7. Development of an Effective Ethics Program: An Effective Ethical Compliance, Program, Codes of Ethics and Compliance

Standards, High-Level Manager's Responsibility for Ethical Compliance

Programs and the Delegation of Authority,

8. International Business Ethics:

Ethical Perceptions and International Business, Culture As a Factor in

Business, Adapting Ethical Systems to a Global Framework: Cultural Relativism,

The Multinational Corporation, A universal Set of Ethics, Ethical Issues Around

the Globe


a. Ferrell, 0.C., and Fraedrich, John, Ethical Decision Making and Cases, New York:

Houghton Mifflin 44

29


AJK

BBA Credit Hours: 3

BUSINESS RESEARCH METHODS

1. The Role of Business Research

What is business research, why it is important?

2. The research process: An overview

What are the key steps in research process, Types of research?

3. Problem Definition and the Research Proposal

Contents of research proposal, writing effective research proposals

4. Exploratory Research and Qualitative analysis

Qualitative research and theory building

5. Survey Research: An Overview

Survey method and business research

6. Survey Research: Basic Method of Communication with respondents

7. Measurement and Scaling Concepts

Types of measures, Types of scales

8. Questionnaire Design

Open ended questions, Close ended questions

9. Sample Designs and Sampling Procedures

Types of Sampling, Relevance of sampling technique to research question

10. Determination of Sample Size

11. Basic Data Analysis: Descriptive Analysis

Entering data in SPSS

12. Data analysis and interpretation

Regression analysis using SPSS.

13. The Research Report

Contents of a research paper, Managerial decision making and Research, Policy

implications for managers

RECOMMENDED TEXT BOOK a. William G. Zikmund, Business Research Methods, Latest Edition, Thomson

Learning


AJK

BBA Credit Hours: 3

OPERATIONS MANAGEMENT

1. Introduction Introduction to Operations Management, Competitiveness, Strategy, and

Productivity.

2. Operations Management Models Forecasting ,Decision Making ,Transportation models ,Waiting lines models

Learning curves.

3. System Design Product and Service Design: Reliability

Strategic Capacity Planning for Products and Services: Decision Theory

Process Selection and Facility Layout: Linear Programming

Design of work systems: Learning Curves

Location Planning and Analysis: The Transportation Model.

4. Quality Management of Quality ,Quality Control: Acceptance Sampling.

5. Inventory Management And Scheduling Inventory Management ,Aggregate Planning, MRP and ERP ,JIT and Lean

Operations: Maintenance ,Scheduling.

6. Supply Chain Management Supply Chain Strategies , Vendor selection, Internet purchasing, Supplier quality

ad reliability ,Benchmarking, Types of Facilities and location analysis techniques

Transportation and distribution system.

7. Project Management Waiting lines and simulations

8. Layout Strategy Basics layouts, Designing process layouts ,Designing product layouts

,Warehousing and storage layouts, Assembly line balancing , Hybrid Layouts

9. RECOMMENDED TEXT BOOK a. Operations Management, International Edition, Eighth Edition, by

William J. Stevenson, Publisher: McGraw-Hill

b. Jay Heizer& Barry Render, Operations Management, Latest Edition,

Prentice Hall.


AJK

BBA Credit Hours: 3

ENTREPRENEURSHIP

1. Entrepreneurship: An Evolving Concept

a. Entrepreneurship: A perspective, Emerging Trends: The Internet and E-

Commerce

b. Entrepreneurial opportunities

c. The evolution of Entrepreneurship, the myths &approaches to

entrepreneurship

2. Understanding Strategic Issues In Business Plan Development

Comparative analysis entrepreneurship in other countries, Strategic Objectives,

Competitor Analysis

3. Understanding Strategic Issues In Business Plan Development

STP Strategies, Marketing Mix Strategies.

4. Understanding The Entrepreneurial Perspective In Individuals

a. The Entrepreneurial Perspective, the Dark side of Entrepreneurship,

Entrepreneurial Motivation.

b. Entrepreneurial perspective in organizations – corporate entrepreneurship

c. Social entrepreneurship and the ethical challenges of entrepreneurship

5. Innovation: The Creative Pursuit Of Ideas

Opportunity Identification: The search for New Ideas, Entrepreneurial

Imagination and Creativity, the role of Creative Thinking, Arenas in Which

People Are Creative, Innovation and the Entrepreneur, The Innovation Process.

6. Pathways To Entrepreneurial Ventures

The Pathways to New Ventures for Entrepreneurs, Creating New Ventures,

Acquiring and Established Entrepreneurial Venture, Franchising: The Hybrid.

7. Legal Challenges For Entrepreneurial Ventures

Legal Challenges for the Entrepreneurial Venture, Intellectual Property

Protection: Patents, Copyrights, and Trademarks, Identifying Legal Structures for

Entrepreneurial Ventures, Sole Proprietorships, Partnerships, Corporations,

Specific Forms of Partnerships and Corporations, Understanding Bankruptcy.

8. Sources Of Capital For Entrepreneurial Ventures

The Entrepreneur’s Search for Capital, Debt Versus Equity, The Venture Capital

Market, Informal Risk Capital: “Angel” Financing.

9. Assessment Of Entrepreneurial Plan

The Challenge of New- Venture Start-Ups, Pitfalls in Selecting New Ventures,

Critical Factors for New-Venture Development, Why New Ventures Fail, the

Evaluation Process.

10. Marketing Challenges For Entrepreneurial Ventures

The Marketing Concept for Entrepreneurs, Marketing Research, Inhibitors to

Marketing Research, Internet Marketing, Developing the Marketing Concept,

Developing a Marketing Plan, Pricing Strategies

11. Financial Preparation For Entrepreneurial Ventures

The Importance of Financial Information for Entrepreneurs, Understanding the

Key Financial Statements, Preparing Financial Budgets, Pro Forma Statements,

Capital Budgeting, Break-Even Analysis, Ratio Analysis.

12. Developing An Effective Business Plan

What is a Business Plan? Pitfalls to Avoid in Planning, Benefits of a Business

Plan, Developing a Well- Conceived Business Plan, Elements of a Business Plan,

Updating the Business Plan, Presentation of the Business Plan: The “Pitch”.

13. Strategic Entrepreneurial Growth

The Nature of Strategic Planning in Emerging Firms, Strategic Planning, the Lack

of Strategic Planning, the Value of Strategic Planning, Managing Entrepreneurial

Growth, Venture Development Stages, the Entrepreneurial Company in the

Twenty-First Century, Building the Adaptive Firm, The Transition from an

Entrepreneurial Style to a Managerial Approach, Understanding the Growth

Stage, Unique Managerial Concerns of Growing Ventures, The International

Environment: Global Opportunities, Achieving Entrepreneurial Leadership in the

New Millennium.

14. Valuation Of Entrepreneurial Ventures

The Importance of Business Valuation, Underlying Issues When Acquiring a

Venture, Due Diligence, Analyzing the Business, Establishing a Firm’s Value,

Term Sheets in Venture Valuation, Additional Factors in the Valuation Process.

15. Harvesting The Entrepreneurial Venture

Harvesting the Venture: A Focus on the Future, the Management Succession

Strategy, and Key Factors in Succession

RECOMMENDED TEXT BOOK a. Entrepreneurship – Theory Process Practice, Donald F. Koratko 8th Edition

(South Western - Cengage Learning)


AJK

BBA Credit Hours: 3

CALCULUS

1. Limits and continuity

2. The derivative

3. Derivative of algorithmic, exponential and trigonometric

functions Curve sketching

4. Application of derivative in Business and Economics

5. Integration

6. Using integrals in finding areas

7. Function of several variables and their optimization

8. Infinite series

9. Differential equations


a. Ernest F. Haeussler. Jr. Richard S. Paul, Introductory Mathematical Analysis for

Business,

b. Economics, and the Life and Social Sciences, 9 edition, Prentice Hall, International Inc. 1999. c. Budnick F.S. Applied Mathematics for Business, Economics and Life & Social

Sciences


AJK

BBA Credit Hours: 3

BUSINESS POLICY

1. “The Dynamics of Business and Economics”

2. Ethical Business Policy and Strategy ,Business Ethics and Social Responsibility.

3. Business in a Borderless World

4. Managing Unionized Employees”

In-Class Handout: “Labor Relations in a Global Context.

5. Managing Human Resources ,The Nature of Management.

Organization, Teamwork, and Communication Motivating the Workforce

6. Options for Organizing Business

Small Business, Entrepreneurship, and Franchising

7. Customer-Driven Marketing ,Dimensions of Marketing Strategy

8. Accounting and Financial Statements ,Money and the Financial System .

9. Financial Management and Securities Markets


a. Paperback O. C. Ferrell and Geoffrey Hirt. Business: A Changing World. Sixth

Edition. McGraw-Hill Irwin, 2008.


AJK

BBA Credit Hours: 3

INTERNATIONAL BUSINESS MANAGEMENT

1. The Nature Of International Business Why study global business, The process of internationalization , Regional trading

blocs.

2. Cultural Influences On International Business Importance of culture, The elements of culture, Evaluating cultural differences

Culture and MNCs.

3. The International Economic Environment Economic systems ,Economic structure

International organizations (WTO, UNO, IBRD IMF,OPEL EU) ,Theories of

international trade ,Theories of international investment , The balance of payment,

Free trade versus protection ,Techniques of protection ,Trade in services.

4. The International Political And Legal Environment Political factors ,The international legal environment ,The conflict of laws ,

Arbitration, Uniform laws , Economic and Political Integration.

5. The Multinational Company The pros and cons of multinationals ,Control of MNC activities , MNC conflict

with national government , Techniques of host country control , UNCTAD codes ,

The OECD codes.

6. Direct Foreign Investment Trends in direct foreign investment ,Reasons for direct foreign investment,

Strategies for direct foreign investment , Acquisitions Cross border mergers and

takeovers ,Transaction cost analysis.

7. International Technology Transfer Reasons for technology transfer ,Licensing and franchising , Legal aspects of

franchising, Patent violations , Protection of trade mark ,International agreements

concerning intellectual property.

8. International Logistics And Distribution Sea transport, air transport, rail and road transport ,INCOTERMS , Warehousing,

Distribution channels , Use of agents and distributors , Agency contracts ,Special

Distribution problems.

9. International Business Entries.

Exporting ,Joint ventures , Subsidiaries , Locating export markets , International

marketing research , International market segmentation.


a. Roger Bennett. International Business 2nd edition, Financial Times Pitman

publishing.


AJK

BBA Credit Hours: 3

CORPORATE FINANCE

1. Long-Term Financial Planning & Growth

Financial planning models, External financing and growth, internal growth and

sustainable growth

2. Project Cash Flows For Investment Decisions

Projected Cash Flows, Investment Cash Flows, Pro Forma financial Statements,

Estimating NPV Estimates

3. Project Analysis And Evaluation

Scenario and other what-if analysis, operating leverage, Capital rationing,

Accounting vs. Financial Break-Even

4. Raising Capital

Early stage financing & venture capital, Underwriters, IPO‟s and Under pricing,

Costs of issuing securities, Rights, Dilution, Issuing Long Term Debt,

Securitization (bundling-unbundling), Mutual funds management

5. Financial Leverage And Capital Structure Policy

Capital structure & Cost of Capital, The effect of financial leverage, Optimal

capital structure

6. Dividends And Dividend Policy

Cash dividend and dividend payment, Low payout and high payout factors,

Establishing a dividend policy, Stock repurchase, Stock splits

7. Short Term Finance And Planning

Operating and Cash Cycle, Alternative Financing Policies for current assets, Short

Term Borrowing, Cash and Liquidity Management, Float Management, Cash

Collection and Disbursements, Target Cash Balance, Credit and Inventory, Credit

and Receivables, Factorization

8. Hybrid Financing: Leasing

What is Lease, Why Lease? Financial & Operating Lease, Valuing Financial

Lease, Leasing Versus Purchasing Decision


a. Fundamentals of Corporate Finance by Ross, Westerfield& Jordon (8th Edition)

b. Financial Management, Theory and Practices by Brigham &Ehrhard (11th

Edition)

REFERENCE BOOKS AND OTHER READING MATERIALS

a. Financial Management and Policy by James C. Van Horne

b. Principles of Corporate Finance by Brealey, Myers & Allen, Latest Edition.


AJK

BBA Credit Hours: 3

FINANCIAL MARKET& INSTITUTIONS

1. Financial Markets.

2. The Money Markets, The Stock Markets, its Participants (Corporation and

Investors), The Long Term Debt Market, Interest Rate Determination, The

Foreign Exchange Market.

3. Development Financial Institutions in Pakistan, ADBP, IDBP, NIT, PICIC,

SMEDA, SBFC, ( Khushali Bank, Micro Credit Bank).

4. International Financial Agencies, IMF, World Bank,

5. Asian Development Bank, Islamic Development Bank.


a. Michael McGrath, CristopherViney, Financial Institutions, Instruments &

Markets, 2nd Edition, McGraw Hill

b. Johnson j. Hazel, Financial Institutions & Markets A Global Perspective,

McGraw Hill.

c. SaeedKhawajaAmjad, Financial Institution in Pakistan Operational & Procedural

Aspects, Karachi, Royal Book.


AJK

BBA Credit Hours: 3

FINANCIAL REPORTING AND ANALYSIS

1. An Overview of Financial Reporting

The history of Accounting, Development of Accounting Standards: From 1929

NY Stock crash to International Financial Reporting Standards (IFRS), The

Security Exchange Commission of Pakistan (SECP) and regulatory requirements

for Financial Reporting, Underlying issues and objectives of financial reporting:

capital maintenance, temporal distributions etc

2. Conceptual Framework

The history of conceptual framework, Major Issues on agenda, Rule based vrs.

Principal based standards debate, the ambiguity of financial terminology and

efforts to standardize interpretations

3. Important IAS and IFRS

IAS 1 Presentation of Financial Statements, IAS 5 Information to Be Disclosed in

Financial Statements – Originally issued October 1976, effective 1 January 1997.

Superseded by IAS 1 in 1997, IAS 2 Inventories, IAS 7 Statement of Cash Flows,

IAS 38 Accounting for Research and Development Activities, IAS 18 Revenue,

IAS 36 Impairment of Assets, IAS 38 Intangible Assets, IFRS 10 Consolidated

Financial Statements, IFRS 13 Fair Value Measurement

4. Preparation of Financial Statements

Balance Sheet, Profit and Loss Account/ Income Statement, Cash Flow Statement

5. Issues and Controversies in Financial Reporting

6. Earnings Management Red flags

Incentives that might induce the company mgt. to manipulate earnings, Fraud

triangle, Risk factors related to attitude and rationalizations that may lead to

fraudulent accounting, Common accounting warning signs and methods of

detecting them, Accounting shenanigans on cash flow statement, Stretching out

payables, Financing of payables, Securitization of receivables, Using stock

buybacks to offset dilution of earnings.

7. Financial analysis techniques

Ratio analysis, Common size financial statements, Charts in financial analysis,

Limitations of ratio analysis, Activity, liquidity, solvency, profitability and

valuation ratios, Du-Pont analysis, Equity analysis, credit analysis, and segment

analysis, Integration of tools to model and forecast earnings.

8. Financial Statement Analysis: Applications

Company’s past financial performance evaluation and finding company’s strategy

reflected in past financial performance, Basic projection of a company’s future net

income and cash flow, Role of financial statement analysis in assessing the credit

quality of a potential debt investment, Financial statement analysis in screening

for potential equity investments, Appropriate analyst adjustments to a company’s

financial statements to facilitate comparison with another company.

RECOMMENDED BOOKS a. Jemes C. Vanhorne: Fundamentals of Financial Management

b. Eugene F. Brigham: Fundamentals of Financial Management

c. Brealey, R. A. & Myers, Principles of corporate finance.

d. Stephen A. Zeff, Bala G. Dharan: Readings and Notes on Financial Accounting:

Issues and Controversies.

e. Gerald I. White, Ashwinpaul C. Sondhi, Haim D.: The Analysis and Use of

Financial Statements. f. Meigs, William, Haka, Bettner,: Accounting, the basis for business decisions.


AJK

BBA Credit Hours: 3

FINANCIAL RISK MANAGEMENT

1. Introduction to risk management

2. Risk and return

3. Why are financial intermediaries special?

4. Risks of financial intermediation

5. Interest rate risk

6. Market risk

7. Credit risk

8. Off-balance-sheet risk

9. Technology and other operational risks

10. Foreign exchange risk

11. Sovereign risk, Liquidity risk

12. Insurance

13. Options, caps, floors, and collars

14. Swaps, Futures and forwards

15. Securitization

RECOMMENDED TEXTBOOK

a. Saunders, A. and M. Cornett. 2008. Financial institutions management: A risk

management approach, 6th ed. Boston: McGraw-Hill.

b. Harrington, S. and G. Niehaus. 2004. Risk management and insurance, 2nd ed.

Boston: McGraw-Hill.

c. Rivai, V., A. Veithzal, and F. Idroes. 2007. Bank and financial institutions

management: Conventional and Sharia System. Jakarta: Rajawali Pers.


AJK

BBA Credit Hours:3

INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

1. Investment Settings

2. Organization and Functioning Of Securities Market

3. Security market indicator series

4. Introduction to efficient market hypothesis

5. An introduction to portfolio management

6. An introduction to asset pricing models

7. Analysis of financial statements

8. Security valuation

9. Stock market analysis

10. Industry analysis

11. Company analysis and stock valuation

12. Technical analysis

13. Introduction to behavioral finance

14. Introduction to financial derivatives

15. Forwards, Futures, Options & Swaps


Jones. P. Charles; Investment: Analysis & Management, John Wiley & Sons.

REFERENCE BOOKS

a. Sharpe, Alenander and Bailey; Investments, Prentice Hall.

b. Bodie, Kanne& Marcus; Investment, McGraw Hill.

c. Radcliff; Investment: Concepts Analysis Strategy, Addison Wesley.


AJK

BBA Credit Hours:3

INVESTMENT MANAGEMENT

Chapter 1:

Financial markets and instruments, Money and bond markets; Money market

instruments; Bond market instruments; Equity markets; Equity instruments; Derivatives

markets; Managed funds; Exchange traded funds; Exchange trading and over-the-counter

trading; Clearing, settlements, margin trading, short sales and contingent orders;

Regulation of financial markets.

Chapter 2: History of financial markets, History of financial innovation; Recent financial

innovations: Floating rate debt, zero-coupon bonds, poison-pill securities, swaps, futures;

Investment returns in equity and bond Markets; The equity premium puzzle.

Chapter 3:

Actie fund management and investment strategies, Historical mutual fund performance;

Market efficiency and behavioral finance; Return based trading strategies; Hedge funds.

Chapter 4: Market microstructure, Market microstructure effects on transaction prices; Bid-ask

spread; Inventory risk; Limit Order Markets, Bid-ask bounce (Roll); adverse selection

(Glosten-Milgrom); Optimal insider trading (Kyle); Stealth Trading Hypothesis; Market

microstructure and investment analysis.

Chapter 5: Diversification

Expected returns and variance of portfolios; Utility functions and expected utility;

Risk aversion; The mean-variance problem; Capital allocation with other utility functions

(CARA, CRRA); Estimating covariances: the index model; Abnormal returns: Treynor-

Black model; Factor models and diversi.cation; Factor models and the notion of immu-

nization in equity portfolios (see end ch. 6 in SG).

Chapter 6:

Fixed income securities and portfolio immunization

Term structure of interest rates; Yield to maturity; Duration; Immunization of

bondportfolios.

Chapter 7: Risk and Performance Measurement

Types of risk; Risk decomposition; Value-at-risk (VaR); Risk-adjusted performance

measures; Performance measurement with changing portfolios (market timing).

Chapter 8: Risk Management

Risk capital allocation; Put option protection; Portfolio insurance with calls; Non-linear

payoffs; Extreme risk; Hedging volatility; Hedging credit risk


Bodie, Zvi, Alex Kane, and Alan J. Markus, Investments, McGraw Hill, 2005

(Sixth Edition) - short: BKM


AJK

BBA

Credit Hours: 3

BEHAVIORAL FINANCE

1. Introduction

What is behavioral Finance? The history of behavioral Finance, Behavioral

Finance vs. Traditional Finance

Incorporating investor behavior into the asset allocation.

What are the Psychological foundations? Gender, personality types and Investor

behavior.

Portfolios, Pyramids, Emotions, and Biases

2. Investor Biases

Overconfidence Bias, Representativeness Bias, Anchoring & adjustment Bias,

cognitive bias, self attribution bias, conversion bias, control bias, endowment

bias, optimism bias, loss aversion bias, mental accounting bias.

3. Practical application of behavioral finance:

Gender, Personality, investor personality types

Heuristics Behavior of finance

4. Investment models:

Capital Asset Pricing Model (CAPM)

Efficient Market Hypothesis (EMH)

Traditional Hedge Fund Model

Endowment Model

5. Behavioral Finance Theories

Arbitrage pricing Theory

Prospect Theory

Markowitz Portfolio Theory

BOOKS RECOMMENDED

a. Behavioral Finance and wealth management by Michael M Pompian.

b. Behavioral Finance by William Forbes

http://eu.wiley.com/WileyCDA/Section/id-302479.html?query=William+Forbes


AJK

BBA Credit Hours: 3

MONEY AND CAPITAL MARKETS

1. Introduction to Financial Assets and Markets

Financial Assets, Equity Market, Debt Market, Foreign Exchange Markets, Derivative

Markets

Issuers and Investors, Role of Financial Intermediaries, Regulations of Financial Markets

2. Markets Classification and Trading Mechanics

The Primary Market, Secondary Market, Money Market, Capital Market, Regulation of

the Issuance of Securities, Role of brokers and Dealers in Markets, Variations in the

Underwriting of Securities, World Capital Markets Integration and Fund Raising

Implications, Motivation for Raising Funds outside of the Domestic Market, Function of

Secondary Markets, Trading Locations, Market Structures, Secondary Market Trading

Mechanic, Market Efficiency, Transaction Costs

3. Investment Theory

Introduction to Markowitz Portfolio Theory, Expected Return and Risk Calculation,

Measuring Portfolio Risk, Diversification, Choosing a Portfolio of Risky Assets,

Economic Assumptions

4. Capital Market Theory

Introduction to William Sharp Capital Market Theory, The Capital Asset Pricing Model,

The Multifactor CAPM

5. Arbitrage Pricing Theory Model

Some Principles to Take Away

6. Economic Theories to Explain Yield with Maturity

Market Segmentation Theory, Liquidity Premium Theory , Pure Expectation Theory, The

Structure of Interest Rates, The Yield Curve, Forward Rates, Determinants of the Shape

of the Term Structure

7. Money Market Securities

Government Securities, Corporate Securities , Treasury Bills, Commercial Paper,

Bankers Acceptances, Large – Denomination Negotiable CDs, Repurchase Agreements,

Federal Funds

8. Foreign Exchange Market

9. Foreign Exchange Rates, Foreign – Exchange Risk, Spot Market, Cross Rates, Dealers,

The European Currency Unit, Currency Forward Contracts, Currency Futures Contracts,

Currency Options Contracts, Currency Swaps

10. Corporate Bond Market

11. Features of a Corporate Bond Issue, Corporate Bond ratings, Event Risk, High – Yield

Corporate Bond Market, Secondary Market, Private Placement Market for corporate

Bonds, Risk and Return in the Corporate bond Market, Eurobond Market, Medium –

Term Notes, Bank Loan Market, Bankruptcy and Creditor Rights

12. Performance Evaluation of Mutual Funds

Structure of Mutual Funds, Close end and Open end Mutual Funds, Types of Funds with

Different Objectives , Sharp Measure , Treynor Measure, Jenson Differential Measure,

Fama Franch Three Factor Model

13. Equity Market

Structure of the Equity Markets, Stock Market Index, Types of Orders, Types of

Accounts , Empirical Evidence on Pricing Efficiency ad Implications for Portfolio

Strategies, Preferred Stocks , Listing at Stock Market, Stock Market Indicators

BOOKS RECOMMENDED: a. Money and Capital Markets by: Peter S. Rose, Milton H. Marquis

b. Investments Analysis and Portfolio Management By: Reilly and Brown

c. Money and Capital Markets by: Jonathan Dodoo


AJK

BBA Credit Hours: 3

CONFLICT MANAGEMENT

1. The causes of conflict and conflict escalation, leading to greater ability to alter

nonproductive responses to conflict.

2. Types of conflict those are beneficial and detrimental to individual, group, and/or

organizational outcomes, leading to ability to foster productive conflict.

3. The advantages, disadvantages and potential outcomes of a variety of conflict

management strategies.

4. Analyze the characteristics of a given conflict, improving their ability to select

appropriate conflict management strategies for different conflict situations.

5. Improve their own conflict performance through attention to the basics of

effective dialogue and negotiation.

6. Improve their ability to facilitate conflicts as a third party through attentions to the

basics of effective mediation and other intervention strategies.

7. Make suggestions for organizational dispute system design or conflict

management policies and procedures.


a. Interpersonal Conflict (6th Edition) Wilmot &Hocker. b. Designing Conflict Management Systems (1996) by Costantino and Merchant.


AJK

BBA Credit Hours:3

INDUSTRIAL RELATIONS

1. Introduction to the subject

a. What is Industrial/Labor Relations

b. Why workers Forms/Joins Unions

c. Management Attitude Towards Trade Unions

d. Theories of Labor Movement

e. Union Structure, Government and Policies

2. Part 2.

a. The Negotiation Process

b. The subject matter of CB

c. The nature of CB

d. Contract Administration & Grievance Procedures

e. Strikes and CB

f. The Future of CB

3. Part 3. Contemporary Issues related to IR

a. Labor Policies & Labor Laws in Pakistan

i. Company Act 1934

ii. Industrial Relations Ordinance

iii. Workmen’s Compensation Act

b.. International Labor Organization (ILO)

c. World Trade Organization (WTO) its policies and impacts on trade unions

d. Globalization Phenomenon

e. Child Labor

f. Equal Employment Opportunity

g. Future of Union & Movement Relationship

h. Relevant Case Studies/Guest Speakers


a. Allen, Robert ., Keaveny, Timothy, 1983, Labor Relations: London, Addison

Wesley Publishing Company.

b. Chamberlain, Neil W., Kuhn James W. 1965. Collective Bargaining., London

McGraw Hill Book Co.

c. Nagarajau,S. 1981, Industrial Relations System in India: New Delhi, Chugh

Publications

d. Towers, Braian. Ed 1987, A handbook of Industrial Relations Practice: Practice

and law in the Employer Relationship, Great Britain, Kogan Page.

e. Mathur, Reeta 1986, Industrial Relation in Public Enterprises:, Jaipur India.

Prateeksha Publications.

f. Srivastava,, Suresh, C. Industrial Disputes and Labor management relations in

India, New Delhi, Deep & Deep Publication.

g. Beach Dale S. 1985, Personnel; The management of People at work:, NY

Macmillan Publishing Co.

h. Luthans, Fred, 1998, Organizational Behavior:, USA Irwin McGraw Hill Inc.


AJK

BBA Credit Hours:3

LEADERSHIP& MOTIVATIONAL SKILLS

1. The nature and importance of leadership, Definition, Impact of leadership on

organizational performance,

Traits, Motives and characteristics of a leader

2. Charismatic and Transformational leadership

Leadership behavior, attitude and style

3. Leadership Ethics and social responsibility

4. Power, politics and leadership

Developing teamwork

5. Motivation and coaching

Strategic leadership and knowledge management

6. Leadership development and succession

TEXT BOOK

a. Leadership by Andrew j durbin 5th edition


AJK

BBA Credit Hours:3

PERFORMANCE MANAGEMENT

Unit# 1 Performance Management and Reward Management in Context: - Definition of PM, The

Performance Management Contribution, Disadvantages of Poorly implemented PM

system, Definition of Reward System, Aims & Role of PM Systems, Characteristics of an

ideal PM system, integration with other HR and development activities.

Unit# 2

Performance Management Process: - Prerequisites, Performance Planning, Performance

Execution, Performance Review, Performance Renewal & Reconstructing.

Unit# 3

Performance Management and Strategic Planning: - Definition and purpose of Strategic

Planning, Process of linking Performance Management to the Strategic Plan, Building

Support.

Unit# 4

Defining Performance and Choosing a Measurement Approach: - Defining performance,

determinants of performance, performance dimensions, and approaches to measuring

performance.

Unit# 5

Measuring Result and Behavior: - Measuring Result, Measuring Behavior.

Unit# 6

Gathering Performance Information: - Appraisal forms, Characteristics of appraisal

forms, determining overall rating, appraisal period & number of meetings, who should

provide performance information. A model of rater motivation, preventing rating

distortion through rater training.

Unit# 7

Implementing a performance Management System: - Preparation: Communication,

appeals process, training programs & pilot testing, communication plan, appeal process,

training programs for acquisition of required skills, pilot testing, ongoing monitoring and

evaluation.

Unit# 8

Performance Management and Employee Development: - Personal Development Plans,

direct supervisor’s role, 360- degree feedback system.

Unit# 9

Performance Management Skills: - Coaching, Coaching Styles, Coaching Process,

Performance review meeting

Unit# 10

Reward System and Legal Issues:- Traditional Contingent pay plans, reasons for

introducing contingent pay plans, possible problems associated with contingent pay

plans, Selecting a contingent pay plans, Putting pay in context, PM & the law, Some legal

principles affecting PM, Laws affecting PM.

Unit# 11

Managing team performance: - Definition and importance of teams, types of teams and

implications for performance management, purpose and challenges of team PM,

including performance in the PM system, Rewarding team performance.


a. Performance Management by Herman Aguinis 2nd Ed.


AJK

BBA Credit Hours:3

RECRUITMENT & SELECTION

1. Introduction to Recruitment and Selection

2. Measurement, Reliability and Validity

3. Legal Issues

4. Job Analysis and Competency Models

5. Recruitment & Selection and Job Performance

6. Recruitment

7. Applicant Screening

8. Ability Tests and Personality Assessment

9. Performance Tests, Assessment Centers, Integrity Testing, Drug Testing,

Graphology

10. The Selection Interview

11. Strategies for Selection Decision Making


a. Diane Arthur Recruiting, Interviewing, selecting and orienting new employees

Latest Edition.


AJK

BBA Credit Hours: 3

TRAINING AND DEVELOPMENT

1. Introduction & Organization

2. The Training & Development Process

3. Organizational Learning

4. Learning & Motivation

5. The Needs Analysis Process

6. Training Design

7. Training Implementation and Delivery, Transfer of Training

8. Training Methods I

9. Training Methods II

10. Training Evaluation Ch. 11, Costs and Benefits

11. Training Programs Ch. 13, Training Trends & Best Practices


a. Creative Training Techniques Handbook by Robert W. Pike, CSP.


AJK

BBA Credit Hours: 3

CAREER MANAGEMENT

1. Introduction to career management

Model of career management

2. Career exploration

Goal, strategies and appraisal

3. Career Development and overview

4. Occupational choice

Organizational entry

Job stress

5. Managing diversity

6. Stressed sales women

Text Book

a. Career management By Jeffery H. Greenhas

MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK

BBA Credit Hours: 3

STRATEGIC HUMAN RESOURCE MANAGAMENT

1. The conceptual framework of strategic HRM

The concept of HRM

The concept of strategy

The concept of strategic human resource management

2. Part two: The practice of strategic HRM

The strategic role of HR

The impact of strategic HRM

Strategic HRM in action

Strategic international HRM

3. Part three: HR strategies

The framework of HR strategy

Business model innovation

High performance strategy

Human capital management strategy

Corporate social responsibility strategy

Organization development strategy

4. Engagement strategy

Knowledge management strategy

Resourcing strategy

Talent management strategy

Learning and development strategy

Reward strategy

Employee relations strategy

RECOMMENDED BOOKS a. Strategic Human Resource Management by Michael Armstrong

https://www.safaribooksonline.com/library/view/armstrongs-handbook-of/9780749463946/Part01.xhtml

https://www.safaribooksonline.com/library/view/armstrongs-handbook-of/9780749463946/Chapter01.xhtml























AJK

BBA Credit Hours:3

BRAND MANAGEMENT

1. Opening Perspectives

Brands and Brand Management

2. Identifying and Establishing Brand Positioning

Customer based brand equity

3. Planning and Implementing Brand Marketing Program

Choosing brand elements to build brand equity

Designing marketing programs to build brand equity

Integrating marketing communications to build brand equity

Leveraging secondary brand associations to build brand equity

4. Growing and sustaining brand equity

Designing and implementing branding strategies

Introducing and naming new products and brand extensions


a. Kevin Lane Keller, 3rd Edition


AJK

BBA Credit Hours:3

INTERNET MARKETING

1. Introduction and Industry Trends

The opportunity, Mega trends

2. Strategic E - Marketing

E business models, Consumers online characteristics

3. Site Design Basics

Four cornerstone approach, Personas and scenarios, How to write project briefs

4. Site Design Usability

Usability Best Practices, Domain name management

5. SITE DESIGN

Programming standards/information architecture, Rich Media

6. BUILDING TRUST

Consumer privacy legislation, Data management practices

7. E Marketing Communications

Online advertising methods, Online promotional tools, Permission based email

8. Search and Intelligent Search

Search engine optimization

9. Search Marketing

Search strategies customer acquisition, Search Engine Marketing FAQ


a. Strauss, Judy, Adel El – Ansary, and Raymond Frost (2006), E – marketing 4th

Edition, Prentice Hall, ISBn: 0-13-148519-9

USEFUL TEXT

a. Hanson, Word (2000), principles of internet marketing, South western college

publishing, ISBN 0-538-87573-9


AJK

BBA Credit Hours: 3

INTEGRATED MARKETING COMMUNICATION

1. Introduction to Marketing Communications Strategy

Integrated Marketing Communications (IMC), Integrated Brand Promotion (IBP),

Communications process and the structure of the advertising industry.

2. Advertising in Business and Society

The evaluation of advertising, social, ethical, and Regulatory aspects of

advertising and marketing communications.

3. Advertising, IBP, and Consumer Behavior

Consumer buyer behavior, the purchase decision, Marketing segmentation and

positioning, Advertising planning (international) and cultural barriers, Advertising

plan and its context, Communications vs. Sales objectives

4. Market Segmentation, Positioning, and the Value Proposition

Identifying market segments, The positioning & repositioning strategy, The value

proposition

5. The Advertising Plan

The basic component, setting advertising objectives, setting advertising budgets,

The role of advertising agency

6. Message Strategy

A review of information processing process, Categories of message strategy,

Brand strategy, Verbal vs. visual messages, Types of advertising appeal

7. Media Planning Strategy

Objective setting and strategy for advertising and promoting the brand, Media

planning process, Media types: print, TV, and radio, the internet

8. Sales promotion

Sales promotion defined, Consumer sales promotion, Trade sales promotion, the

risks of sales promotion, Support media and promotional aids, Point-of-Purchase

advertising, Event sponsorship

9. Direct Marketing

The evolution of direct marketing, Database marketing, Media applications in

direct marketing

10. Public Relation and Corporate Advertising

Public relation, corporate advertising, Integrated brand promotion Building the

brand and growing the business


a. Rushton, A., Croucher, P., and Baker, P. (2007). The handbook of Logistics and

Distribution Management (3rd Ed.), McGraw Hill.

ADDITIONAL READINGS

a. Ballou, R. H. (2006). Business Logistics Management, (6th ed.), New Jersey

Prentice- Hall International, Inc.

b. Arnold, J. R. & Chapman, S. N. (2001). Introduction to Materials Management. (4th ed.),

New Jersey: Prentice Hall.


AJK

BBA Credit Hours:3

MARKETING RESEARCH

1. A Decision-Making Perspective on Marketing Research

2. Marketing Research in Practice

3. The Marketing Research Process

4. Research Design and Implementation

5. Secondary Sources of Marketing Data

6. Standardized Sources of Marketing Data

7. Marketing Research on the Internet

8. Information Collection: Qualitative and Observational Methods

9. Information from Respondents: Issues in Data Collection

10. Information from Respondents: Survey Methods

11. Attitude Measurement in Marketing Research

12. Designing the Questionnaire

13. Experimental Research

14. Correlation Analysis and Regression Analysis, Discriminate and Canonical

Analysis

15. Emerging Applications of Marketing Research: Database Marketing and

Relationship Marketing


a. David A. Aaker; V. Kumar; George Day, Marketing Research, Latest Edition,

John Wiley & Sons.

RECOMMENDED REFERENCE BOOK a. NK Malhotra, Marketing research: an applied orientation, Latest Edition, Pearson

Prentice-Hall.


AJK

BBA Credit Hours:3

SALES MANAGEMENT

Selling and Sales Management, Challenges in the Market, Sales Managers Job, etc

Marketing and Sales Evolution, Sales Environment; Customer, Competition, Economics,

Legal, Demography, etc

Personal Selling, Relationship Selling, Seven Steps of Selling, etc

Sales Leadership and Management, Activities of Sales Managers, Roles, Responsibilities,

Skills, Authority, etc

Organizational Buying and Purchasing, Difference b/w Individual and Organizational

Buying, Buying Process, Negotiation Skills, etc

Organizational Buying and Purchasing, Difference b/w Individual and Organizational

Buying, Buying Process, Negotiation Skills, etc

Sales Organization, Sales Force Types and Structures, Independent Sales Agents, etc

Sales Organization, Sales Force Types and Structures, Independent Sales Agents, etc

Recruitment and Selection, Importance, Planning, Assessing, Recruiting, etc

Training, Needs Assessment, Setting Objectives, Training topics, Formalized Program,

etc

Compensation, Reward System Management, Financial Rewards, Non-Financial

Rewards, Other considerations, Relationship b/w Motivation and Compensation.

Evaluation, Criteria for Performance Measurement, Performance Appraisal, Comparing

Actual with Standard, Evaluating Teams, etc

Motivating the Sales Team, Models of Motivation Process, Job-Related Factors,

Individual Related Factors, Motivational Theory, etc

Sales process


a. Eugene M. Johnson, David L, Kurtz &Eberhard E. Scheuing, McGraw Hill.Sales

Management; Concepts Practices and Case, 2nd edition.


AJK

BBA Credit Hours:3

SEMINARS IN MARKETING 1. Introduction to SM PEST Analysis

Identify various trends in the Macro environment,impact of Macro environment

changes on any given industry

2. Porter Analysis

Multi-dimensional nature of competition,industry analysis using the five forces

model, KSFs of an Industry, value creation and appropriation takes place in an

industry.

3. Competitor analysis

Strategies of competitors,identify good vs bad competitor, Leader follower and

challenger strategies, making strategies

4. Company analysis RBV

Value chain analysis,company’s strength weaknesses and capabilities

5. Customer Analysis and Strategy

Segmentation targeting and Positioning,process of segmentation and targeting,

developing effective positioning strategies

6. Segmentation, Targeting, Positioning (STP) 2

Product and Growth Strategies, Pricing Strategies, Promotion and IMC,

Distribution strategies


a. Marketing Strategy and Competitive Advantage By Hooley, Piercy &Nicoulaud,

4th Edition.

b. Marketing Strategy Folder


AJK

BBA Credit Hours: 3

ADVERTISING & MEDIA PLANNING

1. Advertising Environment and positioning.

Relationships between various elements of Advertising & Promotional tools.

ATL v/s BTL (Above the line v/s Below the line Promotions)

The Brand Communication Process.

2. The Economic & Social Roles of Advertising.

Advertising for Social Cause and ethical consideration. Advertising to Diverse

Customer Interests.

3. The Advertising Spiral and Brand Planning.

Pioneering Stage, The Competitive Stage, The Retentive Stage, The advertising as

a Management tool for Building Strong Brands and Equity.

4. Managing Advertising,

The Advertising Agency, Media Services, and Research Services, The full

Service Advertising Agency Organization, Competing Accounts, Advertising

Brief and Agency-Client Relationships.

5. Media Planning.

Media Strategy, Planning and Research, Media Objectives, Media Buying and

Media Characteristics,

6. The Components of the Media Plan,

The Media Schedule, The Pressure of Competition, Creative Objectives and

Strategy. Television as an Advertising Medium and its importance in media

planning. The Rating-Point System, Share of Audience, Cable Television,

Syndicated Rating Services. Features and Advantages of Radio as a medium for

Advertising. Limitations and Challenges of Radio, Types of Programming and

Radio Rating. The FM Radio and its effectiveness.

7. The Print Medium:

Market Coverage and Categories of Newspaper, Circulation Analysis.

Clutter in print medium and media planning issues.

Magazines as an Advertising Medium; Advantages and Disadvantages.

Selectivity, Costs, Media Competition and Media Imperatives, Cross-Media

Buys, Magazine Elements, Magazine Circulation.

8. Direct-Response and Direct-Mail Advertising.

Growth of Direct-Response Advertising, The Search for alternative media by

Advertisers, Data based advertising. Direct mail catalogues and coupons etc.

Advertising and forms of Sales Promotion, Point-of-purchase Advertising,

Sampling, Event Marketing, Sweepstakes and Contests, Cooperative Advertising,

Trade shows and Exhibits, Directories, Yellow Pages, and Trade Incentives.

Out of Home Advertising. Bill Boards and other Limitations.

Using Outdoor Advertising, Transit and Other out-of-home advertising cost,

Scope, Potential,

9. Merits and demerits.

Role of Sales Promotion, Supplementary Media and Part of Media Planning.

Trade Promotion Objective, The Shift toward Sales promotion. Samples, coupons,

price promotions and price packs, money-back offers, contests and sweepstakes,

premiums, frequency programmes, point-of-purchases displays.

Trade deals, Trade contests Incentives and Trade shows.

RECOMMENDED BOOKS

a. Kleppners Advertising Procedure J. Thomas Russell & Ronald Lane Prentice Hall

Internet.

b. Advertising Excellence, International Edition, Bovee, Thill, Dovel& Wood.

MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN SHARIF, AJK

BBA Credit Hours: 3

NEW PRODUCT DEVELOPMENT

1. Product Concept / New Product Concept

Defining Product (at various levels)

Defining newness (New-to-the-Company, New-to-the-Market Place) New

product Categories (New to the world or market place, new product line,

additions to existing product lines, improvements & revisions to existing

products, repositioning, cost reductions)

Organizing for new product / Product Development Process------A brief overview

2. Pre-Requisites / Motives to New Product Development

Strategic Marketing Planning

Opportunity Identification & Analysis

Corporate Decision of NPD

NPP (New Product Planning), New product Development Team

3. NPD Process

4. Idea Generation & Screening

Sources of Idea Generation (Internal and External)

Idea Generation Techniques

Idea Screening (Evaluation Criteria )

Role of cross-functional team in screening the idea

Choosing the most suitable idea (best alternative)

5. Concept Development & Tasting

Concept Développent Technique (statement, Simulations, model etc.)

Writing the concept statement

Concept Testing

6. Business Analysis

Sales forecasting & Financial Analysis (Costing, Gross Margins, Profitability etc.)

7. Market Strategy Development

Product protocol / new product Charter

Target Market selection, segmentation, positioning strategies for the new product

Product Attributes, features & benefits

Branding

8. Technical Product Development & Testing

R&D

Product Design

Engineering & Production

Packaging

Coordinating with the other business functions while developing the products

Issues during product development

Product Use Testing

Test market Testing

9. Product Launch

Strategic Decisions

Strategic Launch Planning

Implementation of the strategic Plan

Functional Launch Plans / Sales Administration

The launch Management Plan

10. Reducing Cycle Time & Risk Management

Speed to Market

First Mover Advantage

Spotting potential Problems & selecting the control events

11. New Product Development Practices at Multinational Organizations

Cases & Examples

12. New Product Development Practices at SMEs / local organizations

Cases & Examples

RECOMMENDED BOOKS:

a. New Product Management, C. Merle Crawford / C. Anthony Di Benedetto


AJK

BBA Credit Hours: 3

Programming Fundamentals

Overview of computers and programming, Overview of language for example C

language C, Basics of structured and Modular programming, Basic Algorithms and

problem solving, development of basic algorithms, analyzing problem, designing

solution, testing designed solution, Fundamental programming constructs, translation of

algorithms to programs, data types, control structures, functions, arrays, records, files

and testing programs

Practical:

Basic program, Loops, Conditional Statements, Array, Structures, Pointers

Reference Materials:

a. Problem Solving and Program Design in C / 6E Hanly&Koffman

Addison-Wesley Published: 02/06/2009 ISBN-10: 0321535421 | ISBN-13:

9780321535429

b. C How to Program, 5/E (Harvey & Paul) Deitel&Deitel, ISBN-10:

0132404168 ISBN-13: 9780132404167 Publisher: Prentice Hall Copyright:

2007,

c. Object Oriented Programming using C++ by Robert Lafore

d. Practical C++ Programming, Second Edition by Steve Ouallin

e. The C++ Programming Language by BjarneStroustrup

MOHI-UD-DIN ISLAMIC UNIVERSITY, NERIAN

SHARIF,AJK

BBA Credit Hours:3

Data Communication

Data Communication concepts, Analogue and digital Transmission, Noise,

Media, Encoding, Asynchronous and Synchronous transmission. Network

system architectures (OSI, TCP/IP), Error Control, Flow Control, Data

Link Protocols, Bridging.Local Area Networks and MAC Layer

protocols, Multiplexing, Switched and IP Networks, Inter-networking, Routing.

Transport layer protocols TCP, UDP and SCTP. Application Layer

Protocols.Wireless LANs. Lab exercises using tools such as Wireshark, OpNet,

Packet tracer etc.

Reference Material:

a. Data Communications and Networking, by Behrouz A.

Forouzan, 5th edition, 2013

b. Computer Networks by A. S. Tanenbaum, D. J. Wetherall,

5th Edition Prentice Hall 2010

c. Data and Computer Communications By William Stallings 9th Edition

2011


SHARIF,AJK

BBA Credit Hours:3

Operating Systems

Operating Systems Structures, System structures , Process Concepts

Multitasking Multiprogramming, Multithreading, CPU Scheduling,Process

management and scheduling policies, Inter process communication, Concurrent

processing, Critical sections Mutual exclusion and synchronization, Semaphores,

Monitors etc, Deadlocks,Resource allocation and Deadlock management, Memory

Management policies (Contiguous i.e. partitioned / Segmented), Paged memory

systems for Real memory, Address translation mechanisms, Virtual memory

management, Page Removal Algorithms, Address translation mechanisms and

cache management models / policies, File Systems,Access methods, Directory

structure and protection, File structure, Directory implementation. Disk space

allocation strategies, File allocation table (FAT), inodes, Secondary Storage,Disk

I/O management policies, buffered I/O disk caching, Spooling devices etc.


a. Operating System Concepts, 9th Edition, Silberschatz A., Peterson, J.

L., & Galvin P. C. 2012.

b. Modern Operating Systems, 3rd Edition, Tanenmaum A. S., 2008.


SHARIF,AJK

BBA Credit Hours:3

Computer Networks

Introduction to Computer Networks, network requirements and layered

architectures. ISO reference model.Data encoding/framing, error detection and

correction, DLL protocols (stop wait & sliding windows), Ethernet and

FDDI.Network layer and WANs, IP and routing, cell switching and ATM, bridges,

internetworking – the global internet.End to End Protocols, UDP, TCP, and

RPC.Application layer, security, the domain name system (DNS), and the WWW

protocols.

Recommended Books:

a. Computer Networks by Mdhulika Jain, VineetaPillai, Sstish Jain

b. Computer Networks - 4th EditionTanenbaum, Andrew S

http://172.16.0.35/searchtitle.asp?title=Computer%20Networks

http://172.16.0.35/searchtitle.asp?title=Computer%20Networks%20-%204th%20Edition


SHARIF,AJK

BBA Credit Hours:3

Database Systems

Basic database concepts, Database Architecture, DB Design Life

Cycle, Three level ANSI-SPARC Architecture, Conceptual, Logical and physical

database Modelling and design, Entity Relationship diagram (ERD), Enhanced

ERD ,Relational data model, mapping ERD to relational model, Functional

dependencies and Normalization, Relational Algebra, Structured Query

language (SQL), Transaction processing, concurrency control and recovery

techniques, Query optimization concepts.

Reference Material:

a. Database Systems A Practical Approach to Design, Implementation, and

Management, 4th Edition, Thomas Connolly, Carolyn Begg,

Addison Wesley, 2005.

b. Modern Database Management by Fred McFadden, Jeffrey Hoofer,

Mary the Prescott, Prentice Hall; 11th Edition (July 26, 2012). ISBN-10:

0132662256

c. Fundamentals of Database Systems by R. Elmasri and S. Navathe.6th

Edition, Addison-Wesley (2010). ISBN-10: 0136086209.

d. Database Design and Relational Theory: Normal Forms and All That

Jazz by C. J. Date, O'Reilly Media; 1st Edition (April 24, 2012). ISBN-

10:1449328016.


SHARIF,AJK

BBA Credit Hours:3

Software Engineering

Overview of SE, Practice & Myths; the Software Processes, Generic Process

Models: Framework Activity, Task Set, Process Patterns, Process

Improvement, CMM Prescriptive, Process Models: Waterfall Model,

Incremental Process Model, Evolutionary Process Model; Specialized

Process Models: Component Based Development, the Formal Methods

Models, Agile Development; Business Information Systems: Components,

Types, and Evaluating methods. SDLC: Phases, System Planning,

Preliminary Investigation, SWOT Analysis. The Importance of Strategic

Planning; Evaluation of Systems Requests, Requirements Engineering.

Difference between Structured Analysis and Object Oriented Analysis,

Difference between FDD Diagrams & UML Diagrams; Data & Process

Modelling; Diagrams: Data Flow, Context, Conventions, Detailed Level

DFDs; Levelling and Balancing. Logical Versus Physical Models. The Design

Process; Architecture Design Elements, Interface Design Elements,

Component-Level Design Elements, Deployments Design Elements; System

Architecture, Architectural Styles. User Interface Design.WebApps Interface Design;

Software Quality Assurance. Validation Testing, System Testing; Internal

and External View of Testing. Project Management. Risk

Management; Maintenance and Reengineering.


a. Software Engineering 8E by Ian Sommerville, Addison Wesley; 8th

Edition (2006). ISBN-10: 0321313798

b. Systems Analysis and Design by Gary B. Shelly, Thomas J. Cashman

and Harry J. Rosenblatt, Course Technology; 7th Edition (2007).

ISBN-10: 1423912225

c. Software Engineering: A Practitioner's Approach by Roger S. Pressman,

McGraw-Hill Science/Engineering/Math; 7th Edition (2009).

ISBN- 10: 0073375977.


SHARIF,AJK

BBA Credit Hours:3

Mobile Application and Development

Mobile Development Concepts, Activities, Resource Management and Media,

Services and Content Providers, Data Storage, Security, Managing Evolution,

Tablets Graphics Speech Sensors Networking, Processes and Threads, Deployment


a. Android Wireless Application Development, third edition, Lauren

Darcey, Shane Conder, Addison Wesley, 2012, ISBN 0321813839

b. Mobile Design and Development: Practical concepts and techniques for

creating mobile sites and web apps, by Brian Fling Publisher: O'Reilly

Media, 2009.


SHARIF,AJK

BBA Credit Hours:3

Web Programming

Theory:

Fundamentals of the Web Development, Brief Introduction, Working with

HTML Tags, XHTML Basic,

DHTML / CSS, Designing Web Template, Converting Web Template to Web

Page, java Script, jQuery

Introduction, What’s New in PHP 5.3,What Is PHP, Installing PHP

Variables, data types, expression, Decisions and loops, Functions, Objects

Handling

HTML Forms with PHP, Introducing database and SQL, Connecting to MySQL

from PHP

Retrieving Data from MySQL with PHP

Practical:

CCS, Designing Web Template, Database Connectivity, Web Page Design

Reference Materials: a. Nuckles, Craig, Web Applications: Concepts and Real World Design, Wiley

2006

b. Programming the World Wide Web (4th Edition) , by Robert W. Sebesta, 4th

edition (August 17, 2007), ISBN-10: 0321489691

c. Gosselin, Dan, et. al., The Web Warrior Guide to Web Design Technologies,

Cengage Learning, 2003

d. Zak, Diane, et. al., The Web Warrior Guide to Web Programming, Cengage

Learning, 2003

e. Jackson, J. C., Web Technologies: A Computer Science Perspective, Pearson

(LPE), 2008 Web Application Architecture: Principles, Protocols and Practices by

Leon Shklar and RichardRosen, Publisher: Wiley; 2 edition (October 31, 2008),

ISBN-10: 047051860X

f. Engineering PHP 5.3 Matt Doyle ISBN: 978-0-470-41396-8

http://www.amazon.com/exec/obidos/search-handle-url/ref=ntt_athr_dp_sr_1?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Robert%20W.%20Sebesta

http://www.amazon.com/Web-Application-Architecture-Principles-Protocols/dp/047051860X/ref=sr_1_1?ie=UTF8&s=books&qid=1225481636&sr=1-1


SHARIF,AJK

BBA Credit Hours:3

E- Business

Being online

The basics, distant learning, space and time and the internet , The web is not the internet

Defining the E-Business

Overview, Communication gateway, E-business statistics

Strategies for digital business, Strengths and advantages of E- business

BEASONS for Going Online

Expanding market reach, generating visibility

Strengthening business relationship, Responsiveness, Offering new services, Cost

reduction

Just in time inventory, preventing financial loss, Relevance to IT, Concerns for going

online.

Differentiating Between E-Business Categories

Overview , Categories

Using the new online business

The interoperable network , The new economy

Preparing the online Business

Competitor Analysis on the internet

Locate your competition , Collecting competitive information

The Fourth Channel

Understanding the fourth channel

Driving Business Process Re- Engineering

Introduction to business processes re-engineering

Designing, Development, And Deploying the System

Identifying the online business, developing a business plan, preparing for the Electronic

Revolution

Designing and development, Building a pilot, going into production, connecting the

internet , Verifying the results

Selecting the Technology

Internet networking ,Internet Protocol suite ,The domain name system , ATM Network

Deciding on the enterprise Middleware

Mail and collaboration ,Security software ,Database management system

Marketing Strategies on the WEB

Promoting your E-business

Direct Marketing

Spam

Search Engines and portals

Finding something on the net, Different types of search engines ,Using a search engine

Shopping and ORM Solutions

Reasons for ORM, Business requirements, succeeding in the ORM market ORM

solutions, Comparison of the procurement solution

Comparing Web Technologies

Finding the right browser ,The hypertext markup language

Security on the internet

Creating a security strategy ,Cryptographic tools ,Application of cryptography

Imaging on the internet

Image business ,Image concepts

Playing via the Net

Postpaid payment systems ,Instant paid payment system ,Prepaid payment system

Recommended Books:

1. The E-Business (Evolution)By: Daniel Amor, Publishers: Prentice Hall PTR ,

Upper Saddle River, NJ 07458

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