Schibsted Classified Media

Creating WinnersTerje Seljeseth, CEO Schibsted Classified Media

To get back,

Ambitious 3-5 year target:

Global #1 in Online Classifieds

2

Optimizing of

established operations

Base Camp

Greenfield Investments

Targeted M&A

Maturing of investment

stage sites

“Best practice”

sharing

Online Classifieds

3

To get back,

Not only migration

-

50

100

150

200

250

300

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

Aftenposten FINN.no

Revenues from car classifieds

4

To get back,

-

50

100

150

200

250

300

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

Aftenposten FINN.no

Not only migrationbut also finding new revenues

Revenue FINN TorgetRevenues from car classifieds

0

50

100

150

200

250

300

2006 2007 2008 2009 2010 2011

5

Mobile is also a migration we will handle

0 %

5 %

10 %

15 %

20 %

25 %

30 %

-

2 000 000

4 000 000

6 000 000

8 000 000

10 000 000

12 000 000

14 000 000

16 000 000

18 000 000

2010 v

28

2010 v

30

2010 v

32

2010 v

34

2010 v

36

2010 v

38

2010 v

40

2010 v

42

2010 v

44

2010 v

46

2010 v

48

2010 v

50

2010 v

52

2011 v

02

2011 v

04

2011 v

06

2011 v

08

2011 v

10

2011 v

12

2011 v

14

2011 v

16

2011 v

18

2011 v

20

2011 v

22

2011 v

24

2011 v

26

2011 v

28

2011 v

30

2011 v

32

2011 v

34

2011 v

36

2011 v

38

2011 v

40

2011 v

42

2011 v

44

2011 v

46

2011 v

48

2011 v

50

2011 v

52

2012 v

02

2012 v

04

2012 v

06

Web Mobile Mobile % of Total

Visits per Week, Blocket.se

Source: KIAindex.se6

7

To get back,

Turn off ’CLASSIFICED’ via

2. Deactivate by clicking off the

0

500

1000

1500

2000

2500

3000

3500

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

MN

OK

History of growth

Revenue MNOK

8

To get back,

Turn off ’CLASSIFICED’ via

2. Deactivate by clicking off the

Already a strong position

Doubleclick Ad Planner January 2012

0

5

10

15

20

25

30

Naspers Classifieds

Ebay Classifieds

Schibsted Craigslist.org

Bil

lio

n p

ag

e v

iew

s/m

on

th

9

Traction EstablishedLaunch Startup

Our “creating winners” pipeline

10

To get back,

Turn off ’CLASSIFICED’ via

2. Deactivate by clicking off the

Traction EstablishedLaunch Startup

11

To get back,

Turn off ’CLASSIFICED’ via

2. Deactivate by clicking off the

World class organization

• Autonumeus local

companies

• Systematic best

practice sharing

• Systematic strategy

implementation

12

To get back,

Turn off ’CLASSIFICED’ via

2. Deactivate by clicking off the

Traction EstablishedLaunch Startup

Low cost High cost Medium cost Profit

13

To get back,

Turn off ’CLASSIFICED’ via

2. Deactivate by clicking off the

TractionLaunch Startup

Portfolio management

Established

14

To get back,

Turn off ’CLASSIFICED’ via

2. Deactivate by clicking off the

The growth continues

TractionLaunch Startup Established

15

To get back,

CustoJusto and Jofogas are ready to move up to the Traction Phase

-

20 000 000

40 000 000

60 000 000

80 000 000

100 000 000

120 000 000

mar.

09

mai.09

jul.09

sep.0

9

nov.0

9

jan.1

0

mar.

10

mai.10

jul.10

sep.1

0

nov.1

0

jan.1

1

mar.

11

mai.11

jul.11

sep.1

1

nov.1

1

jan.1

2

Custojusto.pt Olx.pt

Coisas.com Miau.pt

-

50 000 000

100 000 000

150 000 000

200 000 000

250 000 000

Jofogas.hu Vatera.hu

Aprod.hu Expressz.hu

Page Views, Google Ad Planner16

To get back,

0

50 000 000

100 000 000

150 000 000

200 000 000

250 000 000

300 000 000

jun.0

9

aug.0

9

okt.09

des.0

9

feb.1

0

apr.

10

jun.1

0

aug.1

0

okt.10

des.1

0

feb.1

1

apr.

11

jun.1

1

aug.1

1

okt.11

des.1

1

Willhaben.at eBay.atBazar.at Kijiji.at

Subito and Willhaben are ready to move up to the Established Phase

0

200 000 000

400 000 000

600 000 000

800 000 000

1 000 000 000

1 200 000 000

jan.0

9

mar.

09

mai.09

jul.09

sep.0

9

nov.0

9

jan.1

0

mar.

10

mai.10

jul.10

sep.1

0

nov.1

0

jan.1

1

mar.

11

mai.11

jul.11

sep.1

1

nov.1

1

jan.1

2

Subito.it Bakeca.it eBay.it Kijiji.it

Page Views, Google Ad Planner17

Experience has taught us to know when

we are about to hit a home run

18

To get back,

Huge upside if we succeed

2011 Revenues per

Internet User*

Internet Universe * per country,

Millions

*) Google AdPlanner Audience January 2012

EUR 32

EUR 10

EUR 1,3

3,1

4,5

4,5

5

6

6

7

8

8

8

8

8

16

19

31

31

37

49

79

Ireland

Norway

Finland

Portugal

Austria

Hungary

Chile

Romania

Sweden

Belgium

Switzerland

Philippines

Malaysia

Indonesia

Mexico

Spain

Italy

France

Brazil

19

To get back,

Summary

Launch team in Stockholm analyze the markets, launch test platforms and conducts planned experiments

Systematic evaluation of strategies for sites in the four stages of development based on earlier successes and failures

Continuous evaluation of portfolio ensures optimal use of investments

Specialized support teams in Oslo, Barcelona, Madrid and Singapore

Strong autonomous local sites with systematic best practice sharing between countries

20