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Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Page 1: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Scholastic Inc.

Being Prepared to Drive Literacy Improvement for All Children

Sam Howe

September 2013

Page 2: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Executive Summary• A Call to Action

– Access to a high quality education for all children is a basic civil right and a sacred responsibility that we, as educators, agree to shoulder.

– Families and community organizations are both our partners and a powerful resource in this work.

• Taking Action…Requires Building and Executing a Plan

• Unfortunately Most Academic Plans Fall Short of the Goals

• To Increase Your Chances for Success , Scholastic has a Pro-Bono Literacy Planning Support Team

Page 3: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Executive Summary• This Morning… the Focus is on Key Analytics for a Strong

Plan– Rising number and unique needs of children from

families in need– Reaching a Literacy Target…the Role of Critical

Mass– Increased Literacy Needs Coming with Next

Generation Assessments

• This Afternoon…a Deeper Dive on How to Build a Successful Literacy and Communication Plans

• Please Remember…We are Ready to Help!

Page 4: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Children from Families in Need

Page 5: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Children from Families in Need• The economically disadvantaged children are really children from families in

need and they fall into two groups:

– Economic Challenges:• Children from low income households receiving public assistance • Children from households of poverty• Children from households of extreme poverty

– Family Challenges:• Children from single parent households• Children from families where no adult has completed high school• Children from families with an incarcerated parent

Page 6: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Families in Need Challenge

Source: American Community Survey

Page 7: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Families in Need Challenge

Source: Annie E. Casey Foundation

Page 8: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Economic Insecurity Challenge

Source: American Community Survey

Page 9: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Economic Insecurity Challenge

Source: American Community Survey

Page 10: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Economic Insecurity Challenge

Source: American Community Survey

Page 11: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Economic Insecurity Challenge

Source: American Community Survey

Page 12: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Single Parent Families• Children from single parent households

– One of every three children (24.9 million) live in single parent households in 2012.

– Two of every three of the children of poverty in live in single parent households.

– The disability level for children from single parent households is two times higher than children from married households.

• Source: ACS data for United States from 2012

Page 13: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Summary Metrics• For every 100 children in our nation’s schools…

– 29 are from households receiving public assistance

– 23 are from households of poverty

– 10 are from households of extreme poverty

– 7 are from a household where no adult has graduated from high school

– 2 are from a household with an incarcerated parent

– The greatest concentration of children from fragile families will be in the elementary schools.

Page 14: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Why Children from Families in Need Matter • 75% of the students that score below proficient in

reading and below proficient in mathematics in state test across the nation are children from economically disadvantaged families.

• As an increasing number of families face economic and societal challenges, it will drive an increase in the academic needs of students.

• We have a sacred and moral obligation to educate all children! We are their best hope for a successful future.

Page 15: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Critical Mass and Reading Trend Analysis: An Example from

North Carolina

Page 16: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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North Carolina Reading Challenge

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

09 % Prof 10 % Prof 11% Prof 12% Prof

Perc

ent a

t Pro

ficie

nt an

d ab

ove

Reading / English I Proficiency Trend from 2009 through 2012

All

African Amer

Hispanic

White

Asian

ELL

Econ Dis

SWD

Page 17: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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North Carolina Reading Challenge

-1.5%

-1.0%

-0.5%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

Hispanic African Amer Econ Dis All White SWD Asian ELL

Mean Annual Reading / English I Proficiency Growth from 2009 through 2012

Page 18: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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North Carolina Reading Challenge

0% 20% 40% 60% 80%

All

Econ Dis

African-American

White

SWD

Hispanic

LEP

Asian

Percent of North CarolinaGrades 3 - 8 & 10 Students

Performing Below Proficient on Reading/English I in 2012

0 50,000 100,000 150,000 200,000 250,000

All

Econ Dis

African-American

White

SWD

Hispanic

LEP

Asian

Number of North CarolinaGrades 3 - 8 & 10 Students

Performing Below Proficient on Reading/English I in 2012

Page 19: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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State Rigor Risk: An Increasing Need for Literacy

Page 20: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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2005-06 Lexile Framework® for Reading Study Summary of Text Lexile Measures

600

800

1000

1400

1600

1200

Text

Lex

ile

Mea

sure

(L

)

HighSchool

Literature

CollegeLiterature

HighSchool

Textbooks

CollegeTextbooks

Military PersonalUse

Entry-LevelOccupations

SAT 1,ACT,AP*

* Source of National Test Data: MetaMetrics

Interquartile Ranges Shown (25% - 75%)

Page 21: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Reading Risk

Mapping State Proficiency Standards onto NAEP Scales, IES August 2011

Page 22: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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North Carolina Reading & Math Rigor Risk

Group NAEP NC State VarianceGrade 4 Reading 34.0% 71.6% 37.6%Grade 8 Reading 31.0% 69.8% 38.8%

Grade 4 Math 45.0% 83.8% 38.8%Grade 8 Math 37.0% 84.4% 47.4%

Page 23: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

North Carolina Reading Rigor Risk

Commentary for North Carolina:• Common Core’s goals of preparing all students to be college and career ready means reading on grade level.• Proficiency on NAEP is specifically designed to be reading on grade level.• In 2011, the difference between NC’s reading proficiency and NAEP’s reading proficiency ranged from 37 to

39 percentage points. This means that North Carolina might expect a 37-39 percentage point decline in reading proficiency under a Common Core test that has reading on grade level as its proficiency cut point.

• This grid shows the impact of four scenarios on the number of students in North Carolina needing reading intervention.

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State of North CarolinaReading / English I

Grade

# Tested in Reading / English I

in 2012

% Below Prof in Reading / English I

in 2012

# Below Prof in Reading / English I

in 2012

10 Percentage

Point Decline

20 Percentage

Point Decline

30 Percentage

Point Decline

40 Percentage

Point Decline

Grade 3 116,650 31% 36,419 48,084 59,749 71,414 83,079 Grade 4 115,936 28% 32,874 44,468 56,061 67,655 79,248 Grade 5 118,298 28% 32,710 44,540 56,370 68,199 80,029 Grade 6 116,603 25% 28,903 40,563 52,224 63,884 75,544 Grade 7 114,228 32% 36,359 47,782 59,205 70,627 82,050 Grade 8 112,301 29% 32,428 43,658 54,888 66,118 77,348 Grade 10 114,662 17% 19,586 31,052 42,518 53,985 65,451 TOTAL 808,678 27% 219,279 300,147 381,015 461,882 542,750

Percent Growth of # Students Below Proficient 136.9% 173.8% 210.6% 247.5%

Page 24: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

The Accuracy of NAEP as a Predictor of Common Core Rigor in NY State

Page 25: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Planning for Success

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Page 26: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Be Prepared

• Academic improvement plan that focuses on raising student literacy through a fully integrated partnership between schools, families, and community groups.

• Communication plan

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Page 27: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Key Questions for an Academic Plan

• Needs Assessment– Do you have a clear demographic picture of children and families in

your community, plus the trend lines?– Have you surveyed the needs of all stakeholders? This should include

teachers, district leaders, parents, community groups, and students.– What are the literacy needs of your students? What are the specific

literacy needs of struggling readers?– Do you have the screening and assessment data to measure your

literacy challenge?– Do you have the data to measure your Career & College Readiness

rigor risk?

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Page 28: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Key Questions for an Academic Plan

• FACE Resources– How does the plan support early literacy?– How does the plan support authentic family involvement? How are

you reaching families in need?– How does you plan ensure student access to books in school and at

home?– How does the plan support expanded learning after school, in the

community, and at home?– Where are the mentoring partnerships for students, parents, and

teachers?

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Page 29: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Key Questions for an Academic Plan

• School Resource Plan– What is the critical mass of students that must be placed into this

literacy initiative to reach the improvement targets?– How does the plan provide adequate access to books for all students?– For those students that are struggling readers, what specific

instructional supports are provided in classrooms?– Does the plan have adequate in-classroom implementation support

for teachers that are working with struggling students?– Does the plan provide FACE training for all teachers?– How do classroom literacy activities link with family literacy activities?– What is the communication link with families and the community to

ensure we are all working together to improve literacy?– Does the plan have sufficient assessment and data resources to

continuously monitor progress?

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Page 30: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Key Questions for an Academic Plan• Leadership and Staff

– What are the real needs of leadership and staff to meet and exceed the literacy goals of the plan?

– Are all level of the district staff prepared for the real rigors of CCR?

• Family and Community– What is your outreach plan to family and community groups?– What support will you offer them to increase literacy outside of school?– How do in-school and family literacy plans fit together to provide total

literacy support for all children?– Where do parents or community members turn when they need further

support?

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Page 31: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Key Questions for an Academic Plan

• Be Prepared– How will you know if the plan is working?– How will you seek ongoing input from students, parents, teachers, and

community partners?– What are the three main assumptions (key dependencies) on which the

plan is based? Which assumption has the greatest risk?– What are the early warning signs the plan is not working?– What is your plan for mid-course adjustments?– What contingencies are built into the plan?

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Page 32: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Key Questions for a Communication Plan

• Core Message– What’s your core message about the upcoming change?– Is the message on the upcoming change coupled with a solution?– Can you explain the core message in less than 30 seconds and in plain

English?– Have you tested your core message? If yes, with which stakeholders?

What was the response to the message?– What is the “emotional resonance” of the message?

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Page 33: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Key Questions for a Communication Plan

• Supporters and Detractors– How will your supporters view the message? – How will your detractors attack or undermine the message? – How will you respond to the detractors? – What can you say in your communication event to undermine your

detractor’s primary avenue of attack?– Have you rehearsed your response to hostile questions on this topic?– Which supporters will be willing to publicly and vocally support your

message to reduce the impact of detractors?

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Page 34: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Key Questions for a Communication Plan

• Message Delivery– Does the chosen time and place for the communication event support

your message? Is it a media friendly location? – Have you prepared supporting documents? Are these documents

friendly and easily comprehensible by major stakeholders?– Have you pre-sold the message to core stakeholders and will some of

them agree to speak to the media on behalf of your message? Do you know what they will say?

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Page 35: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

Be Prepared

• Academic improvement plan that focuses on raising student literacy through a fully integrated partnership between schools, families, and community groups.

• Communication plan

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Page 36: Scholastic Inc. Being Prepared to Drive Literacy Improvement for All Children Sam Howe September 2013

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Thank You

Sam HoweVice President Academic Planning

[email protected]

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The Starting Point…Analytics

• Local Demographic Data: – American Community Survey of the U.S. Census

Bureau– Small Area Income and Poverty Estimates (SAIPE) of

the U.S. Census Bureau

• National Economic and Demographic Data: – Brookings Institution– Moody’s Analytics– Pew Charitable Trust– Annie E. Case Foundation