school enterprise challenge business idea web viewstudents at the time of stall will be working as...
TRANSCRIPT
DELHI PUBLIC SCHOOL GHAZIABAD, MEERUT ROAD, INDIA
BUSINESS PLAN
Written by1.Prakhar 2.Sonali3 . Aditi 4.Tripti 5.Madhur 6. Adit Agarwal
POOJA MALIK
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – SILVER LEVEL
Section A: Our Business Details
Business Name SANKALAN: Connecting Generations To learn serve and earn.
Business ActivityFood delicacies, Jewellery items and art pieces
Main product / serviceFood + Fashion accessories+ Recycled Paper Products
No. of students involved in business planning activities (including writing this Business Plan)
Boys- 8 Girls-7 Total-15
Financial SummaryOur Local Currency is: Rupees
(INR)US Dollars$ (@INR 64/-)
Period of time budgeted for 3 months Approx.
Total Income (Estimated) 22000 344
Total Direct Costs (Estimated) 10900 170
Gross Profit (Estimated) 11,100 173
Total Indirect Costs (Estimated) 3900 61
Net Profit (Estimated) 7200 112
Start-Up Costs (Estimated) NIL NIL
Section B:Market Research and Target Market
1. Here is a description of the Market Research done by us, including how many people we spoke to.
We are already pursuing our business under the name tag Foodmart @DPSG.com , in which various food delicacies are served to students, parents and visitors.Our children (Entrepreneurship and Home Science) have got hands on training in pursuing a successful business. We have achieved the objective of ‘learning by doing’, which has helped the students develop their confidence level in setting their future goals. In order to involve more students in this innovative project student of other discipline, such as Fashion Studies,
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Fine Arts, Sculpture are also being included in the project.
Satisfaction of customers is the hallmark of a successful venture keeping this in mind while conducting market research; we also spoke to parents who gave some valuable suggestions for the programme. They were excited and were eager to see their children participate in it. We spoke to many visitors in this regard they put up valuable suggestions roped in.
2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
Parents, Visitors, Students, Teachers, Admin staff and many more will be buying our food delicacies and other items produced by our students (jewellery, bags, paintings, etc.)On open house day the parents are spending a lot of time in school, in that case selling of refreshment items are very common and will be taken enthusiastically.
Good earning is expected for the items that will be sold on the day, as the demand of the products is more because of the footfall on the specific day.
From the point of view of the market research conducted by us, the positive attitude of the parents was an indicator of its assured success.
Section C: Competitors and Competitive Advantage
3. These are our main competitors and their strengths and weaknesses.
Competitor Name What basis will we be competing with them on?
Price, quality, location?
Strengths Weaknesses
Inbuilt Cafeteria Price and location Established business
Regular supply during break
Commercial approach and a larger scale production
Same Menu and taste
Price Students not
involved Profit main
concern in venture
Local market shops Price, quality, location Commercial approach and a larger scale production
Variety of Products
Skilled craftsmanship in the area
Price
Students not involved in venture
Profit main concern
4. Our competitive advantage – This is why we are going to be better than our competitors:
As is visible most of the buyers are parents, visitors and students at school, we operate from and within school premises. This explains well that we are able to monopolize the demand.
We do not have any competitors because our objective of doing business is totally different. We are not doing it for the sake of profits, it is an outcome of teaching and learning process. Parents and other visitors will surely
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appreciate the work of our children to motivate them. We need to nurture soft skills in our students with respect of all areas for their overall development. We are working for social cause. We are doing Socially Economically Viable business. We are not competing with others as we believe in developing life skills amongst students.
Section D: SWOT Analysis
5. This is our SWOT Analysis.
Strengths – What are our business’ strengths?
Healthy recipe designed to suit the needs of the people
Competitive Prices Positive Image attached to School
Children manifesting entrepreneurship skills.
Customized selling-pertaining to taste of customers.
Weaknesses – What are our business’ weaknesses?
New to Market Time Management of Students to
balance studies and project work. Perishable commodities
Opportunities – What opportunities do we have for our business?
Onset of Festive Season Inter school Events (like Vanijye Mahotsav,
IPS Debate , Independence Day celebrations etc.)
Threats – Do we face any threats to our business?
Somebody outside the school premises might be offering products at lower prices.
Lack of competition Not so well developed culinary skills.
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up/develop our business:
A perfect amalgamation and interdisciplinary approach is the foremost step to undertake this project.
The next step that we intend to take up is inculcating team spirit in them, so that all can work efficaciously in perfect coordination.
Making the students aware of the philanthropic spirit of the programme, so that they could contribute accordingly.
Allocating our share of earnings from previous year to best usage Connecting our students to the roots of our own traditions and culture and giving them wings
to fly in Global Market.
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7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and our organogram.
Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion) and an explanation of what is new/has changed
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Task How long does it take? How often?Daily/Weekly/Monthly
Who?Who will be responsible
Home Science, Fashion studies, Fine Arts and Entrepreneurship class practical periods are utilised on weekly basis.
1 hour period Weekly Subject Teacher Mentor
Club Activities 1 hour Weekly Subject Mentor
(if needed).
a) P roduct – Our product/service is…We will be producing our traditional food recipes such as (pickles, spices), jewelry pieces made from paper, clay and beads based on traditional designs and paintings and sculpture pieces based on tribal art of our country.
b) P rice – We will sell it at this price:Resonable prices Is the policy of our business. Healthy receipe at Reasonable Prices are offered to customers so that, our community should be benefitted and to teach student,the concept of Social Responsibility.Second most important aspect is that profit is not the sole objective as trust Building is important and goodwill will be earned for long run survival.
c) P lace – We will sell our product/service at this place:Our own School Premises As per the response and physical availability of resources in coming years we will be spreading our wings.
d) P romotion – We will promote our product/service by:Our advertising efforts will be placed on following basis-:
Word of Mouth Announcement in the morning Assembly Attractive posters put at various points in Corridor, Staff room, Notice board etc. Students at the time of stall will be working as Marketing team guiding people towards the stall. Social networking sites School websites
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Section G: Risk Assessment
10. This is our Risk Assessment Table with the risks we identified that could affect our school business and how we will overcomethem.
Risk
Chance it happens
(High, Medium, Low)
Level of Impact
(High, Medium, Low)
Ways to reduce this risk Person Responsible
Internal Risk 1.Perishability in case of Food items High High
Items are Produced on the same day or a day before.
Production team head with their mentor.
2.Time Management of students for production. High
High Lot of planning is required in allotting duties.
Team Head.
External Risk 1.Change in Tax policy of Govt.(GST) Medium Medium Uncontrollable
Appendix Section: Students in ActionPlease find in this space 3 pictures (when possible) that clearly show our involvement as students in our
business planning activities.
Discussing the BUSINESS PLAN
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Working on the BUSINESS PLAN
FINANCIAL PLAN
1. Income (estimated)
NAME OF PRODUCT OR SERVICE
QUANTITY SALES PRICE SALES INCOME (Quantity x Sales Price)
Food delicaciesSandwiches /Burger/Pasta/ Nachos/Dhokla/IDLI
Varies - 12000 (approx)
Fashion AccessoriesEar rings, bags, etc.
varies 5000 (approx)
Paintings, cards, book mark
varies 5000(approx)
TOTAL SALES INCOME 22000 (approx)
2. Direct Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Cling Foil/foil 2.5 kg 100/-per kg (approx)
250
7SILVER Business Plan Template 2017. ©Teach A Man To Fish
Bread(for sandwiches, burger etc)
25 packets 40/- per packet(approx)
1000
Pasta/MacaroniRefined oil
10 kg5 litre
120/-(approx)90/- (approx)
1200450
Other Miscellaneous Items ( cheese, mayonnaise, species, tomato ketchup ,seasonal vegetables etc )
- - 3000
Powder sugar/ Chocolate
5kg10kg
100/-250/-
5002500
Hooks/Rings/pom-pom/Beads/pearls/eye pin/colourful stones
1000 (approx)
Colours/paint etc. 1000 (approx)
TOTAL DIRECT COSTS 10,900
3. Gross Profit (estimated)Our Local Currency
TOTAL SALES INCOME 22000
TOTAL DIRECT COSTS 10900
GROSS PROFIT (Total Sales Income – Total Direct Costs)
11,100
4. Indirect Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Electricity 3months 700 p.m. 2100Fuel 3 months 600p.m. 1800
TOTAL INDIRECT COSTS 3900
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5. Net Profit (estimated)
Our Local Currency
GROSS PROFIT 11,100
TOTAL INDIRECT COSTS 3900
NET PROFIT (Gross Profit – Total Indirect Costs)
7200
6. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start/grow our business.
a) Equipment Start-up
EQUIPMENT
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
TOTAL EQUIPMENT Nil
b) Equipment we don’t need to buy as we own/have access to:
we don’t require any fixed capital for starting our business as we already have our Home Science Lab,Fashion Studies,Fine Arts and Paper Recycling plant is available with us. Infact we will be optimally utilising this, in built resource in our premises.
c) Supplies & Expenses Start-up
SUPPLIES & EXPENSESSTART-UP
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
Cling Foil/foil 2.5 kg 100/-per kg (approx)
250
Bread(for sandwiches, burger etc)
25 packets 40/- per packet(approx)
1000
Pasta/MacaroniRefined oil
10 kg5 litre
120/-(approx)90/- (approx)
1200450
9SILVER Business Plan Template 2017. ©Teach A Man To Fish
Other Miscellaneous Items ( cheese, mayonnaise, species, tomato ketchup ,seasonal vegetables etc )
- - 3000
Powder sugar/ Chocolate
5kg10kg
100/-250/-
5002500
Hooks/Rings/pom-pom/Beads/pearls/eye pin/colourful stones
1000(appox)
Colours/paint etc. 1000(approx)
TOTAL SUPPLIES & EXPENSES START-UP 10900
Equipment Start-up costs + Supplies & Expenses Start-up costs = Start-Up Budget costs
Our Local CurrencyEquipment Start-up Nil
Supplies & Expenses Start-up 10900
TOTAL START-UP BUDGET 10900
d) We will raise the Start-Up capital needed for our business by:
No requirement for any startup capital as we already have established labs for different disciplines taught in our school. Addition to that we too have paper recycling plant managed by one permanent employee. We are recycling all waste papers of school and we will use this paper for our business purpose.
Additional comments:
Last year (2016-17) we took a loan for supplies of our first stall from our schools Accounts department, later on it was being paid off as we maintained our liquidity.
This year (2017-18) we have our previous profits in our hand that will be utilized for buying the necessary supplies of our business.
Our Local Currency used : 14800
Exchange rate to US Dollars: 231 Approx.
10SILVER Business Plan Template 2017. ©Teach A Man To Fish
Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
sameImproved
1. Are more confident speaking in front of other people (e.g. during market research) Improved
2. Work better with people with different opinions to theirs Improved
3. Have improved their team working ability, e.g. if other team members were struggling they offered support to them
Improved
4. Are more confident analysing information Improved
5. Are more able to use their ideas to organise and plan work in order to reach their goals Improved
6. Are more able to look at different ways to solve a problem and are more confident in selecting a solution
Improved
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gainedthe most (max 3):
Leadership Communication * AspirationConfidence Decision making Other – Please specify:Problem solving * Team work *
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in ScienceYes, in Maths Yes, Other – Please specify: Analytical understanding of the concept.Yes, in Writing & Reading *
3. Have the students used the skills learned through the school business planning outside school?
NoI don’t knowYes – Please specify: They are participating in many intra and inter school level competitions.
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
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