school enterprise challenge business idea web viewswot analysis . this is our . swot ... headmasters...
TRANSCRIPT
St Martin' s School−South Africa
BUSINESS PLAN
Class of 2017−Business Studies
AnaMoore
CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL
Section A: Our Business Details
Business NameCoffee with Saints
Business ActivitySelling Nespresso coffee at school
Main product / serviceCoffee
No. of students involved in business planning activities (including writing this Business Plan)
Boys 7 Girls 11 Total 18
Financial SummaryOur Local Currency is:______ Rands
Period of time budgeted for May – July 2017
Total Income (Estimated) 12 000
Total Costs (Estimated) 6921.98
Profit (Estimated) 5078.02
Start-Up Costs (Estimated) Machine to be free on loan
Section B: Market Research and Target Market
1. Here is a description of the Market Research done by us, including how many people we spoke to.
This section written by teacher:It all started one cold morning when I walked into my class holding a cup of regular filter coffee from the staffroom. It was decent coffee but not the best quality. Unfortunately it was the only coffee served at the school but it is free for the staff.
The eighteen children in my classroom, smelled the aroma and that is what sparked the business idea. They were so keen to get their hands on some coffee at that precise moment and they were willing to pay for it. Some said they didn’t drink coffee but the thought of a cup of hot chocolate was just as enticing and they would pay for that too. The whole lesson was consumed with coffee discussion and the endless possibility of buying coffee at school in the cold winter months.
Needless to say, my prepared lesson plan was not followed through on that day but I simply could not put a stop to what was unfolding before me. Here the students were leading a lesson on entrepreneurship! I let them imagine and dream, I simply guided them and it was such a pleasure to see their excitement and feel the power of ‘WHAT IF’. As they soaked up
1 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
their idea of coffee aroma in the cold, old bricked up buildings…I told them that NOTHING IS IMPOSSIBLE and with a business plan, dreams become reality. This is when the banter stopped and I could see that they wanted to hear more. Some started blurting that the headmaster would never allow it, others said that no one but them would buy coffee.
There are approximately 230 students at our school. We all agreed that the 18 students in the class would buy coffee. If each one asked two friends (in the school but not in the business class) and their parents whether they drink coffee and were willing to buy coffee at school when they dropped their children off at school in the morning, then we would have a fair idea of how many people would be keen. Our sample size would be 90 people or 39% of the total number of students in the school.
This market research seemed adequate, it could be conducted free of charge. We agreed that friends could not be asked twice and in the next lesson they would report back on what the friends’ comments were as well as that of their parents.
2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.
Feedback from 18 primary researchers:
Parents will buy once a week because it’s for a good cause and it’s convenient.
Students will buy once a week with their pocket money because they love coffee and it’s convenient.Coffee atmosphere and time to socialise with friends in the morning. There is nowhere else to sit in the morning. It’s cold.Support their friends who are selling.
Section C: Competitors and Competitive Advantage
2 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
3. These are our main competitors and their strengths and weaknesses.
Competitor Name Strengths Weaknesses
Tuck shop – on the property
On the school property Sell instant coffee at R7 per cup
Only sell at first break, at 10h20am
Coffee is instant, not great quality
Tuck shop queues are always long
Seattle Coffee shop, Oak Street, Caltex Garage
1.5 kms from the school, 4 minutes by car. Situated at the filling station, convenient as
parents can fill up with petrol and get coffee simultaneously.
International brand, very popular. Recently opened, the novelty factor is
huge.
Not on school property Not supporting school
initiatives Morning stops can delay
arrival at school Not convenient location
of you are travelling from the opposite side.
Bem Bom Coffee Shop, Comaro Crossing shopping centre
2 kms from the school, 5 minutes by car Sell all types of coffees and delicious freshly
baked cakes and pastries
Not on school property Not supporting school
initiatives Morning stops can delay
arrival at school Not convenient location
of you are travelling from the opposite side.
Wimpy, Comaro Crossing Shopping Centre
Popular for well-priced, milky coffee Quick over the counter service 2 kms from the school, 5 minutes by car
Not on school property Not supporting school
initiatives Morning stops can delay
arrival at school Not convenient location
of you are travelling from the opposite side.
4. Our competitive advantage – This is why we are going to be better than our competitors:
Our coffee will be of excellent quality coffee – we will approach Nespresso.Nespresso has sustainable methods of recycling coffee pods.It is mess-free and hassle-free to make coffee using a Nespresso coffee machine.Curb side selling for fast service to parents.School initiative – students will make the coffee, sell the coffee.Fund raising for Grade 12 final matric dance, thus reducing the cost to parents.George Clooney is the face of Nespresso, we will look for the face of St Martin’s Nespresso but allowing students to vote for a fellow student or staff member with every coffee they buy.
Section D: SWOT Analysis
5. This is our SWOT Analysis.
Strengths – What are our business’ strengths?
Student’s sell and learn Voting allowed for the search of the face of
St Martins Nespresso Enthusiastic students
Weaknesses – What are our business’ weaknesses?
No knowledge of coffee making Students losing interest
3 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Opportunities – What opportunities do we have for our business?
Early arrival of students at school which will please headmaster and prefects.
Make a profit well exceeding expectations To develop entrepreneurs in other fields. Convince Nespresso that this could become a
school entrepreneurship network as we will pass on all learnings and the machine on loan to other neighbouring schools so as to continue the entrepreneurial thread.
Threats – Do we face any threats to our business?
Coffee sales run late and students are late for morning assembly.
Nespresso coffee not enjoyed by customers. Nespresso not agreeing to free loan of
machine. No sales Mr Welsh not agreeing to loan the money. Not finding any alternative investors.
Section E: Operational Plan
6. These are the one-off tasks we will need to do to actually start up our business: Contact Nespresso to present our business idea. Permission from headmaster to execute this idea. Decide times and dates for selling. Decide who will sell when.
7. These are the daily, weekly and monthly tasks we need to do to actually run our business:
8. Our business team structure – Here are the names and positions of the business team members with a 4
BRONZE Business Plan Template 2017. ©Teach A Man To [email protected]
Task How long does it take? How often?Daily/Weekly/Monthly
Who?Who will be responsible
Selling coffee6h45-7h25am Tuesday, Wednesday, Friday Team Tuesday: Zaid
Nicolas, Rameez, AidanNabeel, Grace.
Team Wednesday: Jenna, Nathi, Fatima, Beyance, Bongi, Lwazi. Team Friday:Yosheen, Sarrisha, JustineSihle, Tshego, Laryn
Setting up the coffee shop with class desks and chairs, arranging flowers on tables, stock take before and after sales.
5 minutes. Students must arrive at school at 6h30
One team is responsible, once a week.
Teams to allocate their own duties amongst themselves.
Cleaning up and packing away, counting the money and reconciling with stock.
5 minutes. Students must be at assembly at 7h30.
One team is responsible, once a week.
Teams to allocate their own duties amongst themselves.
Purchasing sugar, cups, long life milk.
One trip to local wholesaler
Every two weeks or as stock runs out.
Mrs Moore
reference if they are teachers/students and a diagram of our business team structure (when possible).
Section F: Marketing and Sales Plan
9. These are our 4 P’s (Product, Price, Place, Promotion).
a) P roduct – Our product/service is…Coffee – Selling ready made quality coffee
b) P rice – We will sell it at this price:R20 – Combination pricing technique used. Combination of competitive pricing and cost plus pricing.
c) P lace – We will sell our product/service at this place:Our school – accessible area near front entrance aswell as delivery to the curb for parents in cars.
d) P romotion – We will promote our product/service by:Pamplets, Assembly announcements, Headmasters newsletters, Facebook, Sms notification, word of mouth, posters.
Additional: e) Process: Coffee making to specification of Nespresso, morning events to follow a set routine to ensure
coffee is ready at 6h45.f) People: Students on duty to be awake and cheerful and proudly representing their brand. Music will
be played in the morning. Aprons to be used by each team member.g) Physical evidence: Posters of our brand well displayed, Coffee machine clean and everything well
5 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Headmaster : Mr Welsh
Bursar: Mrs Eddie
Team Tuesday:Zaid, Nicolas, Rameez, Aidan, Nabeel, Grace.
Team Wednesday: Jenna, Nathi, Fatima, Beyance, Bongi, Lwazi.
Team Friday: Yosheen, Sarrisha,
Justine, Sihle, Tshego, Laryn
Business Teacher: Mrs Moore
organised.
6 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
Appendix Section: Students in Action Please find in this space 3 pictures (when possible) that clearly shows our involvement as students in our
business planning activities.Photo 1 and 2: Nespresso presentation in our business class.Photo 3: Beyance, Bongi and Fatima presenting the business plan to Nespresso.Photo 4: Presentation to Lila Jutzen and Ettienne Marais of Nespresso.
Photo 1 Photo 2
Photo 3
Photo 4
FINANCIAL PLAN
7 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
1. Income (estimated) For Term 2
NAME OF PRODUCT OR SERVICE
QUANTITY SALES PRICE SALES INCOME (Quantity x Sales Price)
Coffee May240 20 4800
Coffee June 240 20 4800
Coffee July 120 20 2400
TOTAL SALES INCOME 12 000
2. Costs (estimated)
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)
Milk 100litres 11.50 1150
Coffee pods 600 7.41 4446
Sugar 5kg 47.98 47.98
Cups 600 2.13 1278
TOTAL COSTS 6921.98
3. Profit (estimated)
Our Local Currency
TOTAL SALES INCOME 12000
TOTAL COSTS 6921.98
PROFIT (Total Sales Income – Total Costs)
5078.02
4. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.
8 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
a) Equipment & Supplies Start-up
EQUIPMENT & SUPPLIES
NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)
Coffee machine 1 20 000 Sponsored or free on loan from Nespresso
Coffee pods 700 7.41 5187
Sugar 2.5 kg 23.99 23.99
Milk 12litres 11.50 138
Spoons 100 Donated 0
Cups 100 2.13 213
Aprons 6 0 Mrs Moore to make and loan these to the team.
TOTAL EQUIPMENT & SUPPLIES START-UP 5561.99
b) Equipment we don’t need to buy as we own/have access to:Desks and Chairs
c) We will get the Start-Up capital needed for our business by:Requesting a loan from the headmaster (and/or parents)
Additional comments:
Our Local Currency used : Rand
Exchange rate to US Dollars: R13.46/Rand
Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.
A. STUDENTS’ IMPROVEMENT ON SKILLS
After going through the activities to develop the Business Idea and Plan do you feel your students...
Did not improve
Stayed the
sameImproved
9 BRONZE Business Plan Template 2017. ©Teach A Man To Fish
1. Are more confident speaking in front of other people (e.g. during market research) 2. Work better with people with different opinions to theirs 3. Have improved their team working ability, e.g. if other team members were struggling
they offered support to them
4. Are more confident analysing information 5. Are more able to use their ideas to organise and plan work in order to reach their goals 6. Are more able to look at different ways to solve a problem and are more confident in
selecting a solution
B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS
1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):
Leadership Communication Aspiration Confidence Decision making Other – Please specify:
Problem solving Team work
2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.
No Yes, in ScienceYes, in Maths Yes, Other – Please specify: Social skills, organising and being fearlessYes, in Writing & Reading
3. Have the students used the skills learned through the school business planning outside school?
NoI don’t know
Yes – Please specify: One student has started making blankets to sell during winter in order to raise money.Another two students want to use the coffee shop vibe an atmosphere to debut their music band.
CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!
Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login
10 BRONZE Business Plan Template 2017. ©Teach A Man To Fish