schrodinger's investments: how to evaluate business cases in this crazy world

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Schrödinger's Investment

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How to evaluate business cases in this crazy world.

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Page 1: Schrodinger's investments: How to evaluate business cases in this crazy world

Schrödinger's Investment

Page 2: Schrodinger's investments: How to evaluate business cases in this crazy world

Schrodinger’s cat

Schrödinger's cat is a thought experiment, sometimes described as a paradox. It illustrates the theory, that unless proved otherwise, object exists in more states at the same time. The scenario presents a cat that may be both alive and dead, this state being tied to an earlier random event.

Although the original "experiment" was imaginary, similar principles have been researched and used in practical applications.

The thought experiment is also often featured in theoretical discussions of the interpretations of quantum mechanics.

Page 3: Schrodinger's investments: How to evaluate business cases in this crazy world

What if business became wave

Page 4: Schrodinger's investments: How to evaluate business cases in this crazy world

And you always count on linear

behaviour

Page 5: Schrodinger's investments: How to evaluate business cases in this crazy world

Let’s assume, that outcome of an investment exist in two different states: success and fail.

Page 6: Schrodinger's investments: How to evaluate business cases in this crazy world

RETAIL REDESIGN

AUTOPROVISIONING

SELFCARE PLATFORM

And you only judge choices based on performance against these stable mega trends. Could it maximize your chance to find your business in the success state?

Page 7: Schrodinger's investments: How to evaluate business cases in this crazy world

„I will be happy if you suggest more to make a

great list together“

There are always couple of underlaying mega trends that influence the ecosystem very constantly. These are the only linearities you can always count with.

• Motivation one: Avoid the pain (e.g. complexity, effectivity, time consumption, physical work, danger).• Motivation two: Pursue of pleasure (e.g. Inner proud, relaxation, free time, wealth, sex)• More internet with more capabilities with more and more intuitive user interface• Less transactional stores needed• More customer interactions needs to be automated• Internet is eating margins from value chains based on limited access to information (e.g. Shopping malls)

limited choice (e.g. Hobby markets) or any other means of material distribution (e.g. 3D printing)• The brands that will stay on top will only be those that customers wants to follow

Page 8: Schrodinger's investments: How to evaluate business cases in this crazy world

Internet spawns millions of tiny little apps that are ready to sneak directly into pockets of your customers

Page 9: Schrodinger's investments: How to evaluate business cases in this crazy world

Repeat this: I will never again underestimate these bastards.

Page 10: Schrodinger's investments: How to evaluate business cases in this crazy world

Albert Einstein did couple of interpretation errors of this theory and plagued some quantum physics conversations until today.

Many years later, Richard Feynman made Einstein's suggestion into a nuclear explosion!

SOUNDS LEGIT

Page 11: Schrodinger's investments: How to evaluate business cases in this crazy world

What happens if all business cases on the planet were correct?

Page 12: Schrodinger's investments: How to evaluate business cases in this crazy world

Thank [email protected]