sci fundslides kbs
DESCRIPTION
TRANSCRIPT
![Page 1: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/1.jpg)
Engagement Leads to Crowdfunded Science
Jarrett Byrnes and Jai Ranganathan
University of Massachusetts Boston &National Center for Ecological Analysis and Synthesis
![Page 2: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/2.jpg)
![Page 3: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/3.jpg)
Data from: http://dellweb.bfa.nsf.gov/awdfr3/default.asphttp://report.nih.gov/success_rates/Success_ByActivity.cfm
Science Funding Rates Declining stimulus
#SciQuester = 1000 NSF grants not funded this year
![Page 4: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/4.jpg)
Public Science Literacy Needs Work
![Page 5: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/5.jpg)
Ecklund et al. 2012 PLoS One
Scientist's Attitudes Towards Outreach Not So Good
In scientists’ own words, science outreach is a bleak prospect with limited room for improvement. Seventy-four percent of respondents list one or more significant impediments to their ability to do science outreach, yet less than half have concrete ideas for how science outreach could be improved.
![Page 6: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/6.jpg)
Ecklund et al. 2012 PLoS One
Little Reward Structure for Outreach
Scientists also perceive that they are rewarded little for science outreach work, especially in the tenure process.
![Page 7: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/7.jpg)
Science Communication Exploding Online
scienceseeker.org blogs.scientificamerican.com
![Page 8: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/8.jpg)
Science Communication Exploding Online
sciencepond.com twitter.com/jebyrnes/eemb
![Page 9: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/9.jpg)
![Page 10: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/10.jpg)
135% of goal!!
![Page 11: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/11.jpg)
#SciFund & Engagement•What is Crowdfunding?
•Engagement & Outreach: The Keys to the Crowdfunding Kingdom
•The #SciFund Challenge
•Lessons and Benefits of Engaging via Crowdfunding
![Page 12: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/12.jpg)
What is Crowdfunding?
The solicitation of small donations from a large number of people for specific targeted projects.
![Page 13: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/13.jpg)
Anatomy of a Crowdfunding Proposal1. Goal
• accomplishment
2. Time Limit• urgency
3. Proposal• clarity is key
4. Video• accessibility
5. Rewards• engagement
![Page 14: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/14.jpg)
Huge Universe of Crowdfunding Site
![Page 15: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/15.jpg)
A Few Dominant Platforms
![Page 16: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/16.jpg)
>
Arts Crowdfunding Exceeds Government
Funding
![Page 17: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/17.jpg)
Many Crowdfunding sites JUST for Science
![Page 18: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/18.jpg)
#SciFund & Engagement•What is Crowdfunding?
•Engagement & Outreach: The Keys to the Crowdfunding Kingdom
•The #SciFund Challenge
•Lessons and Benefits of Engaging via Crowdfunding
![Page 19: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/19.jpg)
![Page 20: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/20.jpg)
The future?
doctorzen.net
![Page 21: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/21.jpg)
How did Palmer Do it?
Wikipedia.org
twitter.com/amandaplamer
http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html
![Page 22: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/22.jpg)
![Page 23: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/23.jpg)
![Page 24: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/24.jpg)
It Takes Time to Crowdfund a
Discipline
Waananen 2012 NY Times
![Page 25: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/25.jpg)
Millions of Dollars Are Possible…
Waananen 2012 NY Times
![Page 26: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/26.jpg)
Built-in Audiences are Crucial
Waananen 2012 NY Times
![Page 27: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/27.jpg)
The future?
doctorzen.net
![Page 28: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/28.jpg)
NGOs can Crowdfund Science at High Levels
Organization with a long history of Outreach
![Page 29: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/29.jpg)
Is it the Project or the Audience?
![Page 30: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/30.jpg)
How can Science Make Crowdfunding
Work?
Engagement is key If you build it, they will come.
![Page 31: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/31.jpg)
#SciFund & Engagement•What is Crowdfunding?
•Engagement & Outreach: The Keys to the Crowdfunding Kingdom
•The #SciFund Challenge
•Lessons and Benefits of Engaging via Crowdfunding
![Page 32: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/32.jpg)
An experiment: can scientists use crowdfunding to communicate their science and to raise money for their
research?
![Page 33: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/33.jpg)
The point is not just cash, but engagement.
![Page 34: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/34.jpg)
How did #SciFund work?
![Page 35: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/35.jpg)
Training via scifundchallenge.org
![Page 36: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/36.jpg)
Community Helps Shape Proposals
![Page 37: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/37.jpg)
Twitter: #SciFund
Facebook Page
SciFund Google group
Online Engagement & Community Building
![Page 38: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/38.jpg)
![Page 39: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/39.jpg)
![Page 40: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/40.jpg)
Round Days Projects
Projects funded at
100%
Percent funded at
100%Total raised
1 45 49 10 20.40% $76,230 2 31 75 33 44.00% $100,345 3 33 35 16 45.70% $75,978
Overall 159 59 37.10% $252,811
![Page 41: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/41.jpg)
Post-#SciFund Data
1.Rockethub server logs
2. Public web statistics (e.g. Youtube hits)
3. Survey of participants (80 questions)
![Page 42: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/42.jpg)
• Covered by CNN, Forbes, Scientific American, New Scientist, MSNBC, and many other news outlets in US and internationally
• $76,230 raised
• ~1200 donors
• 10 projects fully funded
• average project yield: $1556
• max project yield: $10,171(170% of original goal)
#SciFund Round 1 by the Numbers
![Page 43: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/43.jpg)
Round 1: $76,230 over 45 Days
![Page 44: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/44.jpg)
Small Donations Drive #SciFund
![Page 45: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/45.jpg)
The #SciFund Numbers Game: Contributors
R2=0.86
![Page 46: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/46.jpg)
Two Roads to Success
1. Friends & Family
2. Eyeballs• Pre-goal (size)• Post-Goal (color)
R2=0.85
![Page 47: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/47.jpg)
Your Scientific Fanbase and Project Views
R2=0.78
![Page 48: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/48.jpg)
Creating Content Fanbase
R2=0.34
![Page 49: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/49.jpg)
Onlinepresence
1 blog post / month ≈53 Twitter followers
Scientificfanbase1 Twitter
follower ≈1 project
view
Projectviews110
project views ≈
1 contributor
Money forresearchAverage raised ≈$1,600
Friends and
family50
Facebook friends ≈
1 contributor
Donorcontribution
sAverage
contribution ≈
$55
Funding target met20 project views ≈
1 contributor
The Secret to #SciFund: Engagement
You need to build a scientific fanbase!It is not possible to be an overnight success!
![Page 50: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/50.jpg)
#SciFund & Engagement•What is Crowdfunding?
•Engagement & Outreach: The Keys to the Crowdfunding Kingdom
•The #SciFund Challenge
•Lessons and Benefits of Engaging via Crowdfunding
![Page 51: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/51.jpg)
If you build it, they will come
![Page 52: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/52.jpg)
If you build it, they will come
![Page 53: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/53.jpg)
![Page 54: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/54.jpg)
How Can I Crowdfund my Science?•Build an audience for your work
- Crowdfunding, Blog, Tweet, Science Cafes, etc.
•Get trained in outreach
- Media & social network training
•Work to change academic culture & policy
- Hiring & promotion practices
- Collaboration with media & arts departments
![Page 55: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/55.jpg)
Number of fans
Inte
rest
in y
ou
r re
searc
h
Super-engaged fans that contribute $ to your research
Larger number of fans that don’t contribute, butare still impacted by your message
A version of the 1000 True Fans Model
![Page 56: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/56.jpg)
Science Projects with Community Engagement
Bring in $$$
http://www.indiegogo.com/ubiome
![Page 57: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/57.jpg)
Scientists Improving!
![Page 58: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/58.jpg)
Larger Benefits to Crowdfunding•Build bridges between science &
society
•Build investment in an NGO's science program
•Enhanced science literacy
•Science incubator for new projects
•Look at it as funded outreach
![Page 59: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/59.jpg)
ScientistsBroaderpublic
reaching out with sciencemessage for its own sake
research cashvia crowdfunding
![Page 60: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/60.jpg)
Collaborators: Barbara Walker, Zen Faulkes
Participants in Round 1: Aditya Rao, Ali Swanson, Andi Wolfe, Andrea Lucky, Barbara Walker, Breanna Putman, Chip Cochran, Daniel Karp, Daniel Mietchen, Debi Kilb, Diane Kelly, Eric Abelson, Eric Basham, Holly Menninger, Jarrett Byrnes, Jeffrey Bodwin, Jennifer Schmitt, Jessica Carilli, John Gust, Jorge Mederos, Kalani Kirk Hausman, Katelyn Cavanaugh, Kelly Lyons, Kelly Weinersmith, Kevin Fomalont, Kristina Killgrove, Lee Worden, Levi Lewis, Lindsey Peavey, Luis Valledor, Luke Frishkoff, Marisa Alonso Nuñez, Marisa Tellez , Matthew Hutchins, Matthew S. Leslie, Melia Nafus, Rebecca Rashid Achterman, Robin Freeman, Ross Whippo, Scott Chamberlain, Shermin de Silva, Steve Herbert, Susan Tsang, Timothy Bonebrake, Walter Weare, Yoav Ram, Zen Faulkes
![Page 61: Sci fundslides kbs](https://reader031.vdocuments.net/reader031/viewer/2022013003/546cd1aeaf795971298b5074/html5/thumbnails/61.jpg)
Round 2&3 now complete
Blog: scifundchallenge.org
Twitter: #SciFund
Wheat, R.E., Wang, Y., Byrnes, J.E.K. & Ranganathan, J. (2012). Raising money for scientific research through crowdfunding. Trends Ecol. Evol., 28, 71–72.