science of behavior change for climate

22
. Science of Behavior Change for Adaptation to Climate Change James O. Prochaska, Ph.D. Director and Professor Cancer Prevention Research Center University of Rhode Island

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Science of Behavior Change for Adaptation to Climate Change

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Page 1: Science of behavior change for climate

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Science of Behavior Change for Adaptation to Climate

Change James O. Prochaska, Ph.D.

Director and Professor

Cancer Prevention Research Center University of Rhode Island

Page 2: Science of behavior change for climate

Transtheoretical Model (TTM) Overview

Model of Intentional Behavior Change

Basis for developing interventions to promote (health) behavior change

Describes how people:

acquire a positive one modify a problem behavior

Page 3: Science of behavior change for climate

TTM & Climate Change?

Climate Change Mitigation Adaptation

Levels of Change

Behavior Change Behavior Change

Page 4: Science of behavior change for climate

TTM Stages of Change

Page 5: Science of behavior change for climate

Stages of Change Precontemplation

Not Ready to Take Action Stages of Change Have no intention to

start taking action in the next 6 months.

Example: * Currently not exercising. * Do not intend to begin exercising in the next 6 months.

Page 6: Science of behavior change for climate

Characteristics of Precontemplation

1. Uninformed 2. Demoralization 3. Denial

Page 7: Science of behavior change for climate

Stages of Change Contemplation

Thinking About Taking Action Intend to start in

the next 6 months

Example: * Currently not exercising. * Intend to begin exercising in the next 6 months.

Stages of Change

Page 8: Science of behavior change for climate

Characteristics of Contemplation

1. Doubt 2. Delay

Page 9: Science of behavior change for climate

Stages of Change Preparation

Getting Ready to Take Action

Intend to start in the next 30 days

Example: * Currently not exercising. * Intend to begin exercising in the next 30 days.

Stages of Change

Page 10: Science of behavior change for climate

Characteristics of Preparation

1. Fear of failure 2. Be prepared

Page 11: Science of behavior change for climate

Stages of Change Action

Behavior Change Recently Started Consistently for less than

6 months

Example: * Exercising. * Have been exercising for less than 6 months.

Stages of Change

Page 12: Science of behavior change for climate

Stages of Change Maintenance

Has Changed Behavior for an Extended Time Consistently for more

than 6 months

Example: * Exercising. * Have been exercising for more than 6 months.

Stages of Change

Page 13: Science of behavior change for climate

sump pump installation

Pre- contemplation Contemplation Preparation Action Maintenance

Stages of Change Two Examples

Page 14: Science of behavior change for climate

Stage Transition

How do people move from one stage to another?

STAGE

Decisional Balance

Self- Efficacy

Processes of

Change

Page 15: Science of behavior change for climate

Decisional Balance Pros & Cons

Pros = Advantages of changing

Cons = Disadvantages of changing

Exercising + more energy + sleep better

+ more productive at work

Exercising - takes time

- could get injured - $ equipment/membership

Adapting + home/property protected + reduce community burden + save money (in the future)

Adapting - takes time - $ to adapt

- may not be worth it

Page 16: Science of behavior change for climate

Decisional Balance Pros =

Advantages of changing

Cons = Disadvantages of changing

How do people move from one stage to another?

A growing awareness that the advantages (Pros) of changing outweigh the disadvantages (Cons)

Page 17: Science of behavior change for climate

Stage Transitions

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PC Cont PR Action Maint

ProsCons

The pros and cons of changing across stages of change for 48 behaviors

Hall, K. L. & Rossi, J. S. (2008). Meta-analytic examination of the strong and weak principles across 48 health behaviors. Preventive Medicine, 46, 266-274.

Page 18: Science of behavior change for climate

Self-Efficacy Confidence

Exercising * When I am stressed.

* When I am tired. * When I don’t have a workout buddy.

Adapting * When it costs me too much $.

* When I can’t find people to help me. * When I think about the uncertainty of damage.

Not at all Confident Very Confident

1-------2-------3-------4-------5

Page 19: Science of behavior change for climate

Self-Efficacy Confidence

Confidence that they can make and maintain changes in difficult situations

How do people move from one stage to another?

40

50

60

PC C PR A M

Confidence / Self-Efficacy

Precontemplation Contemplation Preparation Action Maintenance

Page 20: Science of behavior change for climate

10 Processes of Change; 2 types

Processes of Change

Strategies that can help people make and maintain change

Experiential Processes

Consciousness Raising Dramatic Relief Environmental Reevaluation Social Liberation Self Reevaluation

Behavioral Processes

Self Liberation Counter Conditioning Stimulus Control Reinforcement Management Helping Relationships

Different processes are most effective at different Stages of Change

Page 21: Science of behavior change for climate

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Adv. & Pro. Public Edu. Laws & Pen. Taxs & Fees Rest. Smoke

PCContActionMain.

Stage of Change

Page 22: Science of behavior change for climate

TTM & Climate Change?

Climate Change Mitigation Adaptation

Levels of Change

Behavior Change Behavior Change