science of social media 2011
DESCRIPTION
Great webinar on what works and what doesn\'t in the social media channel.TRANSCRIPT
![Page 1: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/1.jpg)
The Science of
Social Media
Dan Zarrella
Social Media Scientist
![Page 2: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/2.jpg)
#SMSCI
![Page 3: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/3.jpg)
Brian Bloom Photography
![Page 4: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/4.jpg)
![Page 5: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/5.jpg)
![Page 6: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/6.jpg)
Myth: Ideas spread because they’re good.
![Page 7: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/7.jpg)
![Page 8: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/8.jpg)
![Page 9: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/9.jpg)
![Page 10: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/10.jpg)
Memetics
![Page 11: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/11.jpg)
![Page 12: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/12.jpg)
![Page 13: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/13.jpg)
![Page 14: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/14.jpg)
Myth: “Engaging in the Conversation” is
the most important thing on social media.
![Page 15: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/15.jpg)
![Page 16: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/16.jpg)
![Page 17: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/17.jpg)
![Page 18: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/18.jpg)
![Page 19: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/19.jpg)
![Page 20: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/20.jpg)
Takeaway: “Engaging in the Conversation”
doesn’t work. Publishing interesting content
does.
![Page 21: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/21.jpg)
![Page 22: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/22.jpg)
Myth: Don’t call yourself a guru.
![Page 23: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/23.jpg)
![Page 24: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/24.jpg)
Takeaway: Identify yourself authoritatively.
![Page 25: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/25.jpg)
![Page 26: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/26.jpg)
![Page 27: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/27.jpg)
Takeaway: Stop talking about yourself.
![Page 28: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/28.jpg)
![Page 29: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/29.jpg)
![Page 30: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/30.jpg)
![Page 31: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/31.jpg)
![Page 32: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/32.jpg)
![Page 33: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/33.jpg)
Selective
Attention
![Page 34: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/34.jpg)
![Page 35: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/35.jpg)
Takeaway: Don’t crowd out your own
content.
![Page 36: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/36.jpg)
Myth: Friday, Saturday and Sunday are bad
days to publish.
![Page 37: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/37.jpg)
![Page 38: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/38.jpg)
![Page 39: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/39.jpg)
![Page 40: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/40.jpg)
Takeaway: Use contra- competitive timing.
![Page 41: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/41.jpg)
![Page 42: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/42.jpg)
Performance
![Page 43: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/43.jpg)
Reputation
![Page 44: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/44.jpg)
Social
Exchange
![Page 45: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/45.jpg)
Scarcity
![Page 46: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/46.jpg)
Information
Voids
![Page 47: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/47.jpg)
![Page 48: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/48.jpg)
![Page 49: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/49.jpg)
![Page 50: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/50.jpg)
![Page 51: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/51.jpg)
![Page 52: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/52.jpg)
![Page 53: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/53.jpg)
Zombies Marketing
Me
![Page 54: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/54.jpg)
Takeaway: Utilize combined relevance.
![Page 55: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/55.jpg)
Myth: “Please ReTweet” doesn’t work.
![Page 56: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/56.jpg)
![Page 57: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/57.jpg)
![Page 58: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/58.jpg)
Takeaway: Don’t forget social calls-to-
action.
![Page 59: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/59.jpg)
![Page 60: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/60.jpg)
5 People…
![Page 61: Science Of Social Media 2011](https://reader036.vdocuments.net/reader036/viewer/2022070302/5482d9805806b51a058b4749/html5/thumbnails/61.jpg)
Thank you!