science won't speak for itself: amplify your research and get noticed
DESCRIPTION
Many hard-working professors' attitudes reflect academia’s traditional credo that “good science will speak for itself.” But today’s overcrowded and underfunded science environment makes this mantra much less relevant than it used to be. Labguru's team, in coordination science PR experts from branding and marketing communications agency Harris D. McKinney, Inc., present this special webinar designed to illuminate how strategic communication and some self-promotion can enhance careers and attract funding for researchers and Principal Investigators. During this webinar we will also teach you the tricks and techniques used by academic superstars to help your research acquire the visibility and attention it deserves.TRANSCRIPT
Science Won’t Speak for Itself!Amplify Your Research & Get
Noticed!Jovana J. Grbić, PhD
Science Outreach Manager, BioData [email protected]
Please visit us at:www.labguru.com
Research + Recognition = Success!
•Pasteurization of milk, wine, etc.•Vaccines for rabies & anthrax•Microbiology techniques•Molecular chemistry
New Era of Science CommunicationMedia/Reporting
Social Media Ubiquity
PhD crowding/Underfunding
“If a landmark paper isn’t read by a wide audience, does it still have impact?”You may spend years on a paper, but how many hours do you spend to promote it?Agenda of this PR webinar:
35 minutes — Practical steps to amplify your lab’s visibilityFollow-up white paper with more in-depth information Think of questions later? Ask: [email protected]
Published Papers & Fallen Trees
PR Tools: Not Just an Ego Boost
INCREASE:•Funding•Awareness•Collaborations•Citations•Attract personnel
Goals: promote talent + educate the publicOften centers around a paperPublic Information Officers (PIOs)
Help translate science for the publicNurture relationships with journalists and editorsExtend your reach into a large network of contacts
Take advantage of your PIOIntroduce, explain your expertiseNote upcoming talks at major conferences, papers, trips, other events
PR for Universities
What appeals to journalists?
Does this have potential for my specific audience?Contact PIO at least 5 weeks ahead of timeReleases typically published 1 week ahead with embargoKnow your headline - prepare simple summaries/conceptsGood explanations often lifted into articles
Press Releases with a PIO
Source: EurekAlert!
Be available for interviews for one to two weeksShort (<24 hour) turnaround times crucial
Prepare for journalistsUnderstand the journalist’s mindsetRehearse some answers for your key pointsDetermine alternative sources
Send your paper and some background materialDon’t expect a thorough readingNever send a raw PDF… annotate!!
Expectations for afterward
Support the Release: Interviews
Compliment journalists on a story via emailFind the email for a relevant journalist online
Links to the mastheads of Science, Nature, The Scientist, etc. in the e-book
ConferencesSFN, ASCB, AACR, ASHG, AAASAsk journals about opportunities to time your publications
Many journalists avidly use TwitterGeneral inboxes exist, but a well-chosen reporter is better
Connect with Journalists Yourself
Like asking for a date Short time to state your caseNot the final story on your relationshipBut mostly by email
Arrest them with your subject lineKeep is short, simple, and personalGive a mobile phoneVisuals and relevant papers (often on follow-up)
The Pitch
Website = your front door to:JournalistsCollaboratorsPotential lab members
Information should be:FreshStraightforwardMotivatingVisually Attractive
Web-Related ResourcesAbout.meSymplectic
Don’t Forget Your Front Door
Peter G. Schultz LaboratoryThe Scripps Research Institute
La Jolla, CA
Please visit us at:www.labguru.com
How Most Labs Operate…
Online, cloud-based lab management system
Access anytime, anywhere
256 bit encryption
Daily and monthly backups
All information owned by researchers
Labguru Overview
Context Across Research Tools
Molecular and specimen collections
Knowledge collections Digest + collaboration
Storage + ordering
Altimetric Real-Time Data
•Digital Science startup company integrated into Labguru software•Track and measure online activity around academic research, specifically readership, social media and online tracking•Sparks engagement, conversation and gauge impact of publications
FREE student accounts – try out Labguru for yourself!Academic account at the lab or institute level – maximize your collaboration!Industry accounts for the unique needs of pharmaceutical and biotech companiesStartup packages and incentivesCustomer support and training availableContact us today!
Labguru Packages
Do. More. Science.
Further Your Academic Career
Order and start using Labguru management softwareDownload slides FREE at slideshare.net/LabguruRead our PR e-book and checklist:Available for download here: lp.labguru.com/promote-your-research
Got additional questions? We will answer them at [email protected] your research and PR toolkit to jump-start your career right now!
Science Won’t Speak for Itself!Amplify Your Research & Get
Noticed!Jovana J. Grbić, PhD
Science Outreach Manager, BioData [email protected]