scl event workshop - march 2015
TRANSCRIPT
Professor Jan Godsell
WMG, University of Warwick
How to be Omnipresent in an Omni-‐channel World?
3 things… • What is omni-‐channel? • The consumpFon driven SC • Structural flexibility
Quick ques*on
What is the difference between mulF-‐channel and
omni-‐channel in a retail context?
Omni-‐channel…. ‘Seamless approach to the
consumer experience through all available shopping
channels’
Omniscience meets omnipresence…
Omnipresent Omniscient
Supply Demand
The consumer owns their own data and is in control…
From channels to touch points…
4 key challenges of the consumpFon driven SC…
1. Consumers experience the brand not the channel (or even retailer)
2. Enterprise wide inventory (both within and across retailers) in real Fme
3. New business models 4. Real opFons (future proofing)
Requires both dynamic and structural flexibility across the SC
Dynamic flexibility is a reflecFon of the agility of the supply chain, parFcularly its ability to respond rapidly to variaFons in volume and mix.
Structural flexibility is the ability of the supply chain to adapt to fundamental change, e.g. if the ‘centre of gravity’ of the supply chain changes, can the system change?
A\er Christopher and Holweg (2011)
Challenges current supply chain strategic thinking
Challenge Approach
Local vs. Global sourcing InvesFgate ‘local-‐for-‐local’ alternaFve to global sourcing and centralised manufacturing
Economies of Scope vs. Scale Focus on the ‘economies of scope’ rather than the ‘economies of scale’
Wide vs. Narrow bandwidth Create ‘bandwidth’ through asset sharing, e.g. capacity and inventory
MulFple vs. Single opFons Adopt a ‘real opFons’ approach to supply chain decision making
A\er Christopher and Holweg (2011)
Remember 3 things… • What is omni-‐channel? • The consumpFon driven SC • Structural flexibility @JanGodsell
@WMGSupplyChain #SCinPrac9ce
[email protected] h?p://www2.warwick.ac.uk/fac/sci/wmg/research/scip/