scope of education in rural india

8/3/2019 Scope of Education in Rural India

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Scope of Education

in Rural India


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Index

Change & Evolution in Education Scenario in Rural India in last 5 years

TG Aspirations , Perception & Growth

Education Market - Scope of Evolution

Industrial Scenario Example

Digitized Way of Teaching

Challenges

Agency Role in meeting the Challenges


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Change & Evolution in the

Education Scenario

in Rural India in last 5 years


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Lets look at few figures to understand the growing Rural Education Trend

In 2011-12, about 80k rural youngsters were being professionally trained across sectors by Govt. of India

About 25% of Colleges offering degree courses are operational in 5 - 10kms radius of the villages

As much as 10 different institute brands , offering vocational courses, operate in a semi urban town

There are more than 52 million active Internet users in rural India

Out of 1,20,591 total schools that have computers, 74% are located in rural areas.

About 22% of the children in the age group of 6 14 years are enrolled in private schools


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How the Education Perception is changing.

Earlier, the learning was limited to developing

knowledge basis family occupation

Family traditions were taken forward for pursuing

a career

Parents aspire & invest for their child to become

skilled professionals & not just a worker or a farmer

Youth gives due importance to learning new skills

for obtaining a job or enhancing business


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How the Occupation Perception is changing.

A Clay Potter from the western state of Gujarat,

invented low-cost refrigeration called Mitti Cool,made out of terracotta, costing about Rs.2000only

A Farmer invented a motorcycle-driven ploughingmachine for fields in a drought-hit region wheremost farmers could barely afford tractors orbullocks

Earlier there was complacency with the resources

that were available to a person and; his limitedworking knowledge

A Farmer or Clay Potter continued to produce the

same kind of products with the same techniques

taught to them by their forefathers


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TGAspirations, Perception &

Growt

h


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How the TG sees themselves.

Learning new technologiesIndependent & Working in offices


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Lets further understand the TG

Primary TG - Students

Secondary TG Parents

Others - Influencers

TG in the study is classified as :


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The Students

The target students are in the age group of 18 to 25 years & belong to Agri families

The students begin to seek vocational courses during graduation or while pursuing senior secondary

school

About 5% of students pursuing vocational courses are working professionals; also seeking skill

enhancement courses at centers

These students have information about educational centers around towns but are unaware about

availability of courses & opportunities

70% of the students are Male students who come from approx. 20 to 60 kms distance

30 % of the students , mainly Females , are from town areas who travel a maximum distance of 20kms


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The Parents

Parents usually farmers, have a landholding of 3 to 5 acres

Majority of the parents are illiterate but aspirational for their childrens education

They are ready to invest in education for their children, though they have no basicunderstanding of the courses being offered by the Institutes

Stability of the institute is the criteria for them to choose the institute

They are hesitant of the institute duping them


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The Influencers

An individual who has studied and obtained a job in an office

He could be a distant relative or a friend of Students parents

He is the only door for knowledge for the students

Is not much aware about the institutes offerings but is looked upon by the students/parents for

opinion

He also visits the institutes before the admissions and strongly influence the final decision of

parents about choice of course & Institute


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TG Segmentation

TG

Students 95%

Under Grad

Sr. Sec Pass Out

WorkingPopulation 5%

FresherSeeking CareerEnhancement

The trend shows that the priority for students enrolling in an Institute is:

Job - 95 % Career Enhancement - 5 %


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Students

Aspirations & Perception towards Educational Institutes

Students aspire to get a stable job,

irrespective of its salary package

He feels he would make his parents

proud by earning a living on his own

His Aspirations

He is content with the way of teaching and is confident of

a placement

Increased his knowledge and is excited to complete his

course

Does not prefer the Govt. Institutes as there is no

placement assistance

His Perception towards Institutes


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He wants to add value to his status by enhancing

his skills through Vocational courses

He relies upon the institutes capability to get hima promotion or salary raise

He wants to change his profile from

administration job to a more refined Accounts job

It would help him improve his package & profile

Working Population (pursuing education)

Aspirations & Perception towards Educational Institutes


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Job Preferences

Government Jobs

High SecurityHigh Security

Hard to GetHard to Get

Banks

Sought AfterSought After

Sales & RecoverySales & Recovery

HDFC ,ICICIHDFC ,ICICI

Transport Companies

TradersTraders

LogisticsLogistics

AccountsAccounts

Why these Jobs ?

The students see people around them doing such

jobs and get influenced

Awareness levels of other technical jobs are low

Ready to move in cities for jobs

Package is average

but requires formal

training


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Education Market

Scope of Evolution


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How the Education Market is evolving.

More & More Educational Institutes are coming in existence in Rural & Semi-urban towns


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Course duration is from 3 months 2 years

Courses Fees ranging fromRs.3000 Rs. 20000

Course Packages are offered forComputers, Accounts etc

Course duration is from 3 months 2 years


Course Packages are offered forComputers, Accounts etc

Branded Institutes

Short Term courses with durationfrom 7 day courses to 3 months


No packaged courses offered

Short Term courses with durationfrom 7 day courses to 3 months


No packaged courses offered

Local Centers

The educational market in the Rural & Semi Urban regions can be classified as:

the Branded Educational Institutes

the Local Educational Centers

Education Market Understanding


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Scope of Educational Institutes

in Rural & Semi-Urban Towns

Scope of Educational Institutes is assessed on the basis of number of seats that are occupied in a semester

Low Potential

Medium Potential

High Potential

120 Seats

Occupancy

300 Seats

Occupancy

500 Seats

Occupancy


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Lets see an example for Industry Scenario ..


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v

Rajasthan

Scope of Education Institutes

~500 seats ~300 seats ~120 seats

Non Technical &Technical Courses are

also offered

Courses offered are

English Accounts &

Networking

High Potential Medium Potential Low Potential


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Current Focus Deeper Penetration based on potential

Alwar as a medium

potential market

targets to

reach out to

Villages deep

down 60-70 kms

Ajmer as a high

potential market

targets to

reach out to

Villages around

40-50 kms


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Institutes Scan - Alwar

Branded Institutes

Indiacan is one of the institutes in Rajasthan which has the maximum number of its owned centres

Institutes like Jetking, SCL , NIFA , ICA etc have franchisees, but no company owned centers

Most popular courses at these Institutes are English Speaking , Hardware Networking & Financial

Accountancy courses

English Speaking courses usually have duration of 3 months 6 months

IT courses & Financial courses have a duration from 6 months 2years

Job Placement Guarantee is given to the students

Local Centers

Local Institutes like Rajiv Gandhi Computer Institute, Gurukul, Alfa Academy are some local

institutes present

Local Institutes offer single Application courses like Tally, MS-Excel, Call Center Training, Basic

English Language Training etc which are short duration i.e. from 7 days 3 months

There is no job placement guarantee with these institutes

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Alwar as a Market

Limited hangout joints for the students in and around the villages.

Eating joints are near Bus Stands and at small market place in the village.

Sarpanch holds a high value in

the village and is one of themajor opinion leaders

Job availability is very limited

Local educational institutes lack

basic infrastructure though less

expensive


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Digitized Way ofTeaching


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Digitized Way of Teaching is picking up in rural &

semi urban towns as well

Live Video Conferencing, Interactive sessions

help the students learn by viewing live videosessions

Educomp & IndiaCan are extending this

technology to rural & semi urban towns as well


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Challenges

Even though scope of Digital Education is vast in semi

urban or rural towns , it is quite challenging to make

the concept understood to the TG initially

The words like video conferencing, live sessions

are completely incomprehensible to TG

TG, when told about the technology, just do not

show interest to come to institute & witness the

technology


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scope of education in rural india

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